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An Analysis of Perceived Usability, Perceived Interactivity and Website Personality and their effects on Consumer Satisfaction

Yosra Akrimi, Pr Romdhane Khemakhem
2014 International Journal of Management Excellence  
were asked to visit the website of an Internet Service provider and to respond a questionnaire.  ...  This study focuses on the relationship between website design and satisfaction user.  ...  The impact of perceived website usability on consumers' satisfaction with website The impact of perceived website interactivity on consumers' satisfaction with website The impact of web site personality  ... 
doi:10.17722/ijme.v2i3.97 fatcat:7o3y6cwodbdybcgod5feq7gr54

Dimensions and determinants of website brand equity: From the perspective of website contents

Liyin Jin
2009 Frontiers of Business Research in China  
To evaluate the model and to examine the effects of web contents on brand equity, a SEM analysis is conducted on twenty Chinese websites which could be classified into four different types.  ...  Web contents factors, such as recourses, design, service and interactivity, are found to be the antecedents of website brand equity, and they all affect dimensions of website brand equity.  ...  Acknowledgements This work is sponsored by Shanghai Pujiang Program and Scientific Research Foundation for the Returned Overseas Chinese Scholars, Education Ministry of China.  ... 
doi:10.1007/s11782-009-0025-z fatcat:vxfofwhgl5fnfladycxcqp4jdy

Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features

Mengxiang Li, Liqiang Huang, Chuan-Hoo Tan, Kwok-Kee Wei
2013 International Journal of Electronic Commerce  
Third, we find an interaction effect of the source-and content-based features of product reviews on review helpfulness.  ...  Second, the results support the notion that the source-and content-based review features have direct impact on product review helpfulness.  ...  As a result, the product reviews can mediate the insights of the authors and help the consumers facilitate the decision process based on the authors' expression of their vivid experiences.  ... 
doi:10.2753/jec1086-4415170404 fatcat:u6udlcanmffq7las3oczklgztm

The effects of online product presentation on consumer responses: A mental imagery perspective

Jungmin Yoo, Minjeong Kim
2014 Journal of Business Research  
This study investigates the effects of online product presentation on consumer responses from a mental imagery perspective and the moderating effect of style of processing (SOP).  ...  The findings further show that descriptions of background in text interact with a picture of consumption background to stimulate mental imagery, depending on SOP (visualize vs. verbalizer).  ...  consumer experiences in terms of interactivity and vividness.  ... 
doi:10.1016/j.jbusres.2014.03.006 fatcat:ha657gwkfrh3tfry7x53pdpswi

How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market

Gokhan Aydin, Nimet Uray, Gokhan Silahtaroglu
2021 Journal of Theoretical and Applied Electronic Commerce Research  
The findings highlight the significant impact of videos, images, post frequency and interactivity on engagement.  ...  This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands.  ...  Analyze the impacts of the creative format of posts in terms of the multiple subcategories of interactivity and vividness on engagement; 2.  ... 
doi:10.3390/jtaer16040044 fatcat:3ykfbq5r45gfrbxou4gbktns5y

The Experimental Study On the Effectiveness of Social Media Ad Campaign: Like, Comment, Share

Sania Usmani, Syed Fawaz Ali, Kiran Imtiaz, Hamza Ghani Khan
2019 International Journal of Experiential Learning & Case Studies  
It was conducted on 300 respondents. We used the questionnaire to collect the data and used a semantic differential scale.  ...  websites and apps.  ...  A number of researchers also suggest the systematic study of the reactions to the social media campaigns based on the country of its origin.  ... 
doi:10.22555/ijelcs.v4i1.2452.g535 fatcat:hqtlffesdzc5vfki3xpcmnaqca

The art of appeal in electronic commerce

Fei Liu, Bo Xiao, Eric T.K. Lim, Chee-Wee Tan
2017 Internet Research  
Trust is revealed to exert a moderating influence on the impact of product and website appeal on purchase intention.  ...  It also uncovers how trust can alter the effects of both website and product appeal on consumers' purchase intention.  ...  An in-depth appreciation of how trust influences the impact of product and website appeal on consumers' purchase decision is hence long overdue and constitutes a noteworthy venture.  ... 
doi:10.1108/intr-09-2016-0280 fatcat:5wm5bcee3jb3hijkormhhx3uuq

Automated Attention Analysis Across Brands and Cultures in Online Beer Marketing [chapter]

Tomáš Kincl, Michal Novák, Pavel Štrach, Michal Charvát
2013 Lecture Notes in Electrical Engineering  
Automated and quick comparison of websites from different markets and cultures might provide stimulating and instructive feedback and thus become an invaluable tool for online marketers.  ...  The research question we are trying to address is whether automated tools can be used to depict differences between brand related websites of beer companies.  ...  impact of culture on consumer behavior has been researched for decades.  ... 
doi:10.1007/978-94-007-6818-5_33 fatcat:zjvlfoj52nhtpoxpvxlckotboa

Cultural differences in online beer marketing: findings from automated attention analysis

