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Eye Movements in the Processing of Print Advertisements [chapter]

Ralph Radach, Stefanie Lemmer, Christian Vorstius, Dieter Heller, Karina Radach
2003 The Mind's Eye  
In two experiments, eye movements were measured during the viewing of advertisements containing a large pictorial element, a headline and a fictitious product name.  ...  The variation of task had profound consequences both for viewing behavior on regions of interest (headline, picture and brand name) and recall, but did not affect the main effect of ad complexity.  ...  In the experiment, both advertisements were presented in 265 colours at a resolution of 1024 x 786 pixels on a 21nch monitor.  ... 
doi:10.1016/b978-044451020-4/50032-3 fatcat:qgs5qoqqajggjbxagahmvnybke

Effective writing skills for Public Relations

John Foster
2008 Zenodo  
Writing good English must be one of the most difficult jobs in the world. The tracking of a developing language that is rich, diverse, and constantly evolving in use and meaning is not an easy task.  ...  Today's rules and uses quickly become outdated, but this book captures English as it should be used now.  ...  The author wishes to thank Richard Bowler of Langbourn Communications for his help in preparing this short glossary of terms, and to acknowledge Rosemary Burr's The Share Book (Roster's, London) for some  ... 
doi:10.5281/zenodo.5345141 fatcat:hd4nud5fyrg7rk3l36nrzbwrgi

Evolving Perspectives on Computers and Composition Studies: Questions for the 1990s

Mary G. French, Gail E. Hawisher, Cynthia L. Selfe
1992 College composition and communication  
These research questions seem outdated and naive to those of us working in computers and composition studies today.  ...  In part 1, we look to changes in computers and composition studies that have altered our teaching of writing and, thus, our professional lives.  ...  Acknowledgments I thank Hugh Burns, Gail Hawisher, and Cynthia Selfe for their perceptive and helpful readings of this essay. It was Hugh who saw this paper as calling for a rethinking of delivery.  ... 
doi:10.2307/358659 fatcat:arztlhpjxbdubhy6w7h6qwolmu

Text in Visualization: Extending the Visualization Design Space

R Brath
Finally, a broad evaluation across the framework and the sample visualizations with cross-discipline expert critiques and a metrics based approach reveals some concerns and many opportunities pointing  ...  This is the primary contribution of this thesis (Part A and B).  ...  Acknowledgements Uncharted Software was highly supportive of the PhD such as time to attend conferences and LSBU meetings; access to staff for presentations, feedback and critiques; access to various information  ... 
doi:10.18744/pub.002743 fatcat:3fidoayq45d2dpfb6jtl2ftcoi

The Economy Of Typography (the arrangement or mode of operation of typography)

Jacqueline Raftery
Chapter 4 entitled Analysis and Recommendations concludes the thesis with a summary of chapters 1, 2 and 3 before presenting a comparative analysis of current research into legibility, with particular  ...  Printers and designers will also have a working knowledge and experience of legibility and readability which is incorporated into typograhy presentations, and this also is taken into account in chapter  ...  Acknowledgements In the course of my work on this study I have had the wholehearted assistance and support of various people, and it now gives me great pleasure to be able to thank them for their help.  ... 
doi:10.21427/d7131x fatcat:udehmxtcofh7lew2zhatk4ehyq


Dr. Agusthiyar . R
2022 Zenodo  
The dynamism of the young talent blooming in our garden is being tapped; the skills and the potentialities of its students and faculty members are being mined out and chiseled.  ...  I would like to congratulate the staff, the students of the Department of Computer Applications (BCA) and all the others directly and indirectly associated in organizing the First International Conference  ...  Additionally, the typefaces can be strained in dissimilar dimensions and alignment in distinction to calligraphy which is repeatedly presumed to be transcribed on a starting point in an erect location.  ... 
doi:10.5281/zenodo.7024997 fatcat:2v4vxqlfxbgn3dl43zr4y2d26y

Hyper-Image Network? An Investigation Into The Role Of Text And Image In The Design Of Hypertext Networks With Specific Consideration Of The World Wide Web

Vogelsang, Axel (Autor/in)
2007 Zenodo  
The idea of the iconic turn relates to a perceived increase in the use of images and icons for communication purposes during the 19th and particularly the 20th century.  ...  indicators for a paradigm shift towards a dominancy of the image for the purpose of information exchange.  ...  The horizontal extension of the display is similarly undetermined as different computers have different screens with different size and resolution.  ... 
doi:10.5281/zenodo.44490 fatcat:osyyga7shrecneu2qfd2exdgly

