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Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)
2020
Zenodo
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Though EBOs' (Exclusive Brand Outlet) risk-mitigation is a collective responsibility of lifestyle brand and the expansion partner (franchisee), a majority of lifestyle brands in India believe that the ...
This belief and unbalanced business strategy of lifestyle brands though attract franchisees in the early stages of EBO expansion due to the brand's reputation in the market or initial lucrative contract ...
Empirical: Interestingly, when we evaluated actual data related to contracts, product assortment, sales, consumers, inventory level, inventory turns, product sell-through and velocity, rate of sales, revenue ...
doi:10.5281/zenodo.3976932
fatcat:q7ch5jz7qvaj5lgppttf5aona4
Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)
2020
International journal of case studies in business, IT, and education
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Though EBOs' (Exclusive Brand Outlet) risk-mitigation is a collective responsibility of lifestyle brand and the expansion partner (franchisee), a majority of lifestyle brands in India believe that the ...
This belief and unbalanced business strategy of lifestyle brands though attract franchisees in the early stages of EBO expansion due to the brand's reputation in the market or initial lucrative contract ...
Empirical: Interestingly, when we evaluated actual data related to contracts, product assortment, sales, consumers, inventory level, inventory turns, product sell-through and velocity, rate of sales, revenue ...
doi:10.47992/ijcsbe.2581.6942.0075
fatcat:pru6jp2nmzcpvplul6e4mbhavq
Supplemental material for Do Not Leave Your Pricing Strategy Hanging: The Elevate Hammock Company
2019
Figshare
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Supplemental Material for Do Not Leave Your Pricing Strategy Hanging: The Elevate Hammock Company by Deborah Walker, Simon Walls, Greyson Junggren and Nicholas Gerdts: for the Test Evaluation Working Group ...
However, price is not the only thing that differentiates a product from the competitors' products. Sometimes there is a possibility to improve selling prices through differentiation. ...
When using competitive pricing, the firm chooses its selling price by looking at and following the prices competitors charge. ...
doi:10.25384/sage.8046794
fatcat:o4s5estdijgsdj3ppvn6psvr4e
Online Shopping: The Growth
2017
Zenodo
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Companies and brands will understand where their consumers will be and target them specifically through the channels that they are consuming." ...
It remains the most popular shopping channel for consumers and can't currently be matched by online when it comes to customer experience. ...
doi:10.5281/zenodo.5113066
fatcat:iarkqzuzzvcpnidn64qtpllvai
Rational Distribution Channel Mix for Lifestyle Brands in India – An Empirical Study
2020
Zenodo
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channels and are impatient / unaware of implicit long-term strategical benefits of creating a true lifestyle brand image in consumers mind using a rational distribution channel mix strategy. ...
Indian lifestyle brands need to understand the importance of their retailing distribution channels in relation to their overall brand image, products / categories they offer, target consumer group and ...
products through a shop-in-shop method (For example, Kapsons Punjab). ...
doi:10.5281/zenodo.3925852
fatcat:dj6yrszehjgk7h744d7wkhidfy
Marketing modeling reality and the realities of marketing modeling
2010
Marketing letters
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When? Where? How? Why? ...
The answers to the Who, What, Where, and How questions are generally used to parameterize the model by describing consumer or buyer behavior, segmentation, and industry and competitive characteristics. ...
Instances of quantity premia can be found in the auto parts, petroleum, and beverage industries. 5.3 "Selling your product through competitors' retail outlets," by Yongmin Chen and Sridhar Moorthy 5.3.1 ...
doi:10.1007/s11002-010-9110-5
fatcat:uqnfugve7vcehkhgrn2kaupvfq
A study on Needs of Visual Merchandising for Online & Physical Stores
2014
IOSR Journal of Business and Management
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As we can see now a day that online retailing is getting more popular as comparison with physical shoppers market. ...
Comparison was done for Physical store & online store for visual merchandising & challenges in achieving the impact. ...
Essentially, virtual merchandisingis a set of practical selling tools to influence what, when and how consumers buy -and no serious 21st century retailer can afford to ignore the powerful effects and huge ...
doi:10.9790/487x-169698101
fatcat:al4rptcp4nc5fivb6rdl7gnpze
Strategic Online and Offline Retail Pricing: A Review and Research Agenda
2010
Journal of Interactive Marketing
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In the increasingly complex retailing environment, more and more retailers operate in more than one channel, such as brick-and-mortar, catalogs, and online. ...
