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On the Efficiency of Influence-and-Exploit Strategies for Revenue Maximization under Positive Externalities [article]

Dimitris Fotakis, Paris Siminelakis
2011 arXiv   pre-print
We restrict our attention to the Uniform Additive Model and mostly focus on Influence-and-Exploit (IE) marketing strategies.  ...  We obtain a comprehensive collection of results on the efficiency and the approximability of IE strategies, which also imply a significant improvement on the best known approximation ratios for revenue  ...  In this work, we are interested in the design of efficient marketing strategies that exploit positive externalities and maximize the seller's revenue.  ... 
arXiv:1110.1894v1 fatcat:kd4cc6gs3vg77iugmzdcbpicn4

On the efficiency of Influence-and-Exploit strategies for revenue maximization under positive externalities

Dimitris Fotakis, Paris Siminelakis
2014 Theoretical Computer Science  
Under this setting, we study the problem of revenue maximization and mostly focus on Influence-and-Exploit (IE) marketing strategies.  ...  Hartline et.al[10] introduced a marketing model for social networks, where a seller is trying to exploit positive externalities between buyers to maximize his revenue, by designing an intelligent series  ...  To the best of our knowledge, this is the first time an (approximate) SDP relaxation for a pricing model under positive externalities is suggested and exploited to improve the approximation ratio for the  ... 
doi:10.1016/j.tcs.2014.04.026 fatcat:s5625gra4ngkpfeljcjwb2h4ny

On the Efficiency of Influence-and-Exploit Strategies for Revenue Maximization under Positive Externalities [chapter]

Dimitris Fotakis, Paris Siminelakis
2012 Lecture Notes in Computer Science  
Under this setting, we study the problem of revenue maximization and mostly focus on Influence-and-Exploit (IE) marketing strategies.  ...  Hartline et.al[10] introduced a marketing model for social networks, where a seller is trying to exploit positive externalities between buyers to maximize his revenue, by designing an intelligent series  ...  To the best of our knowledge, this is the first time an (approximate) SDP relaxation for a pricing model under positive externalities is suggested and exploited to improve the approximation ratio for the  ... 
doi:10.1007/978-3-642-35311-6_20 fatcat:p4lxpwlrgfed3hdywl3bnoj2gm

Limiting Price Discrimination when Selling Products with Positive Network Externalities [chapter]

Luděk Cigler, Wolfgang Dvořák, Monika Henzinger, Martin Starnberger
2014 Lecture Notes in Computer Science  
The goal of the seller is to maximize his revenue. Previous work on this problem [9] studies the case where clients are offered the item in sequence and have to pay personalized prices.  ...  Moreover we show that it is APX-hard to maximize the revenue and we give constant factor approximation algorithms for various further settings of limited price discrimination.  ...  They use generic algorithms for submodular function maximization to obtain an influence set with at least 1/2 of the revenue of the optimal uniform price influence-and-exploit strategy, not of R.  ... 
doi:10.1007/978-3-319-13129-0_4 fatcat:uhvwiufqbrbbpg5kyt657s5nci

Exploration versus Exploitation: Leadership and the Paradox of Administration

William Burpitt
2009 Journal of Behavioral and Applied Management  
Focused on small firms, this paper explores the effectiveness of transformational versus transactional leadership in responding to disruptive environmental change and the need for the firm to balance the  ...  exploitation of its existing domain against the need to explore new ventures and modes of operation.  ...  Even when aware of external change and the need to alter strategy and internal operations such a leader may continue to focus attention on exploiting those tasks that the firm knows best.  ... 
doi:10.21818/001c.17255 fatcat:hr3ksxmzajfk5l5lluhe2tqoga

Fiscal Externalities In The Globally Integrated Market

Akinori Tomohara
2011 Journal of Applied Business Research  
mobile capital has been explored in the literature, little attention has been paid to the effects on business incentives for global trading.  ...  <span style="mso-spacerun: yes;">&nbsp; </span>We show that tax competition creates negative fiscal externalities via distorted production decisions of multinational companies, when the markets across  ...  The claim that B is not positively associated with revenue in the host country can be explained by the fact that a larger amount of output is produced under profit maximization of global profits, as opposed  ... 
doi:10.19030/jabr.v23i1.1408 fatcat:nhf6rgpzwvbqnovsijb72r65bq

Mechanism and Network Design with Private Negative Externalities

Alexandre Belloni, Changrong Deng, Saša Pekeč
2017 Operations Research  
Specifically, despite of the non-monotone impact of additional competition on the monopolist's revenues, we determine revenue-maximizing rivalry networks (which in turn induce optimal mechanisms), and  ...  We achieve these results under different restrictions on the network structure and formation. When rivalry is symmetric, matchings are optimal (with at most one path on three vertices).  ...  In the case of positive externalities, the revenues are maximized on a complete graph, while determining the existence and form of the optimal structures in presence of negative externalities has been  ... 
doi:10.1287/opre.2016.1585 fatcat:2isznngbafg7vn25c5jftonfmu

Exploiting Resources for Competitive Advantage of Cooperative Organizations in Malaysia

