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Social Media Brand Engagement as a Proxy for E-commerce Activities: A Case Study of Sina Weibo and JD [article]

Weiqiang Lin, Pedro Saleiro, Natasa Milic-Frayling, Eugene Ch'ng
2018 arXiv   pre-print
E-commerce platforms facilitate sales of products while product vendors engage in Social Media Activities (SMA) to drive E-commerce Platform Activities (EPA) of consumers, enticing them to search, browse  ...  The experiments with Random Forest and Logistic Regression show a varied success, performing better than random for the top quantiles of purchase orders and for the lowest quantile of search and clickthrough  ...  ACKNOWLEDGEMENTS We wish to express our gratitude to JD.com for providing access to invaluable data and Bin Xu and Hao Dong for their assistance.  ... 
arXiv:1810.05944v1 fatcat:no6grsjhcrfs7hvibbrtbjkt54

Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case Study of Sina Weibo and JD

Weiqiang Lin, Pedro Saleiro, Natasa Milic-Frayling, Eugene Chng
2018 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI)  
E-commerce platforms facilitate sales of products while product vendors engage in Social Media Activities (SMA) to drive E-commerce Platform Activities (EPA) of consumers, enticing them to search, browse  ...  The experiments with Random Forest and Logistic Regression show a varied success, performing better than random for the top quantiles of purchase orders and for the lowest quantile of search and clickthrough  ...  ACKNOWLEDGEMENTS We wish to express our gratitude to JD.com for providing access to invaluable data and Bin Xu and Hao Dong for their assistance.  ... 
doi:10.1109/wi.2018.00-65 dblp:conf/webi/LinSMC18 fatcat:o6rxec6ofba33j2lto5xs4jape

Table of contents

2018 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI)  
), and Kensuke Harada (Osaka University) Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case Study of Sina Weibo and JD 375 Weiqiang Lin (International Doctoral Innovation Center  ...  ), Amit Sheth (Kno.e.sis, Wright State University), and Brandon Minnery (Wright State Research Institute) Personality Exploration System for Online Social Networks: Facebook Brands As a Use Case Multi-Modal  ...  Social Media Analytics for Healthcare (SMA4H 2018)  ... 
doi:10.1109/wi.2018.00004 fatcat:lkt5lce3ezhelolddi6ynvzz3e

Internet of Vehicle Empowered Mobile Media Scenarios: In-Vehicle Infotainment Solutions for the Mobility as a Service (MaaS)

Zhiyuan Yu, Doudou Jin, Xiaoxiao Song, Chao Zhai, Desheng Wang
2020 Sustainability  
Recently, the commercial potentials and practical values of Mobility as a Service (MaaS) have been witnessed for sustainable development of smart cities in the field of intelligent transportation.  ...  Finally, exploring the potential of super media, both the linkage display and IVI collaborative modes in vehicle-centric media scenarios are introduced as IVI solutions for the MaaS in 5G-V2X and beyond  ...  media (e.g., Wechat, Sina Weibo) and electronic commerce platforms (e.g., Alibaba), people rethink the vehicle as the third living space, especially when the intelligent connected vehicles supported by  ... 
doi:10.3390/su12187448 fatcat:o2wif52rlfdq7dafgfgpbumz5u