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Simulating Customer-to-Customer Interaction In a B2B Financial Service Business By Empirical Agent-Based Modeling

Makoto Mizuno, Keiko Toya, Kana Ozawa, Yutaro Nemoto, Shintaro Tanno, Kohei Arai, Keisuke Oura, Akira Ishii, Takaaki Ohnishi
2016 Proceedings of the 9th EAI International Conference on Bio-inspired Information and Communications Technologies (formerly BIONETICS)  
This study proposes a methodology combining statistical techniques and agent-based modeling, which makes it possible to assess the joint impact of each service value and C2C interaction on the payoffs.  ...  Service research has emphasized triad relationships between a firm, employees and customers.  ...  This module is built by agent-based modeling whereby customers as agents mutually interact and change their perceptions [10] . Simulated customer perceptions become inputs to the basic modules.  ... 
doi:10.4108/eai.3-12-2015.2262497 dblp:journals/sg/MizunoTONTAOIO16 fatcat:icrx4o6epvgf5csikj3cfc6lyu

The Impact of Artificial Intelligence on Branding

Varsha P. S., Shahriar Akter, Amit Kumar, Saikat Gochhait, Basanna Patagundi
2021 Journal of Global Information Management  
The findings also identify four clusters of citation analysis—Social Media Analysis and Brand Photos, Network Analysis and E-Commerce, Hybrid Simulating Modelling, and Real-time Knowledge-Based Systems—and  ...  Overall, the study presents the patterns of convergence and divergence of themes, narrowing to the specific topic, and multidisciplinary engagement in research, thus offering the recent insights in the  ...  Hybrid Simulating Modelling 2.  ... 
doi:10.4018/jgim.20210701.oa10 fatcat:drxxb2k6ybgkflvrqr7yxp5dju

Vision E-Company: The Network-Centric Enterprises [chapter]

Thierry Bouron
2004 Processes and Foundations for Virtual Organizations  
Business (B2B) data exchange to B2B processes interoperability, managing customer relationship and sharing customer knowledge.  ...  They are corresponding to key problems in extended and virtual enterprises (Hedberg and Holmqvist, 2000) such as finding trust partners, avoiding electronic information overload, going from Business to  ...  The first phase of the service offering consists in a service that provides enterprise customers with a Business Process Management platform hosted by France Telecom that allow them to define, deploy,  ... 
doi:10.1007/978-0-387-35704-1_6 fatcat:7sdpcetalnhgxpcnttzuocrtiq

Critical themes in electronic commerce research: a meta-analysis

Jonathan Wareham, Jack G Zheng, Detmar Straub
2005 Journal of Information Technology  
Drawing on a sample of 582 articles in both academic and professional journals, we highlight the major domains and explore the most salient themes in each area.  ...  Our analysis finds that the interdisciplinary nature of eCommerce research has led to great diversity in the topics explored.  ...  The pricing literature is predominantly based upon mathematical models to inform pricing strategies on the Internet, although empirical work appears in this stream as well.  ... 
doi:10.1057/palgrave.jit.2000034 fatcat:2axzjwxmt5dp3oipohfbuaclue

Should Firms Spend More on Research and Development and Advertising During Recessions?

Raji Srinivasan, Gary L Lilien, Shrihari Sridhar
2011 Journal of Marketing  
(i.e., business-to-consumer goods, business-to-business services, business-to-business goods, or business-to-consumer services).  ...  They estimate the model using a panel of more than 10,000 firm-years of publicly listed U.S. firms from 1969 to 2008, during which there were seven recessions.  ...  profile (whether it operates in the business-to-business [B2B] or business-to-consumer [B2C] marketplace and whether it offers services or goods)-moderate the effects of R&D and advertising spending  ... 
doi:10.1509/jmkg.75.3.49 fatcat:wxup27ah3bcuhprs2s7lkrrtk4

The impact of e-marketplace on the B2b relationships

Camillo Loro, Riccardo Mangiaracina
2021 Industrial management & data systems  
, ranging from a cost reduction of 0.1% (€ 229.2k) in the base-case of 10% e-sales adoption, up to 0.9% (€ −2.2 M) in case of full e-marketplace adoption.Originality/valueThis study aims to shed light  ...  PurposeConsidering the growing momentum of online marketplaces worldwide, the purpose of this paper is to develop a model to identify the main activities impacted by the implementation of an e-marketplace  ...  To overcome this limitation, a simulation software supporting a multi-method simulation type of both Agent-Based-Modelling (ABM) and System Dynamics should be used to recreate dynamic relationships between  ... 
doi:10.1108/imds-11-2020-0651 fatcat:y6nsk3dxmrat5kt6mq3u6rpogm

Information systems frontiers editorial December 2012

R. Ramesh, H. Raghav Rao
2012 Information Systems Frontiers  
It further develops a model to help select appropriate services for tasks in the business process which accommodate the redundant and overlapping functionality of available services and planned redundancy  ...  The agents goal is to obtain optimized quality of service to accomplish their tasks on time within a given budget, and achieve profit maximization.  ... 
doi:10.1007/s10796-012-9396-3 fatcat:ci4por3wxvasjfcogjssfujxme

Paving the way for "distinguished marketing"

