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Multidimensional analysis for custom content for multiple audiences

Michael J. Albers
2003 Proceedings of the 21st annual international conference on Documentation - SIGDOC '03  
As a major factor in supporting dynamic adjustment of document content, the task and audience analysis must clearly capture the range of user goals and information needs in a flexible manner.  ...  Replacing a linear analysis model with a multidimensional model provides one method of achieving that flexibility.  ...  Also, understanding the multidimensional aspects of a topic extends far beyond task and audience analysis.  ... 
doi:10.1145/944869.944870 fatcat:xszm5jfzezd4fae56yqaeyi7qq

Multidimensional analysis for custom content for multiple audiences

Michael J. Albers
2003 Proceedings of the 21st annual international conference on Documentation - SIGDOC '03  
As a major factor in supporting dynamic adjustment of document content, the task and audience analysis must clearly capture the range of user goals and information needs in a flexible manner.  ...  Replacing a linear analysis model with a multidimensional model provides one method of achieving that flexibility.  ...  Also, understanding the multidimensional aspects of a topic extends far beyond task and audience analysis.  ... 
doi:10.1145/944868.944870 dblp:conf/sigdoc/Albers03 fatcat:iulbx4pphrhtbhbdmi6kxv4c7y

An investigation into features of news web-sites in Bangladesh

Md. Mashihur Rahman, Rajshahi University, Md. Aminul Islam, Varendra University
2018 World of Media Journal of Russian Media and Journalism Studies  
Analysis of the data shows that limited number of web features are available on the selected news sites with major weakness in presenting multimedia content, scope for customization and greater interactivity  ...  It employs content analysis method.  ...  The results yield a novel understanding of online news production, delivery and consumption pattern from Bangladesh context, and create a threshold for future research.  ... 
doi:10.30547/worldofmedia.2.2018.3 fatcat:ynwzwyr3hbdh5hpsise5jhurrm

Review of a process prioritization in mass customization

Gedas Baranauskas
2018 Contemporary Research on Organization Management and Administration  
In addition, this research reveals the need to have a combined and multidimensional prioritization at the beginning of Mass Customization processes.  ...  Purpose – The present article aims to analyze the content of process prioritization methods and possibilities of its application in the context of Mass Customization.  ...  , it is necessary to include a mixed, multidimensional and multiple criteria calculation methods (for example Multi-criteria Decision Analysis (MCDA), Multi-criteria Risk Assessment matrix or Critical  ... 
doi:10.33605/croma-022018-012 fatcat:dqhezwuymzhmtaebri6vfj3mgm

Integrated marketing communications. The Coca-Cola Spain IMC model

Francisco Suay
2020 Revista de Estudios Empresariales. Segunda Época  
the implication for consumers and companies.  ...  In the development of the Integrated Marketing Communications (IMC), in these more than 30 years of evolution, multiple studies have been developed to understand the concept, its dimensions as well as  ...  Another view of the multidimensionality of the Integrated Marketing Communication is that companies that develop this strategy should: • identify several groups of customers differentiated for direct marketing  ... 
doi:10.17561/ree.v2020n2.2 fatcat:7gbw6kuwbnfdtoctby6cxnmluu

Linking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages

Hasini Virajini Ranaweera, Thanuka Mahesha De Silva
2021 South Asian Journal of Business Insights  
The data analysis revealed that information motive had effects on cognition and affection whilst no effect on activation.  ...  This study aims to analyse the effects of customer motivations, namely information motive, entertainment motive, and social interaction motive on different dimensions of customer engagement (cognition,  ...  Furthermore, the study was limited to Facebook; however, there are multiple social media platforms on which brands interact with customers.  ... 
doi:10.4038/sajbi.v1i2.25 fatcat:xeirdpsy55egfnuzgbfpbwqt6e

TOURISM DESTINATIONS DEVELOPMENT TRENDS THROUGH THE SOCIAL MEDIA CONTENT PERSPECTIVE

Ionuţ Călin CĂZAN, Smaranda Adina COSMA
2018 Revista de Turism: Studii si Cercetari in Turism  
Based on content analysis of the social media data, this article want to emphasize the hottest topics related with sustainability, tourism destinations development and destination governance, which are  ...  Furthermore, social networks help organizations to receive feedback and reactions on their themes and offer them a real framework for attracting attention about what they find most appealing.  ...  Multiple language platforms or websites for tourism participants might be beneficial for both supply and demand.  ... 
doaj:e25c0677e53040a5b506c94cbd61b5c6 fatcat:ahiivqj6evhdfi4qofu22nztxq

Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications

Dong Hwan Lee, Chan Wook Park
2007 Journal of Advertising Research  
It also assesses whether the company utilizes consumer information for developing its com- munications programs for the multiple audiences.  ...  the target market and creates multiple brand images for those different customer groups.  ... 
doi:10.2501/s0021849907070274 fatcat:asqk7ipfpneivc2x4ewte5ymhu

Secret Sauce and Snake Oil: Writing Monthly Reports in a Highly Contingent Environment

Clay Spinuzzi
2010 Written Communication  
These reports varied in content and complexity.  ...  analysis, and ethos building.  ...  The Techniques of Audience Analysis So audience analysis was multidimensional and complex.  ... 
doi:10.1177/0741088310380518 fatcat:7jinbb2vevesroi25t2dsc4jbq

User Needs Mining Based on Topic Analysis of Online Reviews

2019 Tehnički Vjesnik  
The statistical software was used for the clustering analysis and multidimensional scaling analysis of high frequency keywords.  ...  The results show that the content of online reviews mainly includes four topics: basic features of products, additional features of products, user experience and product display.  ...  Finally, statistical software was used to carry out high-frequency keyword clustering analysis and multidimensional scaling analysis of online reviews, and output clustering tree map and multidimensional  ... 
doi:10.17559/tv-20181218012812 fatcat:v3fxmqpo7fhezbeu3cua4howty

New audience dimensions in streaming platforms: the second life of Money heist on Netflix as a case study

Elena Neira, Judith Clares-Gavilán, Jordi Sánchez-Navarro
2021 El Profesional de la Informacion  
From this analysis, the article reviews the transformation in the concept of popularity and how new audience indicators affect the structure of the content distribution medium, which adds further dimensions  ...  Finally, we examine whether a single concept of audience, valid for all consumption models and audiovisual operations, can be established.  ...  Furthermore, audience measurement is a key element for diagnosis, forecast and planning (with the aim of quantifying reception for content within programming schedules, forecasting potential audience for  ... 
doi:10.3145/epi.2021.ene.13 fatcat:l7xbwwg3creqbeohbzr6dfocbi

Web Application for Collaborative Semantic Web Information Architecture [article]

Massimiliano Dal Mas
2018 arXiv   pre-print
A solution for the context-aware development of UI is based on "joint meaning" understood as a joint construal of the creator of the community contents and the user of the community contents thanks to  ...  In this paper is analyzed the prototyping of the information visualization on a Web Application for community purposes in a collaborative environment representing an evolution of the actual social networks  ...  Faceted multiple matching: the system may aggregate some faceted elements into "Ferrari" tags for the speaker and "Sport car" for the audience A or "Expensive car" for audience B knowing their equivalence  ... 
arXiv:1810.08188v1 fatcat:wxwx2i2y6retpbqjqheoseuwp4

Social media advertising efficiency on higher education programs

Rebeca Cordero-Gutiérrez, Eva Lahuerta-Otero
2020 Spanish Journal of Marketing-ESIC  
Design/methodology/approach This study combined the data envelopment analysis technique to measure advertising efficiency with multidimensional scaling (MDS) representation, thus offering alternatives  ...  for practitioners and organizations on how to evaluate social advertising performance.  ...  The second stage uses the multidimensional scaling methodology (MDS) to represent the ads in a consensus map. 3.2.1 First stage: Data envelopment analysis.  ... 
doi:10.1108/sjme-09-2019-0075 fatcat:vmex2xcplfctbekke4ofpnpefy

Identification and measurement of opinion leadership, satisfaction and loyalty in art services

Javier Flores Zamora, Jesús García Madariaga Miranda
2012 ESIC Market  
We seek to expand this perspective and develop a multidimensional scale that allow managers to measure and integrate these two areas, in the context of an art service.  ...  In order to maintain and improve the relationships with their audiences, art organizations measure the service offered through several indicators that should be interrelated and analyzed with an integrated  ...  A structure that demands for a multidimensional scale to provide further explanation and to help practitioners assess and identify segments in order to maintain the relationship with their audiences.  ... 
doi:10.7200/esicm.142.0432.3i fatcat:idgldgomdzh6li7gtuoegak3au

Conceptual usage model of big data generated by social media

Jolanta Sabaitytė, Roberta Karpovičiūtė
2020 Global Journal of Information Technology Emerging Technologies  
in the areas of deeper cognitive customer profiles and preferences.  ...  of big data analysis methods and analysis of big data applications generated by social media.  ...  based on content gathered from multiple sources to create new, customisable content products or services (e.g., Google Maps) [18] .  ... 
doi:10.18844/gjit.v10i2.4764 fatcat:gdtzon34bnfhlpcwinniwvlomu
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