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Consumers Motives for Conecting with Famous Brands through Social Networks, Case Study of Croatia

Ivana Bilic
2015 International Journal of Economics & Management Sciences  
Social networks have empowered the customers, have given them the right to share their opinions about the product/services and companies with other Facebook users on fan or group page, and because of those  ...  Note: 1-Acquiring information about the product/services; 2-Acquiring information about the events; 3-Acquiring new knowledge about the products/services; 4-Keeping posted about the product news; 5-Feeling  ... 
doi:10.4172/2162-6359.1000303 fatcat:ahxbohnihfh5bpayrdzlo7zn2e

Mining User Knowledge for Investigating the Facebook Business Model: The Case of Taiwan Users

Shu-Hsien Liao, Pei-Yuan Hsian, Guo-Liang Wu
2014 Applied Artificial Intelligence  
FIGURE 15 15 Service map: information source and purchase product-Facebook channel.  ...  the 105 interrelationships existing between participation motives and the utilization of social-networking tools employed by SNS users; (3) to explore the information about how online purchase distribution  ... 
doi:10.1080/08839514.2014.927695 fatcat:54frxallizbcbl3spodqjszhhu

FACEBOOK ADVERTISING AND ONLINE PURCHASING DECISIONS: AN ANALYSIS OF THE USES AND GRATIFICATIONS THEORY

Muthu Rajan Pragash, Mi Lyn Fong, Siew Mun Ng, Seow Sian Kok, Shen Yi Liew
2021 Advanced International Journal of Business Entrepreneurship and SMEs  
Most of the sellers who sell products or services on their personal social media platforms are facing the issue of figuring what are the aspects that could influence consumers in their decisions to purchase  ...  products or services from the sellers, especially young adults who are active in social media platform.  ...  Personal sellers in Facebook always share videos and photos about the products.  ... 
doi:10.35631/aijbes.37002 fatcat:ytfq7askxfgefms43z42jzappe

THE EMPIRICAL STUDY OF ONLINE MUSEUM VISITOR BEHAVIOR ON SOCIAL MEDIA MARKETING IMPLEMENTATION IN INDONESIA

BAHTIAR S. ABBAS ARTA MORO SUNDJAJA
2019 Zenodo  
Recently, museum management in Indonesia use social media for creating the museum profiles and sharing information about the exhibitions, services, museum activities, and collections.  ...  This study has a focus on testing whether the Museum Facebook Fan Page User Experience is a mediator or moderator variable between user motivations and user expectations of intention to use Facebook Museum  ...  Recently, museum management in Indonesia use social media for creating the museum profiles and sharing information about the exhibitions, services, museum activities, and collections.  ... 
doi:10.5281/zenodo.3256509 fatcat:rwzjyu3w4nge3ay2v5in332x7i

A uses and gratification perspective on social media usage and online marketing

Abbas Ghanbari Baghestan, J. R. L. Froget, Y. S. Asfaranjan
2018 Figshare  
for product inquiry, use for discussion, and the use for information.  ...  The study presents 8 motives to create a model to predict Facebook use: use to meet people, use for entertainment, use to maintain relationships, use for social events, use to share media product, use  ...  with friends or relatives who live far away Use for social events To learn about Social events To learn about new music Use to share media product To share videos that I have created To share music that  ... 
doi:10.6084/m9.figshare.6638882 fatcat:j3sayqljwndcldlpy3zas2ir3i

Communication management on social networking sites

Christopher Hendrik Ruehl, Diana Ingenhoff
2015 Journal of Communication Management  
This enables corporations to gain rich information from their networks to be included in customer service, product development, issues management and recruiting.  ...  and interact with corporations on SNS.  ...  In particular, the search for information about new products and services, as well as non-product or service-related information about the company, dominates this incentive dimension in both respondent  ... 
doi:10.1108/jcom-04-2015-0025 fatcat:afypb6nh7bdarobn5mdabpeyei

Word-of-Mouth of Cultural Products through Institutional Social Networks

Eun Lee, Hyunjeong Kang, Hyung Ahn
2017 Sustainability  
This study investigates how a certain type of motivation for using a social network service such as Facebook influences trust in art and culture exhibition information providers and the content of the  ...  The online social space is appropriate for cultural products to be viral, since users of SNS mainly share personal interest and spread hedonic consumption with close friends and acquaintances.  ...  Acknowledgments: This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-201502230002) and by Hongik University Research Fund.  ... 
doi:10.3390/su9060917 fatcat:6ljgw2gf2fhhrns532rxqquime

Product Recommendations over Facebook: The Roles of Influencing Factors to Induce Online Shopping

Senthil Kumar S., Ramachandran T., Panboli S.
2014 Asian Social Science  
As for TAM Factors, perceived enjoyment had insignificant role in sharing information on products among Facebook friends, and other factors did not induce one to indulge in WOM sharing.  ...  with friends overrides the purpose of using Facebook as a means for product information sharing.  ...  Hence, in this study, the influence of altruism, expected relationships, and reputation of the recommenders on Facebook, trust on the recommendations of friends on Facebook, and expected reciprocal relationships  ... 
doi:10.5539/ass.v11n2p202 fatcat:ikdck2dh7ralzkolzadem7rr3q

Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations

Man Yee Cheung, Chuan Luo, Choon Ling Sia, Huaping Chen
2009 International Journal of Electronic Commerce  
We had a group of people share news about a new product or a well-established product on Facebook and on LinkedIn.  ...  share positive or negative product or service information.  ... 
doi:10.2753/jec1086-4415130402 fatcat:a3kmcpkeybhbbk4tdriulbw7ky

The Medium Shapes the Message: The Surprising Negative Spin of Close Friends' Word-of-Mouth

David Dubois
2017 GfK Marketing Intelligence Review  
Many social media handbooks recommend targeting customers' close connections and encouraging consumers to spread the word about their products and services among friends.  ...  Therefore, communicating positive information, which is more likely to shed a positive light on the WOM sender, is more likely to be shared in such instances.  ...  We had a group of people share news about a new product or a well-established product on Facebook and on LinkedIn.  ... 
doi:10.1515/gfkmir-2017-0013 fatcat:fzp5fnbghza7njzfkkn5fuq63a

Nexus of Electronic Word-Of-Mouth to Social Networking Sites: A Sustainable Chatter of New Digital Social Media

Md. Hossain, Nusrat Jahan, Yuantao Fang, Saiful Hoque, Md. Hossain
2019 Sustainability  
The purpose of this study was to examine how electronic word-of-mouth (eWOM) communication of Facebook is influenced by social exchanges, social capital, and service quality dimensions.  ...  The online survey was conducted with a pre-tested and self-administered questionnaire, and a structural equation model was used to examine the hypothetical relationships.  ...  Acknowledgments: The authors would like to thank the editors and the anonymous reviewers who provided valuable and constructive comments on this manuscript.  ... 
doi:10.3390/su11030759 fatcat:p32k5mraezhkbi6ja5whvak4ea

Generating Customer Engagement and Customer Enragement on Facebook Pages of Tesco and Walmart [chapter]

Swaleha Peeroo, Martin Samy, Brian Jones
2016 Lecture Notes in Computer Science  
This paper aims to explore how customers react to corporate messages on Facebook pages of Tesco and Walmart.  ...  Netnography approach was adopted to gain an insight into the various ways customers engage with the grocery stores on its Facebook pages.  ...  Consumers in the digital age use the Internet and social media platforms to find information about products and services, to engage with the businesses they purchase from, and to connect with other customers  ... 
doi:10.1007/978-3-319-45234-0_14 fatcat:5n7tmd523bdxrignvz7tjkebbe

Tourism destinations information seeking and dissemination behaviors on social networking sites

Nguyen Minh Dang, Vo Thanh Thao
2020 Tạp chí Khoa học  
Social networking sites (SNS) are a modern form of communication used by the young people across the world. Many young people discuss on forums and exchange information, opinions on SNS.  ...  The study aimed to answer the following questions: Does COL and CSII affect young people's tourism destinations information seeking and dissemination behavior on SNS?  ...  of others regarding purchase decision, and the tendency to learn about products and services by observing others and/or seeking information from others."  ... 
doi:10.46223/hcmcoujs.econ.en.5.1.79.2015 fatcat:ngwx7twhjjgzrdwf2ypv7vni7i

HOW HOTEL COMPANIES CAN FOSTER CUSTOMER SOCIABILITY BEHAVIOUR ON FACEBOOK?

Eglė Vaičiukynaitė, Rimantas Gatautis
2018 Journal of Business Economics and Management  
The results indicated that social messages generated more consumer likes, comments and emotional expressions on Facebook.  ...  There are no widely accepted characteristics of company messages that foster customer sociability behaviour regarding likes, comments, shares and emotion expressions on Facebook in literature.  ...  I appreciate his inspiration and guidance for the research idea which will be developed as professor R. Gatautis would have expected.  ... 
doi:10.3846/jbem.2018.5691 fatcat:sz3nax7jafe5xh6n6vdmzrrd2e

MOTIVES FOR USING SOCIAL NETWORKS (ON THE EXAMPLE OF FACEBOOK)

N. M. Lysytsia, Yu. V. Byelikova
2019 СОЦІАЛЬНІ ТЕХНОЛОГІЇ: АКТУАЛЬНІ ПРОБЛЕМИ ТЕОРІЇ ТА ПРАКТИКИ  
The biggest difference between male and female audiences is seen in the interest "family and relationships" (one of the least common among the men).  ...  Based on the results of the analysis, recommendations were made to marketers for promoting various product groups on Facebook.  ...  The motivation to express these self-aspects mediated the relationship between neuroticism and self-disclosure [9, P. 402] . A.N.  ... 
doi:10.32840/2707-9147.2019.84.4 fatcat:4t7c7vznofceric6gjca273epa
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