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Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)

H. R. Ganesha, P. S. Aithal
2020 Zenodo  
Though EBOs' (Exclusive Brand Outlet) risk-mitigation is a collective responsibility of lifestyle brand and the expansion partner (franchisee), a majority of lifestyle brands in India believe that the  ...  This belief and unbalanced business strategy of lifestyle brands though attract franchisees in the early stages of EBO expansion due to the brand's reputation in the market or initial lucrative contract  ...  Empirical: Interestingly, when we evaluated actual data related to contracts, product assortment, sales, consumers, inventory level, inventory turns, product sell-through and velocity, rate of sales, revenue  ... 
doi:10.5281/zenodo.3976932 fatcat:q7ch5jz7qvaj5lgppttf5aona4

Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)

H.R. Ganesh, P. S. Aithal
2020 International journal of case studies in business, IT, and education  
Though EBOs' (Exclusive Brand Outlet) risk-mitigation is a collective responsibility of lifestyle brand and the expansion partner (franchisee), a majority of lifestyle brands in India believe that the  ...  This belief and unbalanced business strategy of lifestyle brands though attract franchisees in the early stages of EBO expansion due to the brand's reputation in the market or initial lucrative contract  ...  Empirical: Interestingly, when we evaluated actual data related to contracts, product assortment, sales, consumers, inventory level, inventory turns, product sell-through and velocity, rate of sales, revenue  ... 
doi:10.47992/ijcsbe.2581.6942.0075 fatcat:pru6jp2nmzcpvplul6e4mbhavq

Supplemental material for Do Not Leave Your Pricing Strategy Hanging: The Elevate Hammock Company

Deborah Walker, Simon Walls, Greyson Junggren, Nicholas Gerdts
2019 Figshare  
Supplemental Material for Do Not Leave Your Pricing Strategy Hanging: The Elevate Hammock Company by Deborah Walker, Simon Walls, Greyson Junggren and Nicholas Gerdts: for the Test Evaluation Working Group  ...  However, price is not the only thing that differentiates a product from the competitors' products. Sometimes there is a possibility to improve selling prices through differentiation.  ...  When using competitive pricing, the firm chooses its selling price by looking at and following the prices competitors charge.  ... 
doi:10.25384/sage.8046794 fatcat:o4s5estdijgsdj3ppvn6psvr4e

Online Shopping: The Growth

Kamal Gautam, Prof. (Dr.) Gurudatt Kakkar
2017 Zenodo  
Companies and brands will understand where their consumers will be and target them specifically through the channels that they are consuming."  ...  It remains the most popular shopping channel for consumers and can't currently be matched by online when it comes to customer experience.  ... 
doi:10.5281/zenodo.5113066 fatcat:iarkqzuzzvcpnidn64qtpllvai

Rational Distribution Channel Mix for Lifestyle Brands in India – An Empirical Study

H. R. Ganesha, P. S. Aithal
2020 Zenodo  
channels and are impatient / unaware of implicit long-term strategical benefits of creating a true lifestyle brand image in consumers mind using a rational distribution channel mix strategy.  ...  Indian lifestyle brands need to understand the importance of their retailing distribution channels in relation to their overall brand image, products / categories they offer, target consumer group and  ...  products through a shop-in-shop method (For example, Kapsons Punjab).  ... 
doi:10.5281/zenodo.3925852 fatcat:dj6yrszehjgk7h744d7wkhidfy

Marketing modeling reality and the realities of marketing modeling

Anne T. Coughlan, S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin, Z. John Zhang
2010 Marketing letters  
When? Where? How? Why?  ...  The answers to the Who, What, Where, and How questions are generally used to parameterize the model by describing consumer or buyer behavior, segmentation, and industry and competitive characteristics.  ...  Instances of quantity premia can be found in the auto parts, petroleum, and beverage industries. 5.3 "Selling your product through competitors' retail outlets," by Yongmin Chen and Sridhar Moorthy 5.3.1  ... 
doi:10.1007/s11002-010-9110-5 fatcat:uqnfugve7vcehkhgrn2kaupvfq

A study on Needs of Visual Merchandising for Online & Physical Stores

Dr. Vipin Kumar
2014 IOSR Journal of Business and Management  
As we can see now a day that online retailing is getting more popular as comparison with physical shoppers market.  ...  Comparison was done for Physical store & online store for visual merchandising & challenges in achieving the impact.  ...  Essentially, virtual merchandisingis a set of practical selling tools to influence what, when and how consumers buy -and no serious 21st century retailer can afford to ignore the powerful effects and huge  ... 
doi:10.9790/487x-169698101 fatcat:al4rptcp4nc5fivb6rdl7gnpze

