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The Product Market and the Market for 'Ideas': Commercialization Strategies for Technology Entrepreneurs

Joshua S. Gans, Scott Stern
2002 Social Science Research Network  
We link strategy to the commercialization environment -the microeconomic and strategic conditions facing a firm that is translating an "idea" into a value proposition for customers.  ...  By focusing on the operating requirements, efficiency, and institutions associated with markets for ideas, this framework holds several implications for the management of high-technology entrepreneurial  ...  The Product Market versus the Market for "Ideas" For many technology entrepreneurs, the commercialization stage is the first opportunity to truly define a firm's strategy and positioning. 2 Because of  ... 
doi:10.2139/ssrn.317219 fatcat:oneq6hetm5fj7fkbu25kc3xwti

The product market and the market for "ideas": commercialization strategies for technology entrepreneurs

Joshua S. Gans, Scott Stern
2003 Research Policy  
We link strategy to the commercialization environment -the microeconomic and strategic conditions facing a firm that is translating an "idea" into a value proposition for customers.  ...  The framework addresses why technology entrepreneurs in some environments undermine established firms, while others cooperate with incumbents and reinforce existing market power.  ...  The Product Market versus the Market for "Ideas" For many technology entrepreneurs, the commercialization stage is the first opportunity to truly define a firm's strategy and positioning. 2 Because of  ... 
doi:10.1016/s0048-7333(02)00103-8 fatcat:k5krfrlrs5gy7p745pep2dlzwe

Strategic switchbacks: Dynamic commercialization strategies for technology entrepreneurs

Matt Marx, David H. Hsu
2015 Research Policy  
We present a synthetic framework in which a technology entrepreneur employs a dynamic commercialization strategy to overcome obstacles to the adoption of their ideal strategy.  ...  We analyze conditions under which switchbacks can be effective in enabling the entrepreneur's ideal commercialization strategy given the attending costs, risks, and likely incumbent response.  ...  We acknowledge funding from the Wharton Mack Institute for Innovation Management and the Kauffman Junior Faculty Fellowship.  ... 
doi:10.1016/j.respol.2015.06.016 fatcat:mqeqac356nfbjb77xxsif4pg2u

Strategies Of Entrepreneurs To Collaborate With Alliances For Commercializing Technology And New Product Innovation: A Practical Learning In Thailand

Kusumaphorn Sompong, Helen Lawton Smith, Barbara Igel
2012 Zenodo  
It identifies four issues: maintaining the efficiency of the value chain for production capability, adapting to present and future competition, careful assessment of value of outcomes, and management of  ...  This paper provides a key driver-based conceptual framework that can be used to improve a firm-s success in commercializing technology and in new product innovation resulting from collaboration with other  ...  Both are significant in strategies adopted for commercializing technology and innovative product development.  ... 
doi:10.5281/zenodo.1063329 fatcat:ofdigwzi3rdx5fadqmfowaywvm

Tools for formation and development of the environmentally friendly food products market: regional aspect in Ukraine

Victoriia Dergachova, Serhii Smerichevskyi, Tetiana Kniazieva, Svitlana Smerichevska
2020 Environmental Economics  
Based on the analysis of official statistics, the parameters and opportunities for the growth of the organic food products market in Ukraine by region are determined.  ...  The need for additional organizational measures in the region, aimed at both non-commercial and commercial promotion of healthy lifestyles and proper nutrition, is argued, which increases consumers' involvement  ...  Inform potential consumers and entrepreneurs, both in production and in sales I. Information marketing as a manifestation of state marketing at the regional level I.  ... 
doi:10.21511/ee.11(1).2020.09 fatcat:qdqvvediqbbzbcojtbcfov3rsq

Sustainable Product and Market Development for Subsistence Marketplaces: Creating Educational Initiatives in Radically Different Contexts*

Madhubalan Viswanathan, Ali Yassine, John Clarke
2011 The Journal of product innovation management  
through an international immersion experience, develop a product concept, convert the concept to a workable prototype, and develop a manufacturing plan, marketing strategy, and overall business plan for  ...  -Unknown à We offer our thanks for the support and involvement of a variety of non-governmental organizations and community-based organizations and commercial enterprises in South India, and the invaluable  ...  experience, develop a product concept, convert the concept to a workable prototype, and develop a manufacturing plan, marketing strategy, and overall business plan for the product.  ... 
doi:10.1111/j.1540-5885.2011.00825.x fatcat:duqry6n7s5gyroy6ctdy6ni6a4

Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland

Anna Matwiejczyk, Ewa Glińska, Yauheniya Barkun
2020 Engineering Management in Production and Services  
The obtained results show that most of the marketing and branding goals for the development of FUAs correspond with the objectives specific to city marketing and branding.  ...  This publication aims to identify marketing and branding goals for the development of FUAs and determine activities facilitating the achievement of these goals by entities that manage the functional areas  ...  A dominating reason for selecting Poland for the analysis was the rapid change in views from the post-socialist belief that urban planning is contrary to the market to the adoption of the idea of a free  ... 
doi:10.2478/emj-2020-0019 fatcat:aqv4rkseqfhajcybsnsmubqtby

