Filters








3,461 Hits in 4.7 sec

Persuasive Online-Selling in Quality and Taste Domains [chapter]

Markus Zanker, Marcel Bricman, Sergiu Gordea, Dietmar Jannach, Markus Jessenitschnig
2006 Lecture Notes in Computer Science  
Quality & taste' products like wine or fine cigars are one of the fastest growing product sectors in e-commerce.  ...  Online shops for these types of products require on the one side persuasive Web presentation and on the other side deep product knowledge.  ...  .: Persuasive online-selling in quality & taste domains, In: Bauknecht, K., Pröll B., Werthner, H.  ... 
doi:10.1007/11823865_6 fatcat:lqo4h3kqpvh75h3nomcccrt5na

The US Wine Industry and the Internet: An Analysis of Success factors for Online Business models

GEBAUER JUDITH, GINSBURG MARK
2003 Electronic Markets  
They routinely sell 100% of their inventory, year-in and year-out.  ...  As is the case with many online domains, authority can stem from first-movers in as mundane an area as standards specification.  ... 
doi:10.1080/1019678032000039877 fatcat:t5vtsvkkb5ffpfowmvdnmlmrya

Page 757 of Psychological Abstracts Vol. 93, Issue 2 [page]

2006 Psychological Abstracts  
(Department of Applied Economics and Management, Cornell University, Ithaca, NY) Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste.  ...  However, the impact of surrealism in advertisements on persuasion, as measured by consumers’ attitudes towards the advertisement and brand, was not found to be moder- ated by consumers’ social class/income  ... 

Performance Analysis on Popularity Based, Content Based and Collaborative Filtering Utilizing Recommendation Framework

Deepkiran Munjal, Anju Gera, Pawan Singh
2020 EAI Endorsed Transactions on Smart Cities  
and so on.  ...  In today's computerized world, it has become an irritating undertaking to locate the substance of one's loving in an interminable assortment of substance that are being devoured like art, education, media  ...  In Online Music Portal, recommender frameworks improve incomes, for the way that they are successful methods for selling more items.  ... 
doi:10.4108/eai.18-8-2020.166001 fatcat:fizfpivv7zf35gyxwzu2ffubgi

A qualitative study of customer experiences in the retail industry

Hasan Boudlaie, Alemeh Shahidi, Mohammadhosein Kenarroodi, Behrouz Keshavarz Nik
2020 Technium Social Sciences Journal  
The main themes identified in this research are as follows: 1) Product familiarity; 2) Advertising; 3) Appearance of the product; 4) Taste and flavor; 5) Innovation and change; 6) Distribution channel;  ...  7) Consultation; 8) Mindfulness of customers; 9) Entanglement of the customer with product; and 10) Product quality.  ...  The results showed that customer persuasion, employer's behavior, online performance, and customer service delivery are the important and influential factors to develop a good customer experience (Grag  ... 
doi:10.47577/tssj.v8i1.103 fatcat:rzkz54ji3zhhrojkgmeu7omjtm

Investigating the Persuasion Potential of Recommender Systems from a Quality Perspective

Paolo Cremonesi, Franca Garzotto, Roberto Turrin
2012 ACM transactions on interactive intelligent systems (TiiS)  
In each experimental configuration we computed the statistical quality (recall and F-measures) and collected data regarding the quality perceived by 30 users.  ...  This factor is measured in terms of perceived quality, defined by the overall satisfaction, as well as by how users judge the accuracy and novelty of recommendations.  ...  A special mention goes to Sara Negro and Alessandro Papadopoulos for their support in the statistical analysis of the empirical data.  ... 
doi:10.1145/2209310.2209314 fatcat:mcihbl6a5bdj7bw72xhdltqqce

Famous Trademarks and the Rational Basis for Protecting Irrational Beliefs

Shahar John Dillbary
2006 Social Science Research Network  
On the contrary, they enhance competition in both the physical and intangible spheres.  ...  On the contrary, they enhance competition in both the physical and intangible spheres.  ...  Cartier, however, sells an "image" of luxury while Swatch sells an "image" of being young in spirit and "hip".  ... 
doi:10.2139/ssrn.890632 fatcat:3oq22fxnivbyfe4frcnx642a2y

Persuasion: Empirical Evidence

Stefano DellaVigna, Matthew Gentzkow
2010 Annual Review of Economics  
Finally, what evidence exists on the way persuasion affects equilibrium outcomes in economics and politics?  ...  We provide a selective survey of empirical evidence on the effects as well as the drivers of persuasive communication. We consider persuasion directed at consumers, voters, donors, and investors.  ...  The role of receiver priors has also been tested in the domain of political persuasion.  ... 
doi:10.1146/annurev.economics.102308.124309 fatcat:u7hkwchj3rbwjbnnnxolq4syqa

