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Online Tracking

Steven Englehardt, Arvind Narayanan
2016 Proceedings of the 2016 ACM SIGSAC Conference on Computer and Communications Security - CCS'16  
We present the largest and most detailed measurement of online tracking conducted to date, based on a crawl of the top 1 million websites.  ...  We make 15 types of measurements on each site, including stateful (cookie-based) and stateless (fingerprinting-based) tracking, the effect of browser privacy tools, and the exchange of tracking data between  ...  ACKNOWLEDGEMENTS We would like to thank Shivam Agarwal for contributing analysis code used in this study, Christian Eubank and Peter Zimmerman for their work on early versions of Open-WPM, and Gunes Acar  ... 
doi:10.1145/2976749.2978313 dblp:conf/ccs/EnglehardtN16 fatcat:prxashpbtjgl7f5e7xnqsw6w24

WhoTracks .Me: Shedding light on the opaque world of online tracking [article]

Arjaldo Karaj, Sam Macbeth, Rémi Berson, Josep M. Pujol
2019 arXiv   pre-print
In this work we present a method for the measurement of tracking in the web through a browser extension, as well as a method for the aggregation and collection of this information which protects the privacy  ...  We deployed this extension to more than 5 million users, enabling measurement across multiple countries, ISPs and browser configurations, to give an accurate picture of real-world tracking.  ...  trackers [19] , and with individual trackers present on over 60% of the top 1 million sites [11] .  ... 
arXiv:1804.08959v2 fatcat:oqjmwblwi5eahjwuz52rok2s54

Measuring Online Tracking and Privacy Risks on Ecuadorian Websites

Jose Estrada-Jimenez, Ana Rodriguez-Hoyos, Javier Parra-Arnau, Jordi Forne
2019 2019 IEEE Fourth Ecuador Technical Chapters Meeting (ETCM)  
In this work, online tracking is measured in Ecuador, a country with a developing adoption of online advertising technologies, having the highest Internet penetration rate in Latin America, but lacking  ...  Online tracking has become a great enabler of massive surveillance so it is now a critical vector for threatening the privacy of users.  ...  For crawling and data collection, OpenWPM ws used, a very versatile tool devoted to web measurement [1] .  ... 
doi:10.1109/etcm48019.2019.9014888 fatcat:u6ykqgllsrcwbo7sd2ehtbc7cq

Tracking and modelling information diffusion across interactive online media

Arno Scharl, Albert Weichselbraun, Wei Liu
2007 International Journal of Metadata, Semantics and Ontologies  
Information spreads rapidly across Web sites, Web logs and online forums.  ...  them to an ontological knowledge structure, and tracking their temporal and geographic distribution.  ...  IDIOM uses a Web crawler to track information diffusion within and across different interactive environments: (i) Web sites of news media, commercial organizations and advocacy groups; (ii) news distribution  ... 
doi:10.1504/ijmso.2007.016807 fatcat:vmxxxea5mndvrjwysr22virqv4

A Measurement Study of Online Tracking and Advertising in Ibero-America

Jose Estrada-Jimenez, Javier Parra-Arnau, Ana Rodriguez-Hoyos, Jordi Forne, Esteve Pallares-Segarra
2021 IEEE Access  
While related work [11] has investigated tracking and advertising in the most popular sites worldwide 2 , our measurement study focuses on the online tracking and advertising triggered by local websites  ...  Due to its prevalence on the Web, measuring online tracking could be a way to characterize the privacy risks of Internet users.  ...  ANA RODRÍGUEZ-HOYOS received her M.S. and Ph.D. degrees from UPC in Barcelona, Spain, in 2013 and 2020, respectively, and her bachelor degree from EPN in Quito, Ecuador, in 2010.  ... 
doi:10.1109/access.2021.3085024 fatcat:r47wuhgy3bfidhr5ozp7y2y2r4

The Online Tracking Horde: A View from Passive Measurements [chapter]

Hassan Metwalley, Stefano Traverso, Marco Mellia, Stanislav Miskovic, Mario Baldi
2015 Lecture Notes in Computer Science  
Worse, more than 80% of users gets in touch the first tracker within 1 second after starting navigating. And we see a lot of websites that hosts hundreds of tracking services.  ...  We analyze a large dataset of passively collected traffic summaries to observe how pervasive online tracking is.  ...  They specifically focus on the analysis of online ads, while our study addresses online tracking services in general, and from users' perspective.  ... 
doi:10.1007/978-3-319-17172-2_8 fatcat:wu5s7pd7orehxfqvtt4xzcwujy

Beyond Cookie Monster Amnesia: Real World Persistent Online Tracking [chapter]

Nasser Mohammed Al-Fannah, Wanpeng Li, Chris J. Mitchell
2018 Lecture Notes in Computer Science  
Browser fingerprinting is a relatively new method of uniquely identifying browsers that can be used to track web users.  ...  We also describe FingerprintAlert, a freely available browser add-on we developed that detects and, optionally, blocks fingerprinting attempts by visited websites.  ...  [27] also examined the prevalence of tracking; however, they looked at a relatively limited number of websites (500) and aimed to detect all types of online tracking via passive measurements rather  ... 
doi:10.1007/978-3-319-99136-8_26 fatcat:27abjpbjg5bwja223gdyrpsjoq

