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The Effectiveness of Humor in Advertising: A Cross-cultural Study in Germany and Russia

Stefan Muller, Stefab Hoffmann, Uta Schwartz, Katja Gelbrich
2011 Journal of Euromarketing  
The results show that culture (in-group collectivism, performance orientation) moderates the relation between humor type (aggressive, nonsense) and perceived level of humor while the influence of perceived  ...  To date, the effectiveness of humor has not been analyzed appropriately in a crosscultural setting.  ...  In his diffusion of innovation theory, Rogers (1983) offered a perspective that differs from that of the TAM and TRA.  ... 
doi:10.9768/0020.01-2.007 fatcat:zxwiljegbrevhinmvoh4efxudy

Does visual communication get through to its audiences

Tore Kristensen, Gorm Gabrielsen
2013 2013 IEEE Tsinghua International Design Management Symposium  
) and the European Social Fund.  ...  and Management, Cádiz (Spain) for helpful comments on a previous version of this research.  ...  therefore fairer from a customers' perspective.  ... 
doi:10.1109/tidms.2013.6981257 fatcat:gvtlla3dbvdj3oargnpi7x2d6e

Cognitive-Based Visualization of Semantically Structured Cultural Heritage Data

Kalliopi Kontiza, Antonis Bikakis, Rob Miller
2015 International Semantic Web Conference  
This sector faces a number of challenges in developing best practices for publishing Linked Data, including the presentation of their digital cultural heritage collections and the visualization of their  ...  We present preliminary findings regarding the increasing use of Info-Vis tools and semantically structured data by cultural heritage institutions.  ...  We gave a summary of the current state-of-the-art in this area, followed by an argument for more user-focused research and development, which will draw on models and theories of human cognition.  ... 
dblp:conf/semweb/KontizaBM15 fatcat:mg3vnah6t5hf5fmtpqkswv7444

The level of mental load during a functional task is reflected in oculometrics [chapter]

Ramtin Zargari Marandi, Afshin Samani, Pascal Madeleine
2017 International Federation for Medical and Biological Engineering Proceedings  
from the Perspective of Economic Decision-Making: Implications for Supporting User-Energy Interaction (Arend Matthias G  ...  ) • Different users adopt different workstation sets up and postures within and across standing and sitting configurations (Dennerlein Jack) • Don't just sit there: A comparison between discomfort  ... 
doi:10.1007/978-981-10-5122-7_15 fatcat:vaq2jz2o3zgofdi4tkkn2ksfje

Balanced scorecard in the hospitality and tourism industry: Past, present and future

Tahniyath Fatima, Saïd Elbanna
2020 International Journal of Hospitality Management  
In so doing, the study highlights the research focus that has been placed so far on BSC and examines its trends and the relationships amongst its perspectives.  ...  This is evidenced by the increasing number of publications addressing BSC and the large number of professional events devoted to it.  ...  - √ 76 Wu and Chen (2012) Studied the difference amongst hotels and motels in Taiwan on the relationships between CRM, RM experience and organizational performance (BSC) Mixed methods  ... 
doi:10.1016/j.ijhm.2020.102656 pmid:32904633 pmcid:PMC7456592 fatcat:vo2f3sfcy5h3nmnme73zqd7lui

Processing of CSR communication: insights from the ELM

Paula Maria Bögel, Dr Wim J.L. Elving, Dr Ursa Golob, Dr
2015 Corporate Communications. An International Journal  
of congruence customers perceive between their personal traits and a company's character (sen and .  ...  Methodology and sample in literature, social, politic and economic events have been analysed according different perspectives and methodologies, including linguistic and content analysis, that allows the  ...  implies to look how external and internal communication practices interact to jointly constitute the organization). seen from this perspective, the question arises how social media by giving communicative  ... 
doi:10.1108/ccij-11-2013-0095 fatcat:ssoyiyg3nnaibgfbdjqk2adjy4

Internet Security [chapter]

Douglas Conorich
2007 Information Security Management Handbook, Sixth Edition  
ACKNOWLEDGMENT The authors would like to acknowledge the following people for their contribution to the chapter by data collection.  ...  From a practitioner's perspective, this would suggest a "culture analysis" of both the community values and the values embedded in the IT to be diffused.  ...  There are a number of key differences in the use of IT between small and larger businesses.  ... 
doi:10.1201/9781439833032.ch151 fatcat:6f3w4qg2ajb7div4uwqx2otq2m


Michael Sony
2021 Zenodo  
DESIGN OF READINESS MODEL FOR INDUSTRY 4.0 IMPLEMENTATION IN INDIAN ENGINEERING INDUSTRIES: DSc Thesis  ...  In addition, the author thanks Mr Davis Thomas, independent quality consultant in shipping Industry for his analysis and insights.  ...  Acknowledgement We thank the reviewers for the constructive comments which has improved the quality of the paper.  ... 
doi:10.5281/zenodo.5148191 fatcat:tjqyh7rodzcdbljxr7xbve4ybu

