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Consumer Neuroscience and its Application in Marketing

2019 International journal of recent technology and engineering  
The article also suggests ideas for future research in the field of consumer neuroscience.  ...  This article covers topics like recent methods in neuroscience used by consumer researchers, basic ideas in consumer neuroscience derived on the basis of initial findings.  ...  Yet another achievement, at a very young age she also served as the head of the department for in the Department of Management studies in Vellore Institute of Technology in the academic year 2004-2005.  ... 
doi:10.35940/ijrte.c4248.118419 fatcat:6rgw5pemxbhi7iqwicgmcsv5b4

Measuring Reputation and Influence in Online Social Networks: A Systematic Literature Review

Sami Al-Yazidi, Jawad Berri, Mohammed Al-Qurishi, Majed Al-Alrubaian
2020 IEEE Access  
Online Social Networks (OSNs) are an integral part of the modern lifestyle, and the use of OSN is highly prevalent today.  ...  The objective of this study is to provide a better and deeper understanding and a detailed review of the current state of research pertaining to the measurement of reputation and influence in OSNs, specifically  ...  prediction in social network environments [50] .  ... 
doi:10.1109/access.2020.2999033 fatcat:ms3kq4noknd4hfxxxgdxli5ow4

Frontiers of the marketing paradigm in the third millennium

Ravi S. Achrol, Philip Kotler
2011 Journal of the Academy of Marketing Science  
In this paper we develop a three-tiered explanation of the emerging field of marketing-its subphenomena (consumer experiences and sensory systems), its phenomena (marketing networks), and its superphenomena  ...  More recently the paradigm expanded to a network level of explanation, and relational theories have come to the fore.  ...  There may be a good reason for the long hiatus in academic studies.  ... 
doi:10.1007/s11747-011-0255-4 fatcat:imnzx3z6argupg5gmtigf2g2uy

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman (+6 others)
2020 International Journal of Information Management  
A B S T R A C T The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business.  ...  This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research  ...  Often, both academics and practitioners focus on understanding how positive electronic word-of-mouth messages travel through nodes in social networks.  ... 
doi:10.1016/j.ijinfomgt.2020.102168 fatcat:6gfli73nlnbvrlqqmcwdqbb3qa

Omnes ProUno! Investors' Collaboration Networks to Influence Responsible Corporate Management

Jegoo Lee
2011 Business & Society  
, vote upon the resolution, and present it in person at annual company meetings.  ...  First, academic research on social investing has been done mostly by scholars in financial economics, emphasizing whether social investment brings economic benefits.  ...  H1 An active investor's brokerage position in a collaboration network among investors is positively associated with the investor's likelihood of initiating social resolutions.  ... 
doi:10.1177/0007650311406698 fatcat:mp5f3kospzhqnoz22aexmmmyvi

Social Network Fusion and Mining: A Survey [article]

Jiawei Zhang
2018 arXiv   pre-print
Generally, the information available in these online social networks is of diverse categories, which can be represented as heterogeneous social networks (HSN) formally.  ...  Meanwhile, in such an age of online social media, users usually participate in multiple online social networks simultaneously to enjoy more social networks services, who can act as bridges connecting different  ...  The representative examples include online social networks, like Facebook and Twitter, academic retrieval sites, like DBLP and Google Scholar, as well as bio-medical data, e.g., human brain networks.  ... 
arXiv:1804.09874v4 fatcat:dc2mj26i6reu5dy76vjk3qmjh4

Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends

Patrizia Cherubino, Ana C. Martinez-Levy, Myriam Caratù, Giulia Cartocci, Gianluca Di Flumeri, Enrica Modica, Dario Rossi, Marco Mancini, Arianna Trettel
2019 Computational Intelligence and Neuroscience  
To do so, firstly, we will describe the historical development of neuromarketing and its main applications in assessing the sensory perceptions of some marketing and advertising stimuli.  ...  In conclusion, the main challenges that neuromarketing is going to face, as well as future directions and possible scenarios that could be derived by the use of neuroscience in the marketing field, will  ...  Acknowledgments is work was partially supported by a grant from Fondazione Banfi in the framework of the research "Cerebral correlates of the Sangiovese wine tasting" conducted in 2018.  ... 
doi:10.1155/2019/1976847 pmid:31641346 pmcid:PMC6766676 fatcat:mq43gpukyzd65cbax2zavtyif4

Outsourcing and its implications for market success: negative curvilinearity, firm resources, and competition

