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Marketing Analysis of the Pharmaceutical Industry
2021
figshare.com
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Many major pharmaceutical companies operate globally but are heavily regulated due to the restriction of direct-to-consumer-advertising in all countries except the United States and New Zealand (Ham, 2008 ...
Lastly, the paper will provide an overview of the market segments and target markets for the pharmaceutical industry. ...
Traditional advertising through the use of direct-to-consumer advertising (DTCA), although limited to only the US and New Zealand, also play a major role in marketing drugs to consumers (Oliver, 2017) ...
doi:10.6084/m9.figshare.16640323.v1
fatcat:ybqhphu3y5e65ndrmsw23rgwsa
Financial Aspects and the Future of the Pharmaceutical Industry in the United States of America
2013
Materia socio-medica
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The goal of this review paper is to show the present conditions and future trends of the pharmaceutical industry in the U.S. ...
The U.S. pharmaceutical industry is defined by the U.S. ...
The healthcare reform law (PPACA) is expected to have a significant impact on the pharmaceutical industry by both expanding the pool of insured potential consumers by 32 million people over the next decade ...
doi:10.5455/msm.2013.25.286-290
pmid:24511277
pmcid:PMC3914743
fatcat:dqw2ktonwvdqdgtn5qe7vkq4ou
Market Structure, R&D and Advertising in the Pharmaceutical Industry
2003
Journal of Industrial Economics
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ABSTRACT Market Structure, R&D and Advertising in the Pharmaceutical Industry by Catherine Matraves * Recent developments in the literature on market structure have allowed the generation of a few key ...
testable predictions from the theory of strategic behaviour. ...
Additionally, substantial increases in advertising expenditure have been within direct-to-consumer advertising (Pharmaceutical Online), implying that the effectiveness of advertising has indeed increased ...
doi:10.1111/1467-6451.00096
fatcat:rzz2jaaaara6fiwv7cchy5f2je
Toward Allocative Efficiency in the Prescription Drug Industry
1995
Milbank Quarterly
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The use of the concept of consumers' surplus to measure changes in material well-being is somewhat controversial among economists. ...
We will attempt to bypass this problem by investigating whether global economic efficiency could be improved by changing the rules of the game under which the pharmaceutical industry operates. ...
doi:10.2307/3350257
pmid:7776946
fatcat:ajpdbgh5bze77edpoid6azpuai
Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry
2010
Management science
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They also thank Manoj Payardha and Ajay Abraham for their help with certain numerical aspects of this paper. ...
Texas at Dallas, and University of California, San Diego, whose comments helped to improve this paper substantially. ...
to a major shift in this direct-to-consumer advertising (DTCA) of prescription drugs. ...
doi:10.1287/mnsc.1090.1074
fatcat:oznddsd7v5h4rkqo6uzr3xhz2q
Strategies for internationalisation of SMEs – based on the example of the company operating in the creative industries sector
2018
Studia i Materiały Wydziału Zarządzania UW
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The aim of the paper is (i) to conduct an analysis of the target markets (FMCG, pharmaceuticals, and advertising services) in selected Scandinavian countries and (ii) to develop recommendations for optimum ...
-these are only few features of the global market. ...
In 2011, the first Internet pharmacy was set up (Wai, Noichangkid, 2012) . 99% of the pharmaceutical industry in Sweden consists of pharmacies where prescription drugs and over the counter ones can be ...
doi:10.7172/1733-9758.2018.26.8
fatcat:ssmcsnc47zge3gvnbqasykx3ai
The Politics and Strategy of Industry Self-Regulation: The Pharmaceutical Industry's Principles for Ethical Direct-to-Consumer Advertising as a Deceptive Blocking Strategy
2013
Journal of Health Politics Policy and Law
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Prescription Drugs and Administrative Costs The Politics and Strategy of Industry Self-Regulation: The Pharmaceutical
Industry’s Principles for Ethical Direct-to-Consumer Advertising as a Deceptive Blocking ...
Oakley Montana State University
Abstract As the pharmaceutical industry lobbies European regulators to permit direct-to-consumer advertising (DTCA) of prescription drugs in the European Union, we found ...
doi:10.1215/03616878-2079496
pmid:23418365
fatcat:2pi2jogkfzalzotnlx3txgzceu
Undue influences on drugs and device industries distort healthcare research, and practice
2015
Bangladesh Journal of Bioethics
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There is an urgent need for regulation and other action towards redefining the mission of medicine towards a more objective and patient-, population- and society-benefit direction that is free from conflict ...
The enormous financial interests involved in the development and marketing of drugs and devices may have given excessive power to these industries to influence medical research, policy, and practice. ...
