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Integrated Marketing Approach as a Rural Development Tool [chapter]

Yavuz Topcu
2012 Rural Development - Contemporary Issues and Practices  
Aiming to provide a comprehensive single volume that addresses salient issues and practices in rural development, the book covers themes ranging from sustainable agriculture, biodiversity conservation,  ...  As long as problems of poverty, disease, illiteracy, unemployment, poor infrastructure, environmental degradation and others persist (or increase) in rural communities, better and more resultoriented solutions  ...  The SFSC and direct marketing of the most important components of integrated marketing as a rural development tool cover not only economic activities in rural communities but also social issues.  ... 
doi:10.5772/29684 fatcat:e5n3pn4rmrhmxd5h5i6fjgpxty

Patient satisfaction surveys as a market research tool for general practices

K Khayat, B Salter
1994 British Journal of General Practice  
Surveys and analyses of this kind, if conducted for a single practice, can form the basis of a marketing strategy aimed at optimizing list size, list composition, and service quality.  ...  A survey was undertaken to investigate the use of a patient satisfaction survey and whether aspects of patient satisfaction varied according to sociodemographic characteristics such as age, sex, social  ...  The questionnaire was designed and piloted by a research team led by Professor Michael Calnan.  ... 
pmid:8204335 pmcid:PMC1238869 fatcat:2u3gmnx4a5g3jbvka5tqswfudm

e-Retail — Using home delivery as a service differentiator and strategic marketing tool

Andrew Starkey
2010 Journal of Direct Data and Digital Marketing Practice  
tool.  ...  This paper proposes to marketers engaged in e-Retail marketing, the importance of using the quality of their organizations ' ' home delivery ' service as a means of differentiating their online offer to  ...  Journal of Direct, Data and Digital Marketing Practice  ... 
doi:10.1057/dddmp.2010.29 fatcat:todcs3xmarfyxc6k6o74fdpaui

Approaches by hotels to the use of the Internet as a relationship marketing tool

David C. Gilbert, Jan Powell‐Perry, Sianandar Widijoso
1999 Journal of Marketing Practice: Applied Marketing Science  
Offers a study of the current use of the Internet, as a marketing tool, by the hotel industry.  ...  Seeks to present an argument for the application of the relationship marketing (RM) model as a framework for the development of hotel Web sites.  ...  attitudes to the adoption of the World Wide Web as a relationship marketing tool.  ... 
doi:10.1108/eum0000000004549 fatcat:haghglncszc2vfe63nis7y2cwu

Netnography as a tool for understanding customers: implications for service research and practice

Kristina Heinonen, Gustav Medberg
2018 Journal of Services Marketing  
This paper provides guidelines for service managers who want to use netnography as a market research tool.  ...  This paper aims to review how netnography as a method can help service researchers and practitioners to better use such data.  ...  As Kozinets (1998) pointed out, netnography is not only limited to the study of online communities and cybercultures but also constitutes a useful tool for exploring various marketing topics.  ... 
doi:10.1108/jsm-08-2017-0294 fatcat:bcehlhcbofditlc3tnwxlgcwpe

Modern innovative marketing technologies' practical tools analysis as a way to increase the high-technology enterprises' competitiveness

Andrey A. Sazonov
2020 Econimics Journal  
The lateral marketing improvement directions as a methodology for marketing approaches development and implementation in the company's activities to increase its efficiency in the competitive market environment  ...  At the end of the article, the authors concluded that the current economic development level makes it possible to define innovation as a unique asset capable of qualitatively influencing the modern industrial  ...  The innovative marketing practical value lies in the fact that it allows to determine the consumers' changing needs over time, monitor changes in demand indicators for manufactured products, as well as  ... 
doi:10.46502/issn.2711-2454/2020.3.2 fatcat:y6kovsjxn5d43iscinyzntudny

Research into the Impact of Facebook as a Library Marketing Tool is Inconclusive

Lotta Haglund, David Herron
2010 Evidence Based Library and Information Practice  
The messages were found to be critical for library marketing as they appear as personal messages in members' inboxes.  ...  A Review of: Xia, D. Z. (2009). Marketing library services through Facebook groups. Library Management 30(6/7), 469-477.  ...  When evaluating the usefulness of Facebook Groups for marketing purposes, Facebook Groups are to be considered as a marketing tool, comparable to more traditional marketing tools (pamphlets, articles,  ... 
doi:10.18438/b89c9r fatcat:7n7gwojij5c4jn7fc5jhcxdr2i

Structural Equation Modeling as a Marketing Research Tool: A Guideline for SEM Users About Critical Issues and Problematic Practices

Umut ÜNAL
2021 İstatistik ve Uygulamalı Bilimler Dergisi  
Along with the problematic practices identified, the solutions suggested in the literature are presented. By that, this study serves as a basic guideline for SEM users.  ...  Structural equation modeling (SEM) is a very powerful multivariate statistical technique that has increasingly been used in social sciences, particularly in marketing.  ...  As a tool that is used by researchers very commonly, it has a substantial role in the generation of new knowledge in many disciplines.  ... 
doi:10.52693/jsas.1015831 fatcat:hy32vpm5ejhf5nzr53pu7v5ykm

