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Show Me the Money: Characterizing Spam-advertised Revenue

Chris Kanich, Nicholas Weaver, Damon McCoy, Tristan Halvorson, Christian Kreibich, Kirill Levchenko, Vern Paxson, Geoffrey M. Voelker, Stefan Savage
2011 USENIX Security Symposium  
In this paper, we describe two inference techniques for peering inside the business operations of spam-advertised enterprises: purchase pair and basket inference.  ...  Modern spam is ultimately driven by product sales: goods purchased by customers online.  ...  Second, we thank our numerous spam data providers -Jose Nazario, Chris Morrow, Barracuda Networks, Abusix and again as many who prefer to remain anonymous -provided the raw spam data advertising the programs  ... 
dblp:conf/uss/KanichWMHKLPVS11 fatcat:nw4zsf7izjcs3prtdfrn27odcq

Real Money from Virtual Worlds

Richard Heeks
2010 Scientific American  
A new type of service ■ industry has emerged to meet the needs of the millions who play online fantasy games such as World of Warcraft.  ...  Players called gold farm-Online fantasy games enable developing world entrepreneurs to make a living by trading stashes of make-believe gold for hard cash By Richard Heeks Real Money from Virtual Worlds  ...  One gold farmer characterized interactions with U.S. players: "They treat me bad . . . they keep calling me farmer, China dog and such.  ... 
doi:10.1038/scientificamerican0110-68 fatcat:a7v5manopfestm57haxzwbjekq


Damon McCoy, Hitesh Dharmdasani, Christian Kreibich, Geoffrey M. Voelker, Stefan Savage
2012 Proceedings of the 2012 ACM conference on Computer and communications security - CCS '12  
Without consumers purchasing spam-advertised Viagra, search-advertised counterfeit software or malware-advertised fake anti-virus, these campaigns could not be economically justified.  ...  In this paper we explain the complex role of payment processing in monetizing the modern affiliate program ecosystem and characterize the dynamics of these banking relationships over two years within the  ...  On the purchasing side, we are deeply indebted to our card issuers and people that helped place trace purchases on our behalf, without whom this study would have been impossible.  ... 
doi:10.1145/2382196.2382285 dblp:conf/ccs/McCoyDKVS12 fatcat:fzxhkumzsnhohbwf53wn4cgeou

The cost of annoying ads

Daniel G. Goldstein, R. Preston McAfee, Siddharth Suri
2013 Proceedings of the 22nd international conference on World Wide Web - WWW '13  
Display advertisements vary in the extent to which they annoy users.  ...  We conclude by proposing a theoretical model which relates ad quality to publisher market share, illustrating how our empirical findings could affect the economics of Internet advertising.  ...  Annoying ads are a source of tension for publishers since they both make money, through payments from advertisers, and cost money, through a decrease in page views due to users abandoning the site.  ... 
doi:10.1145/2488388.2488429 dblp:conf/www/GoldsteinMS13 fatcat:wc6ysh3blnes7ekaabk4nwdt3q

Quality analytics of internet pharmaceuticals

B. Baert, B. De Spiegeleer
2010 Analytical and Bioanalytical Chemistry  
In this paper, we describe two inference techniques for peering inside the business operations of spam-advertised enterprises: purchase pair and basket inference.  ...  the value for money of purchases of fluoxetine made through on-line pharmacies without prescription.  ...  Acknowledgments The author would like to acknowledge with gratitude the excellent comments and suggestions of those who reviewed this The author would also like to acknowledge the important contributions  ... 
doi:10.1007/s00216-010-3912-4 pmid:20582403 fatcat:uuhi4ozjqvf5fgyi56dcmdyrpy

Digital Marketing in Banking Activities – Suggestions for Vietnam Banks from International Experiences

Do Hoai Linh, Le Phong Chau, Khuc The Anh, Do Thi Thu Thuy
2019 Figshare  
With the target of reaching out and providing services to progressively demanding customers, current marketing tools need to be further improved to create the best interaction.  ...  Hence, the authors aim at clarifying the concept of digital marketing, which is a new trend in banking development globally, followed by experiences as well as proposing suggestions for banks in transitional  ...  Conclusion, this would be an effective marketing tool in commercial banks in Vietnam in the coming time, especially for Generation Y and Z, which are characterized by youth, modernity and dynamic.  ... 
doi:10.6084/m9.figshare.8050382.v1 fatcat:huqc6vyzzfebziwujvr2b7elwa

Internet Marketing Essentials [article]

Draper Larson
2015 Zenodo  
(visitors engage in some type of desired behavior), and, if the owner wants to earn money from the website, (3) generate revenue.  ...  Regardless of the type of website one runs, that website's success is measured according to how well it meets the following objectives: (1) generate traffic (visitors to the site), (2) drive conversions  ...  Because the ad network shares ad revenue with web publishers on a percentage basis, the publishers also make more money.  ... 
doi:10.5281/zenodo.5913331 fatcat:kghf2ejbrnajnfzmps6u3ok2cu