Tomáš Kincl, Pavel Štrach
2013 Behavior and Information Technology  
The impact of culture on consumer behaviour has been an important research area for decades. The rise of e-commerce prompted the importance of culturallybound differences between websites.  ...  The findings indicate that automated tools provide quick and inexpensive results for initial assessment of the website interface, clearly differentiating between websites from different cultural backgrounds  ...  The absence of interactive features (such as consumer-consumer interactivity and fewer objects with smaller information content) could be explained through the lens of Japanese cultural distinctiveness  ... 
doi:10.1080/0144929x.2013.789080 fatcat:azgyqab34vfhrhttob7thpdzz4

Factors Increasing Consumer Engagement of Branded Content in Instagram

Elena Cuevas-Molano, Luis Matosas-Lopez, Cesar Bernal-Bravo
2021 IEEE Access  
It also allows brands to generate and increase direct engagement with consumers, which is a key metric to assess brand performance.  ...  To explore this further, we developed a model to analyze the impact of 31 structural, semantic, and morphological content factors over consumer engagement, measured by the number of likes and comments  ...  Furthermore, the impact of the hashtags on consumers' likes may be determined by its strength as a marketing tool because its use improves the visibility and the accessibility of brand posts in SNS.  ... 
doi:10.1109/access.2021.3121186 fatcat:2d457pjomvdinkt7vuaxuomzze

The future of in-store technology

Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen, Jens Nordfalt
2019 Journal of the Academy of Marketing Science  
First, we develop a 2 × 2 typology of different innovative and futuristic technologies focusing on their level of convenience and social presence for the consumer.  ...  Next, we offer a series of propositions based on the idea that convenience and social presence can trigger vividness by enhancing consumer involvement, imagery, and elaboration, which ultimately leads  ...  All authors contributed towards the writing of the paper. Mark Houston served as accepting editor for this article.  ... 
doi:10.1007/s11747-019-00697-z fatcat:3js3o4dqmfdzzgc4qsmas6oeiu

Design-to-lure in the e-shopping environment: A landscape preference approach

Yung-Shao Yeh, Yung-Ming Li
2014 Information & Management  
Visual complexity Visual complexity is defined as the ability of a website to provide diverse website components capable of creating vivid interaction and arousing e-shoppers' interest [27] .  ...  From the literature point of view, very few studies focus on the impact of landscape preference in website design on e-shopper behavioral intention and they rarely use such a theoretical model to empirically  ...  It is clear where I can go in the website. L-2. It is easy to get around the whole website. L-3. It does not take much time to figure out a way of moving around the website. Complexity [27] CX-1.  ... 
doi:10.1016/j.im.2014.06.005 fatcat:v2s5pmdrpje6ldtgx4avgy543m

Effect of Online Product Presentation on the Purchase Intention of Wearable Devices: The Role of Mental Imagery and Individualism–Collectivism

Jinnan Wu, Fang Wang, Lin Liu, Donghee Shin
2020 Frontiers in Psychology  
The experimental results indicated that there was a significant interaction effect between the product feature presentation video and usage scenario presentation picture on mental imagery.  ...  Specifically, compared with individualists, perceived social risk had a stronger impact on collectivists' purchase intention.  ...  Theoretical research examining the interaction effects of more different stimuli, specifically in the context of a shopping website, has remained unexplored.  ... 
doi:10.3389/fpsyg.2020.00056 pmid:32153447 pmcid:PMC7044408 fatcat:hkpcrwvuhjctnio6yqhocqvsxu

Do different kinds of user-generated content in online brand communities really work?

Antonia Estrella-Ramón, Fiona Ellis-Chadwick
2017 Online information review (Print)  
Citation: ESTRELLA-RAMON, A. and ELLIS-CHADWICK, F., 2017. Do different kinds of user-generated content in online brand communities really work? Online Information Review, 41 (7) , pp. 954-968.  ...  User-generated content (UGC) UGC is "published content on a publicly accessible website or on a social networking site that needs to show a certain amount of creative effort, and it has been created outside  ...  It has been demonstrated that the positive impact of the number of guides developed by users on product success, characterised by a medium-high level of vividness and richness in this research, are in  ... 
doi:10.1108/oir-08-2016-0229 fatcat:ylmykt4gd5hqroqdcbls6ofztm

EXPRESS: Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables

Nathalie Harz, Sebastian Hohenberg, Christian Homburg
2021 Journal of Marketing  
To assess its effectiveness, the authors collect data from 631 potential buyers of two real-world innovations.  ...  Second, to understand the mechanisms of virtual reality, the authors conducted a controlled laboratory experiment.  ...  They would also like to thank Andrew Gershoff, Vijay Mahajan, Leigh McAlister, Robin Ruhnau, Marcus Theel, Arnd Vomberg, and Adrian Ward for their valuable feedback on previous versions of the manuscript  ... 
doi:10.1177/00222429211014902 fatcat:qfk6ecssdzfjbk5eoq3h2z46d4
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