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Social Efficiency: Rules for Designing Social Networks and Social Media [Social Sciences]

Alex Pentland
2012 IEEE Signal Processing Magazine  
Moreover, incentives in markets can operate very differently than incentives in networks, largely because the connectivity of social network systems limits visibility and opportunity.  ...  In a similar way, social network systems can be designed to be optimized and fair without exposing their members to increased risk.  ...  [SP] THE GROWTH AND INCREASINGLY BROAD APPLICATION OF SOCIAL NETWORK SYSTEMS MEANS WE NEED TO THINK CAREFULLY ABOUT THE FUNDAMENTALS OF THEIR DESIGN.  ... 
doi:10.1109/msp.2011.943659 fatcat:356wq3jje5farikalfdknionvi

Bring your friend! Real or virtual? [article]

Elias Carroni, Paolo Pin, Simone Righi
2017 arXiv   pre-print
Social welfare increases in information diffusion which, for given communication incentives, is higher in denser networks.  ...  We investigate the incentives for the monopolist to move to a denser network and the impact of this decision on social welfare.  ...  pricing in networks with positive network externalities, by Bloch and Quérou (2013) to study the optimal monopoly pricing in on-line social networks and by Shi (2003) to study pricing in the presence  ... 
arXiv:1710.08693v1 fatcat:dqzbqoijk5aezhf6lbzuropbfe

The impact of free-riding on peer-to-peer networks

R. Krishnan, M.D. Smith, Zhulei Tang, R. Telang
2004 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the  
However, we also show that without external incentives, the level of free-riding in P2P networks will be higher than socially optimal.  ...  In contrast to previous predictions, we find that P2P networks can operate effectively in the presence of significant free-riding.  ...  First, we find that the equilibrium level of sharing in the absence of external incentives is lower than the socially optimal level of sharing.  ... 
doi:10.1109/hicss.2004.1265472 dblp:conf/hicss/KrishnanSTT04 fatcat:bnf5la4o6nc55p2ap66y5dl7uy

The Virtual Focus Group

Natalie A. Popenko, Zlatko Devcic, Koohyar Karimi, Brian J. F. Wong
2012 Plastic and Reconstructive Surgery  
A strong correlation (0.922) existed between the online social network-based rating and focus group method.  ...  Results: The methods varied in terms of data accrual time, rater demographics/ ages, researcher's accessibility, necessity for subject incentives, researcher labor, and rater effort/accuracy.  ...  , as it is in the social network site method.  ... 
doi:10.1097/prs.0b013e31825dcb48 pmid:22929271 fatcat:dt6adyeidzh7rktor4aj4eu3ze

Optimizing peer referrals for public awareness using contextual bandits

Ramaravind Kommiya Mothilal, Amulya Yadav, Amit Sharma
2019 Proceedings of the Conference on Computing & Sustainable Societies - COMPASS '19  
Given the lack of initial information about the social network or how people respond to referral incentives, we use an explore-exploit strategy and present a contextual bandit agent CoBBI that optimizes  ...  Further, people's response to a referral incentive can depend on various factors such as their preference for the content, size of their social network, and their estimated value for sharing.  ...  Given a social network, Kempe et al. [14] provided a constant-ratio approximation algorithm to find initial "seed" sets of nodes to optimally spread influence in a social network.  ... 
doi:10.1145/3314344.3332497 dblp:conf/dev/MothilalYS19 fatcat:e3n2fjkttveodp67ji3kj6ve3a

Beyond viral

Manuel Cebrian, Iyad Rahwan, Alex "Sandy" Pentland
2016 Communications of the ACM  
To learn more about us, visit our award-winning website Follow us on Facebook and Twitter To subscribe: IN T ER AC T ION S Association for Computing  ...  We believe incentive networks play an important middle layer between higher-order concepts such as ideologies and culture, and the digital finger-prints left by social movements in online digital platforms  ...  However, unlike message content and social network structure, incentives are far less visible.  ... 
doi:10.1145/2818992 fatcat:mmlca5lkijbxpiroa4uj4bg5ha

A "Social Bitcoin" could sustain a democratic digital world

Kaj-Kolja Kleineberg, Dirk Helbing
2016 The European Physical Journal Special Topics  
Modern information and communication technologies play a crucial role in this process, as Web 2.0 and online social networks promote cooperation and collaboration on unprecedented scales.  ...  The incentive to mine Social Bitcoins could sustain digital diversity, which mitigates the risk of totalitarian control by powerful monopolies of information and can create new business opportunities needed  ...  In a nutshell, multiple online social networks compete for the attention of individuals in addition to obeying their intrinsic evolutionary dynamics.  ... 
doi:10.1140/epjst/e2016-60156-7 fatcat:yphpj2b7lvdg7jvc3jcbkhwaxi

