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Evaluation of Use of Social Media in Marketing Communication Activities of Institutions

Ünal Çimçek, Selin
2018 European Scientific Journal  
Social media marketing communications studies of two of the successful brands in home decoration sector in Turkey, Madam Coco and English Home, have been analyzed by the data of SocialBrands.  ...  In this study the concepts of social networks and social media is explained within the scope of communication studies, in relation with public relations, advertisement, and sales promotion.  ...  in social media, and messages with the aim of strengthening the brand loyalty and brand perception are used.  ... 
doi:10.19044/esj.2018.c4p4 fatcat:7t36usrkorarhmrl6qhkiayti4