Strategic Online and Offline Retail Pricing: A Review and Research Agenda

Dhruv Grewal, Ramkumar Janakiraman, Kirthi Kalyanam, P.K. Kannan, Brian Ratchford, Reo Song, Stephen Tolerico
2010 Journal of Interactive Marketing  
In the increasingly complex retailing environment, more and more retailers operate in more than one channel, such as brick-and-mortar, catalogs, and online.  ...  However, the emerging practice of in-your-cart pricing may represent a means for retailers to work around this issue; with this approach, the actual price of the product is displayed only when the consumer  ...  of a manufacturer's product to make comparisons more difficult for consumers (Bergen, Dutta, and Shugan 1996) .  ... 
doi:10.1016/j.intmar.2010.02.007 fatcat:ihtz777jdbgjtj6cd3kfthlope

Getting the Message Across [chapter]

2016 Shoppernomics  
the right channel at the right time such that the shopper will be persuaded, and then buy, a particular product or service, rather than that of a competitor.  ...  This most sensible way to cross-sell, increasing per visit purchase, has yet to be widely adopted in the West but, when it iseven in such diverse outlets as hotels -customer loyalty and buying increases  ... 
doi:10.4324/9781315609041-13 fatcat:5hu5k574jrbddkvh6tyygp4ysa

Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

Kusum L. Ailawadi, Paul W. Farris
2017 Journal of Retailing  
The increase in the variety of channel formats, and the progression from single, to multi-, then to omni-channel marketing has made shopping and buying more convenient for consumers, but trickier to manage  ...  The first step in managing multi-and omni-channel distribution is to find the specific metrics that will facilitate reliable analysis of the relationship between distribution and marketing objectives.  ...  Acknowledgment The authors thank James Weber, President and CEO of Brooks Running, for sharing his experience and insights about Brooks' distribution strategy.  ... 
doi:10.1016/j.jretai.2016.12.003 fatcat:b5xaa6fl4ngypbqiy23tcv7diy

Distribution challenges and workable solutions

Avinash G. Mulky
2013 IIMB Management Review  
responsibility of Indian Institute of Management Bangalore a v a i l a b l e a t w w w . s c i e n c e d i r e c t . c o m j o u r n a l h o m e p a g e : w w w . e l s e v i e r . c o m / l o c a t e / i i m b Production  ...  An effective distribution channel can be a source of strategic advantage for companies.  ...  In a pure FMCG company you are selling through your channel to a final customer, usually through a restricted channel.  ... 
doi:10.1016/j.iimb.2013.06.011 fatcat:4x3tzeg34bemjdyl57hugo6jme

Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice

Gregory T. Gundlach, Joseph P. Cannon, Kenneth C. Manning
2010 The Antitrust Bulletin  
Through its examination of research on multi-channel shopping and multi-channel marketing, distribution, retailing, and customer management, the article augments antitrust understanding in important and  ...  Although a topic of considerable interest and debate for nearly 100 years, antitrust understanding of resale price maintenance (RPM) has been informed primarily through theory developed in antitrust economics  ...  Dual distribution occurs when a manufacturer sells to independent retailers (an indirect channel) but also sells directly through its own retail outlets. 15 In terms of direct channels, manufacturers  ... 
doi:10.1177/0003603x1005500205 fatcat:v4gl35sk5zexbnbj2bmpm5vzb4

Perfil de los minoristas independientes de moda en Escocia desde el modelo de estrategia competitiva genérica de Porter y el mix de marketing

Nicola O'Hare, Aileen Stewart, Julie McColl
2018 Revista Mediterránea de Comunicación  
Porter's Generic Competitive Strategies and the marketing mix were utilised as a means of drawing out the individual aspects and unique characteristics of the independent fashion retailer.  ...  Product selection is affected by sales history, previous sell through, emerging trends of the season, pricing and competitor analysis of product offering (Kent and Omar, 2003) .  ...  Fig 1: Porter's Generic Competitive Strategies Model The first of Porter's three main strategy routes is overall cost leadership; low cost in comparison to competitors is the key to the entire strategy  ... 
doi:10.14198/medcom2018.9.1.23 fatcat:2y2e7ipixrec3b6fxmbwaezp3e

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, Stacy Wood
1997 Journal of Marketing  
through interactive home shopping vis-a-vis traditional retail formats.  ...  They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.  ...  However, when buying the item through nonstore outlets, the ability to assess color depends on consumers' inferences about the faithfulness of photographic reproduction and piece-to-piece variation in  ... 
doi:10.2307/1251788 fatcat:tsh7jwmcibdv7lboz2jppgfxtq

E-business transformation at the crossroads: Sears' dilemma

C Ranganathan, Analini Shetty, Gayathri Muthukumaran
2004 Journal of Information Technology  
A senior executive said, "Our customers can go to a single online store to shop, or to comparison shop and buy instore.  ...  Sears did not add any transaction or selling capabilities to its Website as it preferred to wait-and-watch to see if electronic shopping would be a lucrative channel.  ...  -incremental versus big-bang approaches. % Evaluating the potential of online channel and product-portfolio strategies for selling online. % Assessing the external sourcing mechanisms (alliances, acquisitions  ... 
doi:10.1057/palgrave.jit.2000009 fatcat:v4cxecaegrdyncm6qmf7ihyiea
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