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Piracy or Promotion? The Impact of Broadband Internet Penetration on Dvd Sales
2009
Social Science Research Network
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On one hand, digital networks can create new and lower cost channels for studios to promote, sell, and distribute their content to paying customers. ...
Having high speed access to the Internet might allow consumers to collect and exchange more information about movies they are interested in, might allow access to products that would not have been available ...
of the impact of broadband penetration on DVD sales. ...
doi:10.2139/ssrn.918240
fatcat:6xlemphckbacliweznz5nxd2hu
DESIGN FEATURES OF INTERNET PROJECTS FOR SALES AND PROMOTION ON BUILDING MATERIALS MARKET
2017
The Russian Automobile and Highway Industry Journal
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goods on the market. ...
Design features of internet projects examined by the example of the real company. ...
doi:10.26518/2071-7296-2017-3(55)-160-168
fatcat:hbv4bi2xzjc6xbodwze6oy4kj4
The impact of Internet distribution systems on the promotion, sales, and quality of hotel accommodation (with 4 and 5 stars in the City of Niš)
2021
Turističko Poslovanje
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This work is a theoretical and empirical overview of the influence of IDS and social networks on the promotion, sales, and quality of hotel accommodation. ...
The research identifies the usage and influence of IDS on promotion, sales, and quality of hotel accommodation, the key advantages of cooperation and areas where it is lacking, as well as the usage and ...
hotels inthecityofN is) The main point o f this research is to identify the usage and the impact o f the Internet distribution systems and social networks on the promotion, sales, and quality o f hotel ...
doi:10.5937/turpos0v-31295
fatcat:egswvsw4rzbebkrvrtvhfsopya
The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
2021
International Journal of Management and Enterprise Development
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Many empirical studies in Indonesia found factors that influenced impulse buying of consumers were mainly due to sales promotion, attractiveness of internet advertising, and website quality. ...
This study confirmed that sales promotion, attractiveness of internet advertising, and website quality significantly affected impulse buying of consumers of Tokopedia in Jakarta. ...
The coefficient of sales promotion was 0.366, meaning that any changes from one unit of sales promotion will give positive effect on the changes of impulse buying by 0.366. ...
doi:10.1504/ijmed.2021.113641
fatcat:r3s5qm563vbujbjejgdy6deq44
The Effect of Purchase Reviews of Internet Shopping mall on Benefits Sought of Sales Promotion, Fashion Customer's Purchase Satisfaction, Repurchase Intention, and Word-of-Mouth Intention
인터넷 쇼핑몰의 구매후기 특성이 판매촉진 추구혜택과 구매만족도, 재구매의도 및 구전의도에 미치는 영향
2014
Fashion & Textile Research Journal
인터넷 쇼핑몰의 구매후기 특성이 판매촉진 추구혜택과 구매만족도, 재구매의도 및 구전의도에 미치는 영향
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the reviews' and 'the freshness of the reviews' and reviews the impact of an features of 'customers' reviews' affecting the internet shopping sales promotion. ...
Thus, pictures on the internet are the only information customers can get, which has caused consciousness on the importance of dealing with 'customer review'. ...
of internet shopping mall reviews on benefits sought of sales promotion Variables
U.S.C
S.C
t-value
F-value
R
2
(adjr
2
)
B
S . ...
doi:10.5805/sfti.2014.16.1.79
fatcat:ak6a5xciyncgde7g2s3r6xilzm
What type of online sales promotion do airline users prefer? Analysis of the moderating role of users' online experience level
2015
Tourism & Management Studies
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The work contributes to the literature on the online travel sector by analyzing how the user's level of Web experience affects the effectiveness of each type of online sales promotion. ...
on online sales incentive type (monetary vs. non-monetary). ...
of a price-based online sales promotion will vary, depending on the extent of the consumer's Internet experience. ...
doaj:b1d9b339d2a84c4c883d3ecff32f5c4e
fatcat:nkun5j6bunhwxcnilbzvxqp6rq
Effects of Internet Sales Promotion on a Differential Advertising Model
2018
Discrete Dynamics in Nature and Society
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In this paper, Internet sales promotion is introduced into a differential advertising model and investigated quantitatively. ...
than a given value by adjusting the value of the sales promotion parameter, and the optimal sales promotion strategy can lead to maximum profit. ...
