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Revenue Enhancement in Ad Auctions [chapter]

Michal Feldman, Reshef Meir, Moshe Tennenholtz
2011 Lecture Notes in Computer Science  
While the standard model of ad auctions implies that the revenue of GSP in equilibrium is at least as high as the revenue of VCG, the literature suggests that it is not strictly higher due to the selection  ...  We consider the revenue of the Generalized Second Price (GSP) auction, which is one of the most widely used mechanisms for ad auctions.  ...  We showed natural conditions under which the revenue to the auctioneer strictly increases compared to the revenue in the "natural" envy-free equilibrium of the original GSP auction (which equals to the  ... 
doi:10.1007/978-3-642-25510-6_34 fatcat:vnba5gakjfeshn7f7i5sbueq4a

Enhanced Data Services in GPRS Networks via Auction-Based Prices for Admission [chapter]

Saravut Yaipairoj, Fotios C. Harmantzis
2005 Lecture Notes in Computer Science  
We propose an auction-based pricing scheme for admission in a GPRS network, that could enhance the GPRS data service.  ...  Important features of our approach are the partitioning of dedicated channels for enhanced data service and the employment of an auction mechanism based on revenue-maximizing auctions (optimal auctions  ...  In this paper, we propose auction-based pricing for admission to enhance GPRS services.  ... 
doi:10.1007/11422778_134 fatcat:cgr76hdfnzctzjuqfmnrzrvyna

Towards Global Optimization in Display Advertising by Integrating Multimedia Metrics with Real-Time Bidding

Xiang Chen
2017 Proceedings of the 2017 ACM on Multimedia Conference - MM '17  
In RTB, the ad with the highest bid price will be displayed to the user. This ad displaying process is biased towards the publisher.  ...  Real-time bidding (RTB) has become a new norm in display advertising where a publisher uses auction models to sell online user's page view to advertisers.  ...  [17] proposed a framework that linearly combines revenue and social welfare in a single-item auction. Bachrach et al.  ... 
doi:10.1145/3123266.3123966 dblp:conf/mm/Chen17b fatcat:kolputa3dzf4fob5hzxvxyygzq

The adoption and utilization of online auctions by supply chain managers

John F. Kros, S. Scott Nadler, Haozhe Chen
2011 Transportation Research Part E: Logistics and Transportation Review  
, cost management, and sales revenue and profit enhancement.  ...  It was also found that nonusers place a greater level of importance on supplier collaboration and sales revenue and profit enhancement than either current or past users.  ...  have not adopted online auctions in three main aspects: cost management, supplier collaboration, and sales revenue and profit enhancement.  ... 
doi:10.1016/j.tre.2010.09.002 fatcat:mespvz4kybenfcprrudcnsx22y

Exclusive Display in Sponsored Search Advertising

Kinshuk Jerath, Amin Sayedi
2011 Social Science Research Network  
In fact, one of the auctions we consider can extract the full surplus of the bidders as search engine revenue under certain conditions.  ...  and Bing are investigating auction mechanisms in which each advertiser submits two bids: one bid for the standard display format in which multiple advertisers are displayed, and one bid for being shown  ...  Zhu and Wilbur (2011) show that such auctions can enhance both search engine revenue and the efficiency of advertisers' allocation to positions.  ... 
doi:10.2139/ssrn.1831744 fatcat:6la3u4pxtvdypkbyxfrrl72c2y

Optimal Reserve Price for Online Ads Trading Based on Inventory Identification

Zhihui Xie, Kuang-Chih Lee, Liang Wang
2017 Proceedings of the ADKDD'17 on ZZZ - ADKDD'17  
In other words, when combined with other models, the enhancement on exchange revenue will be aggregated.  ...  In this paper, we consider the problem of maximizing the revenue for the seller side via utilizing proper reserve price for the auctions in a dynamical way.  ...  In the real-time ads bidding environment, second price auction awards an impression to the ad with the highest bid, but records the revenue of the impression as the second highest bid.  ... 
doi:10.1145/3124749.3124760 dblp:conf/kdd/XieLW17 fatcat:omkyafa62zbfnjso3tm6ygz7r4

On the regulation of personal data distribution in online advertising platforms

José Estrada-Jiménez, Javier Parra-Arnau, Ana Rodríguez-Hoyos, Jordi Forné
2019 Engineering applications of artificial intelligence  
However, doing so may have an evident impact on the ad platform's revenue.  ...  In the recently established model of real-time bidding (RTB), the web pages tracked by ad platforms are shared with advertising agencies (also called DSPs), which, in an auction-based system, may bid for  ...  in revenue incurred by a smaller number of participants in auctions.  ... 
doi:10.1016/j.engappai.2019.03.013 fatcat:tqzawnlwyzg53edjet74bmw3r4

A Hybrid Spectrum Combinational Auction Mechanism Based on a Weighted Bipartite Graph for Energy Internet in Smart Cities

Huibin Feng, Zhaocai Yu, Jian Guan, Geng Lin, Wei Yu
2020 Wireless Communications and Mobile Computing  
In addition, the truthfulness of the auction is guaranteed by adopting a "Vickrey-like" mechanism.  ...  Simulation results show that the performance of the proposed algorithm is better than existing greedy algorithms in terms of the social welfare, seller revenue, buyer satisfaction ratio, and winning buyer  ...  Simulation results show that the proposed auction mechanism can enhance the spectrum allocation efficiency of the cognitive radio network in a smart city in terms of the social welfare, seller revenue,  ... 
doi:10.1155/2020/8829602 fatcat:h6futx25lnhihmgvugx434ad5y

