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Practical Lessons from Predicting Clicks on Ads at Facebook

Xinran He, Stuart Bowers, Joaquin Quiñonero Candela, Junfeng Pan, Ou Jin, Tianbing Xu, Bo Liu, Tao Xu, Yanxin Shi, Antoine Atallah, Ralf Herbrich
2014 Proceedings of 20th ACM SIGKDD Conference on Knowledge Discovery and Data Mining - ADKDD'14  
Picking the optimal handling for data freshness, learning rate schema and data sampling improve the model slightly, though much less than adding a high-value feature, or picking the right model to begin  ...  We then explore how a number of fundamental parameters impact the final prediction performance of our system.  ...  DISCUSSION We have presented some practical lessons from experimenting with Facebook ads data. This has inspired a promising hybrid model architecture for click prediction. • Data freshness matters.  ... 
doi:10.1145/2648584.2648589 dblp:conf/kdd/HePJXLXSAHBC14 fatcat:cipwx6uvzrgzdd7n5zsij6hzny

Baya

Soudip Roy Chowdhury, Carlos Rodríguez, Florian Daniel, Fabio Casati
2012 Proceedings of the 21st international conference companion on World Wide Web - WWW '12 Companion  
In this demonstration, we describe Baya, an extension of Yahoo!  ...  Baya mines candidate patterns from pipe models available online and thereby leverages on the knowledge of the crowd, i.e., of other developers.  ...  The pattern miner runs a set of pattern mining algorithms on the data in the canonical model and discovers the above introduced patterns.  ... 
doi:10.1145/2187980.2188061 dblp:conf/www/ChowdhuryRDC12 fatcat:dl7gidnuvvd7zcgx7idg2eidie

A/B Testing at Scale

Alex Deng, Pavel Dmitriev, Somit Gupta, Ron Kohavi, Paul Raff, Lukas Vermeer
2017 Proceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval - SIGIR '17  
., Expedia, Airbnb, Booking.com) to many startups, online controlled experiments are now utilized to make data-driven decisions at a wide range of companies.  ...  Fisher's experiments at the Rothamsted Agricultural Experimental Station in England in the 1920s, the deployment and evaluation of online controlled experiments at scale (100's of concurrently running  ...  He published a number of papers at top Data Mining conferences including KDD, WWW, CIKM, ICDM, BigData.  ... 
doi:10.1145/3077136.3082060 dblp:conf/sigir/DengDGKRV17 fatcat:l4gf24mu3jgqzoagzytax6a6pa

Discovery and reuse of composition knowledge for assisted mashup development

Florian Daniel, Carlos Rodriguez, Soudip Roy Chowdhury, Hamid R. Motahari Nezhad, Fabio Casati
2012 Proceedings of the 21st international conference companion on World Wide Web - WWW '12 Companion  
Despite the emergence of mashup tools like Yahoo!  ...  We harvest composition knowledge from a repository of existing mashup models by mining a set of reusable composition patterns, which we then use to interactively provide composition recommendations to  ...  INTRODUCTION Mashup tools, such as Yahoo!  ... 
doi:10.1145/2187980.2188093 dblp:conf/www/DanielRCNC12 fatcat:b6g7njeulzg3dlnmfmcbqrmqlq

The Use of Educational Data Mining Technique in Technology Assimilation Evaluation: A Response Assessment

Marilou B. Carnicer, Surigao State College of Technology, Surigao City, Philippines
2019 International Journal of Advanced Trends in Computer Science and Engineering  
It is suggested that the output of this study may be used as input and avenue for future researches or as data proliferation that will influence managerial decisions for the betterment of educational practices  ...  Future researchers may utilize other data mining techniques with notable reputations in determining the accuracy of the same dataset.  ...  The use of data mining techniques has attracted more and more attention in this big data era [14] .  ... 
doi:10.30534/ijatcse/2019/50832019 fatcat:4p22ghui35aftldgwk7jmv7pky

The Making of a Large-Scale Online Ad Server: Practical Lessons Building One of the World's Largest Online Ad Servers

Brendan Kitts
2013 2013 IEEE 13th International Conference on Data Mining Workshops  
Data Mining promises potential improvements in a variety of real-world problems.  ...  This paper will describe the author's experience building one of the largest data mining systems in the world.  ...  At a personal level, my fondest memories are of the people that I worked with, and I have the greatest respect for all of them. After five years at Microsoft Ferreira and many others.  ... 
doi:10.1109/icdmw.2013.159 dblp:conf/icdm/Kitts13 fatcat:ux6dhcz4pnapxm3w5bbpzfzyfy

Neu-IR

Nick Craswell, W. Bruce Croft, Jiafeng Guo, Bhaskar Mitra, Maarten de Rijke
2016 Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval - SIGIR '16  
He has worked on a number of topics related to Web search and data mining, including query representation and understanding, learning to rank, and topic modelling.  ...  " session to share best practices and lessons learned • Breakout sessions and panel discussions on issues that emerge from the contributed papers Together with a team of PhD students and postdocs he works  ... 
doi:10.1145/2911451.2917762 dblp:conf/sigir/CraswellCGMR16 fatcat:rx3xtbfnnbahxa3axdhnoncyt4

