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Investigating Factors Affecting Brand Awareness of Virtual Advertising

Yosuke Tsuji, Gregg Bennett, James H. Leigh
2009 Journal of Sport Management  
Brand awareness has been one of the most important components of assessing advertising and sponsorship effectiveness (e.g.  ...  The purpose of this study was to investigate factors affecting brand awareness of virtual advertising in sports.  ...  This animation effect was seen when the brands appeared in each exposure for a total of 11 times within the 24-min video.  ... 
doi:10.1123/jsm.23.4.511 fatcat:r5gdbbtvqfdp7jrh7l3ogcixee

Contextual Internet Multimedia Advertising

Tao Mei, Xian-Sheng Hua
2010 Proceedings of the IEEE  
or video, and insertion optimization that achieves the best association between the advertisements and insertion positions so that the effectiveness of advertising can be maximized in terms of both contextual  ...  In this paper, we summarize the trend of Internet multimedia advertising and conduct a broad survey on the methodologies for advertising which are driven by the rich contents of images and videos.  ...  ., are based on the estimation of CTR. However, CTR is usually difficult to obtain without a longterm investigation in a real advertising system. Information retrieval.  ... 
doi:10.1109/jproc.2009.2039841 fatcat:n2yp2lmv2fdutcw32agbahwnu4


Tao Mei, Xian-Sheng Hua, Linjun Yang, Shipeng Li
2007 Proceedings of the 15th international conference on Multimedia - MULTIMEDIA '07  
In this paper, we present a novel advertising system for online video service called VideoSense, which automatically associates the most relevant video ads with online videos and seamlessly inserts the  ...  Given an online video, VideoSense is able to detect a set of candidate ad insertion points based on content discontinuity and attractiveness, select a list of relevant candidate ads ranked according to  ...  Hence given the online video with its candidate ad inser- tion points and a ranking list of candidate, the optimizationbased ad insertion should be performed in real time.  ... 
doi:10.1145/1291233.1291467 dblp:conf/mm/MeiHYL07 fatcat:vuks5dcfwrbv3kdx6pd7zitiwe

Augmenting Live Broadcast Sports with 3D Tracking Information

Rick Cavallaro, Maria Hybinette, Marvin White, Tucker Balch
2011 IEEE Multimedia  
The graphics are embedded in the live image in real time in a photo realistic manner.  ...  We describe each of these technologies and illustrate their use in network broadcast of hockey, baseball, football and auto racing. We focus on vision based tracking of game objects.  ...  We are exploring other techniques for improving vision based tracking such as region based mechanisms like [Andrade et al. (2005) ] and using hybrid sensors in poor lighting conditions such as lasers  ... 
doi:10.1109/mmul.2011.61 fatcat:qveepyzw2fa47aqtmnvdc3f4ve

Commercial Speech, Intellectual Property Rights, and Advertising Using Virtual Images Inserted in TV, Film, and the Real World

Woodrow Barfield
2006 UCLA Entertainment Law Review  
in virtual reality raises a host of interesting legal issues, this paper focuses on the use of virtual images for advertising in the real world or inserted into video or film.  ...  Major League Baseball teams use virtual advertisements along the wall behind home plate, 4 and televised professional soccer matches insert digital ads in the arena.  ... 
doi:10.5070/lr8132027085 fatcat:hgjiso2msjcrdg5mjbdfzfrxwy

TRAP: Using Targeted ads to unveil Google personal profiles

Mauro Conti, Vittoria Cozza, Marinella Petrocchi, Angelo Spognardi
2015 2015 IEEE International Workshop on Information Forensics and Security (WIFS)  
Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than on the content of the website hosting the advertisement.  ...  In the last decade, the advertisement market spread significantly in the web and mobile app system.  ...  CONCLUSIONS With behavioral targeted advertising, the user that visits a GDN website can see ads relevant to her real interests, inferred from her browsing patterns.  ... 
doi:10.1109/wifs.2015.7368607 dblp:conf/wifs/ContiCPS15 fatcat:54gjqzpw5fhejdxhblujharr7a

Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users [article]

Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang
2012 arXiv   pre-print
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions.  ...  Internet advertising is a fast growing business which has proved to be significantly important in digital economics.  ...  Li et al. (2005) proposed a system to detect baseball video scenes for commercial ads insertion.  ... 
arXiv:1206.1754v2 fatcat:bq2rq2qgnbetxmf5qx5iiezila

Persuasive Content: Understanding In-Game Advertising Retention in Players and Onlookers

Lindsay Grace, Dirk P. Janssen, James R. Coyle
2015 International Conference on Foundations of Digital Games  
It takes into account both the player's retention and the onlooker's attention as an inroads to understanding how in-game advertising works on those who participate in electronic entertainment and those  ...  The experiment was designed to understand the effectiveness of in-game advertising for both players and onlookers.  ...  Dirk Janssen was supported by RAAK-PRO grant "User Experience in Virtual Worlds." The research was also supported by a grant from Armstrong Interactive Media Studies at Miami University.  ... 
dblp:conf/fdg/GraceJC15 fatcat:hr7puniubbejdgyu74csthu64e

