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The Influence of Negative Emotions in an Online Brand Community on Customer Innovation Activities

Hanjun Lee, Suyeon Jeong, Yongmoo Suh
<span title="">2014</span> <i title="IEEE"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/zlnwsi4sefbkvlcgv2zcupjqum" style="color: black;">2014 47th Hawaii International Conference on System Sciences</a> </i> &nbsp;
This paper gives the detail of recent study and also spread light on the terms opinion mining and sentiment analysis.  ...  In the few passed years the scope gets extended to analyze pattern of sentiment analysis.  ...  I hope in future the treat us in the same way they make us understand how to work and think.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1109/hicss.2014.234">doi:10.1109/hicss.2014.234</a> <a target="_blank" rel="external noopener" href="https://dblp.org/rec/conf/hicss/LeeJS14.html">dblp:conf/hicss/LeeJS14</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/jxdfkw2csbgf7ovxxm4tizl2lu">fatcat:jxdfkw2csbgf7ovxxm4tizl2lu</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20150318160428/http://ermt.net/docs/papers/Volume_3/11_November2014/V3N11-169.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/b4/85/b48573cbfe78a136951dc2c043feb298cb4ce3d4.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1109/hicss.2014.234"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> ieee.com </button> </a>

Sense of online betrayal, brand hate, and outrage customers' anti-brand activism

Hai Ninh Nguyen, Thanh Binh Nguyen
<span title="2021-11-11">2021</span> <i title="LLC CPC Business Perspectives"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/bqzyybjfkzbjtitt5rmxfsjt4y" style="color: black;">Innovative Marketing</a> </i> &nbsp;
The outrage customers' anti-brand behaviors consist of negative online word of mouth, online public complaining, and online boycott.  ...  The current study develops a research model and explores the correlation between customer sense of online betrayal, brand hate, and anti-brand activism.  ...  Customer sense of online betrayal was confirmed to be an influencing factor of brand hate and anti-brand online activism.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.21511/im.17(4).2021.07">doi:10.21511/im.17(4).2021.07</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/632be324kbhn7fnoyav2qk3gwq">fatcat:632be324kbhn7fnoyav2qk3gwq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20211111143152/https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15814/IM_2021_04_Nguyen.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/49/5e/495e544ce3afe6d7388d44b81d138d37341e09b2.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.21511/im.17(4).2021.07"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

Prediction Algorithm of User's Brand Conversion Intention Based on Fuzzy Emotion Calculation

Youwen Ma
<span title="2022-05-26">2022</span> <i title="Frontiers Media SA"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/5r5ojcju2repjbmmjeu5oyawti" style="color: black;">Frontiers in Psychology</a> </i> &nbsp;
In addition, the use of brand economics in the study of corporate brand positioning is a development and innovation of brand economics.  ...  It plays a mediating effect in the relationship between the influence of customer involvement behavior on customer satisfaction and customer commitment, respectively.  ...  Co-production, where customers participate in various design and innovation idea solicitation activities organized by enterprises in the virtual brand community.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3389/fpsyg.2022.907035">doi:10.3389/fpsyg.2022.907035</a> <a target="_blank" rel="external noopener" href="https://www.ncbi.nlm.nih.gov/pubmed/35719475">pmid:35719475</a> <a target="_blank" rel="external noopener" href="https://pubmed.ncbi.nlm.nih.gov/PMC9204640/">pmcid:PMC9204640</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/yygahs4ruzcarjlddvfrhs4v5u">fatcat:yygahs4ruzcarjlddvfrhs4v5u</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220611205550/https://fjfsdata01prod.blob.core.windows.net/articles/files/907035/pubmed-zip/.versions/1/.package-entries/fpsyg-13-907035/fpsyg-13-907035.pdf?sv=2018-03-28&amp;sr=b&amp;sig=jqq21EthyqMRDPHXbVOX5v673MBKsrj4A8mzLNCjWAc%3D&amp;se=2022-06-11T20%3A56%3A19Z&amp;sp=r&amp;rscd=attachment%3B%20filename%2A%3DUTF-8%27%27fpsyg-13-907035.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/28/80/28807f91a5e944ff14601c7069ebbf0fac8e3005.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3389/fpsyg.2022.907035"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> frontiersin.org </button> </a> <a target="_blank" rel="external noopener" href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9204640" title="pubmed link"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> pubmed.gov </button> </a>