However, the emerging practice of in-your-cart pricing may represent a means for retailers to work around this issue; with this approach, the actual price of the product is displayed only when the consumer ...
of a manufacturer's product to make comparisons more difficult for consumers (Bergen, Dutta, and Shugan 1996) . ...
doi:10.1016/j.intmar.2010.02.007
fatcat:ihtz777jdbgjtj6cd3kfthlope
Getting the Message Across
[chapter]
2016
Shoppernomics
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the right channel at the right time such that the shopper will be persuaded, and then buy, a particular product or service, rather than that of a competitor. ...
This most sensible way to cross-sell, increasing per visit purchase, has yet to be widely adopted in the West but, when it iseven in such diverse outlets as hotels -customer loyalty and buying increases ...
doi:10.4324/9781315609041-13
fatcat:5hu5k574jrbddkvh6tyygp4ysa
Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
2017
Journal of Retailing
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The increase in the variety of channel formats, and the progression from single, to multi-, then to omni-channel marketing has made shopping and buying more convenient for consumers, but trickier to manage ...
The first step in managing multi-and omni-channel distribution is to find the specific metrics that will facilitate reliable analysis of the relationship between distribution and marketing objectives. ...
Acknowledgment The authors thank James Weber, President and CEO of Brooks Running, for sharing his experience and insights about Brooks' distribution strategy. ...
doi:10.1016/j.jretai.2016.12.003
fatcat:b5xaa6fl4ngypbqiy23tcv7diy
Distribution challenges and workable solutions
2013
IIMB Management Review
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responsibility of Indian Institute of Management Bangalore a v a i l a b l e a t w w w . s c i e n c e d i r e c t . c o m j o u r n a l h o m e p a g e : w w w . e l s e v i e r . c o m / l o c a t e / i i m b Production ...
An effective distribution channel can be a source of strategic advantage for companies. ...
In a pure FMCG company you are selling through your channel to a final customer, usually through a restricted channel. ...
doi:10.1016/j.iimb.2013.06.011
fatcat:4x3tzeg34bemjdyl57hugo6jme
Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice
2010
The Antitrust Bulletin
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Through its examination of research on multi-channel shopping and multi-channel marketing, distribution, retailing, and customer management, the article augments antitrust understanding in important and ...
Although a topic of considerable interest and debate for nearly 100 years, antitrust understanding of resale price maintenance (RPM) has been informed primarily through theory developed in antitrust economics ...
Dual distribution occurs when a manufacturer sells to independent retailers (an indirect channel) but also sells directly through its own retail outlets. 15 In terms of direct channels, manufacturers ...
doi:10.1177/0003603x1005500205
fatcat:v4gl35sk5zexbnbj2bmpm5vzb4
Perfil de los minoristas independientes de moda en Escocia desde el modelo de estrategia competitiva genérica de Porter y el mix de marketing
2018
Revista Mediterránea de Comunicación
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Porter's Generic Competitive Strategies and the marketing mix were utilised as a means of drawing out the individual aspects and unique characteristics of the independent fashion retailer. ...
Product selection is affected by sales history, previous sell through, emerging trends of the season, pricing and competitor analysis of product offering (Kent and Omar, 2003) . ...
Fig 1: Porter's Generic Competitive Strategies Model The first of Porter's three main strategy routes is overall cost leadership; low cost in comparison to competitors is the key to the entire strategy ...
doi:10.14198/medcom2018.9.1.23
fatcat:2y2e7ipixrec3b6fxmbwaezp3e
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
1997
Journal of Marketing
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through interactive home shopping vis-a-vis traditional retail formats. ...
They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. ...
However, when buying the item through nonstore outlets, the ability to assess color depends on consumers' inferences about the faithfulness of photographic reproduction and piece-to-piece variation in ...
doi:10.2307/1251788
fatcat:tsh7jwmcibdv7lboz2jppgfxtq
E-business transformation at the crossroads: Sears' dilemma
2004
Journal of Information Technology
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A senior executive said, "Our customers can go to a single online store to shop, or to comparison shop and buy instore. ...
Sears did not add any transaction or selling capabilities to its Website as it preferred to wait-and-watch to see if electronic shopping would be a lucrative channel. ...
-incremental versus big-bang approaches. % Evaluating the potential of online channel and product-portfolio strategies for selling online. % Assessing the external sourcing mechanisms (alliances, acquisitions ...
doi:10.1057/palgrave.jit.2000009
fatcat:v4cxecaegrdyncm6qmf7ihyiea
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