Direct-to-consumer advertising: In the United States, where such marketing practices are permitted by law, directto-consumer advertising (DTCA) is a major force of rising pharmaceutical costs 58 . ...
doi:10.3329/bioethics.v6i2.25741
fatcat:inedjknjovar5bqpvnq7uidnqy
Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?
2013
Journal of Health Economics
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We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are most advertised. ...
The model's main results on advertising and pricing strategies are taken to the data. ...
pharmaceutical industry available from the US Bureau of Labour Table 2 The impact of changes in t when ˇ = 1.0952, u = 4, c = 0 and k = 0.65. ...
doi:10.1016/j.jhealeco.2012.07.006
pmid:23237791
fatcat:g2tgahrb55hj7eonscosylujea
Four scenarios for the future of the pharmaceutical industry
2009
Technology Analysis & Strategic Management
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While biotechnology promises to reshape the pharmaceutical industry, it too faces challenges: the industry as a whole is unprofitable and there is uncertainty regarding market acceptance of its products ...
Pharmaceutical companies are facing several major interrelated challenges, the most strategic being the decline in R&D productivity resulting in empty product pipelines to replace products nearing patent ...
Critics of the growing expenditures on direct-to-consumer advertising of drugs in the USA claim that this has not only increased the cost of drugs, it has also prompted demand for the latest drugs in favour ...
doi:10.1080/09537320802625280
fatcat:7ykhnmmxlnadbg4unukuro5plu
Patent cliff and strategic switch: exploring strategic design possibilities in the pharmaceutical industry
2016
SpringerPlus
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It further discusses how the mix of competition policies and strategic instruments can be used to maintain declining revenue streams from the blockbuster business model of the pharmaceutical industry. ...
Extending the period of the market exclusivity and responding properly to the recent agglomeration of patent expiries are pivotal to the success of pharmaceutical companies. ...
Acknowledgements This work was supported by Medical Research Center programs to J.W.H. through the National Research Foundation of Korea (NRF) funded by the Ministry of Education, Science and Technology ...
doi:10.1186/s40064-016-2323-1
pmid:27347468
pmcid:PMC4899342
fatcat:avudgyngenevxkedidqw6tpaja
Undue industry influences that distort healthcare research, strategy, expenditure and practice: a review
2013
European Journal of Clinical Investigation
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There is an urgent need for regulation and other action towards redefining the mission of medicine towards a more objective and patient-, population-and society-benefit direction that is free from conflict ...
Expenditure on industry products (mostly drugs and devices) has spiraled over the last 15 years and accounts for substantial part of healthcare expenditure. ...
The views expressed in this publication are those of the author(s) and not necessarily those of the NHS or the National Institute for Health Research or the Department of Health. ...
doi:10.1111/eci.12074
pmid:23521369
fatcat:zlq3dk6d65clfalemh7vpoyayu
Impacts of Digital Marketing on the Pharmacies Community in Saudi Arabia and Determining the Future Model of the Industry: A Cross-Sectional Questionnaire-based Study
2020
Indian Journal of Pharmaceutical Education and Research
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Approximately, 36 pharmacies agreed out of 51 to the fact that webinars are effective, efficient and resourceful for online engagement with all shareholders regarding the product. ...
Pharmaceutical and telemedicine industries are now finding ways in the Kingdom of Saudi Arabia by adopting innovative and successful business models along with groundbreaking strategies using digital online ...
audiences. 1 The factor of digitalization has also brought a new sense of competition within the pharmaceutical industry. ...
doi:10.5530/ijper.54.4.174
fatcat:xiow7had75b5xjr4oy27wc7idu
Brazilian Industry Policy After 1990: Focusing on the Pharmaceutical Industry
2007
Journal of Technology Management & Innovation
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Ethical products are those sold exclusively when the patient has a doctor's prescription. For that reason, laboratory advertisement is directed to doctors. ...
X Reduction of industry idle capacity, improving the out-of consumer market population access to drugs by using public resources. ...
X Improved agility concerning the analysis of national product requests for changing some chemical product import tariffs. ...
doaj:2c3160bad84845879918e6d8c24ab247
fatcat:uyireifaqffjxjeb5b36cubtsy
The Implications of WTO Accession on the Pharmaceutical Industry in China
2002
Journal of Contemporary China
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Given the limited capabilities on R&D and global distribution channels, and the virtual non-existence of patented drugs, the Chinese pharmaceuticals industry has little chance to enter the global market ...
against the Chinese pharmaceuticals industry. ...
Subsequently, drug companies spent US$1.9 billion on direct-to-consumer advertising in 1999; see Financial Times, (8 November 1999), p. 21 and (23 November 1999) 105-141. ...
doi:10.1080/10670560220152292
fatcat:2rkv57gu7jcyxkejwdtynpnjrm
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