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A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland

Panos Panagiotopoulos, Liran Christine Shan, Julie Barnett, Áine Regan, Áine McConnon
2015 International Journal of Information Management  
The paper develops a framework of social media engagement based on a case study with food governance and consumer organisations in the UK and Ireland.  ...  Moving beyond simply characterising social media engagement in terms of the speed and volume of social interactions, this study contributes to a more systematic examination of the concept as an enabler  ...  Acknowledgements The authors gratefully acknowledge interview participants from the five organisations involved in the study.  ... 
doi:10.1016/j.ijinfomgt.2015.02.006 fatcat:dklynbpmyfhvzkikyz6xtzd43e

How Effectively did Parliamentary Candidates Use Social Media During the 2015 UK General Election Campaign

Vanessa Lauren Ellis
2018 Undergraduate Journal of Politics and International Relations  
The primary research conducted, which included analysis of the Twitter and Facebook posts (n = 616) made by a sample of candidates (n = 10), focused on 4 main post functions: broadcasting, posters/infographics  ...  The purpose of this paper is to determine how effectively parliamentary candidates used social media during the 2015 UK general election campaign period, by creating a typology of the ways in which candidates  ...  Taking Twitter and Facebook individually, the conversation with citizen post type remained the most popular of the conversation subcategory, and of all posts with an interacting function, for both social  ... 
doi:10.22599/ujpir.55 fatcat:i7frmg2furectgfgpu4e7tpzoi

Modeling the adoption and use of social media by nonprofit organizations

Seungahn Nah, Gregory D. Saxton
2012 New Media & Society  
Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: 1) adoption, 2) frequency  ...  accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages.  ...  Size yielded a significant, yet negative relationship only with the Twitter Presence variable. Hypothesis 4 thus receives no support.  ... 
doi:10.1177/1461444812452411 fatcat:cdvibdwqvbaanpeqcdzc5cyiu4

Leveling the Playing Field:

Mark Cain
1996 College & Undergraduate Libraries  
These disheartening results persist despite the enactment of significant federal legislation aimed at making the workplace more supportive and accessible to people with disabilities.  ...  The participation of people with disabilities in the workforce and their median income are both less than half that of the civilian workforce.  ...  And a village must have an involved citizenry to ensure responsiveness and to demarcate the common ground. Deepest appreciation  ... 
doi:10.1300/j106v03n01_03 fatcat:i2zony5pxngwlbmj6btdcenabq

Twitter as an engagement tool: How Public Benefit Organizations are building relationships with their audience

Marian Olinski, Piotr Szamrowski
2020 JEEMS. Journal of East European Management Studies  
The results indicate that Twitter plays a marginal role in the Polish PBO, and it seems to be at most complementary to the much more frequently utilized Facebook.  ...  The current study applies content analysis to scrutinize the relationship between Twitter messaging tactics employed by 186 Public Benefit Organizations (PBO) and public reactions in the form of liking  ...  Research conducted by Guidry (2013) focused on how nonprofits use the various Twitter communication tools and how their use translates into a level of audience engagement.  ... 
doi:10.5771/0949-6181-2020-2-216 fatcat:rydlxv2wdrdmxove7sr4hggsme

Social media as a space for support: Young adults' perspectives on producing and consuming user-generated content about diabetes and mental health

Gillian Fergie, Kate Hunt, Shona Hilton
2016 Social Science and Medicine  
The aim of this qualitative study was to explore how engagement with usergenerated content can support people with long-term health conditions, and what limits users' adoption of these technologies in  ...  A key determinant of participants' engagement with resources related to diabetes and CMHDs in the online environment was their offline experiences of support.  ...  Directorates (SPHSU12, SPHSU15) at the MRC/ CSO Social and Public Health Sciences Unit, University of Glasgow.  ... 
doi:10.1016/j.socscimed.2016.10.006 pmid:27750067 pmcid:PMC5115652 fatcat:tdmx5r3vm5fdfadzv5eomunfhq

B2B social media semantics: Analysing multimodal online meanings in marketing conversations

Mehmet I. Mehmet, Rodney J. Clarke
2016 Industrial Marketing Management  
The framework uses a set of expansion resources, to reveal how the meanings of social media messages are chained together to form online conversations.  ...  The findings demonstrate the utility of semantic approaches for IS research and practice to analyse meanings within social media messages and how they form online conversations.  ...  Furthermore, if each attachment or hyperlink is not read, the message sequence takes on a different level of meaning.  ... 
doi:10.1016/j.indmarman.2015.12.006 fatcat:5h7hvx3wfnbjbiwarckj6k6jii

Social Media Participation and Local Politics: A Case Study of the Enschede Council in the Netherlands [chapter]