Best Practice: Recognising intangible assets: How Boeing uses brand management and measurement as strategic tools

Anne C Toulouse, Carrie A Howard
2003 Interactive Marketing  
The goal is to enable the entire company to use brand measurement as a tool for developing plans and allocating resources.  ...  It is a holistic approach that sees employees as at least as important as customers in building brand equity -a view that goes beyond the traditional customer-focused marketing programmes.  ... 
doi:10.1057/palgrave.im.4340217 fatcat:h64xhc6ejjdazn655mzh4jykam

MARKETING MANAGEMENT AS A TOOL FOR PREVENTING CRISIS OF AGRICULTURAL ENTERPRISES

V. Voskolupov, T. Balanovska, O. Havrysh, O. Gogulya, N. Drahnieva
2021 Financial and credit activity problems of theory and practice  
It is noted that practical implementation of effective management tools allows enterprises to reduce the size of possible losses and the likelihood of emerging crisis situations, to improve the adaptability  ...  It is established that commercial efficiency and social impact will be achieved as a result of effective use of marketing management in the activities of agricultural enterprises.  ...  The purpose of the article is to study the feasibility of using marketing management as a tool to prevent crisis of agricultural enterprises. Research methods.  ... 
doi:10.18371/fcaptp.v5i40.245192 fatcat:qrtf3pfh4fgn3j4wpcrp4qebuy

MARKETING COMMUNICATION POLICY OF LOCAL AUTHORITIES AS A TOOL FOR FORMING THE IMAGE OF MUNICIPAL SERVICE PROVIDERS

Tetiana Borysova, Grygorii Monastyrskyi, Svitlana Khrupovych, Vasylyna Chaikivska
2022 Financial and credit activity problems of theory and practice  
A part of research results concerning the state of the effectiveness of marketing activities of local authorities of Ukraine, in which authors took part and prepared the analyst report, and also their  ...  An analysis of marketing communication activities implemented and planned for implementation by local authorities.  ...  cooperate and promote their services in the market as a single service.  ... 
doi:10.55643/fcaptp.2.43.2022.3614 fatcat:wlvebueikbhfxcdkenqdiqqqmi

Partnership marketing as a tool for strategic enterprise management
Маркетинг партнерських відносин як інструмент стратегічного управління підприємством

O.M. Zbyrannyk, Kremenchuk Mykhailo Ostrohradskyi National University, Yu.V. Lisovyk
2021 Conference proceedings of 10-th International Scientific-Practical Conference   unpublished
doi:10.30929/2227-3549.2021.10.59-60 fatcat:it2bqwuturhnxco4ertt5n4sbe

CAREER GUIDANCE WORK BASED ON THE FORECAST NEEDS OF THE LABOR MARKET OF THE KURSK REGION, AS A TOOL FOR RETAINING STAFF
Профориентационная работа на основе прогнозной потребности рынка труда Курской области как инструмент удержания кадров

Viktor Viktorovich Nadein, Irina Evgenevna Diomich
2020 Economics and Management: Theory, Methodology, Practice   unpublished
The personnel potential of the population is a significant factor affecting the successful development of the economy of the region and the country as a whole.  ...  This problem requires close attention from the educational authorities to the issues of career guidance, including in terms of its orientation on the basis of the economic state of the labor market.  ... 
doi:10.31483/r-74233 fatcat:l3dbrmvvzvf6fiwbxm2ekv3fwu

Designing the Tools of the Trade: How corporate social responsibility consultants and their tool-based practices created market shifts

Jean-Pascal Gond, Luc Brès
2019 Organization Studies  
Through analytical induction we identified six tool-based practices by which consultants contributed to the agencing of the market, and our results show how these practices collectively created market  ...  Combining insights from the sociology of markets and studies of consultants, this article examines the tool-based practices by which market actors enable the agencing of the supply and demand of the market  ...  Special thanks go to Alaric Bourgoin and Steve Brammer for their helpful and detailed comments on a prior version of this paper.  ... 
doi:10.1177/0170840619867360 fatcat:ir42zly4enhlnezeu3dtmhss7a

Contemporary Marketing Tools Used from Bulgarian Private Dentists

Kazakova S
2014 Global Journal of Medicine and Public Health  
This study examines the use of different marketing tools among dentists for the development of private dental practices. Material and methods A phone call survey was conducted.  ...  The survey consisted of questions related to the use of different marketing tools used by dentists for the development of their practices.  ...  Social media, Internet and e--mail are defined as a low budget marketing tools.  ... 
doaj:04789852f579459b959a3cd31ef46801 fatcat:p4mcmaajfrcrrluqislipgmosy
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