Review Paper on Privacy Preservation through Phishing Email Filter

Pranal C.Tayade, Prof. Avinash P.Wadhe
2014 International Journal of Engineering Trends and Technoloy  
Email phishing attacks fabricate the email's origin. Unfortunately, current email server systems cannot authenticate the genuineness of incoming emails.  ...  Phishing is a new type of network attack which constitutes more than half of all security incidents on the internet. Email based online phishing is critical security thread on the internet.  ...  These information then can be used for future target advertisements or even identity theft attacks (e.g., transfer money from victims' bank account) [15] .  ... 
doi:10.14445/22315381/ijett-v9p314 fatcat:aowc33y3wzg3nof7cfybn7ra3m

Following Their Footsteps: Characterizing Account Automation Abuse and Defenses

Louis F. DeKoven, Trevor Pottinger, Stefan Savage, Geoffrey M. Voelker, Nektarios Leontiadis
2018 ACM/SIGCOMM Internet Measurement Conference  
We characterize the dynamics of their customer base over several months and show that they are able to attract a large clientele and generate over $1M in monthly revenue.  ...  In this paper, we examine five such services in depth, each advertising the ability to inflate their customer's standing on the Instagram social network.  ...  research, operational and/or in-kind support via the UCSD Center for Networked Systems (CNS).  ... 
dblp:conf/imc/DeKovenPSVL18 fatcat:77prvy4gwbbqhoynxspd6hfji4

On the Infrastructure Providers That Support Misinformation Websites

Catherine Han, Deepak Kumar, Zakir Durumeric
2022 International Conference on Web and Social Media  
In this paper, we analyze the service providers that power 440 misinformation and hate sites, including hosting platforms, domain registrars, CDN providers, DDoS protection companies, advertising networks  ...  We further show that misinformation sites disproportionately rely on several popular ad networks and payment processors, including RevContent and Google DoubleClick.  ...  Acknowledgments This work was supported in part by the National Science Foundation under grant #2030859 to the Computing Research Association for the CIFellows Project, NSF Graduate Research Fellowship  ... 
dblp:conf/icwsm/Han0D22 fatcat:a32xmmcttzc4ze2vrnfytftvtq

Erasing Labor with Labor: Dark Patterns and Lockstep Behaviors on the Google Play Store [article]

Ashwin S, Arvindh A, Ayushi Jain, Pooja Desur, Pulak Malhotra, Duen Horng Chau, Ponnurangam Kumaraguru
2022 arXiv   pre-print
Fourth, we leverage the content information of reviews to find that reviewers who co-review more apps also show greater similarity in the content of their reviews, making them more suspicious.  ...  Second, we highlight the normative concerns of these dark patterns at both the individual and collective levels, elaborating on their detrimental effects on the price transparency and trust in the market  ...  You pay the players pennies on the dollar when the ad revenue is probably thousands of dollars per day in your pockets.  ... 
arXiv:2202.04561v1 fatcat:qw6zk6aiqvhdvk2tgz4iudsmem

An Economic Approach to the Regulation of Direct Marketing

Daniel R. Shiman
2005 Social Science Research Network  
banned. 28 Notably, both methods of advertising cost the receivers money.  ...  also forced to expend time, effort, and sometimes money processing advertising messages.  ...  Wireless telemarketing would likely be more costly because of the greater difficulty in obtaining wireless phone numbers. ( (4) E-mail: s: Some advertised rates are $100 for list of three million addresses  ... 
doi:10.2139/ssrn.742164 fatcat:evjdlqywibgyhp2a4iysljw3iq

Mobile Marketing

Dominika Hovančáková
2011 Studia Commercialia Bratislavensia  
, Money, Machines) • Movement -enables to escape from one place • Moment -expands the time concept • Me -highlights me and my community • Money -spends money • Machines -authorizes machines to perform  ...  To obtain the customer's consent to processing his personal data, we want to show him how he will benefit from such data processing, e.g. he will save time and money if his data are automatically supplemented  ... 
doi:10.2478/v10151-011-0007-y fatcat:lin3ubfrxnb53bcwaapd7anlga

The Fault in the Stars: Understanding the Underground Market of Amazon Reviews [article]

Rajvardhan Oak, Zubair Shafiq
2022 arXiv   pre-print
Our results demonstrate the ineffectiveness of these countermeasures -- even when incentivized reviews are removed, new ones are promptly added back to make up for the removed reviews.  ...  Our analysis reveals that the reviews service spans multiple countries, with sellers typically in China, agents in Pakistan and Bangladesh, and buyers in the US, UK, Canada, France, and Germany.  ...  The work most similar to ours is [20] , where authors scrape reviews from Amazon, characterize review spam, and introduce a new taxonomy for review spam.  ... 
arXiv:2102.04217v2 fatcat:qtzvsddsebemrpmzcmje5hnhve

Algorithmic Ideology: How Capitalist Society Shapes Search Engines

Astrid Mager
2011 Social Science Research Network  
I am grateful to Patrik Svensson for the great support that facilitated my research. Further, I thank my HUMlab colleagues and participants of the 'Marie Jahoda Summer School of Sociology'  ...  Acknowledgements The research for this article was funded by HUMlab, Umeå University, Sweden (postdoctoral fellowship from 2010 to 2012).  ...  My need for information was clearly transformed into a costumer desire that Google tried to satisfy by showing me commercials related to my own search.  ... 
doi:10.2139/ssrn.1926244 fatcat:ymtodmp4azcmnnu5k3delhv3ji
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