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Facebook: A Case Study of Strategic Leadership

Jeffrey Scott Ray
2011 Social Science Research Network  
This paper is a case study validating that strategic leadership which results in a value proposition implemented on behalf of the customer has a tremendous effect on the success of business operations,  ...  This paper also contrasts Facebook's current position against Google as the later tries to enter the social networking market place and take market share away from Facebook.  ...  By collecting user preference data on the social network, Facebook enabled marketing campaigns to target key demographics based on user preferences.  ... 
doi:10.2139/ssrn.2103975 fatcat:5jhcivdksjddbfjzanfr4za2ja

Fake identities in social media: A case study on the sustainability of the Facebook business model

Katharina Krombholz, Dieter Merkl, Edgar Weippl
2012 Journal of Service Science Research  
One of the most widely used social networks, Facebook, recently had an initial public offering (IPO) in May 2012, which was among the biggest in Internet technology.  ...  The main goal of this research is to evaluate the implications of fake user profiles on Facebook.  ...  However, in many cases the user is not sufficiently protected and private information is leaked In our research, we conducted a social engineering experiment on Facebook using fake profiles.  ... 
doi:10.1007/s12927-012-0008-z fatcat:43krp2tky5djlpzumhs7ifuose

Integrating Facebook in Upper Secondary Biology Instruction: A Case Study of Students' Situational Interest and Participation in Learning Communication

Niels Bonderup Dohn, Nina Bonderup Dohn
2017 Research in Science Education  
The present study was conducted as a case study to provide an inductive, explorative investigation of whether and how the integration of Facebook into upper secondary biology can affect interest in biology  ...  These barriers are due to distractions, ethical issues and a certain depreciation of the activities ensuing from the everydayness of Facebook as a communication platform.  ...  The problem is accentuated by the fact that Facebook is owned by a commercial enterprise which may exploit user information on the platform in marketing offensives.  ... 
doi:10.1007/s11165-016-9549-3 fatcat:whx64574c5e57o4bimr2z25q74

Leveraging Facebook For Marketing Campaigns

Shweta Bansal, Ipshita Bansal
2018 Journal of Advances and Scholarly Researches in Allied Education  
This paper attempts to find out the basic as well as advanced features/ tools of Facebook that a marketer is using for promotion purposes.  ...  Thus, marketers are leveraging Facebook to promote their products and brands and simultaneously communicate with their users so as to engage them and create a good impression of the brand.  ...  In case, marketer ignores it, they are missing significant chances to build up a more grounded network. • Facebook Advertising: -Facebook has an add-on feature for marketers which allow them to advertise  ... 
doi:10.29070/15/57922 fatcat:5o5v3yln7rfptdvnr3rznifu3e

Grizzling about Facebook

Meaghan Morris
2009 Australian Humanities Review  
Catherine Driscoll and Melissa Gregg nudged me hard to think about Facebook, and the article is based on a seminar for the Department of Gender and Cultural Studies, University of Sydney.  ...  Acknowledgements My thanks are due to Carl Chan, who first persuaded me to try Facebook and twice helped me in important ways with this article.  ...  The more creative Cultural Studies move today draws rather on sociology and aspects of ethnographic method to ask questions within a concrete and carefully delimited social context about our often ambivalent  ... 
doi:10.22459/ahr.47.2009.02 fatcat:fwoxjaecxrggbmuqqkfu3v7jo4

Internet Platform Monopoly in China: A Case Study of Tencent

Xiangyi Ben
2021 International STEAM Communications  
Monopoly in the field of Internet business has caused great controversy, and this study addressed this issue by closely examining a typical "big tech", Tencent, in China's Internet business, using a case  ...  study as a major approach to look into the source of the issue.  ...  This study focuses on a big tech in China: Tencent, which has the biggest share in the market of gaming industry and social media.  ... 
doi:10.37906/isteamc.2021.4 fatcat:kct5ice725atfatqxefds3lfiy

Monitoring Trends on Facebook

Irena Pletikosa Cvijikj, Florian Michahelles
2011 2011 IEEE Ninth International Conference on Dependable, Autonomic and Secure Computing  
We propose and evaluate a system for trend detection based on the characteristics of the posts shared on Facebook.  ...  The public nature of user generated content on social media platforms offers the possibility for trend monitoring as an insight into the topics that attract the attention of a large fraction of users.  ...  Still, we believe that UGC on Facebook could bring valuable insights, since Facebook is the largest social network with more than 1 billion pieces of content created on a daily basis 2 .  ... 
doi:10.1109/dasc.2011.150 dblp:conf/dasc/CvijikjM11 fatcat:ee64zejojfgv7mit7nf4hw274q

The determinants of Facebook social engagement for national tourism organizations' Facebook pages: A quantitative approach

