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COVID-19 Pandemic and MSMEs: Impact and Mitigation

David Ronald Tairas
2020 Jurnal Ekonomi Indonesia  
This study aims to explore the types of challenges encountered by MSMEs to sustain their businesses during the hardship.  ...  The results show that business owners experience difficulties in producing goods and services because of the raw materials shortage, financial liquidity and decreasing demand.  ...  Raw materials are still the decisive factor in MSMEs' business continuity since it influences the quality of the products.  ... 
doi:10.52813/jei.v9i1.48 fatcat:cisquc7otvdfzje2v2iejzwncq

Problems of Women Entrepreneurs of Micro, Small and Medium Enterprises (MSMEs)

Kushalakshi Kushalakshi, Dr. A. Raghurama Dr. A. Raghurama
2012 Global Journal For Research Analysis  
Purpose and objectives of the study: The primary objective of the researchers is to study and understand the concept of social media marketing and its role in the Micro Small and Medium Enterprise (MSME  ...  The MSME's will be able to choose social media channels, social tactics and create an effective social media marketing strategy to acquire and retain customers based on the findings and conclusion of the  ...  Role of social media in small businesses: We have reached a stage where we "eat, sleep and breathe social media".  ... 
doi:10.15373/22778160/january2014/4 fatcat:vcmqwkrparc6bmt7rcszzsete4

Digital transformation of MSMEs in Indonesia during the pandemic

Elya Kurniawati, Idris Idris, Puji Handayati, Sharina Osman
2021 Entrepreneurship and Sustainability Issues  
However, Indonesian Micro, Small, and Medium Enterprises (MSMEs) actors face obstacles in carrying out the business transformation process, as 90% of Indonesian MSMEs are still run conventionally.  ...  in MSMEs, (4) MSME actors find difficulties and obstacles in adaptation process, and (5) the combination of offline and online marketing methods became MSME actors' choice as a survival strategy during  ...  We also thank by the Research and Community Services Department and the Social Science Faculty of the Universitas Negeri Malang, Indonesia.  ... 
doi:10.9770/jesi.2021.9.2(21) fatcat:cu2zfzwznbacfmsqgikquwjkia

Factors Influencing the Adoption of Social Media Marketing by Micro, Small, and Medium-sized Enterprises (MSMEs) of the Maldives and its Impact on MSME Performance

Ahmed Abdul Rasheed, Abdulla Nafiz
2022 International journal of social research and innovation  
Despite social media marketing being in its infancy among Maldivian MSMEs, this study supports the benefits of social media marketing as an ideal platform of marketing for MSMEs.  ...  This paper aims to investigate factors affecting the adoption of social media marketing by Maldivian Micro, Small, and Medium-sized Enterprises (MSMEs) and their impact on MSME performance.  ...  Some MSMEs, especially those in Malé are following the footsteps of large businesses and starting to adopt social media marketing practices, mostly using Facebook pages, Twitter, Snapchat, Instagram and  ... 
doi:10.55712/ijsri.v6i1.50 fatcat:a2ufhctaljfhrifyegcovgwqhm

Digital-Based Economic Recovery Program For MSMEs in Indonesia

Febrianur Ibnu Fitroh Sukono Putra
2022 Jurnal Organisasi dan Manajemen  
Social media and the marketplace can be a concept to make it easier for MSMEs enterprise to get more comprehensive marketing access.  ...  This situation is because most MSMEs enterprise cannot develop and end up in bankruptcy which makes MSMEs enterprise change their sales strategy through a digitalization scheme.  ...  Cooperatives and mico-enterprise Service 5 Participants have social media, bank accounts, and 5 Actual scan of social media profiles and smartphones account book front pages Source: (Ministry of Cooperatives  ... 
doi:10.33830/jom.v18i1.1763.2022 fatcat:22656aj4rjhnvo6p6azr3gg6by

A Practical and Theoretical Approach to Social Venturing Entrepreneurship [chapter]

Moulen Siame
2018 Entrepreneurship - Trends and Challenges  
A social venturing entrepreneur is a creator of effective social change in the context of economic, social and political conditions.  ...  This chapter explains the commonly used concepts, ontologies, the social venturing entrepreneur's social venturing and co-operative business model, the economic theories and conceptual framework and practical  ...  Challenges  ... 
doi:10.5772/intechopen.72011 fatcat:6mbzpi6iqbfctojenhreno2gra

Theorising MSMEs in Contexts of Urban Violence

Brian Ganson, Kristian Hoelscher
2021 Journal of Illicit Economies and Development  
Yet both the peacebuilding and development potential of micro, small, and medium enterprises (MSMEs), and the specific dynamics of business and conflict in urban spaces, are underdeveloped in the literature  ...  challenging conditions for business operations and for peacebuilding.  ...  Despair, drug abuse, hunger, domestic abuse, and a host of other social ills are seen as symptomatic of government decisions to deny decent education, withhold public amenities that are abundant in other  ... 
doi:10.31389/jied.70 fatcat:7jgptqoqtjcgtfmly3fhckisvy