The antecedents and consequence of brand innovation of online food delivery

Cholthida Saewanee, Anon Khamwon
<span title="">2022</span> <i title="Growing Science"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/rvtzpprrhbcqxglajxoyyre4ui" style="color: black;">Uncertain Supply Chain Management</a> </i> &nbsp;
The results of the study demonstrated that brand image and customer experience quality are classified as the antecedents influencing brand innovation and brand equity as the consequence of brand innovation  ...  The research aims to conceptualize and examine the antecedents and consequences of brand innovation in online food delivery services.  ...  In addition, brand images also influence the love for the brand, brand commitment, and positive word-of-mouth communication (Dam, 2020) .  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5267/j.uscm.2022.3.011">doi:10.5267/j.uscm.2022.3.011</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/b46cungg2jco3lpoucifleiina">fatcat:b46cungg2jco3lpoucifleiina</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220610072459/http://www.growingscience.com/uscm/Vol10/uscm_2022_35.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/b3/fc/b3fcc0c1840905fa3179a38c4771ac77870370a8.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5267/j.uscm.2022.3.011"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Exploring the effect of user engagement in online brand communities: Evidence from Twitter

Noor Farizah Ibrahim, Xiaojun Wang, Humphrey Bourne
<span title="">2017</span> <i title="Elsevier BV"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/gnyu7gblgjdrzfweisztacq3ni" style="color: black;">Computers in Human Behavior</a> </i> &nbsp;
In this study, we investigated the impact of online retailers' engagement with the online brand communities on users' perception of brand image and service.  ...  Our analysis shows that engagement has an effect on sentiments that associate with brand image, perception and customer service of the online retailers.  ...  At this time, an online community or what we referred as brand community in this study comes into existence.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1016/j.chb.2017.03.005">doi:10.1016/j.chb.2017.03.005</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/hstkah4cofgwbh332bzgukhoxu">fatcat:hstkah4cofgwbh332bzgukhoxu</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180719214035/https://research-information.bristol.ac.uk/ws/files/104891281/CHB_Manuscript.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/7a/97/7a97c4a2761f1891ec749c06735d527a23590d53.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1016/j.chb.2017.03.005"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> elsevier.com </button> </a>

Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions

Dedi Juniansyah, Aditya Halim Perdana Kusuma Putra, Haerdiansyah Syahnur, Sabri Hasan, Syamsu Nujum
<span title="2021-01-28">2021</span> <i title="Manunggal Halim Jaya"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/2o4y4tg3tjdvzdmixfviu3sgui" style="color: black;">Golden Ratio of Mapping Idea and Literature Format</a> </i> &nbsp;
A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology.  ...  Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology.  ...  Lastly, low-involvement customers may be the most effective target market to maximize the outcomes of RM using brand tribalism; the influence of sense of community on brand tribe behavioral intentions  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.52970/grmilf.v2i1.133">doi:10.52970/grmilf.v2i1.133</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/lnsswgmvereqngrhrwkv6vmfje">fatcat:lnsswgmvereqngrhrwkv6vmfje</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220422191143/https://goldenratio.id/index.php/grmilf/article/download/133/117" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/fe/5d/fe5d3f931d9ab2a866550c606e2e0ab0452d51c9.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.52970/grmilf.v2i1.133"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

The role of online brand community engagement on positive or negative self-expression word-of-mouth

Sandra Maria Correia Loureiro, Hans Rüdiger Kaufmann, Scott Weaven
<span title="2018-08-23">2018</span> <i title="Informa UK Limited"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/ftthglscjnbofl2roq6mwbfdna" style="color: black;">Cogent Business &amp; Management</a> </i> &nbsp;
In hate brand communities, connecting negatively influences consumptionfocused self-expression word-of-mouth, whilst brand influence has a positive effect on it.  ...  The online questionnaire was distributed to those communities and filled in by 600 members of the respective love and hate brand communities.  ...  Therefore, the importance of this research lies in innovatively comparing the effect of being negatively and positively engaged with online brand communities on the positive/negative consumption-focused  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1080/23311975.2018.1508543">doi:10.1080/23311975.2018.1508543</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/n4o6azxfpjbhtil3fjudj3uhpq">fatcat:n4o6azxfpjbhtil3fjudj3uhpq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20190428142130/https://repositorio.iscte-iul.pt/bitstream/10071/17232/1/The%20role%20of%20online%20brand%20community%20engagement%20cogent%202018%20final.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/bc/a4/bca435dd42ba4c3d8346558af080b802580ef645.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1080/23311975.2018.1508543"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> tandfonline.com </button> </a>

The Effect of Virtual Brand Community Experience on Customers' Participation in Innovation

