Filters








123,742 Hits in 6.1 sec

From E-commerce to Social Commerce: A Framework to Guide Enabling Cloud Computing

Youcef Baghdadi
2013 Journal of Theoretical and Applied Electronic Commerce Research  
Social media expand the experience, knowledge and power of the users as participants in business and social processes [20]. It results in new perceptions and behaviors of the users [36]. 3.  ...  The interactive interface may be any of the existing Web 2.0 applications, a combination of the existing Web 2.0 applications, or built on top of the existing Web 2.0 applications, depending on the specificity  ...  Websites List Site 1: Business Models on the Web http://digitalenterprise.org/models/models.html  ... 
doi:10.4067/s0718-18762013000300003 fatcat:nuthwxqpvfftrcttyzxbknxunq

Financial Performance and Social Media: A Research on Tourism Enterprises Quoted in Istanbul Stock Exchange (BIST)

Halil Akmese, Sercan Aras, Kadriye Akmese
2016 Procedia Economics and Finance  
Mann-Whitney U test of SPSS software is used in order to evaluate the data collected within the scope of this research.  ...  Social media is one of the fastest and the most effective ways of information sharing. Thousands or even millions of people can be reached through social media.  ...  In the research, social media data were collected through Facebook and twitter.  ... 
doi:10.1016/s2212-5671(16)30281-7 fatcat:c275a54epnanjnlpffvmo7tnd4

Research on Marketing Strategy of Social Network Media Based on Big Data Analysis

Hongmei Sun, Baoli Yuan
2016 International Journal of Database Theory and Application  
In the big trend of rapid development of big data marketing and social media marketing, the marketing concept, marketing methods and evaluation of the results of enterprises begin to change.  ...  are big data traffic, fast data transmission speed, big value of data, therefore, the data must be processed in real time so as to make full use of the value of them.  ...  Social media marketing based on big data is to build a marketing platform with the social media being integrated, integrate the requirements of personalized application and achieve the value of data mining  ... 
doi:10.14257/ijdta.2016.9.10.22 fatcat:yuet3guwhndwbghsvxgdk7ysha

The Effect of Social Media Marketing Compared to Traditional Marketing on Sales: A Study of Enterprises in Kosovo

Gonxhe Beqiri, Kreshnik Bello
2021 Wseas Transactions on Business and Economics  
In order to test the main hypothesis of the research, whether there was a specific change in the sales of the enterprise, before and after applying social media marketing tools and techniques, a variance  ...  In all cases, the means of the groups paired through this research from advertising, promotion, public relations, campaigns, consumer services, the sales were higher in social media contest compared to  ...  The main research question of the paper is: Q1: How significant is the application of marketing in the traditional context (constituent elements) compared to the application of marketing in social media  ... 
doi:10.37394/23207.2021.18.41 fatcat:vp4ht5qjzjdk3kwaq5npgu5bue

Mining expertise and interests from social media

Ido Guy, Uri Avraham, David Carmel, Sigalit Ur, Michal Jacovi, Inbal Ronen
2013 Proceedings of the 22nd international conference on World Wide Web - WWW '13  
We examine eight different social media applications by evaluating the data they produce through a large user survey, with 670 enterprise social media users.  ...  The rising popularity of social media in the enterprise presents new opportunities for one of the organization's most important needs-expertise location.  ...  In this work, we explore the use of different enterprise social media applications as data sources for expertise mining.  ... 
doi:10.1145/2488388.2488434 dblp:conf/www/GuyACUJR13 fatcat:v2da5tv5dzgndkqiw4kz3x3rzu

Big Data: The Structure and Value of Big Data Analytics

Hak Kim
2015 Americas Conference on Information Systems  
Firms readily see the possibility of new business value from big data and future business opportunities.  ...  The term Big Data is intuitively appealing and increasingly well accepted in academics as well as practices.  ...  Step 3: Selecting the way to data access Social media data can collect several ways including within the social media itself, across multiple social media, and between social media and enterprise systems  ... 
dblp:conf/amcis/Kim15 fatcat:m5mqcix4vnecjkp4otqz4pqpny

Integration of Social Media Technologies with ERP: A Prototype Implementation

Venky Shankararaman, Lum Eng Kit
2013 Americas Conference on Information Systems  
In order to fully leverage the value of social media, organizations must integrate social media with their business processes, which means new solutions have to be developed that extend existing enterprise  ...  In this paper, we present a prototype solution that demonstrates the integration of social media with the order processing process.  ...  Integration of Social Media Technologies with ERP: A Prototype Implementation Proceedings of the Nineteenth Americas Conference on Information Systems, Chicago, Illinois, August 15-17, 2013.  ... 
dblp:conf/amcis/ShankararamanK13 fatcat:m65dqd4zbjf6jb4ulsjkdcmxhq

Innovative Social Media Marketing Communication Application for Thai Hotel SMEs

Torboon Puangmaha, Tatri Taiphapoon, Pakpachong Vadhanasindhu, Sukree Sinthupinyo
2020 International Journal of Interactive Mobile Technologies  
In addition, few studies on application development of social media marketing communication have demonstrated the support for Thai hotel SMEs.  ...  Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy.  ...  Description of the innovative social media marketing communication application prototype for Thai hotel small and medium-sized enterprises (SMEs) Screen Description The main screen is the dashboard.  ... 
doi:10.3991/ijim.v14i16.15199 doaj:4b15f5152360438abd7677455f41eb75 fatcat:ao6jteodxzha7exbundmnzml6m