The Effect of Technology on the Development of Magazine Visual Design Style

Paul Cleveland, University, My, Mostyn Bramley-Moore
The purpose of this study is to investigate the period prior to and after the introduction of the computer as a design tool to discover what direct and indirect influences computer technology had on the  ...  The influence of technology within a creative society is a complex process in which interacts with sub cultures and market economics.  ...  Some fonts designed for monitor displays have certain characteristics that have been used on print based materials to give the impression of a screen-based resolution.  ... 
doi:10.25904/1912/3528 fatcat:5oyccjdbzjgbbodd4epvywetk4

Making antimatter matter : online outreach at the Centre for antimatter-matter studies [article]

David Harcourt, University, The Australian National, University, The Australian National
of Excellence for Antimatter-Matter Studies (CAMS).  ...  This thesis describes the design and construction of a science communication artefact, in the form of a fully-functional public website, which was commissioned by the Australian Research Council Centre  ...  (Wrobel, 2008) Of course "one screen" can only be a rough measure: a site's designer has no means of ascertaining or controlling a user's screen size or resolution.  ... 
doi:10.25911/5d63c0bb9c72a fatcat:wtbywqmi3fh25dq2aw5xyrnlc4

Writing in the Business Professions

Bertie E. Fearing, Myra Kogen
1990 College composition and communication  
The subject matter of business writing was in a kind of limbo between business and the from information theory have come theories on the ways in which information is transmitted in a technological society  ...  status and academic respectability will demand it).6 The Boundaries of the Discipline Because the subject matter of communication in the world of work is traditionally shared by a number of fields, there  ...  and the empty page, or, perhaps, the blank screen.  ... 
doi:10.2307/357892 fatcat:nh4q24k3dfhobe4gvjzs73ruzm

SCROLL / NETWORK / HACK: A Poetics of ASCII Literature (1983-1989)

Joel Katelnikoff
SCROLL / NETWORK / HACK is a poetics of ASCII text files published and distributed by means of electronic bulletin board systems from the early-1980s until the mid-1990s.  ...  Screen captures from ASCII text files are incorporated throughout the study, which might include more or less material than is required for any particular analytical response; this allows me to not only  ...  newspaper headlines.  ... 
doi:10.7939/r3pg1j01c fatcat:bcqwq4ce5zawnkviftt3nayjru

Stephen King and the Construction of Authorship as a Mass-Mediated Process

Δέσποινα Ν. Φελέκη
new consumer consciousness that determines the writing and reading of a literary text.  ...  Focusing both on the potentials and the constraints of electronic media and their interconnection with the content and form of King's fictional works, this thesis explores the different types of relationships  ...  Upon entering, online readers encounter a carefully designed webpage that remediates the electronic newspaper with its grayish fonts against a bluish electronic page.13 The different sizes  ... 
doi:10.26262/ fatcat:mdcwftwvijaofps5oybnyky4ti

About high resolution and quiet comfort

Marina Chizzali
2021 unpublished
Although millennials are nowadays more likely to own several pairs of headphones than none, and, when researching a product, use the internet as their main source of information, there is still a dearth  ...  This study compares product descriptions of cheap ($180) headphones from 6 of the most popular headphone brands in the US: Sony, Bose, Beats by Dre/ Apple, Skullcandy, Panasonic, and Philips.  ...  According to Pauwels ( -Post-production: digital effects, size of visuals, position on screen, sequenced or randomly changing image, live web cam images.  ... 
doi:10.25365/thesis.65623 fatcat:qaoimwrtvzchpntyz5ulfk6mte

أسالیب تحقیق یسر الاستخدام فى المواقع الالکترونیة للصحف والقنوات الفضائیة الخاصة وعلاقتها بتفضیلات الجمهور (دراسة تحلیلیة ومیدانیة)

محمود رمضان أحمد/ أبو بکر حبیب الصالحى
2012 مجلة البحوث الإعلامیة  
Electronic Newspaper Headlines: A Study of Typeface, Point, Size , Screen Resolution and Monitor size, Information Processing & Management ,vol.33 ,No.5, 7991,pp.585-595. 62 M.S., Soulthern &Kingery ,  ...  Davaid, Analysis of Digital Typographic and Page Layout For Headlines in Electronic Newspapers, Southern Methodist University, 0222. ‫  ... 
doi:10.21608/jsb.2012.64315 fatcat:ikmytb7n7fgwrbflwjq3i5hsam

The Crisis of Language in Contemporary Japan: Reading, Writing, and New Technology

Jun Mizukawa
My dissertation offers an unique point of critical intervention into 1) various forms of tension arising from the overlapping media technologies and polarized population, 2) formations of reading and writing  ...  In light of heightened interests in the past, present, and future of books, and a series of recent state interventions on the prospect of "national" text culture, it is my argument that ongoing tensions  ...  high-resolution images and animated messages.  ... 
doi:10.7916/d8s181x2 fatcat:g6y4iilsvvfulkwgjcvk67yxoa
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