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SHALE: An Efficient Algorithm for Allocation of Guaranteed Display Advertising [article]

Vijay Bharadwaj, Peiji Chen, Wenjing Ma, Chandrashekhar Nagarajan, John Tomlin, Sergei Vassilvitskii, Erik Vee, Jian Yang
2012 arXiv   pre-print
Motivated by the problem of optimizing allocation in guaranteed display advertising, we develop an efficient, lightweight method of generating a compact allocation plan that can be used to guide ad server  ...  Thus, it is particularly useful for optimizing the large problems arising in the context of display advertising. We demonstrate the effectiveness of our algorithm using actual Yahoo! data.  ...  In this paper, we address serving display advertising in the guaranteed display marketplace, providing a lightweight optimization framework that allows real servers to allocate ads efficiently and with  ... 
arXiv:1203.3619v1 fatcat:64llxnceevhzldti5bbxhu4ccy

A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements

Ali Hojjat, John Turner, Suleyman Cetintas, Jian Yang
2017 Operations Research  
We develop an optimization framework that aims for minimal under-delivery and proper spread of each campaign over its targeted demographics.  ...  Motivated by recent trends in online advertising and advancements made by online publishers, we consider a new form of contract which allows advertisers to specify the number of unique individuals that  ...  use SHALE as an efficient method for solving the aggregate reach planning component of Pattern-HCG.  ... 
doi:10.1287/opre.2016.1567 fatcat:dkcmyzwsefejthhrrmybb4rtkm

Efficient Delivery Policy to Minimize User Traffic Consumption in Guaranteed Advertising [article]

Jia Zhang, Zheng Wang, Qian Li, Jialin Zhang, Yanyan Lan, Qiang Li and Xiaoming Sun
2016 arXiv   pre-print
In this work, we study the guaranteed delivery model which is widely used in online display advertising.  ...  A crucial problem for the advertising platform is how to fully utilize the valuable user traffic to generate as much as possible revenue.  ...  Actually, SHALE achieves a better performance on delivery with a loss on efficiency.  ... 
arXiv:1611.07599v1 fatcat:kx4bzlny6jcanaqonomncxop3i

Integrating the Data Envelopment Analysis and the Balanced Scorecard approaches for enhanced performance assessment

Carla A.F. Amado, Sérgio P. Santos, Pedro M. Marques
2012 Omega : The International Journal of Management Science  
Various models were developed with the collaboration of the directors of the company in order to conceive an appropriate and consensual framework which may provide useful information for the company.  ...  By integrating the BSC and the DEA approaches this research helps to identify where there is room for improving organisational performance and points out opportunities for reciprocal learning between DMUs  ...  We also would like to thank Graeme Doherty for useful comments during the preparation of this paper.  ... 
doi:10.1016/ fatcat:pg4xhfa3xbbjdc6q7v74iqkrk4

The Human Symbolic Revolution: A Darwinian Account

Chris Knight, Camilla Power, Ian Watts
1995 Cambridge Archaeological Journal  
By 50,000 years ago, the effects of a 'symbolic explosion' -an efflorescence of human art, song, dance and ritual -were rippling across the globe.  ...  Applied to archaeological evidence, standard neo-Darwinian theory offers new understandings of this improbable event.  ...  For access to ochre collections, thanks are due to Aron Mazel, Natal Museum; Lyn Wadley, Department of Archaeology, University of Witwatersrand; Peter Beaumont, McGregor Museum, Kimberley; John Kinnahan  ... 
doi:10.1017/s0959774300001190 fatcat:bhpwwzwxonhuppmqy3xtttdpvi

A new approach to semantic sustainability assessment: text mining via network analysis revealing transition patterns in German municipal climate action plans

Manuel W. Bickel
2017 Energy, Sustainability and Society  
Figure 2 :F7 2 x10y18Gas supply contracts were the most advertised type of contracts.  ...  Furthermore, not all efficiency measures necessarily lead to an overall reduction of natural resource consumption.  ...  I would also like to thank Micha Edlich from the Leuphana Writing Center for supporting the process of improving the linguistic quality of this article.  ... 
doi:10.1186/s13705-017-0125-0 fatcat:bprn66d2fvaojogr4vy3qdbsjq

Understanding And Mapping Big Data

Rajendra Akerkar, Guillermo Vega-Gorgojo, Grunde Løvoll, Stephane Grumbach, Aurelien Faravelon, Rachel Finn, Kush Wadhwa, Anna Donovan, Lorenzo Bigagli
2015 Zenodo  
In order to guarantee scalability, acceptable reaction times and support for multiple devices, developers generally want to think about efficient processing, rendering and brushing such data.  ...  Therefore, it is typically hard to guaranteed an architecture for big data management in a fault-tolerant BASE way, since, as the Brewer's CAP theorem says, there is no other choice to take a compromise  ... 
doi:10.5281/zenodo.49161 fatcat:wz3cwet3wfbmvfzucivu3t64eq

Wood as a Major Feedstock for Biofuel Production in the United States: Impacts on Forests and International Trade