Acknowledgments This work is jointly supported by the Natural Science Foundation of China under no. 11662001 and the Science Foundation of Guangxi Province under no. 2016GXNSFDA380031. ...
doi:10.1155/2018/8618146
fatcat:izw2tzbmizcu5fpob6qhws4hgu
IMPORTANCE OF PROMOTING SALES IN ELECTRONIC SHOPS FOR B2C CUSTOMERS
Význam podpory prodeje v elektronických obchodech pro B2C zákazníky
2013
Acta academica karviniensia
Význam podpory prodeje v elektronických obchodech pro B2C zákazníky
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The article deals with sales promotion in electronic shops. As one of the methods of marketing communications, sales promotion is a dynamically developing area. ...
and quantitative researches aimed at increasing the effectiveness of sales promotion. ...
customers based on integration and cooperation of value network subjects." ...
doi:10.25142/aak.2013.066
fatcat:w47zwwy7wrfmfjdg64zpivy2ui
Tobacco commerce on the internet: a threat to comprehensive tobacco control
2001
Tobacco Control
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Although internet use continues to increase and e-commerce sales are expected to exceed US$1 trillion by the end of 2001, there have been few assessments in the literature regarding the implications of ...
and promotion; and continued normalisation of the tobacco industry and its products. ...
internet sales, marketing, and promotion of tobacco. ...
doi:10.1136/tc.10.4.364
pmid:11740029
pmcid:PMC1747600
fatcat:vykxdpunwjayhd4nfno2mvzp5e
Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts
2015
Revista Española de Investigación de Marketing ESIC
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The results obtained in a multi-group SEM analysis show that experienced users are more influenced by online sales promotions and have a greater purchase intention than new users. ...
The findings of this research help us understand better the way Internet users process different types of promotional incentives communicated through banners, and to what extent the experience in the use ...
Are all types of sales promotions on the Internet equally efficient? Do online sales promotions affect all Internet users in the same way? ...
doi:10.1016/j.reimke.2014.12.001
fatcat:7lhvljaw4fbozbjapcgz4z6aoy
Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service (An Empirical Study of Mobilink in Multan City)
2017
Journal of Research in Marketing
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The study finds how IMC influence the consumer decision to buy internet services; which include (internet marketing, public relations, advertising, sales promotion, direct marketing). ...
The results showed that internet marketing, public relations, advertising, sales promotion and direct marketing positively influence consumer buying decision. ...
This research paper will focus on integrated marketing communications that affect consumer buying decision of internet service (i.e. internet marketing, public relations, advertising, sales promotion, ...
doi:10.17722/jorm.v8i1.203
fatcat:ayx6sva62fb27ai6dr3ionqk6q
Digital Consumer Types Peculiarities in the Context of Online Sales Promotion
Skaitmeninių vartotojų tipai Lietuvoje ir Gruzijoje: ypatumai pardavimų skatinimo kontekste
2016
Taikomoji ekonomika: sisteminiai tyrimai / Applied economics: systematic research
Skaitmeninių vartotojų tipai Lietuvoje ir Gruzijoje: ypatumai pardavimų skatinimo kontekste
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The paper presents the determination of types of digital consumers in Lithuania and Georgia and their response to the techniques of online sales promotion. ...
Firstly, readers are introduced with the theoretical classification of digital consumers and online sales promotion techniques. ...
online sales promotion? ...
doi:10.7220/aesr.2335.8742.2016.10.2.3
fatcat:f54ggcduxzamrfskjzypwbihai
To What Extend Does the Technology Disrupstion Affect the Sale of Smes Banana Chips Products in Bandar Lampung?
2019
Journal of Science and Application Technology
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According to the model, among the 6 (six) predictor variables, the most-influencing variable on the sale of Banana chips products is online-based promotion. ...
This study aims to examine the effect of disruptive technology on the sale of SMEs Banana Chips products in Bandar Lampung. ...
The Sales Difference of 2012 and 2017 Without Using Internet in Product Promotion 3 SMEs Banana Chips Sales Difference (in Kg) Internet-based in Product Promotion 1 Jom-Jom -9000 No 2 Keripik Royon 0 No ...
doi:10.35472/281442
fatcat:wjfexnr7qfertkjt47stgvccam
HOW SALES PROMOTION CAN EFFECT ON CONSUMER'S PURCHASE DECISIONS
2021
Advanced International Journal of Banking Accounting and Finance
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Based on the results of simple regression analysis and hypothesis testing shows that the sales promotion variable has a positive and significant effect of 71.1% on the purchase decision variable. ...
The research aims are to determine customer ratings of Sales Promotion conducted by Blibli.com, determine purchasing decisions made by Blibli.com customers, and determine the effect of Sales Promotion ...
Based on the results of a simple regression analysis conducted shows sales promotion has a positive influence on the purchase decision that if the sales promotion binds by one unit, then the purchase decision ...
doi:10.35631/aijbaf.37005
fatcat:ngywqbo63nd37n36xlyrpytisi
The Cross-Boundary Integration Development of Internet+ Sports Industry
2019
Open Journal of Social Sciences
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Internet+ sports industry cross-boundary integration is an important way to accelerate the development of sports industry and promote sports consumption. ...
It is necessary to seek the cross-border integration development path of the Internet+ sports industry by formulating the integrated development plan, strengthening the construction of talent team and ...
Acknowledgements
Conflicts of Interest The authors declare no conflicts of interest regarding the publication of this paper. ...
doi:10.4236/jss.2019.710005
fatcat:pj7yabjkjfcc7c4fztwddvjvyy
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