Warehouse "Ovos da Caatinga" Production and Marketing of Eggs from Rural Hen for Sustainable Community Development in the Municipality of Juazeiro - Bahia

Aluísio Sampaio Neto, José Lincoln Pinheiro Araújo, Clecia Simone Gonçalves Rosa Pacheco
2020 International Journal of Advanced Engineering Research and Science  
and market the product in the municipality of Juazeiro.  ...  of the region the resources for the maintenance of life in the locality.  ...  In this way, the transformations that have been happening in this environment significantly influence the work relations, the production and commercialization strategies of family farmers groups and the  ... 
doi:10.22161/ijaers.712.45 fatcat:pjrpadkz6naa3ngdi7n45fdp2y

Product differentiation and entry barriers: Mediterranean export firms in the American markets for olive oil prior to World War II

Ramon Ramon Muñoz
2010 Business History  
This article analyses the entry process of Mediterranean export firms in the American markets for packaged olive oil between the 1880s and the 1930s.  ...  Finally, it identifies product differentiation as a source of entry barrier in markets for packaged olive oil in the early 1930s.  ...  I am grateful to the participants of these meetings for their useful suggestions, particularly to Jordi Catalan and Núria Puig.  ... 
doi:10.1080/00076791003721613 fatcat:hv2pftj75bfwxhc664h7hpbsii

Small Ideas, Big Ideas, Bad Ideas, Good Ideas: 'Get Big Fast' and Dot Com Venture Creation

David Kirsch, Brent D. Goldfarb
2006 Social Science Research Network  
Definitions of industries abound, but often take product markets as given.  ...  For Amazon, GBF seemed to have worked, but for Scient and many firms like it, GBF was not a winning strategy.  ... 
doi:10.2139/ssrn.946446 fatcat:nawh43j2jzgs5kj5tzw4mjhonu

Business ideas in start-ups

Štefan Slávik, M. Kozáková, M. Kmety Barteková, D. Hrušovská
2020 SHS Web of Conferences  
Start-ups are dominated by business ideas based on the application of information and communication technologies, the business idea is most often created by combining professional and business experience  ...  Start-up is a modern entrepreneurship form designed to realize original business ideas, mostly based on new technologies and the Internet.  ...  Not all products work since their inception, and not all ideas are immediately commercially viable, and therefore an entrepreneur is experimenting to improve a product or service and business model [7  ... 
doi:10.1051/shsconf/20208301063 fatcat:vvte7gptsfckdbjjwetgvxzwp4

Decision Analysis on Sustainable Value: Comparison of the London and Taiwan Markets for Product Integration of Family Security Services and Residential Fire Insurance

Jen-Chieh Lee, Tyrone T. Lin
2020 Journal of Risk and Financial Management  
This paper explores a decision analysis on product integration of family security services and residential fire insurance in the London and Taiwan markets by using the proposed mathematical models for  ...  The research findings highlight the potential benefits for both the private security industry and the insurance industry in their design and negotiation for product integration to improve both of business  ...  along with the rise in the optimal number of customers for the integrated products, given the private security industry's reliance on human capital and technology.  ... 
doi:10.3390/jrfm13110266 fatcat:syyt6rvbrnbrxkh7zmgqp4q4ai

Technology commercialization: From generating ideas to creating economic value

Tayeb Dehghani
2015 International Journal of Organizational Leadership  
The main objective of this article is to propose a model for commercializing research findings from idea generation to initial market entry.  ...  Keywords: Commercialization, Technology, Research Outcomes, Customer Needs Frequent changes in competitors' status, technology, and customer interests make it unwise and impossible for companies to rely  ...  After the assessment of technical, market, and commercial feasibility the idea should be immediately converted into a physical product in order to prepare the conditions for mass production.  ... 
doi:10.33844/ijol.2015.60449 fatcat:eg33lxq3jbejrf4z6ske27pueu

Commercialization of innovative technologies: Bringing good ideas to the marketplace

Arlen D Meyers
2009 Journal of Commercial Biotechnology  
The authors of Commercialization of Innovative Technologies, technologists with experience in bringing technology products to market, offer a step-by-step strategic and tactical advice to both students  ...  The second part is more hands-on and deals with team building, fi nding the money, marketing tactics and other technology and new product design and development challenges.  ... 
doi:10.1057/jcb.2009.18 fatcat:3se5dpdhanarnga3grunqcbk3q

Bringing entrepreneurial ideas to life

Charles Eesley, David Hsu, Edward Roberts
2011 First International Technology Management Conference  
organizational arrangements to commercialize those ideas.  ...  We address the question of when initial venture idea assets versus founder contracting experience are more important for venture performance.  ...  The ability to access ideas and technology more easily in the market lowers barriers to entry for competing on the basis of technology and increases the importance of deal-making and downstream factors  ... 
doi:10.1109/itmc.2011.5995928 fatcat:yejpw4t6jrdrnenjlizonjbela
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