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The Marketing Innovation of Library

PAN Jia
2019 Sino-US English Teaching  
public cultural service system to realize the marketing on the development of innovation.  ...  point of view of the library in the construction of public cultural service system of marketing innovation service and puts forward the strategies and suggestions of the library in the construction of  ...  THE MARKETING INNOVATION OF LIBRARY 443 Event Marketing Library event marketing (Si & Hua, 2013) is the library through planning, organizing, and using some social impact, news value, and celebrity  ... 
doi:10.17265/1539-8072/2019.10.006 fatcat:urtmo2qkibhe7ifkhb6j3nc7fy

Dynamic Development of Information Technologies, Organization of Library Services Using Digital Space and Through Social Networks

KazimiParvizFirudin Oqlu
2021 Asian Journal of Education and Social Studies  
It is also exploring the reasons why libraries use social media to ensure an effective and widespread information service.  ...  The main goal of the study is to identify the optimal forms and methods of using social networks in libraries.  ...  Currently, the social media environment is widely used to quickly and easily serve a larger number of readers in the promotion and marketing of library resources and services.  ... 
doi:10.9734/ajess/2021/v16i430407 fatcat:jurkcm7vtrhxzekrdta5lmkfcm

Challenges in Sharing and Use of e-books in Academic Libraries

Mr. Manisha Atul Samant
2018 Zenodo  
E-books are now an integral part of the collections in academic libraries. This paper explores current restrictions on viewing, printing, downloading, circulation, and inter-library loan.  ...  In many academic libraries, the allocation of funds for marketing has been overlooked. Many librarians have created promotional activities at minimal cost to the library.  ...  About 9% of the market for academic publications is made up of electronic books, which includes reference books.  ... 
doi:10.5281/zenodo.7021269 fatcat:ignjqj243rdmbnku35gcswv6gq

Latin American and Spanish online videos: vendor offerings for US academic libraries

Jesús Alonso‐Regalado
2010 Collection Building  
Originality/value: Little research has been done on the availability of Latin American and Spanish online videos.  ...  This research would be especially useful for librarians responsible for collection development in these subject areas.  ...  Furthermore, the presence of freely available videos on the Internet has exponentially increased in just a few years and needs to be further analyzed.  ... 
doi:10.1108/01604951011015286 fatcat:kfnim423kbhi3fsjpf5x2pvkoe

Technology is Changing What's "Fair Use" in Teaching

Linda Howe-Steiger, Brian C. Donohue
2002 Education Policy Analysis Archives  
Potential impact on a new, lucrative market for sale of rights to copy portions of books and journals appears to dominate contemporary case law.  ...  They argue that instructors and researchers should assume that there is no Fair Use on the Internet.  ...  About the Authors  ... 
doi:10.14507/epaa.v10n4.2002 fatcat:pfyubahya5bslgjb5hb37kivxu

Identification and Relevance of E-readiness Assessment Tools for ICT Use in Agriculture

Ayushi Pal, Dharminder Singh, R. K. Dhaliwal
2020 Current Journal of Applied Science and Technology  
As with everything else, it has a profound impact on various activities in the agriculture sector like research, cyber-extension, marketing and transfer of technologies leading to its sustainable development  ...  As with everything else, it has a profound impact on various activities in the agriculture sector like research, cyber-extension, marketing and transfer of technologies leading to its sustainable development  ...  CONCLUSION Since ICT is an indispensable part of modern information society and it has a profound impact on various agriculture sectors, especially research activities, cyber extension, marketing, and  ... 
doi:10.9734/cjast/2020/v39i1630741 fatcat:6laz6ff3frevvmasdxiai5bgaa

Towards Creating a Model of IoT to be used in Library Activities for Saudi Arabia's Taibah University

Saqar Moisan F. Alotaibi
2022 Tehnički glasnik  
The researcher suggests that this approach be used on an ongoing basis to ensure the continued provision of library services.  ...  The lack of familiarity with the literature Difficulty deciphering the fine print of library operations because of a sluggish system Difficulty in maintaining current information.  ...  (f) Impact of IoT on library services In order to enhance the value of the service and offer a great library experience for consumers, libraries will be ready to boost their worth.  ... 
doi:10.31803/tg-20220124152730 fatcat:wxcx6g2bena6nheo65ibrrjbbq

Use of social media as a marketing and information provision tool by the City of Cape Town Libraries

Fikiswa Masizana, Oghenere Salubi
2022 figshare.com  
This is a research article on social use at public libraries at a Municipality in the Western Cape Province of South Africa.  ...  After the review of literature, there is no evidence of research conducted on public librarians' behaviour towards the use of social media for the provision and marketing of library information services  ...  An overview of social media in libraries Several studies have been carried out in different fields on how businesses and institutions use social media for connecting with customers and what impact this  ... 
doi:10.6084/m9.figshare.21155134.v1 fatcat:jvqnx4fjd5hw3npkon4xybb43u