Rohana Othman, Roshayani Arshad, Nooraslinda Abdul Aris, Siti Maznah Mohd Arif
2018 Asian Journal of Behavioural Studies  
Firms are able to thwart threats by focusing on identifying and exploiting resources. This paper investigates the influence of organization's tangible resources on cooperative's success.  ...  Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour  ...  for providing the financial means and facilities.  ... 
doi:10.21834/ajbes.v3i12.124 fatcat:vxmgdq7defhediovgnk4qcvrwm

Dynamic pricing strategies for social networks in the presence of externalities

B. T. Swapna, Atilla Eryilmaz, Ness B. Shroff
2012 2012 Information Theory and Applications Workshop  
We propose a dynamic pricing strategy for maximizing the revenue of a seller who wishes to sell a divisible service (good) to buyers (agents) embedded in a social network.  ...  We investigate the case where the seller can perfectly price discriminate the socially interconnected buyers with positive social influences on each other.  ...  We assume that the influence among the buyers is positive leading to positive externalities, i.e., each sale of the product induces further sales and revenue for the seller.  ... 
doi:10.1109/ita.2012.6181773 dblp:conf/ita/SwapnaES12 fatcat:heki3rydtzbsfhogyi3n7mt4ze

Marketing Strategies in Port Industry: An Exploratory Study and a Research Agenda

Pantouvakis
2010 American Journal of Economics and Business Administration  
Conclusion: The present richer examined two alternative strategies-profit maximization and revenue maximization-and explores the factors that influence the application of these two strategies in the port  ...  On the one hand, they need to exhibit management competency in the pursuit of suitable strategy and in the allocation of scarce resources.  ...  Based on these approaches, profit maximization could depend on the difference in the fees for the external and internal services offered by a business.  ... 
doi:10.3844/ajebasp.2010.64.72 fatcat:zmemzyugyzg55atrcju6knlzdi

Sequential item pricing for unlimited supply [article]

Maria-Florina Balcan, Florin Constantin
2010 arXiv   pre-print
For affine, submodular externalities and valuations with hereditary maximizers we present an influence-and-exploit (Hartline et al. [13]) marketing strategy based on our algorithm for private valuations  ...  We also initiate the study of revenue maximization given allocative externalities (i.e. influences) between buyers with combinatorial valuations.  ...  We thank Avrim Blum and Malvika Rao for detailed comments on earlier drafts of this paper, Mark Braverman for helpful discussions and Daniel Lehmann for providing us with a copy of [4] .  ... 
arXiv:1009.4606v2 fatcat:p7vo44dcuvc3ncrlvaocuc5kwi

Sequential Item Pricing for Unlimited Supply [chapter]

Maria-Florina Balcan, Florin Constantin
2010 Lecture Notes in Computer Science  
For affine, submodular externalities and valuations with hereditary maximizers we present an influence-and-exploit [13] marketing strategy based on our algorithm for private valuations.  ...  We provide a rather general model of positive influence of others' ownership of items on a buyer's valuation.  ...  We thank Avrim Blum and Malvika Rao for detailed comments on earlier drafts of this paper, Mark Braverman for helpful discussions and Daniel Lehmann for providing us with a copy of [4] .  ... 
doi:10.1007/978-3-642-17572-5_5 fatcat:ukxxlfkpyvflhf4ql6smjq6cci

Sustainable Business Growth, Value Creation and Dynamic Competitive Advantage: The Greek Pharmaceutical Industry

Eleftherios Kourtis, Michael Kourtis, Panayiotis Curtis, Michael Hanias
2022 EUROPEAN RESEARCH STUDIES JOURNAL  
Purpose: The paper assesses the efficiency in the use of inputs and its impact in the value creation measured by the EBITDA return on assets of a company.  ...  It is mirrored in the magnitude of the EBITDA return on assets and ultimately reflected in the enterprise valuation performance using multiples of value drivers such as revenues-sales and EBITDA (earnings  ...  Internal efficiency and external alignment to the market demand (effectiveness) through the right the strategy, finally exerts influence in the value of the firm.  ... 
doi:10.35808/ersj/2906 fatcat:m6o6r7vpq5bq5gn3ypj7hmdi2e

Sponsored search auctions: an overview of research with emphasis on game theoretic aspects

Patrick Maillé, Evangelos Markakis, Maurizio Naldi, George D. Stamoulis, Bruno Tuffin
2012 Electronic Commerce Research  
Maillé et al. user behavior may create externalities and influence the performance of the advertisers.  ...  We then move on to the advertisers and discuss the problem of choosing a bidding strategy, given the mechanism of the search engine. Following this, we consider the end users and we examine how P.  ...  The authors thank the anonymous referees for their constructive comments.  ... 
doi:10.1007/s10660-012-9094-8 fatcat:wcbacvez4fb63gzlet44gf5udm

Structural Relationship and Influence between Open Innovation Capacities and Performances

Kwangsoo Shin, Eungdo Kim, EuiSeob Jeong
2018 Sustainability  
This study provides managerial implications for the balanced development of the various knowledge capacities and the improvement of technological innovation and financial performance for firm knowledge  ...  The study published by Lichtenthaler and Lichtenthaler in 2009 presented a model that combines the various open innovation capacities of firms in view of a mix of knowledge management, dynamic capability  ...  All authors discussed the implications and approved the final manuscript. Conflicts of Interest: The authors declare no conflicts of interest.  ... 
doi:10.3390/su10082787 fatcat:snv3we2dbbgm5lznlkhfirwn3y
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