The Impact of Social Media Marketing on the Success of Small-Sized Enterprises in Jordan

2019 Information and Knowledge Management  
The present study aimed to explore the impact of using social media as marketing tool on the success of smallsized enterprises in Jordan.  ...  It was found that using social media as a marketing tool has a statistically significant impact on the success of small-sized enterprises in Jordan.  ...  That shall enable the owners of small-sized enterprises to use social media effectively for advertising their products online.  ... 
doi:10.7176/ikm/9-6-03 fatcat:zfzaglg5z5cirhrzogw7ej2iiq

A strategic analysis of SMAC technology

Naciye Guliz Ugur
2016 Pressacademia  
Hurbean and Fotache's (2013) research concludes that businesses are wise to adopt "the third platform" of social media, mobility, big data, and cloud computing, and the authors of this paper agree with  ...  Real-world considerations are offered to the reader on implementation and application of SMAC technology into today's business world.SMAC technology offers a state-of-the-art, adaptable enterprise solution  ...  in data collecting, analytics, metrics, communication, social media and storage in the cloud (Frank, 2012) .  ... 
doi:10.17261/pressacademia.2016118684 fatcat:s3frqcfx5zbwnigj7kz2hrh7lu

Analyzing Enterprise Social Media Networks

Marc Smith, Derek L. Hansen, Eric Gleave
2009 2009 International Conference on Computational Science and Engineering  
Broadening adoption of social media applications within the enterprise offers a new and valuable data source for insight into the social structure of organizations.  ...  The creation and analysis of sample social media network datasets is described to illustrate types of enterprise networks and considerations for their analysis.  ...  ACKNOWLEDGMENTS We appreciate the assistance of Telligent Systems, the NodeXL development Team, and the students of social media analysis classes at the University of Maryland.  ... 
doi:10.1109/cse.2009.468 dblp:conf/cse/SmithHG09 fatcat:jdrlghu5bvh2np3uszlkfjrbh4

Research of Big Data Driven Media Industry to Enhance the Effectiveness of Human Resource Management

Yunyan Liang
2015 Open Automation and Control Systems Journal  
Data type and amount in human society is growing in amazing speed which is caused by emerging new services such as cloud computing, internet of things and social network, the era of big data has come.  ...  This can effectively improve the efficiency of human resource management in media industry.  ...  NEW TECHNOLOGY APPLICATION OF THE MEDIA INDUSTRY HUMAN RESOURCES MANAGE-MENT INFORMATION The current new vocabulary in IT technologies are many, "cloud computing", "big data", "social" and "mobile applications  ... 
doi:10.2174/1874444301507012107 fatcat:2hxjb4ffabeghnufby2xfxevyy

Using social media to facilitate knowledge transfer in complex engineering environments: a primer for educators

Glen Murphy, Sonia Salomone
2013 European Journal of Engineering Education  
This paper acts as a primer for those seeking to gain an understanding of the design, functionality and utility of a suite of software tools generically termed social media or Enterprise 2.0 technologies  ...  in the context of optimizing the management of tacit engineering knowledge.  ...  Drapeau and Wells (2009) make an essential observation in relation to the value of interactive Enterprise 2.0 in its ability to generate a constant transparent stream of user defined data.  ... 
doi:10.1080/03043797.2012.742871 fatcat:adsc5vge3zfchewuerrfgfqpym

EFFECT OF DIGITAL MARKETING ON CONSUMER BASED BRAND EQUITY OF MICRO ENTERPRISES IN NIGERIA

Kingsley Onana
2021 International Journal of Management and Social Sciences  
This study sought to ascertain the effect of digital marketing on consumer-based brand equity (CBBE) of micro enterprises in Nigeria with social media marketing, email marketing, mobile marketing, web  ...  The study found that social media and mobile marketing have positive but insignificant effect on the brand equity of micro enterprises while webs solutions has a negative but insignificant effect.  ...  The population of the study is customers of micro enterprises in Nigeria that engage with businesses on social media Findings and Discussion Descriptive Statistics The study collected data on digital  ... 
doi:10.51739/122113816.v2i2.1459780014 fatcat:aojxdviwerb6voqui2vfemi3ki

Return On Contribution (ROC): A Metric for Enterprise Social Software [chapter]

Michael J. Muller, Jill Freyne, Casey Dugan, David R. Millen, Jennifer Thom-Santelli
2009 ECSCW 2009  
The value of enterprise social media applications, components, and users is difficult to quantify in formal economic terms such as Return On Investment.  ...  We show how ROC can be used to track the performance of several types of social media applications, and how ROC can help to understand the usage patterns of items within those applications, and the performance  ...  data from four additional enterprise social software applications that were beyond the scope of our detailed study.  ... 
doi:10.1007/978-1-84882-854-4_8 dblp:conf/ecscw/MullerFDMT09 fatcat:ogfaab5sznhkzaheex3apdoefm
« Previous Showing results 1 — 15 out of 123,742 results