Masaaki Kotabe, Michael J. Mol, Janet Y. Murray, Ronaldo Parente
2011 Journal of the Academy of Marketing Science  
In this article, we attempt to link outsourcing to the market success of firms, specifically their market share.  ...  We also hypothesize that the outsourcing-market share relationship is moderated negatively by both the strength of firm resources and the extent of competition in a firm's market.  ...  They also want to thank the anonymous reviewers and University of Warwick seminar participants for the insights they provided.  ... 
doi:10.1007/s11747-011-0276-z fatcat:mcoaqgermjdvzdh6r4uu6cs3zu

Measures of Implicit Cognition for Marketing Research

Thorsten Teichert, Alexander Graf, Sajad Rezaei, Philipp Wörfel, Helen Duh
2019 Marketing  
In our study, those individuals who chose significantly more drinks containing alcohol reacted faster to combinations of "alcohol" and "active" (rather than "alcohol" and "miserable").  ...  Academics and managers need to know that key mental processes occur below the conscious awareness threshold.  ...  Lee and Chi- ou (2013) used a modified Stoop task to analyse affilia- tion priming's impact on the perception of social network brands.  ... 
doi:10.15358/0344-1369-2019-3-48 fatcat:ixdydkj6pnaizblethmhdg2qs4

Where Are All the Women? Institutional Context and the Prevalence of Women on the Corporate Board of Directors

Johanne Grosvold
2011 Business & Society  
Institutional context and the prevalence of women on the corporate board of directors', Ph.D., University of Bath.  ...  The growing literature that focuses on the impact of various aspects of heterogeneity (in terms of age, professional and educational background, gender and ethnicity) in corporate boards on financial performance  ...  In addition to the necessary academic and professional credentials, women must develop a strong contact network to secure their seat on the corporate board.  ... 
doi:10.1177/0007650311408791 fatcat:sdysi4w4hrcnxjspevd62ivptu

Constructing climate capitalism: corporate power and the global climate policy-planning network

2015 Global Networks  
Heterogeneity scores presented in Table 4 show that the boards of the groups identified above as part of the network core are regionally Table 4 .  ...  Ego-networks of CEPGs: regional heterogeneity CEPGs Heterogeneity a Number of links b Total n of links North America Western Europe Core Asia/ Oceania Noncore Asia Sub-Saharan Africa Latin  ... 
doi:10.1111/glob.12099 fatcat:g5v77bouy5hbpod5vzwpsonjzq

Cross-Cultural Globalization of Advertisements

Julian B. Allen, Kimberly K. Lee, Elena Escalera
2016 Psi Chi Journal of Psychological Research  
The purpose of this research was to explore the combination of variables that best predicts distress in GLBPQ persons.  ...  The study was concluded during the course of one academic semester.  ... 
doi:10.24839/2164-8204.jn21.2.80 fatcat:ixopdumwsnahfo7etao6gbrcma

Making Sense of Digital Disintermediation and Development: The Case of the Mombasa Tea Auction [chapter]

2019 Digital Economies at Global Margins  
Acknowledgments An extended version of this chapter first appeared as J. Burrell  ...  In addition, a growing Jorien Oprins and Niels Beerepoot number of scholars have recently taken an interest in impact sourcing.  ...  In Uganda, the mobile phone proved critical as a tool for building and maintaining a social network of "concrete personal relations" in an industry of remote and distributed suppliers and buyers.  ... 
doi:10.7551/mitpress/10890.003.0012 fatcat:psdnugxerzcmje37k4xhpuhzyq


2005 Journal of the Royal Anthropological Institute  
in Australia and explores its impact on the remembrance and representation of the past in the landscape.  ...  Through an exploration of different forms of temporality, Laguerre tries to show how people are actively negotiating this temporal domination by carving out their distinct temporalities.  ... 
doi:10.1111/j.1467-9655.2005.00230.x fatcat:faeryrmtpngp7klbhl5irmsudi

CHAT @ TAG in Context

Brent Fortenberry, Adrian Myers
2010 Archaeologies: the journal of the World Archaeological Congress  
The annual gathering is a forum for critical discussion of historical archaeology and the archaeology of the contemporary world that seeks to expand the academic and political limits of archaeological  ...  In short, CHAT provides an opportunity outside of the customary conference circuit for archaeologists to present new work in a progressive and socially affective, yet rigorous, scholarly atmosphere.  ...  A version of this article first appeared online on Archaeolog in 2006 (  ... 
doi:10.1007/s11759-010-9119-7 fatcat:vzgs4jebbvaajlbdajphu5c4y4
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