Budget Allocation for Maximizing Viral Advertising in Social Networks

Bo-Lei Zhang, Zhu-Zhong Qian, Wen-Zhong Li, Bin Tang, Sang-Lu Lu, Xiaoming Fu
2016 Journal of Computer Science and Technology  
In this paper, we study optimal budget allocation in social networks to maximize the spread of viral advertising.  ...  Viral advertising in social networks has arisen as one of the most promising ways to increase brand awareness and product sales.  ...  In [4] , Demaine et al. proposed partial incentives in social networks to influence people.  ... 
doi:10.1007/s11390-016-1661-3 fatcat:qq42trnujnfp3hxksx4rmp7iqy

The SmartenIT STREP Project: Socially-Aware Management of New Overlay Application Traffic Combined with Energy Efficiency in the Internet [chapter]

Burkhard Stiller
2013 Lecture Notes in Computer Science  
Therefore, SmartenIT [1] targets an incentive-compatible cross-layer network management for providers of overlay-based applications (e.g., cloud applications, content deli-very networks, and social networks  ...  same time social awareness (in terms of user relations and interests).  ...  consumption on mobile end-user devices; (b) Social-aware Traffic Management -by exploiting meta-information extracted from online social networks by network operators; (c) Inter-cloud Communicationsthrough  ... 
doi:10.1007/978-3-642-38082-2_34 fatcat:wufrzayqtfhptjaqadstk2rdba

Efficient Working and Shirking in Information Sharing Networks

Jie Xu, Mihaela van der Schaar
2015 IEEE Journal on Selected Areas in Communications  
In some scenarios, the optimal scheme allows that less-productive agents shirk (not produce); this creates the largest incentives for more-productive agents to work at the socially-desired level.  ...  In many scenarios our schemes achieve maximum social welfare; in others, we prove that optimal schemes necessarily fall short of maximum social welfare due to imperfect monitoring.  ...  However, free riding behavior of agents has been observed in many types of information sharing networks such as online forums, microblogging websites and other online social networks [11] [12] [13]  ... 
doi:10.1109/jsac.2015.2393432 fatcat:ahaakefjsfbhtjixazt3c5fmk4

The Joint Workshop on Pricing and Incentives in Networks and Systems (WPIN+NetEcon 2014)

John Chuang, Patrick Loiseau
2014 Performance Evaluation Review  
They find that social learning is successful and ex-ante beneficial to the seller, and that accounting for social learning lowers the optimal dynamic price.  ...  Bundling Strategies in Online Service Markets. • Sebastian Benthall, John Chuang. Computational Asymmetry in Strategic Bayesian Networks.  ...  They find that social learning is successful and ex-ante beneficial to the seller, and that accounting for social learning lowers the optimal dynamic price.  ... 
doi:10.1145/2695533.2695535 fatcat:5k65t6e42ncgzcg72tc7clkkpm

Adaptive Incentive Design with Multi-Agent Meta-Gradient Reinforcement Learning [article]

Jiachen Yang, Ethan Wang, Rakshit Trivedi, Tuo Zhao, Hongyuan Zha
2021 arXiv   pre-print
Via the principle of online cross-validation, the incentive designer explicitly accounts for its impact on agents' learning and, through them, the impact on future social welfare.  ...  to optimize a system objective.  ...  the two FC layers for the incentive designer's policy (i.e., incentive function in the case of MetaGrad, regular policy in the case of dual-RL) and value networks, and for the agents' value network.  ... 
arXiv:2112.10859v1 fatcat:hgpi7pbspjfn3hjg2bfork7eju

Table of contents

2018 IEEE Transactions on Computational Social Systems  
Tan Design Optimization of Food Safety Monitoring System With Social Network Analysis . . . . . . . . . . . . . . . . . L.  ...  Habibi Fractal Intelligent Privacy Protection in Online Social Network Using Attribute-Based Encryption Schemes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  ... 
doi:10.1109/tcss.2018.2867767 fatcat:szu52qyfybftno3y2mpch3wkrm

Social networks and the firm

Sanjeev Goyal, Julien Gagnon
2016 RAUSP: Revista de Administração da Universidade de São Paulo  
or subscribed to the online social network.  ...  In a related line of work, researchers have explored the use of optimal pricing in social networks.  ...  SOCIAL NETWORKS AND THE FIRM (2) See e.g.  ... 
doi:10.5700/rausp1237 fatcat:u2kaydyylreshop65irpljzoa4

Monetary incentives and peer referral in promoting secondary distribution of HIV self-testing among men who have sex with men in China: A randomized controlled trial

Yi Zhou, Ying Lu, Yuxin Ni, Dan Wu, Xi He, Jason J. Ong, Joseph D. Tucker, Sean Y. Sylvia, Fengshi Jing, Xiaofeng Li, Shanzi Huang, Guangquan Shen (+14 others)
2022 PLoS Medicine  
Index participants in 3 groups were encouraged to order HIVST kits online and distribute to members within their social networks.  ...  This social network–based digital approach can be expanded to other public health research, especially in the era of the Coronavirus Disease 2019 (COVID-19).  ...  Index participants in 3 groups were encouraged to order HIVST kits online and distribute to members within their social networks.  ... 
doi:10.1371/journal.pmed.1003928 pmid:35157727 pmcid:PMC8887971 fatcat:d27q33lgyng6tb5zz6osfdpddm
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