2020 AKSELERASI: Jurnal Ilmiah Nasional  
The digitization strategy makes use of an intermediary (marketplace) and social media as a marketing tool.  ...  This paper contends that as a result of the Covid-19 pandemic, the development of digital MSMEs has become a viable alternative to saving and promoting digital business in Indonesia.  ...  MSMEs in Indonesia face a number of challenges, including difficulties in promoting their products and services.  ... 
doi:10.54783/jin.v2i2.505 fatcat:dhgzbo5jtrewrfnxzm5kjqotsm

MSMES Competitiveness Strategies During Covid 19 Pandemic Using Technoprenurship Approach

Miftahul Huda, Muhammad Fu'ad, Nabila Eka Fitri Azzahra, Nova Prihastuti
2021 JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)  
The object of this research is MSMEs registered at the Departement of Coorperative and Micro Enterprises of Pasuruan Regency many as four MSMEs as samples.  ...  The results obtained from this study indicate a need for approaches and strategies that utilize technology to be more creative and innovative so that a business can survive and compete during this pandemic  ...  Social media can also reach potential consumers more broadly and quickly.  ... 
doi:10.29408/jpek.v5i2.4573 fatcat:ygck5qhfxrbfrffyqhlt6o3rta

Effect of Entrepreneurship Orientation, Marketing Capability, Social Media Use on MSME Performance in Kelapa Gading

Luigi Susanto, Rodhiah Rodhiah
2022 Budapest International Research and Critics Institute (BIRCI-Journal)  
Acknowledgment We thank the Institute for Research and Community Service of Tarumanagara University which has provided funding for this research through the Thesis Final Assignment Grant scheme.  ...  The added value of using social media is highly dependent on MSME owners because it is basically related to practice, skills, strategies, and decision making.  ...  Use of Social Media The use of social media is an externally and spontaneously available resource that can be used by every MSME.  ... 
doi:10.33258/birci.v5i3.6269 fatcat:f4z5hjdzbndcdkpeuqlav5tsau

Perceptions to Crowdfunding Adoption in Philippines: A Study on MSMEs

Lumer Jude Doce, Michelle Renee Ching
2021 Pacific Asia Conference on Information Systems  
Crowdfunding offers an alternative way of funding creative and innovative business ideas and projects through an open call over the internet.  ...  This study aims to understand top management decision-makers' perceptions toward the adoption of crowdfunding as a technology-enabled financing strategy.  ...  social media users worldwide (Talkwalker 2019 ).  ... 
dblp:conf/pacis/DoceC21 fatcat:k7ekjamttnaotiq6yb53nbkiuy

Mobility Service Applications to Facilitate Better MSME Financial Performance

Elok Nur Jannah, Diana Zuhroh, Parawiyati Parawiyati
2021 Jurnal Keuangan dan Perbankan  
In the study, the Mobility Service Applications that assist MSME business operations are Gojek and Grab.  ...  Based on field observations of MSME merchants, there was a rise in the use of Go-food and other applications during the Covid-19 pandemic, owing to social distancing circumstances and limitations on communal  ...  Developed nations, such as the United Kingdom, the Netherlands, and Latvia, have efficient social media networks. 90% of MSMEs in the United Kingdom utilize social media platforms.  ... 
doi:10.26905/jkdp.v25i4.5222 doaj:01bae251a60145eeb9e7bf2de2254711 fatcat:dcrpb26mtfhkxjdgqb3dpglwra


Agus Jatmika, Harmonis Harmonis
The results show that the dynamics of Hipmikindo's business communication strategy in increasing the resources of MSMEs in Jabodetabek involves several terms.  ...  The objective is to find out Hipmikindo's business communication strategy in increasing the human resources of MSME entrepreneurs as well as supporting and inhibiting factors in implementing the forms  ...  All of them are at the view that business in this era has faced many difficult challenges.  ... 
doi:10.33751/jhss.v5i2.3803 fatcat:wtnxpx6dujet5aya6v5kjidj54

Hybrid Model of MSMEs for Livestock Hype Product Facing Consumer Sudden Shift on Pandemics

A.E Kusumastuti, J. A Putritamara, S. Azizah
2021 Technium Sustainability  
Results of the research showed that hybrid model of MSMEs for mozzarella and honey (livestock products which are hype during a pandemic) has the optimization of strategy to bring more adaptive business  ...  So that, the decline in purchasing power of the consumers is imbalanced with availability and vice versa. The selected products are mozzarella cheese and honey.  ...  In contrast, in digital marketing, consumers purchase through social media and the marketplace.  ... 
doi:10.47577/sustainability.v1i2.5133 fatcat:6jcq25wkz5d7hgvekwg4zx6n2y

MSMEs: The Key to Entrepreneurship Development in India

Dr. Alamelu K
2011 Bonfring International Journal of Industrial Engineering and Management Science  
In India, the Micro, Small, and Medium Enterprises Development (MSMED) Act 2006 defines MSMEs. It introduces the concept of 'enterprise' as opposed to the earlier concept of industry.  ...  The MSME sector in India is heterogeneous, dispersed, and mostly unorganized. It includes diverse types of production units ranging from traditional crafts to high-tech industries. In this regard  ...  CHALLENGES OF MSME SECTOR The MSME sector in India is heterogeneous, dispersed, and mostly unorganized.  ... 
doi:10.9756/bijiems.1003 fatcat:at5zqztijnfo5hrredp32tpcby
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