Roger A. Sedjo, Brent Sohngen
2013 Journal of Sustainable Forestry  
crude oil or an oil derived from tar sands, shale, or coal. (4) REFINERY.  ...  -The Secretary shall require that an applicant for a loan guarantee under subsection (a) provide an assurance of repayment in the form of a performance bond, insurance, collateral, or other means acceptable  ...  (2) allocation of grant funds in a manner designed to provide the maximum benefit from the program in terms of protecting children from drowning or entrapment, and, in making that allocation, shall give  ... 
doi:10.1080/10549811.2011.652049 fatcat:n4tdbgf3grgxrkk27wk3wwx5fu

Developing Sustainability Indicators for Woody Biomass Harvesting in the United States

Pankaj Lal, Janaki R. R. Alavalapati, Marian Marinescu, Jagannadha Rao Matta, Puneet Dwivedi, Andres Susaeta
2011 Journal of Sustainable Forestry  
''(e) ALLOCATION TO INSTITUTIONS OF HIGHER EDUCATION WITH SMALL ENDOWMENTS.-''(1) IN GENERAL.  ...  Any such guarantee made by the Secretary shall be conclusive evidence of the eligibility of the loan for the guarantee with respect to principal and interest.  ...  crude oil or an oil derived from tar sands, shale, or coal. (4) REFINERY.  ... 
doi:10.1080/10549811.2011.571581 fatcat:jk3f22dy4bdbxmtmu5nrwrjibi

Millennial Pivot: Sustainability-Purposed Performance Zoning Guidelines in Urban Commercial Development

Michael N. Widener
2015 Social Science Research Network  
Buildings Day's themes included the proposition that improving building operating efficiency is instrumental in reducing global energy demand and emissions. 2 This Article asserts that the optimal means  ...  to accomplish this "decarbonization" of the built environment at the local government level is to adopt a performance zoning platform-a type of American land use regulation with origins in the mid-20  ...  efficient resource allocation.  ... 
doi:10.2139/ssrn.2638573 fatcat:2urciojxpzbfpdxgrt3ecyyqti

Mose P-15.pdf

Naftaly Mose
Agricultural sector contribute about 36% of the East African Community's Gross DomesticProduct (World Bank, 2009), 80 per cent of the populace depend on agriculture directly andindirectly for food, employment  ...  However, economic growth target for agriculture sector can beachieved by stimulating three factors; capital, labor and total productivity of capital and labor throughR&D.  ...  Holding international activities to spread word-of-mouth advertising, for instance, a photo competition, story-telling competition and competition of "the most efficient plan for visiting the zoo" on social  ... 
doi:10.6084/m9.figshare.12990731.v1 fatcat:nbtfpo64tfadxcwfjj5dyncby4

Energy System Stakeholder Characterisation

Eve Dallamaggiore, Eva Boo, François Aze, Breffní Lennon, Rosemarie MacSweeney, Christine Gaffney, Niall Dunphy, Alberto Landini, Josep Otal
2016 Zenodo  
In addition, a number of key energy topics were studied in greater detail, and a range of discourses on the energy transition were mapped. An extended map for each of the six countries was produced.  ...  WP2 undertakes an extensive characterisation of energy system actors.  ...  This accounted for 28.8% of the non-ETS emissions allocation for 2010.  ... 
doi:10.5281/zenodo.3479257 fatcat:ijuzxcfflvf7bhwtuqsfiaqbmm


Tobechukwu ONYEKWENA, Chukwuemeka Ozioma Stanislaus ONWUKWE
2021 Zenodo  
accommodation for clothing and for taking meals on every site, protective clothing, fencing and provision of security guard etc to ensure  ...  internally and in relation to adjacent buildings, and satisfactory planning and construction of means of escape, and installation of protective service for firefighting in the building and the site.  ...  TPOT is an evolutionary algorithm, a type of algorithm inspired by biological evolution. This evolution algorithm seeks to find the best solution to the problem of optimization.  ... 
doi:10.5281/zenodo.6384380 fatcat:f7edcd535rhkpischquilhadhu


2009 Annals of the University of Petrosani: Economics  
The development processes in information and communication technology and the internet particularly, have revolutionized the entire tourism industry, generating new models of business, changing the structure  ...  The E-tourism is joining same of the fastest growing technologies such as the communications and information technology the hospitality industry and management, the marketing and the strategic planning  ...  Annals of the University of Petroşani, Economics, 9(3), 2009, [239][240][241][242][243][244][245][246][247] [248]  ... 
doaj:35870632ca914ce9988c84bf1a9b3a8c fatcat:3yygkxgknjh3de7tbbonwcntou

11th North American Paleontological Conference Program with Abstracts

Mary Droser, Nigel Hughes, Nicole Bonuso, David Bottjer, Doug Eernisse, Robert Gaines, Austin Hendy, David Jacobs, Jess Miller-Camp, Richard Norris, Kaustav Roy, Peter Sadler (+3 others)
2019 PaleoBios  
But this appeal is often not sufficient to guarantee funding for jobs or grants in Paleontology.  ...  Drexel has also allocated funding for two undergraduate co-op students to work in the collection in 2019.  ...  Body fossils have been collected from the Silica Shale for more than a century, and large collections have been amassed.  ... 
doi:10.5070/p9361044177 fatcat:zirzr46mm5b3zmfgcrzr4nc3xu
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