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Social networks and mathematical models: A research commentary on "Critical Mass and Willingness to Pay for Social Networks" by J. Christopher Westland

Andrew Odlyzko
2010 Electronic Commerce Research and Applications  
And how one can manage a network's growth to reach that mass? He proposes a model for social networks, and shows how the model might possibly be managed.  ...  This brief research commentary on Westland's (2010) article in this issue of Electronic Commerce Research and Applications is intended to add two cautionary notes.  ...  A major reason for the increased attention paid by researchers to the recent social networks such as Facebook is that they are far more measurable than earlier ones.  ... 
doi:10.1016/j.elerap.2009.11.007 fatcat:fhq3kb6spfcvtns6suqm6whsri