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Color As A Significant Atmospheric Factor Of Merchant Websites: A Moroccan Exploratory Study

Zineb Lahmidi, Amina Aomari
2019 European Journal of Business Management and Research  
More particularly, it evaluates the importance of "color" as an atmospheric component in the context of e-commerce websites and it mesures its impact on the Moroccan web user.  ...  The literature review around the subject allowed us to brush the features of the commercial atmosphere both traditional and virtual, putting the component of "color" in the center of our interest.  ...  Color is a significant component of the values conveyed by the e-commerce website. Obviously, the e-commerce Websites atmosphere is based on the appearance of their interfaces.  ... 
doi:10.24018/ejbmr.2019.4.6.173 fatcat:w53ggn5hubeabprfkjmjfxulqu

Kansei Concepts for eCommerce Website Design in a Bicultural Environment

2015 International Journal of Affective Engineering  
The main originality of these studies lay in the adoption of Kansei Engineering on the e-Commerce context as a systematic method to engineer consumers' emotional and affective responses and incorporate  ...  Therefore, this researched took the aim to identify the most influential emotional and aesthetic Kansei factors for Japanese and Mexican young adults when evaluating sports-wear e-store interfaces and  ...  in e-Commerce websites.  ... 
doi:10.5057/ijae.ijae-d-13-42 fatcat:tatktdwnsrh23pnze2yrvu6eqi

The Impact Of Colours On Online Marketing Communications

Chai-Lee Goi
2012 Zenodo  
to influence the visual appearance of a building in a predictable manner and as an aesthetic function.  ...  Three broad functions can be identified for colour in a building context especially applied in marketing communications, which are its role as an important parameter in illumination designs, its capacity  ...  [21] In Wen, Chen and Hwang's [23] E-Commerce Website Design Models, they proposed a total of 12 website design models for E-Commerce.  ... 
doi:10.5281/zenodo.1075655 fatcat:4pnut3tj5jcqtazmft6h342x2u

The Influence of Motivation on Emotional Experience in E-commerce [chapter]

Samaneh Soleimani, Effie Lai-Chong Law
2015 Lecture Notes in Computer Science  
To explore the notion of User Experience in regard to motivation and affect in the context of e-commerce, a preliminary research model was developed.  ...  The results suggested that customers' emotional experiences were associated with their motivation to visit an e-commerce website.  ...  Consequently, research has attempted to explore affective features of the e-commerce environments. For instance, some studies have investigated the impact of interface design (e.g.  ... 
doi:10.1007/978-3-319-22701-6_20 fatcat:3zkvjl5d7rfipnhbdbl76yntza

ExpertKanseiWeb: A Tool to Design Kansei Website [chapter]

Anitawati Mohd Lokman, Nor Laila Md. Noor, Mitsuo Nagamachi
2009 Lecture Notes in Business Information Processing  
In this paper we describe our research work involved in the development of a design tool for developing Kansei website.  ...  This guideline becomes the basis for the systems structure of the design tool. ExpertKanseiWeb system consists of a Client Interface (CI), system controller and Kansei Web Database System (KWDS).  ...  Acknowledgements The research is supported by grants from the Ministry of Higher Education, Malaysia, under the FRGS grant scheme [Project Code: 5/3/2094].  ... 
doi:10.1007/978-3-642-01347-8_74 fatcat:wddatvjatjbs5iflfgrihtopty

The effect of website features in online relationship marketing: A case of online hotel booking

Anil Bilgihan, Milos Bujisic
2015 Electronic Commerce Research and Applications  
The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context.  ...  Both commitment dimensions were found to be precursors of trust whereas affective commitment is the precursor of e-loyalty.  ...  Consequently, the promise of e-commerce and online hotel room reservation is determined by, preeminently, user interfaces and how people interact with computers and websites (Griffith et al. 2001 , Hong  ... 
doi:10.1016/j.elerap.2014.09.001 fatcat:nnzy3qb4yzfqjegjas5omdzqru

Factors affecting webpage's visual interface design and style

Chun-Cheng Hsu
2011 Procedia Computer Science  
In the past, many researches of web interface were focused on usability and technical aspects.  ...  Finally, how the two factors and design criteria that influence six types of website interface style are discussed in the latter part of this paper.  ...  Her study discovered that, if an e-commerce website interface was presented to a user for the first time, the page layout with aesthetics definitely improved personal feelings about the website.  ... 
doi:10.1016/j.procs.2011.01.009 fatcat:4mcns5mqpffaxo46fyy5tnx55u

The effect of cognitive and affective aspects on usability

Heru Prastawa, Udisubakti Ciptomulyono, Moses Laksono-Singgih, Markus Hartono
2019 Theoretical Issues in Ergonomics Science  
To address this gap, this study discusses how an integrative framework of the cognitive and affective aspects can be applied to a product for usability assessment via empirical studies on e-commerce and  ...  e-learning platforms.  ...  usability of e-learning and e-commerce websites.  ... 
doi:10.1080/1463922x.2018.1547458 fatcat:ycz3s6ghtvfuxg6p4dosygejcy

