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News Article Teaser Tweets and How to Generate Them [article]

Sanjeev Kumar Karn, Mark Buckley, Ulli Waltinger, Hinrich Schütze
2019 arXiv   pre-print
A teaser is a short reading suggestion for an article that is illustrative and includes curiosity-arousing elements to entice potential readers to read particular news items.  ...  We compile a novel dataset of teasers by systematically accumulating tweets and selecting those that conform to the teaser definition.  ...  Acknowledgments We thank Siemens CT members and the anonymous reviewers for valuable feedback. This research was supported by Bundeswirtschaftsministerium (bmwi.de), grant 01MD15010A (Smart Data Web).  ... 
arXiv:1807.11535v2 fatcat:6djcdpiyrbf5dbn3ge4xliuqhq

News Article Teaser Tweets and How to Generate Them

Sanjeev Kumar Karn, Mark Buckley, Ulli Waltinger, Hinrich Schütze
2019 Proceedings of the 2019 Conference of the North  
A teaser is a short reading suggestion for an article that is illustrative and includes curiosity-arousing elements to entice potential readers to read particular news items.  ...  We compile a novel dataset of teasers by systematically accumulating tweets and selecting those that conform to the teaser definition.  ...  Acknowledgments We thank Siemens CT members and the anonymous reviewers for valuable feedback. This research was supported by Bundeswirtschaftsministerium (bmwi.de), grant 01MD15010A (Smart Data Web).  ... 
doi:10.18653/v1/n19-1398 dblp:conf/naacl/KarnBWS19 fatcat:p22wj4sggnaofda4ydn6xxizge

The Clickbait Challenge 2017: Towards a Regression Model for Clickbait Strength [article]

Martin Potthast, Tim Gollub, Matthias Hagen, Benno Stein
2018 arXiv   pre-print
While the 2017 challenge has passed, we maintain the evaluation system and answer to new registrations in support of the ongoing research on better clickbait detectors.  ...  Also, many of the submitted approaches have been published open source, rendering them reproducible, and a good starting point for newcomers.  ...  enough to be perceived as clickbait in general.  ... 
arXiv:1812.10847v1 fatcat:qbwxzbpfsjhczh2bjfqyqzq7yq

Towards a Generic Analysis of the Microblog (Based on a Study of Twitter) [chapter]

Katarzyna Sitkowska
2015 On-line/Off-line. Between Text and Experience Writing as a Lifestyle  
This article is an attempt to determine the place of microblogs, posted on Twitter, on the Internet or, more broadly in the multimedia genealogy First, the service itself is presented and mechanisms of  ...  to the research methodology.  ...  in comparison to the expansive issues tied to the generic indicators of teasers, news briefs and classified ads) comparative characterization of tweets allows one to state that the placement on Twitter  ... 
doi:10.18778/7969-821-9.13 fatcat:lom2zwg43vh7ddzmmbld64hnau

Paratexts on a social network site and their relevance in the production of meaning-Results of a qualitative investigation of Twitter-Feeds

Matthias Völcker
2020 PLoS ONE  
Producers/Production-Studios attempt to establish a relationship, whereby Social Network Sites are used as distributional and interactive platforms and as a vital part for preparing and developing a story  ...  Paratexts are phenomena that prepare and accompany the reading and interpretation of texts/movies.  ...  take on in tweets, what information/information systems are linked to them, how emotional addressing operates and to what they refer.  ... 
doi:10.1371/journal.pone.0238765 pmid:32946465 pmcid:PMC7500677 fatcat:v5ajtwgwunefplecymls4oeody

Social Television, #Hashtag & Virtual Citizenship

جیلان شرف
2018 المجلة المصریة لبحوث الرأى العام  
RQ2: How relevant are the tweets? RQ3: What are the types of Tweet (post /comment /quote/ teaser /request /question/information) ?  ...  These services enabled viewers to comment on programs while they were watching them.  ... 
doi:10.21608/joa.2018.79901 fatcat:t5iy3mjkvnde7bpl6ls2ktwv2a

9. Cinematic Intertexts: h&m Goes YouTube [chapter]

Bo Florin
2021 Advertising and the Transformation of Screen Cultures  
The campaigns as such combine high culture and popular culture, and span from exclusive consumerism to equal opportunities for all, with the Lanvin collaboration as an early example of 'friendvertising  ...  I will also discuss how h&m uses YouTube as an archive.  ...  (which generated 40 comments), and 'Have you heard the rumours? Or did you start them?' (which echoes the YouTube ad and includes a link to the ad 'Smart Women'; the post generated 109 comments).  ... 
doi:10.1515/9789048541560-010 fatcat:hdspqq2cobdglem2vesfgjcdxy

Understanding TwitterTM Use among Parliament Representatives: A Genre Analysis [chapter]