Supply-limiting mechanisms

Tim Roughgarden, Inbal Talgam-Cohen, Qiqi Yan
2012 Proceedings of the 13th ACM Conference on Electronic Commerce - EC '12  
In this paper we apply a robust approach to designing auctions for revenue.  ...  Our robust and simple approach thus provides a handle on the elusive optimal revenue in multi-item matching markets, and shows when the use of welfare-maximizing Vickrey auctions is justified even if revenue  ...  Intuitively, enhancing competition by limiting the supply has a similar effect on revenue as enhancing competition by adding bidders in Bulow-Klemperer-type theorems.  ... 
doi:10.1145/2229012.2229077 dblp:conf/sigecom/RoughgardenTY12 fatcat:pxrwpdeltnb3lddszbpkitmmnm

Optimally Integrating Ad Auction into E-Commerce Platforms [article]

Weian Li, Qi Qi, Changjun Wang, Changyuan Yu
2022 arXiv   pre-print
Different from these common rules of treating the allocation of ads separately (from the arrangements of the organic searched items), in this work we build up an integrated system with mixed arrangements  ...  Usually, sponsored advertisements are posted on the most attractive positions to enhance the number of clicks.  ...  The result is shown in Appendix, Table 3 . The GMV and revenue are enhanced to 465.8 and 22.  ... 
arXiv:2007.09359v2 fatcat:5n3dsntdcnhrtau5xqcgrwnikq

ProportionNet: Balancing Fairness and Revenue for Auction Design with Deep Learning [article]

Kevin Kuo, Anthony Ostuni, Elizabeth Horishny, Michael J. Curry, Samuel Dooley, Ping-yeh Chiang, Tom Goldstein, John P. Dickerson
2020 arXiv   pre-print
The design of revenue-maximizing auctions with strong incentive guarantees is a core concern of economic theory.  ...  Inspired by these advances, in this paper, we extend techniques for approximating auctions using deep learning to address concerns of fairness while maintaining high revenue and strong incentive guarantees  ...  Unfairness in Real-World Ad Auctions. The ad auctions currently in place throughout the internet have been shown to produce discriminatory ad allocations.  ... 
arXiv:2010.06398v1 fatcat:6btl3437nbaibaclnlotrmsa4e

Fast Core Pricing for Rich Advertising Auctions [article]

Rad Niazadeh, Jason Hartline, Nicole Immorlica, Mohammad Reza Khani, Brendan Lucier
2020 arXiv   pre-print
We justify this claim experimentally using the Microsoft Bing Ad Auction data, through which we show our core pricing algorithm generates almost 26% more revenue than VCG on average, about 9% more revenue  ...  than other core pricing rules known in the literature, and almost matches the revenue of the standard Generalized Second Price (GSP) auction.  ...  Acknowledgment The authors would like to thank Bob Day, Larry Ausubel, Paul Milgrom, Sven Seuken, and Microsoft Bing Ad Auction team for their insightful comments.  ... 
arXiv:1610.03564v4 fatcat:yr7ob5whafewzciijne4qmlqzu

Ranking and Tradeoffs in Sponsored Search Auctions [article]

Ben Roberts, Dinan Gunawardena, Ian A. Kash, Peter Key
2013 arXiv   pre-print
In a sponsored search auction, decisions about how to rank ads impose tradeoffs between objectives such as revenue and welfare. In this paper, we examine how these tradeoffs should be made.  ...  We then propose a new ranking algorithm, loosely based on the revenue-optimal auction, that uses a reserve price to order the ads (not just to filter them) and give conditions under which it raises more  ...  In current sponsored search auctions run by Google or Bing, ads' placement is determined by a ranking algorithm.  ... 
arXiv:1304.7642v1 fatcat:teehrukt7rc2nj6kvfz4ro5qpa

Ranking and tradeoffs in sponsored search auctions

Bem Roberts, Dinan Gunawardena, Ian A. Kash, Peter Key
2013 Proceedings of the fourteenth ACM conference on Electronic commerce  
In a sponsored search auction, decisions about how to rank ads impose tradeoffs between objectives such as revenue and welfare. In this paper, we examine how these tradeoffs should be made.  ...  We then propose a new ranking algorithm, loosely based on the revenue-optimal auction, that uses a reserve price to order the ads (not just to filter them) and give conditions under which it raises more  ...  In current sponsored search auctions run by Google or Bing, ads' placement is determined by a ranking algorithm.  ... 
doi:10.1145/2482540.2482568 fatcat:vreeuf3g7rdqdi6nctxowprbpe

Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising [article]

Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng, Chenrui Zhang, Miao Xu, Junwei Pan, Chuan Yu, Fan Wu, Jian Xu, Kun Gai
2021 arXiv   pre-print
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform revenue.  ...  We deployed the proposed mechanisms in a leading e-commerce ad platform and conducted comprehensive experimental evaluations with both offline simulations and online A/B tests.  ...  ACKNOWLEDGMENTS This work was supported in part by Science and Technology In-  ... 
arXiv:2012.02930v2 fatcat:s3jng4wt3nf27fpqkhnqemwclm
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