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The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry

Yan Liu, Venkatesh Shankar
2015 Management science  
This negative impact of product-harm crises may differ across recall events depending on media coverage of the event, crisis severity, and consumers' prior beliefs about product quality.  ...  P roduct-harm crises (recalls) carry negative product information that adversely affects brand preference and advertising effectiveness.  ...  Acknowledgments The authors thank S. Sriram, Subramanian Balachander, participants at the Marketing Science Conference 2012 and UT Dallas FORMS Conference 2012 for valuable comments.  ... 
doi:10.1287/mnsc.2014.2095 fatcat:z55yrgppond7pg33zhf4viyzqm

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, Marnik G Dekimpe
2013 Journal of Marketing  
The authors assess the effects of post-crisis advertising and price adjustments on the change in consumers' brand share and category purchases.  ...  Based on the empirical findings, the authors provide context-specific managerial recommendations on how to overcome a product-harm crisis.  ...  While there is a growing research interest in the impact of product-harm crises, little empirical evidence is available on the relative effectiveness of these different recovery strategies ).  ... 
doi:10.1509/jm.10.0414 fatcat:pdrr6cunbzfavkqb7luwx2aqee

The role of social media and brand equity during a product recall crisis: A shareholder value perspective

Liwu Hsu, Benjamin Lawrence
2016 International Journal of Research in Marketing  
Most importantly, we find negative effects of the volume and the valence of online WOM on firm value are lower for brands with strong brand equity.  ...  Furthermore, the volume, valence and growth rate of online WOM exacerbate this negative effect of a product recall on firm value.  ...  Empirical work examining product-harm crises is scant and scattered across a number of functional areas with most attention focused on positive and negative consequences of the recall.  ... 
doi:10.1016/j.ijresmar.2015.04.004 fatcat:jhhk2vknvvgszoh6r5ssxoemmq

Does visual communication get through to its audiences

Tore Kristensen, Gorm Gabrielsen
2013 2013 IEEE Tsinghua International Design Management Symposium  
Intuitive Judgments Effects on Consumer's Evaluation of o Product Assortment: a Preliminary Study Yolande Piris, Pantheon-Assas Paris II University, ISC Paris Nathalie Guibert, Pantheon-Assas Paris II  ...  We thank Tom Becker, Shirli Kopelman and Deborah Small for their helpful comments and suggestions on earlier versions of the paper.  ...  consumer responses in times of product-harm crises.  ... 
doi:10.1109/tidms.2013.6981257 fatcat:gvtlla3dbvdj3oargnpi7x2d6e

Cultural Meanings and Consumers' Discourses about Their Brand Abandonment

Fillipe Diniz, Maribel Carvalho Suarez
2018 BAR: Brazilian Administration Review  
Considering the repertoire of meanings attached to both the brands and consumers' commitment to their distancing behavior, the analysis presents three types of brand abandonment: (a) contingent, (b) balanced  ...  This study investigates consumers who abandoned previously consumed brands in two distinct product categories, soft drinks and automobiles.  ...  Instead, his concern is based on the addictive and harmful effects on health.  ... 
doi:10.1590/1807-7692bar2018170061 fatcat:4jtblmjsbfczxfys57cveeap54

The Political Economy of Transparency: What Makes Disclosure Policies Effective?

Archon Fung, Mary Graham, David Weil, Elena Fagotto
2004 Social Science Research Network  
We are grateful to Linda Bui, James Hamilton, Elizabeth Keating, Ron Mitchell, and Richard Zeckhauser for helpful comments on earlier versions of this paper.  ...  Kennedy School of Government as well as the Center for Business and Public Policy at Georgetown University provided generous support for this research.  ...  One analysis of the impact of report cards on cardiac surgery in New York and Pennsylvania suggested that they were associated with an increase in procedures performed on healthier patients and an increase  ... 
doi:10.2139/ssrn.766287 fatcat:j54bnuwb35gknbdbmwlr6stz3m

Principles of reshoring development in luxury goods sector

Michał Młody, Beata Stępień
2020 International Journal of Management and Economics  
In this paper, we examine whether reshoring can develop in a similar manner on the respective tiers of the luxury ladder in the luxury fashion, automotive, and jewelry industries.  ...  Both premises and examples of reshoring in the luxury goods sector are conceptually analyzed and empirically illustrated.  ...  The concept of COO is deeply associated with the "made-in" effect, having an impact on the brand image, especially in industries with a strong and longstanding reputation [Bertoli and Resciniti, 2013]  ... 
doi:10.2478/ijme-2020-0011 fatcat:yzlonskp2rczbbphnfx2ffdici