Enterprise knowledge management

D.E. O'Leary
1998 Computer  
IBM's Data Mining Page-http://direct.boulder.ibm.com/bi/tech/ mining/index.html Data Mining Paper-http://www.dbmsmag.com/9608d53.html March 1998 57 EdgarScan server Data extraction process Data  ...  Knowledge warehouses Rather than the kind of quantitative data typical of data warehouses, knowledge warehouses are aimed more at qualitative data.  ...  O'Leary is a professor at the University of Southern California.  ... 
doi:10.1109/2.660190 fatcat:t2zzxztf3bhu3fb3ruh7el3pae

Log analyzer programs for distance education systems

İhsan Güneş, Muammer Akçay, Gökhan Deniz Dinçer
2010 Procedia - Social and Behavioral Sciences  
According to the results of data analysis, some information can be acquired.  ...  The number of students using the internet services is increasing and parallel to this, the amount of data regarding the usage of services on the internet is increasing.  ...  MapReduce application on Hadoop frameworks mainly used to process a great deal of data. Many companies such as Amazon, Google, IBM, Yahoo and Facebook use hadoop to do so.  ... 
doi:10.1016/j.sbspro.2010.12.308 fatcat:62fyo3ap6zfkbhiylfwgqvvw2a

Crowd-Based Mining of Reusable Process Model Patterns [chapter]

Carlos Rodríguez, Florian Daniel, Fabio Casati
2014 Lecture Notes in Computer Science  
We demonstrate that if instead the data to mine from are models (not logs), datasets are small (in the order of dozens rather than thousands or millions), and the knowledge to be discovered is complex  ...  It is a mathematically complex and computationally demanding problem, and event logs are at too low a level of abstraction to be intelligible in large scale to humans.  ...  [3] mine workflow models (represented as state charts) using two graph mining algorithms, c-find and w-find, which specifically deal with the structure of workflow models.  ... 
doi:10.1007/978-3-319-10172-9_4 fatcat:ba7i72zb35ht7gxobus37u6bty

Assisted Mashup Development: On the Discovery and Recommendation of Mashup Composition Knowledge [chapter]

Carlos Rodríguez, Soudip Roy Chowdhury, Florian Daniel, Hamid R. Motahari Nezhad, Fabio Casati
2013 Web Services Foundations  
This composition knowledge is harvested from a repository of existing mashup models by mining a set of composition patterns, which are then used for interactively providing composition recommendations  ...  In this work, we aim at assisting users in the mashup process by recommending development knowledge that comes in the form of reusable composition knowledge.  ...  Preliminaries and Problem The development of a data mining algorithm strongly depends on the data to be mined. The data in our case are the mashup models.  ... 
doi:10.1007/978-1-4614-7518-7_27 fatcat:qici5icj7vhhpm2pjfpzqpkhtm

WebKDD 2006

Olfa Nasraoui, Myra Spiliopoulou, Jaideep Srivastava, Bamshad Mobasher, Brij Masand
2006 SIGKDD Explorations  
In this report, we summarize the contents and outcomes of the recent WebKDD 2006 workshop on Web Mining and Web Usage Analysis that was held in conjunction with the organized for the eighth time.  ...  We reflect on the results of the workshop, as captured in presentations and plenary discussions.  ...  Srivastava's industry experience includes data mining at Amazon.com and at Yodlee.  ... 
doi:10.1145/1233321.1233334 fatcat:yb55g4y3zrg5rdg3443vwjzdiu

#CHImoney

Jofish Kaye, Janet Vertesi, Jennifer Ferreira, Barry Brown, Mark Perry
2014 Proceedings of the extended abstracts of the 32nd annual ACM conference on Human factors in computing systems - CHI EA '14  
At the same time, money is an essential element in HCI research and design.  ...  New technologies and new ways of interacting with these technologies are of huge interest; they enable new business models and ways of making sense of this most important aspect of our everyday lives.  ...  Mark Perry is a Reader at Brunel University, looking at ubiquitous and mobile computing from a user-centred and ethnographically-informed perspective.  ... 
doi:10.1145/2559206.2559221 dblp:conf/chi/KayeVFBP14 fatcat:iymvk2xfsza5fbeuvirrygpy5a

Anything You Search Can Be Used Against You in a Court Of Law: Data Mining in Search Archives

Blake Ives, Vlad Krotov
2006 Communications of the Association for Information Systems  
On May 30, 2006, three computer scientists presented a scholarly paper on information search behavior at a conference in Hong Kong.  ...  until the end of section B).  ...  include providing consumers with knowledge of any data collection, conspicuous consumer notice of an entity's data practices, consumer choice to provide consent or deny authorization for such practices  ... 
doi:10.17705/1cais.01829 fatcat:tuoceuslhvhmlfv4fxuq2ttq54

Developing an Effective E-tailing Strategy

Bharat Rao
1999 Electronic Markets  
Harnessing the power of information technology through large and accurate data warehouses, and using focused data mining solutions should help both retailers and e-tailers reduce stockouts, manage inventory  ...  Further, Internet portal services like the Yahoo!Visa Shopping Guide (Yahoo!  ... 
doi:10.1080/101967899359300 fatcat:n2fkd23tivb7lmsev6b7yobwje
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