Assessing Library Online Patrons Use of Resources to Improve Outreach and Marketing

Samantha Harlow, Katherine Hill
2020 The Serials librarian  
The analysis of these surveys directly informed library promotion of electronic resources via the development of a marketing plan, as well as a more in-depth library integration in the university learning  ...  While advertising to all patrons is important, marketing and outreach about electronic resources is crucial for online users, who often cannot physically come to the library for materials and rely on electronic  ...  Instructors main reasons for not using library resources are that they get the information they need from the internet (17%), their classes and research do not require the use of library materials (13%  ... 
doi:10.1080/0361526x.2019.1703873 fatcat:3csvgnv3bzbpbebtypmmi2kfli

Copyright Use and Excuse on the Internet

Jane C. Ginsburg
2000 Social Science Research Network  
The resolution of the case should have turned on a sustained analysis of the fourth factor: impact on the potential market for the photographs.  ...  On fair use, the court focused on the first and fourth factors: nature and purpose of the use, and impact of the use upon the potential market for the work. 108 Like the Second Circuit in Infinity Broadcasting  ... 
doi:10.2139/ssrn.239747 fatcat:3nrggagaafh7vlu2kum3vkcjjq

Library Internet Use and Demographic Characteristics of Undergraduates in a Nigerian University: Uncovering the Areas of Need

2020 Information and Knowledge Management  
Data used for the study was a textual analysis of statistic register on library internet use from May 2017 -June 2018.  ...  Having uncovered the disparity in library internet use, the study recommends among others that embedded librarians in FUTO should promote library operations and services through constant connection and  ...  Of the many innovative strategies employed by libraries in the 21 st century, the internet appears to have an overwhelming impact in that it provides anchorage for libraries in the technology surge.  ... 
doi:10.7176/ikm/10-2-08 fatcat:j26tqtpqcfgcposmavswvalqta

Librarians Learning from the Retail Sector: Reaching Out to Online Learners Using Customer Relationship Management

Linda L. Lillard, Mohammed Nasser Al-Suqri
2019 Journal of Arts and Social Sciences  
This article draws on existing literature to examine the case for libraries to adopt Customer Relationship Management (CRM), in order to remain competitive and to meet the needs of users, especially the  ...  It identifies the main challenges being faced by libraries as the information-seeking environment evolves, examines the potential role of CRM in addressing these challenges, and explores the barriers as  ...  Introduction: The Changing Environment for Information Seeking The massive growth in use of the Internet in recent decades has transformed the nature of information seeking and had a major impact on the  ... 
doi:10.24200/jass.vol9iss3pp15-26 fatcat:gwjty6dlb5hvrlvyy7oyszau4m

An overview of the NFAIS 2015 Annual Conference: Anticipating Demand: The User Experience as Driver

Bonnie Lawlor
2015 Information Services and Use  
Conference attendees used their smart phones throughout the meeting to give their opinions on key issues that were raised and the questions/responses are included at the end of each session.  ...  The goal of the NFAIS conference was to take a look at how content providers and librarians are building products and services that will not only provide the ultimate in today's information experience,  ...  Kalev Leetaru, Founder of markets and have a deep understanding of the needs and behaviors of those markets. They build services for their target audience and really do not compete.  ... 
doi:10.3233/isu-150774 fatcat:ztsnye53uvcovp4ackwyg6e5ce

How Will Google Print Library Project Affect the Use of Books?

Lisa Zhao
2006 Tushuguanxue yu Zixun Kexue  
This essay aims to join and enrich the discussion by tackling the follow three questions: (1) Based on the analysis of the usage of print collections in libraries, it questions how much this million-dollar  ...  project will change the use of the scanned books. (2) By looking at the problems in searching methods, ranking of retrievals and users' search behavior on the Web, it examines how the project will provide  ...  ACKNOWLEDGEMENTS The author gratefully acknowledges the great help of Dr. Stephen Wiberley. The author also thanks the journal editors and reviewers for comments.  ... 
doaj:8736d0d691cb4066945dcd164b75c9c5 fatcat:gzc2lj4dzfdz5fja7nw6ab3mru

LEGAL ASPECTS OF THE USE OF DIGITAL TECHNOLOGY THROUGH SHARIA ONLINE TRANSACTIONS IN TRADITIONAL MARKETS IN INCREASING COMMUNITY ECONOMY

Andi Aina Ilmih, Kami Hartono, Ida Musofiana
2019 International Journal of Law Reconstruction  
This research focuses on the use of digital technology through sharia online transactions in traditional markets in the City of Semarang.  ...  Based on research that has been done, the legal arrangements for the use of digital technology through sharia online transactions in Traditional Markets are regulated in Act Number 11 of 2008 concerning  ...  This condition on the one hand is very beneficial for consumers, because they have many choices to get goods and do not need to move from their place of residence, but on the other hand violations of consumer  ... 
doi:10.26532/ijlr.v3i2.7896 fatcat:tjctcp5ifza3ndeuxq7agf6oeu
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