Xin JIANG, Yu-shan HU
<span title="2018-09-04">2018</span> <i title="DEStech Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/qqom5ourhrgeppukalbg7otv5e" style="color: black;">DEStech Transactions on Social Science Education and Human Science</a> </i> &nbsp;
The article based on the existing research and SOR theory to explore how the virtual brand community entertainment experience through customer psychological impact of customer participation in innovation  ...  Virtual brand community has become an important channel for consumers to make their own demands and participate in enterprise innovation, and can meet the psychological needs of consumers better in addition  ...  Main Effect Test The results of the regression of the influence of virtual brand community experience on customer participation in innovation and customer psychological empowerment on customer participation  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.12783/dtssehs/amse2018/24822">doi:10.12783/dtssehs/amse2018/24822</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/3qg3ct6myzhiffn5p3ktba2pne">fatcat:3qg3ct6myzhiffn5p3ktba2pne</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20190429072832/http://dpi-proceedings.com/index.php/dtssehs/article/download/24822/24454" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/9f/80/9f804bf1043c9cf83a4e4063f1d1131571e64833.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.12783/dtssehs/amse2018/24822"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Sustaining the brand idea in electronic environments

Tobias Kollmann, Christina Suckow
<span title="">2008</span> <i title="Inderscience Publishers"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/tyygxxf6lvekzmsyhc6wqppkyu" style="color: black;">International Journal of Business Environment</a> </i> &nbsp;
The paper analyses how the electronic environment has an influence on the affectivity of brands to show what challenges companies have to overcome in order to successfully build emotional e-brands.  ...  The importance of emotional values is often stressed by the necessity to create strong customer-brand relationships for building brand equity.  ...  Give customers a reason to come back Since the internet changes the role of the customer from a passive to an active participant of any communication process, e-brands generally face the difficulty of  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1504/ijbe.2008.019509">doi:10.1504/ijbe.2008.019509</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/dnqybh6pk5ggfnsbnsebd5qpuu">fatcat:dnqybh6pk5ggfnsbnsebd5qpuu</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170706072954/http://www.ebusiness-lehrstuhl.de/download_free/20080704_Suckow_FINAL.pdf?origin%3Dpublication_detail" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/01/07/01078ffb051b5fccbc4cc54c326d487eb0c4bfd4.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1504/ijbe.2008.019509"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Antecedents of WOM: Product Appraisal and Brand Relationship as Drivers of Customer Referral Dimensions

Tobias Reckmann, Thorsten Teichert
<span title="">2019</span> <i title="C.H. Beck"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/smla6xincvdzxnoxspbgtvfnrq" style="color: black;">Marketing</a> </i> &nbsp;
Seemingly unrelated regressions are applied to disentangle the effects of product appraisal and brand relationship on different dimensions of customer referral.  ...  Word of Mouth (WOM) is typically investigated as an exogeneous variable influencing consumers´ future product purchases.  ...  Given that the brand level is holistic in nature, WOM emphasis might lie on emotional aspects of a customer-brand relationship.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.15358/0344-1369-2019-1-50">doi:10.15358/0344-1369-2019-1-50</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/nyb7f6x6knb3xflwqztweky2z4">fatcat:nyb7f6x6knb3xflwqztweky2z4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220227213818/https://www.beck-elibrary.de/10.15358/0344-1369-2019-1-50.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/35/1c/351c50dd3e061ef1ab04ce4b8d7e545a4d053957.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.15358/0344-1369-2019-1-50"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry

Stefano Brogi, Armando Calabrese, Domenico Campisi, Guendalina Capece, Roberta Costa, Francesca Di Pillo
<span title="">2013</span> <i title="SAGE Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/f6d67gwswrhfvk63sxgckfjkga" style="color: black;">International Journal of Engineering Business Management</a> </i> &nbsp;
In this scenario, Online Brand Communities (OBCs) allow fashion customers to communicate with each other without any restrictions of time and place.  ...  The aim of the current study is to analyse the effects of OBC dynamics on brand equity. The proposed research model is applied to eight spontaneous OBCs of the luxury fashion industry.  ...  OBCs allow fashion brands and their customers to communicate with each other without any restriction in time, place and content, revolutionizing the old one-way communication into an innovative interactive  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5772/56854">doi:10.5772/56854</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/xt7phqcjmnb6hnec6fjc3dnnou">fatcat:xt7phqcjmnb6hnec6fjc3dnnou</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170813082542/http://cdn.intechopen.com/pdfs/45560/InTech-The_effects_of_online_brand_communities_on_brand_equity_in_the_luxury_fashion_industry.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/3f/e1/3fe141bc51e2a64d95c43718c5d429c9a7e143ec.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5772/56854"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