Øystein Sæbø
2011 Lecture Notes in Computer Science  
This article examines parliament representatives' Twitter-contributions (tweets).  ...  The analysed tweets generally did not meet deliberative standards and are dominated by politicians disseminating information and discussing with other parliament representatives.  ...  These tweets might be seen as "teasers" to attract more readers to the blogs.  ... 
doi:10.1007/978-3-642-23333-3_1 fatcat:mohfxvgi6zdejagzxsvfghyf6q

Sports under Quarantine: A Case Study of Major League Baseball in 2020

Kari L. J. Goold, Reynafe N. Aniga, Peter B. Gray
2020 Social Sciences  
Results showed that the most common category of tweeted content concerned news reports.  ...  We recorded how many times external links, photos, emojis, and the 30 MLB teams were mentioned in the 779 tweets obtained during 39 days of data retrieval.  ...  Acknowledgments: Thank you to the UNLV McNair Scholar Institute, including Matthew Dellasala and Carrie Underwood. Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/socsci10010005 fatcat:kxzkzhonqzerxjsiqhjw3ig65q

Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites

Clark F. Greer, Douglas A. Ferguson
2011 Journal of Broadcasting & Electronic Media  
news (18.4%), contest promotions (5.9%), and general station promotion (1.6%).  ...  Future research should examine followers of Twitter to determine what they most like about their favorite sites, their motivations for following local TV on Twitter, and how they generally use television  ... 
doi:10.1080/08838151.2011.570824 fatcat:r5l4whobanel5eskm4e4iopl2i

An Open-Source Strategy for Documenting Events: The Case Study of the 42nd Canadian Federal Election on Twitter

Nick Ruest, Ian Milligan
2016 Code4Lib Journal  
This article examines the tools, approaches, collaboration, and findings of the Web Archives for Historical Research Group around the capture and analysis of about 4 million tweets during the 2015 Canadian  ...  Our analytics included: breaking tweet text down by day to track change over time; client analysis, allowing us to see how the scale of mobile devices affected medium interactions; URL analysis, comparing  ...  And political historians will have a significant opportunity to see how people engaged with politicians and the political sphere, during both elections and between them. The scale boggles.  ... 
doaj:0f1fb3e89586495b86f1aed49614c827 fatcat:tnkpikzpprdeladr5vtfx4kjfu

Machine Learning Based Detection of Clickbait Posts in Social Media [article]

Xinyue Cao, Thai Le, Jason Zhang
2017 arXiv   pre-print
Hence, it has become increasingly important to put forward a widely applicable approach to identify and detect clickbaits.  ...  We first considered a total of 331 features, filtered out many features to avoid overfitting and improve the running time of learning, and eventually selected the 60 most important features for our final  ...  We apply the 60 features to several machine learning models, which is to generate score of clickbait that rates how click baiting a social media post is.  ... 
arXiv:1710.01977v1 fatcat:mx2cebtfaffadjabe3ivla4zha

HIV messaging on Twitter

Sophie Lohmann, Benjamin X. White, Zhen Zuo, Man-Pui Sally Chan, Alex Morales, Bo Li, Chengxiang Zhai, Dolores Albarracín
2018 AIDS (London)  
Social media messages have been increasingly used in health campaigns about prevention, testing, and treatment of HIV.  ...  We identified factors leading to the retransmission of messages from expert social media accounts to create data-driven recommendations for online HIV messaging.  ...  Harmony, Ziyi Lai, Janina Rojas, Kenneth Sanchez, Shiying Sun, Ailing Wang), help in manually annotating tweet content domains (Yujing Chen, Kenneth Sanchez, Ailing Wang), and help with a preliminary literature  ... 
doi:10.1097/qad.0000000000002018 pmid:30289801 pmcid:PMC6615455 fatcat:3dgtojryuve6rdapllcjpusxgq

Influencing the Conversation About Masculinity and Suicide: Evaluation of the Man Up Multimedia Campaign Using Twitter Data

Marisa Schlichthorst, Kylie King, Jackie Turnure, Suku Sukunesan, Andrea Phelps, Jane Pirkis
2018 JMIR Mental Health  
to be a man and asks them to open up, express difficult emotions, and seek help if and when needed.  ...  We used original content tweets to determine whether the campaign increased the volume of relevant Twitter conversations (aggregating the number of tweets for selected campaign hashtags over time), and  ...  They would also like to thank Heiress Films for producing the documentary and associated social media campaign, and the ABC for screening the documentary.  ... 
doi:10.2196/mental.9120 pmid:29449203 pmcid:PMC5832906 fatcat:ogmaleealzdb3cic5yxyxm3ej4

The Britney Spears universe: Social media and viral marketing at its best

Andreas M. Kaplan, Michael Haenlein
2012 Business Horizons  
news and exclusive messages, and allows users to assemble digital images of Britney and themselves.  ...  The initial 13 teasers lasted between 5 and 13 seconds each, while the final one--airing on February 16--lasted 30 seconds. Each clip generated between 1 and 5 million views.  ... 
doi:10.1016/j.bushor.2011.08.009 fatcat:2qq5dx2forgvrnvtycdjtp5psa
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