The Commercial Tidal Wave

John Bellamy Foster, Robert W. McChesney
2003 Monthly review  
In the adult realm, ESPN, with the help of digital ad firm Princeton Video Image, has been inserting what seem to be product billboards on the walls behind home plate in its Major League Baseball broadcasts  ...  Digital ads were inserted into baseball telecasts, visible during the game itself. The UPN Network even proposed running onscreen advertisements during its programs.  ... 
doi:10.14452/mr-054-10-2003-03_1 fatcat:mlwgjfyj7nb33bem2terigrrjy

Transition effect detection for extracting highlights in baseball videos

Po-Chyi Su, Chi-Heng Lan, Chin-Song Wu, Zi-Xin Zeng, Wei-Yu Chen
2013 EURASIP Journal on Image and Video Processing  
In this research, a transition effect detection scheme for identifying possible highlight segments in baseball videos will be presented.  ...  In baseball videos, we further construct the 'pitching view template' so that the starting positions of the video segments of interest can be located.  ...  Acknowledgements This research is supported by the National Science Council in Taiwan, under grants NSC97-2221-E-008-072 and NSC101-2221-E-008-121.  ... 
doi:10.1186/1687-5281-2013-27 fatcat:kdmnhpvmo5co3njjaednptrava

A New First Amendment Goal Line Defense It's Time to Stop the Right of Publicity Offensive

Mark A. Conrad
2013 Social Science Research Network  
Is the product a widget, real estate or a service likely to be bought or sold? Is the image used in an advertisement for the product, in effect creating an invitation to negotiate?  ...  At the time of the filing, it offered eleven fantasy baseball games, two mid-season fantasy baseball games, and one fantasy baseball playoff game.  ... 
doi:10.2139/ssrn.2346985 fatcat:2swzryek2vdnpkj674tgvjucim

Priming effect of antismoking PSAs on smoking behaviour: a pilot study

Jennifer L Harris, Melissa Pierce, John A Bargh
2013 Tobacco Control  
It is the first to evaluate effects of PSAs on actual smoking behaviour in a naturalistic setting designed to approximate real world exposure.  ...  Each included three 30 s commercials and one PSA inserted during a commercial break: a PSA supporting youth baseball (control condition); the 'body bags' version of the 'truth' campaign 22 ; and a 'QuitAssist  ...  Appendix Philip Morris 'QuitAssist' public service announcement Video Audio Video Audio  ... 
doi:10.1136/tobaccocontrol-2012-050670 pmid:23322312 fatcat:5scbr7oxfvdcngetzd4z2qmvem

Application of Image Processing Techniques for TV Broadcasting of Sporting Events

Cheikhrouhu E., Jabri I., Lakhoua M.N., Mlouhi Y., Battikh T., Maalej L.
2015 International Journal of Advanced Computer Science and Applications  
on the plan of the different types of sports fields of real tested images.  ...  In this paper, we describe a system solution thanks to which virtual graphics, the projection of advertising images, logos, match scores and the distance measurements of players on the field may be overlaid  ...  Experiments show the robustness and effectiveness of this method in the context of real-time AR tracking.  ... 
doi:10.14569/ijacsa.2015.060619 fatcat:hkffbidmijeptluflpcixmbwo4

Closing the 'Free Speech' Loophole: The Case for Protecting College Athletes' Publicity Rights in Commercial Videogames

Marc Edelman
2012 Social Science Research Network  
addition, the court in Hart seemed to err in presuming that a video game's inclusion of "virtual stadiums, athletes, coaches, fans, sound effects, music, and commentary" makes the video game sufficiently  ...  identify virtual players as their real-life counterparts based on a game feature that allows users to add surnames to the back of virtual players' jerseys. 24 Once a user adds surnames, the game announcer  ...  elements to award the video game First Amendment protection. 131 There, the court reasoned that, unlike in Kirby, the "computer-generated recreations of the real band members" in No Doubt were "painstakingly  ... 
doi:10.2139/ssrn.2032121 fatcat:kly5hu4slvdfvp2quiwv37lxky

Consumer video retargeting

Liang Shi, Jinqiao Wang, Lingyu Duan, Hanqing Lu
2009 Proceedings of the seventeen ACM international conference on Multimedia - MM '09  
Extensive evaluations were done on two popular video genres, sports and advertisements.  ...  In this paper, we present a context assisted spatialtemporal grid scheme for consumer video retargeting.  ...  [6] first classified scene shots in baseball video, then extracted highlight based on Hidden Markov Models (HMM).  ... 
doi:10.1145/1631272.1631315 dblp:conf/mm/ShiWDL09 fatcat:ktbcscbvabhtvevdwgbrayktk4
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