Recommendation System: State of the Art Approach

Mohammad Aamir, Mamta Bhusry
2015 International Journal of Computer Applications  
Recommender systems are currently useful in both the research and in the commercial areas. Numerous approaches have been proposed for providing recommendations.  ...  In this paper we present a categorical reassess of the field of recommender systems and Approaches for Evaluation of Recommendation System to propose the recommendation method that would further help to  ...  Therefore, there exist many online shops, in different forms, varying from website with private domain to thread in an online forum.  ... 
doi:10.5120/21281-4200 fatcat:bpkrrywowrfjfhot45jlo5ps6u

The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes

Kineta H. Hung, Stella Yiyan Li
2007 Journal of Advertising Research  
Some members therefore took as their cause the boycotting of dishonest online retailers that sell pirated beauty products by posting and updating their names and internet addresses.  ...  Media advertising, personal selling, and eWOM Media advertising.  ... 
doi:10.2501/s002184990707050x fatcat:vave6edq3vac3ifw3uypd4oqxq

Effect of Online Collective Intelligence in Wine Industry: Focus on Correlation between Wine Quality Ratings and On-Premise Prices

Young-Sik Kwak, Yoon-Jung Nam, Jae-Won Hong
2021 Sustainability  
This study can academically extend the research of CI's application in the wine industry and provide strong support for a sustainable e-business model and pricing tactics in the wine industry.  ...  To achieve the purpose of the study, we collected information with wine evaluation ratings and on-premise prices from three wine evaluation sites and seven restaurants in South Korea.  ...  Acknowledgments: The authors appreciate the four reviewers and editor. Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/su13148001 fatcat:wq7ukm444jgu7l53kqqiikedyu

A Study on the Impact of Linguistic Persuasive Styles on the Sales Volume of Live Streaming Products in Social E-commerce Environment

Hanyang Luo, Sijia Cheng, Wanhua Zhou, Sumin Yu, Xudong Lin
2021 Mathematics  
Consumers' purchase behavior in live streaming is determined by some subjective factors, and the persuasiveness of linguistic style affects this subjective judgment to a certain extent.  ...  Therefore, the persuasiveness of the hosts' linguistic style will lead to changes in consumers' purchase intentions, which will affect the sales volume of products sold in the live streaming.  ...  A study found [38] that when consumers evaluate the quality of products based on online texts, they tend to discount the value of online texts to a certain extent.  ... 
doi:10.3390/math9131576 fatcat:qyxwtsyy2ff5tnvgy5chlj7nly

Designing Brand Culture Based on the Advertising's New Medium of Human Experience: Integrating the Application in Lifestyle Retailing Strategy

2016 International Journal of Media Journalism and Mass Communications  
in the cultural realm, namely public, social, tribal and psychological.  ...  Effective integrated marketing communication and advertising campaigns, public relations and media strategies see the opportunity to tap into human experiences and emotions that are as widely diverse in  ...  , selling a wide range of home furnishing products bearing the five hallmarks of democratic design ("design for everyone") including form, function, quality, sustainability and low prices (IKEA Singapore  ... 
doi:10.20431/2454-9479.0202007 fatcat:6ba4kr7mv5ha5crqnabpvgm27a

Food Marketing Influences Children's Attitudes, Preferences and Consumption: A Systematic Critical Review

Rachel Smith, Bridget Kelly, Heather Yeatman, Emma Boyland
2019 Nutrients  
those used in television/movies and product packaging.  ...  Food marketing involves the use of numerous persuasive techniques to influence children's food attitudes, preferences and consumption.  ...  We would like to thank our research assistants Nina and Joao for their time and assistance. Conflicts of Interest: The authors declare no conflicts of interest.  ... 
doi:10.3390/nu11040875 fatcat:m6yywcnrnzhapoc2fgj3te2qnu

Innovative Entrepreneurship for Online Business: Qualitative Study

Iwan Hermawan, Gita Hindrawati, Inayah, Suharmanto
2021 Conference Series  
Entrepreneurship in online business is related to the rapidly growing number of internet literacy in Indonesia.  ...  In line with the development of the internet and application breakthroughs by unicorn developers, E-marketplaces have become an interesting online business phenomenon to explore and create the dynamics  ...  According to the informant, three main joints need to be built in an online business: selling agility, brand image, and service quality.  ... 
doi:10.34306/conferenceseries.v3i2.619 fatcat:vhkcbndqifdebaqbpneihmpfw4
« Previous Showing results 1 — 15 out of 3,461 results