Peter Leeflang
2011 International Journal of Research in Marketing  
n a l h o m e p a g e : w w w. e l s ev i e r. c o m / l o c a t e / i j re s m a r and its role in the firm (organization).  ...  Finally, I discuss some developments in knowledge generation, data collection, and decision models.  ...  Thus, substantial room remains for generating empirical generalizations in areas such as B2B, services, and the relations of performance measures, including commitment, loyalty, satisfaction, and financial  ... 
doi:10.1016/j.ijresmar.2011.02.004 fatcat:jkocdr3xwzh2xlwzadqc4bnnam

The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory

Roberto Mora Cortez, Wesley J. Johnston
2020 Industrial Marketing Management  
This study investigates the main differences between prior "traditional" financial-based crises and the practices that managers can adopt to navigate and survive the Coronavirus crisis from a social exchange  ...  A B S T R A C T The current Coronavirus crisis is having disastrous effects for most B2B firms around the world.  ...  Acknowledgement We acknowledge the partial financial support from the Center for Business and Industrial Marketing at Georgia State University.  ... 
doi:10.1016/j.indmarman.2020.05.004 fatcat:ibgfpwpw7rhwdcvi2qc43acu7e

Understanding FinTech start-ups – a taxonomy of consumer-oriented service offerings

Henner Gimpel, Daniel Rau, Maximilian Röglinger
2017 Electronic Markets  
Our taxonomy contributes to the descriptive knowledge on FinTech start-ups, enabling researchers and practitioners to analyze the service offerings of FinTech start-up in a structured manner.  ...  Leveraging digital technologies to offer innovative services, FinTech start-ups are emerging in domains such as asset management, lending, or insurance.  ...  By 2020, FinTech start-ups are estimated to handle over 20% of the financial service business (Kashyap et al. 2016) .  ... 
doi:10.1007/s12525-017-0275-0 fatcat:f6bdkkiabvcipasbfm5q6osfoi

Business-to-Business Buying: Challenges and Opportunities

Rajdeep Grewal, Gary L. Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F. Lusch, Murali Mantrala, Robert W. Palmatier, Aric Rindfleisch, Lisa K. Scheer, Robert Spekman, Shrihari Sridhar
2015 Customer Needs and Solutions  
In this article, we lay out the challenges and research opportunities associated with business-to-business (B2B) buying.  ...  These challenges and opportunities reflect four aspects of B2B buying that the Institute for the Study of Business Markets (ISBM: www.isbm.org) has identified through a Delphi-like process: (1) the changing  ...  The responses by sellers include websites (e.g., Visa's Business Network, which targets small business customers) that enable customers to share ideas and respond to industry-specific queries.  ... 
doi:10.1007/s40547-015-0040-5 fatcat:ci2ke2pdi5ehpghstohzeic63u

Technologies That Support Marketing and Market Development in SMEs-Evidence from Social Networks

Fabian Eggers, Isabella Hatak, Sascha Kraus, Thomas Niemand
2017 Journal of Small Business Management  
This study builds on previous research on information technology implementation and usage in SMEs and applies a special focus on social networks.  ...  The results show that entrepreneurial orientation is positively related to social network usage in SMEs, whereas responsive market orientation shows no effect.  ...  and empirically assesses a model of social media usage among business-to-business (B2B) salespeople.  ... 
doi:10.1111/jsbm.12313 fatcat:qk6mcmsfereo7hsknhksi267em

Complexity of service value networks: Conceptualization and empirical investigation

R. C. Basole, W. B. Rouse
2008 IBM Systems Journal  
This paper explores how service value is created in a network context and how the structure and dynamics of the value network as well as customer expectations influence the complexity of the services ecosystem  ...  Third, ICT plays a central role in reducing complexity for consumers by providing greater levels of value network integration, information visibility, and means to manage and anticipate change.  ...  In this case, it owns the B2C business and employs B2B services for everything else.  ... 
doi:10.1147/sj.471.0053 fatcat:twdonxbjy5cnlk7hca6zkrsiuq

RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers

Kati Stormi, Anni Lindholm, Teemu Laine, Tuomas Korhonen
2019 Journal of Management and Governance  
Third, the paper contributes to the literature on management accounting supporting service business development, by introducing a method that can use installed base and customer information to measure,  ...  a vast installed base of products at the customers, with remarkable potential for extending service business.  ...  distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were  ... 
doi:10.1007/s10997-018-9447-3 fatcat:h7jge5qvkbguxczibudobmnyie

Agent-based Modelling and Simulation for Circular Business Model Experimentation

Kasper P.H. Lange, Gijsbert Korevaar, Inge F. Oskam, Igor Nikolic, Paulien M. Herder
2021 Resources, Conservation & Recycling Advances  
The novel approach provided in this work shows that agent-based modelling and simulation is a powerful method to study and improve circular business models prior to implementation.  ...  To address this knowledge gap, this paper presents a systematic iterative method to explore and improve CBMs prior to actual implementation by means of agent-based modelling and simulation.  ...  Funding The case studies in the project 'Re-Organise' were funded by the RAAK-mkb subsidy of Stichting Innovatie Alliantie (SIA, project number 2015-03-03M), a Dutch national subsidy organisation for applied  ... 
doi:10.1016/j.rcradv.2021.200055 fatcat:i6tu625pgndjzns4xx42hhssie
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