Does visual communication get through to its audiences

Tore Kristensen, Gorm Gabrielsen
<span title="">2013</span> <i title="IEEE"> 2013 IEEE Tsinghua International Design Management Symposium </i> &nbsp;
Acknowledgements: The authors wish to thank participants in the 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh (UK), and the Vth Workshop on Cultural Economics  ...  We thank Tom Becker, Shirli Kopelman and Deborah Small for their helpful comments and suggestions on earlier versions of the paper.  ...  spatial distance in negative online brand post narratives on consumers' evaluations of brands.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1109/tidms.2013.6981257">doi:10.1109/tidms.2013.6981257</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/gvtlla3dbvdj3oargnpi7x2d6e">fatcat:gvtlla3dbvdj3oargnpi7x2d6e</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180722033432/http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1109/tidms.2013.6981257"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> ieee.com </button> </a>

Strategies and Tools of Social Media Marketing In the Luxury Fashion Industry

Giuseppe Granata
<span title="2019-10-15">2019</span> <i title="Zenodo"> Zenodo </i> &nbsp;
Luxury fashion brands have to deal daily with the balance between safeguarding the exclusivity of the brand on the one hand, an increasing demand in the global market, intensification of distribution methods  ...  and the explosion of ecommerce, from the other side that seems to be in contrast with the set of meanings that revolves around luxury brands.  ...  -brand equity has a negative influence on this study because, in the sample customer equity measurement process, the future buying behavior towards a certain brand was picked up by general luxury customers  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5281/zenodo.3490351">doi:10.5281/zenodo.3490351</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ua6gktrovfcwpoc3qa7vn7cabi">fatcat:ua6gktrovfcwpoc3qa7vn7cabi</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20201225034146/https://zenodo.org/record/3490352/files/Strategies%20and%20Tools%20of%20Social%20Media%20Marketing%20In%20the%20Luxury%20Fashion%20Industry.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/f0/46/f046cba7a2866e8b0291530aa9b63c0b275456a0.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5281/zenodo.3490351"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> zenodo.org </button> </a>

Branding in the Online Space: The Emerging Frontier of New-Age Marketing

Deepti Sinha, Sachin Sinha
<span title="2019-04-01">2019</span> <i title="Chitkara University Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/grr6gv2sqvdk7b3ti5cnawndwq" style="color: black;">Journal of Technology Management for Growing Economies</a> </i> &nbsp;
As humankind continues to march towards an elusive and illusive utopia of technological advancement, the personal touch of the brand experience is fast becoming a thing of the past.  ...  The clueless customer is being hoodwinked into believing that the gadget on his palm or his lap or his desk is the repository of remedies for all maladies.  ...  The digital marketer should engineer the online brand-search operations in such a manner that the brand is within easy reach of customers who are actively seeking a need satisfier.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.15415/jtmge.2019.101002">doi:10.15415/jtmge.2019.101002</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ixxwjoehxjdabe7lnjewpu5zbu">fatcat:ixxwjoehxjdabe7lnjewpu5zbu</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200306170443/https://tmg.chitkara.edu.in/index.php/tmge/article/download/138/94" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/bb/10/bb1000e8a512fae230aefaee99f3e67297c8c3ee.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.15415/jtmge.2019.101002"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

Online Brand Communities: A Literature Review

Stefano Brogi
<span title="">2014</span> <i title="Elsevier BV"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/trfcnrckdvgftcxiz3i6lginty" style="color: black;">Procedia - Social and Behavioral Sciences</a> </i> &nbsp;
Among them, one of the most promising is the online brand communities, born from the combination of conventional (physical) brand communities and Web 2.0 technologies.  ...  We highlight the managerial implications related to the exploitation of online brand communities, identifying which set of key factors companies should leverage on in order to improve their business.  ...  What is an online brand community ? a.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1016/j.sbspro.2013.12.477">doi:10.1016/j.sbspro.2013.12.477</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ltpvol5a3jhqfnw5f74v6r2374">fatcat:ltpvol5a3jhqfnw5f74v6r2374</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170929204325/http://publisher-connector.core.ac.uk/resourcesync/data/elsevier/pdf/811/aHR0cDovL2FwaS5lbHNldmllci5jb20vY29udGVudC9hcnRpY2xlL3BpaS9zMTg3NzA0MjgxMzA1MTA5NA%3D%3D.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/99/e7/99e7bda83a536a0d72aedf01f905810e7dd68cac.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1016/j.sbspro.2013.12.477"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> elsevier.com </button> </a>
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