Robin Effing, Jos van Hillegersberg, Theo W. C. Huibers
2013 Lecture Notes in Computer Science  
Social media such as Facebook, Twitter and YouTube are often seen as political game changers. Yet little is known of the effects of social media on local politics.  ...  Social media participation levels were measured and compared with the Social Media Indicator (SMI). A negative correlation between Social Media Use and Sense of Community has been discovered.  ...  The case study was initiated in collaboration with the Municipality of Enschede and the broader research project is supported and funded by Saxion University of Applied Sciences, Enschede, The Netherlands  ... 
doi:10.1007/978-3-642-40346-0_6 fatcat:qakonseaqfe4fb4rrvpko2v4iy

The Big Bird Gets the Worm? How Size Influences Social Networking by Charitable Organizations

Tom Wallace, Alasdair C. Rutherford
2020 Nonprofit and Voluntary Sector Quarterly  
owning a Twitter handle, activity on the site, and popularity within the charities' network.  ...  Many charities are using Twitter, but larger charities are making more effective use of the platform to connect to other organizations.  ...  Declaration of Conflicting Interests The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.  ... 
doi:10.1177/0899764020959472 fatcat:yxtlbycu6zgdtouielw3ue7g24

The tweet smell of celebrity success: Explaining variation in Twitter adoption among a diverse group of young adults

Eszter Hargittai, Eden Litt
2011 New Media & Society  
Results also suggest that interest in celebrity and entertainment news is a significant predictor of Twitter use mediating the effect of race.  ...  In contrast, interest in local and national news, international news, and politics shows no relationship to Twitter adoption in this population segment.  ...  For example, Hargittai's (2007) research on a group similar to the one studied here found that White and Asian American students were more likely to use Facebook in comparison to Hispanic students who  ... 
doi:10.1177/1461444811405805 fatcat:iwrkp2b22zahfdbnyg2ciuoajq

How Can Social Media Lead to Co-Production (Co-Delivery) of New Services for the Elderly Population? A Qualitative Study

Hadi Daneshvar, Stuart Anderson, Robin Williams, Hajar Mozaffar
2018 JMIR Human Factors  
Objective: The objective of this study was to investigate how SM-private Facebook groups, forums, Twitter, and blogging-acts as an enabler of co-production in health and care by facilitating its four underlying  ...  We then used thematic analysis and drew on principles of co-production (equality, diversity, accessibility, and reciprocity) as a deductive coding framework to analyze our findings.  ...  All authors (HD, SA, HM, and RW) have commented on various versions of this manuscript and inputted into the analysis. Conflicts of Interest None declared.  ... 
doi:10.2196/humanfactors.7856 pmid:29434014 pmcid:PMC5826974 fatcat:ygler45jejb73gwma7jjpxrwaq

Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media

Murooj Yousef, Timo Dietrich, Sharyn Rundle-Thiele
2021 International Journal of Environmental Research and Public Health  
The three ads were controlled in an A/B testing experiment to ensure applicable comparison.  ...  The findings support the use of negative advertising appeals over positive and coactive appeals.  ...  The results highlight how negative appeals on social media advertising in an environmental and charity context can deliver superior outcomes to engage more people and positively impact social behavior.  ... 
doi:10.3390/ijerph18115954 pmid:34206119 pmcid:PMC8199559 fatcat:rlmsn7potvgvlnd732jbrilmpy

Applying Social Sciences Research for Public Benefit Using Knowledge Mobilization and Social Media [chapter]

David J., Krista E., J. Gary
2012 Theoretical and Methodological Approaches to Social Sciences and Knowledge Management  
However, these studies are more focused on how people are using Twitter from an operational point of view and have not begun to provide insights into how people are using Twitter to establish relationships  ...  One of the key differences between working in research centres with a commitment to knowledge exchange and working in standard academic departments is often the level of knowledge exchange support available  ... 
doi:10.5772/37533 fatcat:nggojqdtafbb7klpads732qemi

Chapter 16. Intellectual, Argumentative, and Informational Affordances of Public Forums: Potential Contributions to Academic Learning [chapter]

Chris M. Anson
2017 Social Writing/Social Media: Publics, Presentations, and Pedagogies  
Consistent with the wide ranging approaches characteristic of teaching and scholarship in writing across the curriculum, the series presents works that take divergent perspectives on working as a writer  ...  And we see that to share the power of writing is to share the means for all to articulate their needs, interest, and learning into the great experiment of literacy.  ...  ACKNOWLEDGEMENTS We are extremely grateful to Christy McDonald for her openness with us and her permission to use her words and images. We also thank Douglas M.  ... 
doi:10.37514/per-b.2017.0063.2.16 fatcat:2shjxaektbcxdnwjznivwxb4wq

Social activism: Engaging millennials in social causes

Michelle I. Seelig
2018 First Monday  
This project builds on past research to investigate the relationship between millennials' online exposure to information about social causes and motives to take part in virtual and face-to-face engagement  ...  Research also has focused on the adoption of new technologies based on causal linkages between perceived ease of use and perceived usefulness, yet few studies have considered how these dynamics relate  ...  However, unknown is the extent dialog occurs, and no mention how the conversation has moved beyond a one-way distribution of content.  ... 
doi:10.5210/fm.v23i2.8125 fatcat:eqh3n6rzwzfmlhnelnprxs2cwe
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