International Journal of Business and Management, Vol. 5, No. 1, January 2010, all in one PDF file

Editor IJBM
2009 International Journal of Business and Management  
Expatriates from different foreign locations are extended a different social treatment and Asian expatriates do not enjoy the same social status as their counterparts from western world do.  ...  LAC originated from environmental characteristics of the analysis of resource consumption and release between different beverage containers in Coca-Cola 1969.  ...  This system has the characteristics that all DMUs can be regarded as the same subjects, that is, they have the same input and output from the same perspective.  ... 
doi:10.5539/ijbm.v5n1p0 fatcat:geqpkl4eajgdbbhzkbttmf27lu

Leadership and Technology Management (LTM) the strategic management of technology in a consumer-driven environment [chapter]

Harry J. Murphy
1994 Lecture Notes in Computer Science  
of technology transfer has been viewed from many different perspectives.  ...  However, a new wave is emerging to build up a new Japanese Entrepreneurial Business Model, which is quite different from American and German model.  ...  It will be shown, how a generalized set of guidelines may be customized w.r.t the goals and needs of a specific enterprise.  ... 
doi:10.1007/3-540-58476-5_142 fatcat:5rswny5kb5gwpjeppgtstuubee

Access to finance in value chains: New evidence from Latin America [chapter]

2014 Global value chains and world trade  
The opinions expressed in this chapter are those of the authors and do not necessarily reflect the views of their institutions. 5 Comparative studies between Asia and Europe and Latin America are so  ...  See Athukorala (2003) , Athukorala and Yamashita (2006) , Kimura and Obashi (2009) for a comparison of production networks in China and East Asia; Kimura, Takahashi and Hayakawa (2005) for analysis  ...  This apparently subtle difference between production sharing, outsourcing, and offshoring is extremely important from the perspective of a developing country.  ... 
doi:10.18356/f5b95e08-en fatcat:n32ssvqzyfg3davcultibgiyxe

Hidden Costs and the Role of Modularity: A Study on Offshoring Process Performance

Marcus M. Larsen
2013 Academy of Management Proceedings  
We investigate the key factors affecting the post-entry survival of these NIVs using in-depth analysis of seven 'born global' software firms originating from a peripheral economy-Pakistan.  ...  international markets may be different from what got them into international markets (Mudambi and Zahra, 2007; Prashantham and Dhanaraj, 2010).  ...  Finally, we explore country level differences from a comparative perspective and present preliminary evidence that national level institutions affect dissent.  ... 
doi:10.5465/ambpp.2013.16390abstract fatcat:qgexsh5fkjawppojjmj744l7fu

Assessing the level of digitalization and robotization in the enterprises of the European Union Member States

Jarosław Brodny, Magdalena Tutak, Mehdi Keshavarz-Ghorabaee
2021 PLoS ONE  
The analysis looked at the size of enterprises and was performed independently for small, medium and large enterprises.  ...  The adopted indicators allowed for the analysis of similarity between the EU-27 countries in terms of digitalization, using the Kohonen's networks.  ...  The consequence of these changes, and the risks arising from them, is also a growing social awareness.  ... 
doi:10.1371/journal.pone.0254993 pmid:34293023 pmcid:PMC8297760 fatcat:d5utasdnqbge3a2rxcsqqrjete

The Vessel Schedule Recovery Problem (VSRP) – A MIP model for handling disruptions in liner shipping

Berit D. Brouer, Jakob Dirksen, David Pisinger, Christian E.M. Plum, Bo Vaaben
2013 European Journal of Operational Research  
, and the travel paths for users between each pair of origins and destinations.  ...  In considering the interests of users and investors, the proposed model attempts to determine the number and locations of bike stations, the network structure of bike paths connected between the stations  ...  -Optimal Dynamic Tax Evasion: A Portfolio Approach Francesco Menoncin, Economics, Brescia University, Via S. Faustino, 74/B, 25122, Brescia, Italy,, Rosella Levaggi  ... 
doi:10.1016/j.ejor.2012.08.016 fatcat:c27kagfnxnhjfbil2rydhjhomm

Full Issue (21.1, Fall 2010)

Journal of Transportation Management Editors
2010 Journal of Transportation Management  
Brazilian tantalite and columbite, and coffee from a range of foreign locations.  ...  Such RL programs are clearly adhering to the cutting-edge notions of one-to-one marketing or customer-specific CRM practices.  ... 
doi:10.22237/jotm/1270080480 fatcat:miwhptby7vco5bhfapgjl7ibdy
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