Analyzing online discussion for marketing intelligence

Natalie Glance, Matthew Hurst, Kamal Nigam, Matthew Siegler, Robert Stockton, Takashi Tomokiyo
2005 Special interest tracks and posters of the 14th international conference on World Wide Web - WWW '05  
We present a system that gathers and analyzes online discussion as it relates to consumer products. Weblogs and online message boards provide forums that record the voice of the public.  ...  By using a wide variety of state-of-the-art techniques including crawling, wrapping, text classification and computational linguistics, online discussion is gathered and annotated within a framework that  ...  The Polarity column shows a 1-10 score representing the aggregate measure of sentiment about this brand.  ... 
doi:10.1145/1062745.1062924 dblp:conf/www/GlanceHNSST05 fatcat:6nj3idruujgulhzpqu7oqhqarq

To Track or 'Do Not Track': Advancing Transparency and Individual Control in Online Behavioral Advertising

Omer Tene, Jules Polonetsky
2011 Social Science Research Network  
by the ability to analyze and measure the effectiveness of ad campaigns and by online behavioral tracking, which tracks users' online activities in order to deliver tailored ads to that user. 4 The  ...  COMM'R OFFICE, supra note 127, at 8 (advising that even though a cookie used for measurement or analytics "might not appear to be as intrusive as others that might track a user across multiple sites,"  ...  CONCLUSION The past decade has seen a proliferation of online data collection, processing, analysis, and storage capacities leading businesses to employ increasingly sophisticated technologies to track  ... 
doi:10.2139/ssrn.1920505 fatcat:fifrwdkqbzhxtfm3ykupwecjkm

Your Interests According to Google - A Profile-Centered Analysis for Obfuscation of Online Tracking Profiles [article]

Martin Degeling, Thomas Herrmann
2016 arXiv   pre-print
We analyze the extent of interest profiling by google and develop a countermeasures that helps to obfuscate these profiles.  ...  In this paper we argue that understanding profiling and thus interacting with the resulting profiles fosters a privacy literacy that is necessary for users to stay autonomous in the information society  ...  Figure 1 : 1 Abstract model of the feedback loop of online tracking and profiling The full list 5 of interest are organized in a tree-structure with multiple categories.  ... 
arXiv:1601.06371v1 fatcat:nypgmb425jfwtdstgch2myynmy

Populist Attitudes and Selective Exposure to Online News: A Cross-Country Analysis Combining Web Tracking and Surveys

Sebastian Stier, Nora Kirkizh, Caterina Froio, Ralph Schroeder
2020 The International Journal of Press/Politics  
To test our theoretical assumptions, we link 150 million Web site visits by 7,729 Internet users in France, Germany, Italy, Spain, the United Kingdom, and the United States to their responses in an online  ...  In this paper, we rely on the selective exposure framework and investigate the relationship between populist attitudes and the consumption of various types of online news.  ...  Political Science Association (EPSA) Annual Conference 2019; the workshop "Digital Threats to Democracy"; the workshop "Linking Survey and Context Data"; and the Eurolab Conference for helpful comments  ... 
doi:10.1177/1940161220907018 fatcat:ju27e4u6dnbwxmnuv2ixp3rhoe

Look Who's Tracking

John Bailey, Mikael Laakso, Linus Nyman
2019 Informaatiotutkimus  
Though research into online tracking prevalence as a topic is not new, we still know little about who is tracking and profiling Finnish web users.  ...  After Google and Facebook came a number of organizations with fairly similar tracking coverage, followed by a long tail of others.  ...  Englehardt & Narayanan (2016) studied a sample of 1 million top sites provided by Alexa using OpenWPM, a web privacy measurement tool they created.  ... 
doi:10.23978/inf.87841 fatcat:4tbwxe662nc2vgsjqmp54674ym

Online Advertising [chapter]

Avi Goldfarb, Catherine Tucker
2011 Advances in Computers  
Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked relatively easily.  ...  We argue that online advertising differs from traditional advertising channels in two important ways: Measurability and Targetability.  ...  Figure 1 from 1 IAB (2010) compares the growth of internet advertising for its first fifteen years Figure 1 : 1 Ad Revenue for the first 15 years of online media, cable TV, and broadcast TV Source:  ... 
doi:10.1016/b978-0-12-385514-5.00006-9 fatcat:4kz2rf5zqnc4rkthwxr2ux2y64


2018 The Turkish Online Journal of Design Art and Communication  
The aim of this paper is the analysis of growing digitalized self-tracking trend through a content analysis of Wired magazine.  ...  This present study, carries out a content analysis of all the issues until December 2016 through the term 'self-tracking' and also two other closely related terms: 'quantified self' and 'lifelogging'.  ...  experiment, track, measure) of a person.  ... 
doi:10.7456/10802100/013 fatcat:q6ivwuxzv5fijb5tm2nrwl3crq

Tracking the Trackers

Zhonghao Yu, Sam Macbeth, Konark Modi, Josep M. Pujol
2016 Proceedings of the 25th International Conference on World Wide Web - WWW '16  
Online tracking poses a serious privacy challenge that has drawn significant attention in both academia and industry.  ...  We also provide evidence of the prevalence and reach of trackers to over 21 million pages of 350,000 unique sites, the largest scale empirical evaluation to date. 95% of the pages visited contain 3rd party  ...  CONCLUSIONS In this paper we proposed a novel approach to prevent online tracking.  ... 
doi:10.1145/2872427.2883028 dblp:conf/www/YuMMP16 fatcat:qgccjrlzujgehiyw4th27pag34
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