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On the Paradox of Identification of Point of Sales Data in Shopper Marketing

Hiroshi Koga
2015 Journal of Economics Business and Management  
Finally, the possibility of paradox is pointed out. Index Terms-Shopper marketing, personal information, purchase history data.  ...  Then, by noting the difference personal purchase history data (diachronic) and collective characteristics data (synchronicity), mechanism that such a paradox occurs is clear.  ...  ACKNOWLEDGMENT A part of this research was supported by the Ministry of Education, Culture, Sports, Science and Technology as a Support Project for Strategic Collaboration between Private Universities  ... 
doi:10.7763/joebm.2015.v3.259 fatcat:fsv2afq4hnbarc6km5hdrknx7u

The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Heng Xu, Xin (Robert) Luo, John M. Carroll, Mary Beth Rosson
2011 Decision Support Systems  
This study extends the privacy calculus model to explore the personalization-privacy paradox in LAM, with considerations of personal characteristics and two personalization approaches (covert and overt  ...  parameters and path structure of the privacy calculus model.  ...  history [41, 55] .  ... 
doi:10.1016/j.dss.2010.11.017 fatcat:o4irhufjizawlp7lilgjavvsym

"Privacy is the Boring Bit": User Perceptions and Behaviour in the Internet-of-Things [article]

Meredydd Williams, Jason R. C. Nurse, Sadie Creese
2018 arXiv   pre-print
The growth of the Internet-of-Things (IoT) is frequently claimed to place privacy at risk. However, the Paradox remains underexplored in the IoT.  ...  We find the Paradox is significantly more prevalent in the IoT, frequently justified by a lack of awareness.  ...  We sought to overcome the criticisms of previous Privacy Paradox studies [13] .  ... 
arXiv:1807.05761v1 fatcat:obvofxihareczkjoqlh3ni4w4m

Privacy is the Boring Bit: User Perceptions and Behaviour in the Internet-of-Things

Meredydd Williams, Jason R. C. Nurse, Sadie Creese
2017 2017 15th Annual Conference on Privacy, Security and Trust (PST)  
The growth of the Internet-of-Things (IoT) is frequently claimed to place privacy at risk. However, the Paradox remains underexplored in the IoT.  ...  We find the Paradox is significantly more prevalent in the IoT, frequently justified by a lack of awareness.  ...  We sought to overcome the criticisms of previous Privacy Paradox studies [13] .  ... 
doi:10.1109/pst.2017.00029 dblp:conf/pst/WilliamsNC17 fatcat:cedbij4uqzdabpqdep2zein6ui

User experience in personalized online shopping: a fuzzy-set analysis

Ilias O. Pappas
2018 European Journal of Marketing  
The findings verify the importance of trust and happiness in successful personalized online shopping. Their absence inhibits purchase intentions.  ...  Findings Five solutions of trust, privacy, emotions, and experience increase intention to purchase, and six solutions inhibit it.  ...  privacy paradox.  ... 
doi:10.1108/ejm-10-2017-0707 fatcat:v7r2riv33nf2roc4sbk64thrxe

Do Privacy Concerns About Social Robots Affect Use Intentions? Evidence From an Experimental Vignette Study

Christoph Lutz, Aurelia Tamò-Larrieux
2021 Frontiers in Robotics and AI  
Compared with earlier work done through a survey, where we found a robot privacy paradox, the experimental vignette approach allows for a more realistic and tangible assessment of respondents' concerns  ...  We contextualize our findings within broader debates on privacy and data protection with smart technologies.  ...  Other studies analyzed the privacy-utility tradeoff further, for instance, in the domain of teleoperated robots (Butler et al., 2015; Krupp et al., 2017) .  ... 
doi:10.3389/frobt.2021.627958 pmid:33981728 pmcid:PMC8110194 fatcat:t4j6iwiiebbdzdysdyrrodpqki

Towards a Utility Theory of Privacy and Information Sharing and the Introduction of Hyper-Hyperbolic Discounting in the Digital Big Data Age

Julia M. Puaschunder
2017 Social Science Research Network  
As never before in the history of humankind, information about individuals can be stored and put in context over time and logically placed within society thanks to unprecedented data storage and computational  ...  The point of information sharing may be a reference point, in which one bit of more communication gives less utility than one bit of less information shared, hence one bit of more privacy, grants more  ...  All omissions, errors and misunderstandings in this piece are solely the author's.  ... 
doi:10.2139/ssrn.3082060 fatcat:bmjqww5aunblzmldshf6nwhg2i