An Analysis on Factors of Success for Chinese/European JVs in Culture Aspect

Fei Yin
2009 International Journal of Business and Management  
Significance of Studying on Tactics in Using Talents Tactics in using talents is the one of the basis condition of achieving successful career.  ...  Further, it is the combination of various scientific knowledge and the sublimation of experience and art of using talents.  ...  There has been little empirical work on the effects of salary caps on competitive balance.  ... 
doi:10.5539/ijbm.v3n6p8 fatcat:cksg45fyjraldazu57sbx2kifq

International Journal of Business and Management, Vol. 3, No. 6, June 2008

Editior IJBM
2009 International Journal of Business and Management  
Significance of Studying on Tactics in Using Talents Tactics in using talents is the one of the basis condition of achieving successful career.  ...  Further, it is the combination of various scientific knowledge and the sublimation of experience and art of using talents.  ...  There has been little empirical work on the effects of salary caps on competitive balance.  ... 
doi:10.5539/ijbm.v3n6p0 fatcat:wzgrfr6z25e2zbj7au7jjimb7q

International Journal of Business and Management, Vol. 3, No. 8, August 2008

Editior IJBM
2009 International Journal of Business and Management  
Significance of Studying on Tactics in Using Talents Tactics in using talents is the one of the basis condition of achieving successful career.  ...  Further, it is the combination of various scientific knowledge and the sublimation of experience and art of using talents.  ...  There has been little empirical work on the effects of salary caps on competitive balance.  ... 
doi:10.5539/ijbm.v3n8p0 fatcat:y2e2zofainh7rfkpzmvwnmmrsm

A Work Life Balance of Employees and Its Effect on Emotional Intelligence

Dr. G. SUGANTHI
2019 Zenodo  
In this scale refinement was done using percentage analysis. The percentage of analysis from the table was found majority of teaching staffs on the any WLB dimensions.  ...  This study is based on the responses of teaching staffs both men and woman from primary schools. Research instrument designed on the basis of literature survey and then data was collected.  ...  This study tries to examine the impact of infrastructural development on the Economic and Social development in rural areas.  ... 
doi:10.5281/zenodo.5476173 fatcat:5rro63pefzbpxigfgnilhazy5a

Part VI: How Should Reputations be Managed in Good Times and Bad Times?: Increasing effectiveness of managing strategic issues affecting a firm's reputation

Cees BM van Riel, Frans AJ van den Bosch
1997 Corporate Reputation Review  
Acknowledging one de®nition and ignoring the other leaves one blind to the deeper dynamics that in¯uence these de®nitions.  ...  I want to consider serious crises that have sudden and severe impact on the organization. Let me illustrate the point with an example from Philip Morris.  ...  This article, however, takes a cognitive view of stigma development and its Interactive Dynamics Between Reputation and Identity impact on organizational de®nition and rede®nition.  ... 
doi:10.1057/palgrave.crr.1540033 fatcat:3pdeggvv2ff7boe3iuf5wtwn2u

What's So Funny?

Michel Laroche, Marcelo Vinhal Nepomuceno, Liang Huang, Marie-Odile Richard
2011 Journal of Advertising Research  
The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck’s Humorous Message Tax- onomy.”  ...  “A Proc- ess Analysis of the Effects of Humorous Adver- tising Executions on Brand Claims Memory.” Journal of Consumer Psychology 13, 3 (2003): 230-345. Lat, S., M. ALLBALADEjJO, and J. ZHANG.  ... 
doi:10.2501/jar-51-2-404-416 fatcat:ypiawo4l4reu3ddpajdsaxynti

Understanding and managing international growth of new products

Stefan Stremersch, Gerard J. Tellis
2004 International Journal of Research in Marketing  
Growth is one of the most compelling goals of managers today.  ...  product; and (c) managing a firm's expectations about new product growth.  ...  Building strong brands. New York7 Free Press. Agarwal, M., & Rao, R. (1996). An empirical comparison of consumer-based measures of brand equity. Marketing Letters, 7(3), 237 -247.  ... 
doi:10.1016/j.ijresmar.2004.07.001 fatcat:bhly4i2tovdtplrviekyrvhfra

Making Use of Operations Research Techniques in Nigerian Business Organizations

Ighomereho Ighomereho
2013 IOSR Journal of Business and Management  
The principles and concepts of Operations Research could be very helpful in a dynamic, competitive and complex business environment like the Nigerian business environment.  ...  In order to provide an understanding of the role of Operations Research in business decision making, this paper examines the nature of Operations Research, the Operations Research techniques available  ...  Internationalization and the Dynamics of Product Adaptation-An Empirical Investigation. Journal of Innovation Management 21:185-198 [5] Carlsson, B. (2003).  ... 
doi:10.9790/487x-0740113 fatcat:3jvowxtukrbdpfy5xxr6krqqxu
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