Role of Web Infrastructure in Influencing Security Concerns and Purchase Intention of Online Customers

Rashmi S Chaudhry et al., Rashmi S Chaudhry et al.,, TJPRC
2020 International Journal of Mechanical and Production Engineering Research and Development  
Website infrastructure is an important element that connects sellers and buyers in e-commerce.  ...  E-commerce has been widely accepted across the world as the main buying platform. India alone has witnessed an increase in number of online customers from.  ...  Only then they can be encouraged to use the e-commerce platforms.  ... 
doi:10.24247/ijmperdjun20201245 fatcat:knpedimcyjcstlrlmyjo5z62he

An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce

Yuan Gao, Marios Koufaris, Robert H. Ducoffe
2004 Journal of Electronic Commerce in Organizations  
Commerce in Organizations, Vol. 2, No.3.  ...  This paper advocates future research that links format attributes and presentation techniques to attitudinal consequences in Web advertising, as well as in the design of an entire website.  ... 
doi:10.4018/jeco.2004070101 fatcat:ohotbrp3q5d6hd5kztatxnwd6i

Web Design Attributes in Building User Trust, Satisfaction, and Loyalty for a High Uncertainty Avoidance Culture

C. M. Nadeem Faisal, Martin Gonzalez-Rodriguez, Daniel Fernandez-Lanvin, Javier de Andres-Suarez
2017 IEEE Transactions on Human-Machine Systems  
Content 8 quality and navigation have been observed as strong factors in 9 building user trust with e-commerce websites.  ...  The most relevant and interesting 12 finding is related to typography, which has been rarely discussed 13 in e-commerce literature.  ...  This 192 difference renders Pakistan a substantial area of research in the 193 domain of e-commerce. 195 In reality, it is difficult to design a product or website that 196 satisfies all the international  ... 
doi:10.1109/thms.2016.2620901 fatcat:zwmslv6spbbzrn2rw7pbk6gicm

Usability Evaluation of Independent-Sales B2C Fashion Website Based on Consumer's Perspective

Min Li, Yue-ying Ren, Zhu Zhu
2013 iBusiness  
usability of the selected fashion websites.  ...  Based on consumer's perspective, according to Microsoft Usability Guidelines (MUG), evaluation system of independent-sales B2C fashion website usability was established.  ...  Foreign academics have conducted a lot of usability researches of e-commerce website since 1970s; comprehensive evaluation indicators have been developed and used for various websites studying.  ... 
doi:10.4236/ib.2013.53b020 fatcat:qkjojiytsfbcxibx4k66ijlzki

Design Consideration of Online Shopping Website to Reach Women in Pakistan

Javed Anjum Sheikh, Aneela Abbas, Zainab Mehmood
2015 Procedia Manufacturing  
This paper analyses women's experience with prevalent online shopping websites in Pakistan and suggests some viable solutions to design a pleasant, efficient and usable website interface for female users  ...  Henceforth, responsibilities lies on the shoulders of designers and websites developers to fine-tune the interface design for female users.  ...  User Evaluation method to test the usability of E-commerce website is most commonly used.  ... 
doi:10.1016/j.promfg.2015.07.942 fatcat:7kb4bgmbvndpvgccgnv7uvn2om

Colored vs. Black Screens or How Color Can Favor Green e-Commerce

Jean-Eric Pelet, Panagiota Papadopoulou
2011 International Journal of E-Services and Mobile Applications  
The paper also discusses the potential of using screensaver functionality in e-commerce websites, particularly in the Mediterranean region.  ...  In this direction it looks into how this could be possibly provided by the establishment of two elements -a browser and a website extension, which will be tested in a future online experiment.  ...  Our work shows that by improving the appearance of colorful interfaces of e-commerce websites, the proper choice of contrasts between the dominant colors -screen background -and dynamic colors -text, buttons  ... 
doi:10.4018/jesma.2011040102 fatcat:yfwxu5fq3jdltlfb6vwrrig44m

Antecedents to Websıte E-Commerce Satısfactıon and Loyalty

Effed Darta, Muhammad Yasser Iqbal Daulay, Willy Abdillah
2020 APMBA (Asia Pacific Management and Business Application)  
By surveying respondents that are users of e-commerce website services, this study uses the construct validity test using the Partial Least Square (PLS) method with SmartPLS software application version  ...  This research contributes to the development of consumer experience theory and online consumer experience.  ...  main significance of this research is the conceptualization of e-commerce website effectiveness for user satisfaction.  ... 
doi:10.21776/ub.apmba.2020.009.02.4 fatcat:mrwbplqywzhbpaaoadyrqfb6uu
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