Marcello M. Mariani, Matteo Mura, Marco Di Felice
2018 Journal of Destination Marketing & Management  
Based on big data retrieved from the NTOs' Facebook pages, and leveraging advanced metrics for capturing user engagement, the study sheds light on the factors contributing to superior level of social activity  ...  The study also shows that most of the NTOs (except for Italy, Spain, Turkey and the UK) deploy Facebook with a top-down approach, and spontaneous user generated content (UGC) is allowed to a very little  ...  to identify several cases of good practices in the use of Facebook by NTOs. 6 Consistently with previous studies (Mariani et al., 2016) , we decided to focus on Facebook, rather than on other social  ... 
doi:10.1016/j.jdmm.2017.06.003 fatcat:pclfowggwfbcbjxsk46c4jt474

Google+ vs Facebook: The Comparison

Kevin Curran, Scott Morrison, Stephen Mc Cauley
2012 TELKOMNIKA (Telecommunication Computing Electronics and Control)  
It will then conclude a verdict on which is the better social network to use overall.  ...  Google+ has set out to do the same things as Facebook but better to try and steal away some of that high power and necessity that Facebook has gained. Facebook has News feed, Google has Stream.  ...  Google and Facebook Market Share With Google+ just out of the beta testing stage, Google is attempting to challenge Facebook head-on in the increasingly important social networking scene.  ... 
doi:10.12928/telkomnika.v10i2.814 fatcat:mz2pg2e62bdj3eklmi7ro44dei

Effectiveness of Social Media in Advertising University Programmes and Recruitment of New Students: A Case Study of St. Paul's University, Kenya

Winnie Ndeta Otsiulah
2020 The International Journal of Humanities & Social Studies  
There is a multi-way communication, at Research Design The study adopted the case study design. The researcher focused on how universities use social media to reach out to new students.  ...  Paul's university was conveniently selected by the researchers as a case for study.  ...  T Conclusions The study concludes that Social advertising is the promise of a known, engaged audience in a fragmented media landscape.  ... 
doi:10.24940/theijhss/2020/v8/i9/hs2009-061 fatcat:yy2vdowl7jcdlghrp6xc7qrcfe

Survey on Recognize Malignant Facebook Application

2015 International Journal of Science and Research (IJSR)  
So researchers are focused on detecting malicious posts and campaigns. Here question may arise that given a Facebook application, can we determine if it is malicious?  ...  So key is to developing REAppE-Facebook's Rigorous Application Evaluator is the first tool focused on detecting malicious apps on Facebook.  ...  In this paper, author have a tendency to gift associate degree initial study to quantify and characterize spam campaigns launched victimization accounts on on-line social networks.  ... 
doi:10.21275/v4i12.nov151996 fatcat:w35unotolnhi5e6vsvxvftmk6a

Brand Communication through Facebook Altering Consumer Psychology

Priya Handa, Dr. Mamata Mahapatra and Dr. Anubhuti Yadav
2018 Journal of Content Community and Communication  
It is a consumer involvement and endorsing apparatus and has chief impact on tempting and maintaining a fan base.  ...  Moreover, a strong relation between brand communications through brand Facebook pages and consumers was found.  ...  Peitro and Pantano (2012) done an empirical study of social web effect on consumer buying decision by taking the case of Facebook.  ... 
doi:10.31620/jccc.06.18/05 fatcat:2qngqyg6dzgipcujnw6cvg3v6y

Facebook for Facebook's Sake

Kevin Jacobs
2018 Stream  
I then turn to my inversion of Walter Pater's "art for art's sake", the seminal idea of Aestheticism and propose Facebook for Facebook's sake as a method for Facebook use.  ...  The affective labour debate has become mainstream in communications studies. In this paper, I The affective labour debate has become mainstream in communications studies.  ...  For Arvidsson and Colleoni, the value created on platforms like Facebook is not about a commodity exchange, but about the value that Facebook derives in financial markets.  ... 
doi:10.21810/strm.v10i1.250 fatcat:h3swdduvhvfc7oueykrl72dgm4

The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

Michał Sędkowski
2017 International Studies. Interdisciplinary Political and Cultural Journal  
Cities in Poland are also slowly catching up with the social media revolution as all 16 provincial cities are present on Facebook.  ...  The social media sphere is growing in Poland as more and more people embrace the new ways of communication.  ...  As all of the studied cities have webpages that replicate the content provided on Facebook, one must wonder, what is the place of social media on the communication map of the city?  ... 
doi:10.1515/ipcj-2017-0009 fatcat:in3tfndsfvbybm7nkpsrvivzem

Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages

Cynthia B. Hanson
2018 International Journal of Internet Marketing and Advertising  
This paper examines the prevalence and nature of sponsored messages on Facebook.  ...  Results of a content analysis of desktop and mobile Facebook pages from 52 undergraduate student subjects showed 53% of sponsored messages in the desktop sample and 100% of sponsored messages in the mobile  ...  Most research on the use of Facebook as a marketing tool to date has focused on companies' Facebook pages rather than their presence on individuals' Facebook pages, probably due to the fact that the availability  ... 
doi:10.1504/ijima.2018.089213 fatcat:rkxddpoxsbcdxolxyppbtrz5hq
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