Revisiting personalization through customer experience journey

Megi M. Gogua, St. Petersburg State University, Maria M. Smirnova, St. Petersburg State University
2020 Vestnik of Saint Petersburg University Management  
The need for this focus is based on the necessity of the firm to understand customer responses to personalization as well as the factors appearing at pre-purchase, purchase and post-purchase stages of  ...  These conclusions include the impact of anthropomorphization through embedded automated interactive messaging, history-based and group-based recommendation systems as well as the impact of increased touch  ...  networks for less cost and better data storing possibilities An embedded customer prior actions, transactions and purchase history-based recommendation systems − Increase the automatization  ... 
doi:10.21638/11701/spbu08.2020.402 fatcat:wzkific42vh5rgleughmab3zyy

UISTD: A Trust-Aware Model for Diverse Item Personalization in Social Sensing with Lower Privacy Intrusion

Hongchen Wu, Mingyang Li, Huaxiang Zhang
2018 Sensors  
In this paper, we propose a trust-aware model, called the User and Item Similarity Model with Trust in Diverse Kinds (UISTD), to enhance the personalization of social sensing while reducing users' privacy  ...  State-of-the-art social sensing still suffers from severe privacy threats since it collects users' personal data and disclosure behaviors, which could raise user privacy concerns due to data integration  ...  Conflicts of Interest: The authors declare no conflicts of interest.  ... 
doi:10.3390/s18124383 fatcat:tsu5l3gkgzenbkrmswyio2wbku

Data-driven digital advertising: benefits and risks of online behavioral advertising

Simone Aiolfi, Silvia Bellini, Davide Pellegrini
2021 International Journal of Retail & Distribution Management  
In addition, the research focuses on the role of privacy concerns in affecting avoidance or adoption of OBA.Design/methodology/approachThe authors apply a structural equation modeling (SEM) approach with  ...  to the privacy concerns.  ...  privacy paradox: although people say they care about their privacy and are not willing to share their information, actually they give their data in exchange for small benefits or for convenience (Norberg  ... 
doi:10.1108/ijrdm-10-2020-0410 fatcat:ahjbzf24szfknbuo2rxpfp3kje

Data sharing and dissemination strategies for fostering competition in health care

D E Love, L M Paita, W S Custer
2001 Health Services Research  
in a health care market, and suggest an ideal model for future data initiatives.  ...  Regulatory solutions alone will not overcome the complex political and technical challenges to data sharing and dissemination.  ...  In general, one major weakness of data sharing among providers is the proprietary nature of data that are utilized.  ... 
pmid:11327177 pmcid:PMC1089205 fatcat:lz7ehrbo75e2bl3z7ob3yirx7i

Place Determinants for the Personalization-Privacy Tradeoff among Students

2018 Issues in Informing Science and Information Technology  
Furthermore, the users' preference to protect their privacy even at the expense of their online malleability may lead to the reduction of online privacy-paradox behavior.  ...  Aim/Purpose: This exploratory study investigates the influential factors of users' decisions in the dilemma of whether to agree to online personalization or to protect their online privacy.  ...  ., name and address) and shipping preferences to conveniently take use of in the future purchases.  ... 
doi:10.28945/4019 fatcat:nyxh5qbw5rcc7jmcztrgj3dekm

Privacy, Customization, and Cross-Selling of Information

M. Tolga Akçura, Zafer D. Özdemir, Kemal Altınkemer
2009 Journal of Organizational Computing and Electronic Commerce  
This study analytically examines the optimal information collection and usage practices in the presence of privacy costs.  ...  Consequently, firms are better off when cross-selling while offering customized products even in the presence of privacy costs.  ...  We briefly discuss important studies in these three areas of research. A. Personalization-Privacy Paradox Personalization-privacy paradox is an outcome of electronic commerce.  ... 
doi:10.1080/10919390902821283 fatcat:hwvnqguh45hddeujutnymzyc44

An Experimental Study on Ubiquitous commerce Adoption: Impact of Personalization and Privacy Concerns

Hong Sheng, Fiona Nah, Keng Siau
2008 Journal of the AIS  
However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce.  ...  The experimental results show that the effects of personalization on customers' privacy concerns and adoption intention are situation dependent.  ...  Consumers' concerns about loss of privacy were primarily triggered when they were presented with a personalized shopping list that was derived from an analysis of their purchasing history.  ... 
doi:10.17705/1jais.00161 fatcat:h2pm6neievbzxhpy6ei6qbvvrq

Group Privacy: An Underrated but Worth Studying Research Problem in the Era of Artificial Intelligence and Big Data

Abdul Majeed, Safiullah Khan, Seong Oun Hwang
2022 Electronics  
The main objective is to advocate the possibility of group privacy breaches when big data meet AI in real-world scenarios.  ...  Problem Statement: We study how to preserve the privacy of particular groups (a community of people with some common attributes/properties) rather than an individual in personal data handling (i.e., sharing  ...  [154] Theoretical Highlights the need of group privacy protection in purchase records × Flood et al.  ... 
doi:10.3390/electronics11091449 fatcat:kqvsvpzbmfh7zhm5fzbtftjzka
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