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Multi-Category Fairness in Sponsored Search Auctions [article]

Shuchi Chawla, Christina Ilvento, Meena Jagadeesan
2019 arXiv   pre-print
We examine the problem of fairness in advertising for general purpose platforms that service advertisers from many different categories.  ...  First, we propose inter-category and intra-category fairness desiderata that take inspiration from individual fairness and envy-freeness.  ...  Its extension to multi-dimensional allocations as introduced in [11] , multiple task fairness, requires that individual fairness is satisfied separately and simultaneously for all categories.  ... 
arXiv:1906.08732v2 fatcat:ir3qsl5qgrfd5oxu3whnhdhlbq

Multi-keyword multi-click advertisement option contracts for sponsored search [article]

Bowei Chen and Jun Wang and Ingemar J. Cox and Mohan S. Kankanhalli
2015 arXiv   pre-print
In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords.  ...  The proposed option is closely related to a special exotic option in finance that contains multiple underlying assets (multi-keyword) and is also multi-exercisable (multi-click).  ...  Compared to the energy industry, the multi-exercise opportunity in sponsored search is more flexible.  ... 
arXiv:1307.4980v7 fatcat:qmmdsbnmgvcxffsog4ag5iwbzm

Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search

Bowei Chen, Jun Wang, Ingemar J. Cox, Mohan S. Kankanhalli
2015 ACM Transactions on Intelligent Systems and Technology  
In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords.  ...  Compared to keyword auctions, a search engine can have an increased expected revenue by selling an ad option. . 2015. Multi-keyword multi-click advertisement option contracts for sponsored search.  ...  Compared to the energy industry, the multi-exercise opportunity in sponsored search is more flexible.  ... 
doi:10.1145/2743027 fatcat:hmvdh276rrczvhi3h565lzwn34

A Systematic Review on Search Engine Advertising

Hamed Jafarzadeh, Aybüke Aurum, John D'Ambra, Amir Ghapanchi
2015 Pacific Asia Journal of the Association for Information Systems  
The innovation of Search Engine Advertising (SEA) was first introduced in 1998.  ...  Moreover, we have classified SEA literature into four categories and 10 research topics. We also uncovered a number of gaps in SEA literature and provided future research direction accordingly.  ...  Multi- bidding strategy in sponsored search auctions. Journal of Combinatorial Optimization. BU, T.-M., LIANG, L. & QI, Q. 2009. On Robustness of Forward-looking in Sponsored Search Auction.  ... 
doi:10.17705/1pais.07301 fatcat:vbey4bldt5d7bjy6lu2vurstsq

Digital Advertising: An Information Scientist's Perspective [chapter]

James G. Shanahan, Goutham Kurra
2011 Advanced Topics in Information Retrieval  
Examples of online advertising include text ads that appear on search engine results pages, banner ads, in-text ads, or Rich Media ads that appear on regular web pages, portals, or applications.  ...  Over the past 15 years online advertising, a $65 billion industry worldwide in 2009, has been pivotal to the success of the World Wide Web.  ...  Initial auction models for sponsored search operated as follows: When a searcher inputs a search query, the search engine conducts a sealed auction across all ads with keywords matching the query (corresponding  ... 
doi:10.1007/978-3-642-20946-8_9 fatcat:rycs7flw75fzflspvrza4lvuo4

CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search [article]

Hao Liu, Qinyu Cao, Xinru Liao, Guang Qiu, Sheng Li, Jiming Chen
2019 arXiv   pre-print
As the largest e-commerce platform, Taobao helps advertisers reach billions of search queries each day via sponsored search, which has also contributed considerable revenue to the platform.  ...  Moreover, CIA has been deployed online as a major bidding tool in TSA.  ...  CIA Framework in Taobao Sponsored Search Marketing demands at TSA can be classified into two categories, i.e., basic and compound demands.  ... 
arXiv:1806.05799v2 fatcat:wgvddroidnd4tdmxerr7q62ncq

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting [article]

Jun Wang, Weinan Zhang, Shuai Yuan
2017 arXiv   pre-print
The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads.  ...  Scientifically, the demand for automation, integration and optimisation in RTB also brings new research opportunities in information retrieval, data mining, machine learning and other related fields.  ...  , e.g., click fraud in Sponsored Search.  ... 
arXiv:1610.03013v2 fatcat:f2ewm5rdhzfi3pdndao4uww6re

Standardizing Interactive Pricing for Electronic Business

Michael Schwind, Oliver Hinz, Tim Stockheim, Martin Bernhardt
2008 Electronic Markets  
'laptop', into a search engine and receives two types of results: One part with unsponsored search results which a search algorithm determines and the second part with sponsored search results.  ...  This statement increases in complexity when quantity-price tuples or multi-dimensional auctions (including combinatorial auctions) are considered.  ... 
doi:10.1080/10196780802045013 fatcat:xamypl5vfzdobjp3e4yph6srl4

A Survey on Data Pricing: from Economics to Data Science [article]

Jian Pei
2020 arXiv   pre-print
Pricing data, or information goods in general, has been studied and practiced in dispersed areas and principles, such as economics, marketing, electronic commerce, data management, data mining and machine  ...  In this article, we present a unified, interdisciplinary and comprehensive overview of this important direction.  ...  Sponsored Search Auctions Online ad and sponsored search auctions [117, 161, 183] are one important application of auctions in pricing digital products.  ... 
arXiv:2009.04462v2 fatcat:pacfeqmi7rhdxnihcrnvqbfjay

Individual Fairness in Advertising Auctions through Inverse Proportionality [article]

Shuchi Chawla, Meena Jagadeesan
2021 arXiv   pre-print
We study the design of ad auctions that, given fair bids, are guaranteed to produce fair outcomes.  ...  Following the works of Dwork and Ilvento (2019) and Chawla et al. (2020), our goal is to design a truthful auction that satisfies "individual fairness" in its outcomes: informally speaking, users that  ...  The Yahoo Search Marketing Advertiser Bidding Dataset (A1) [21] contains sponsored search auction data from Yahoo's platform for the top 1000 search queries between 2002 and 2003.  ... 
arXiv:2003.13966v3 fatcat:f2c5wyozjngujdkeba2nc3uele

Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search

Mihajlo Grbovic, Nemanja Djuric, Vladan Radosavljevic, Fabrizio Silvestri, Narayan Bhamidipati
2015 Proceedings of the 38th International ACM SIGIR Conference on Research and Development in Information Retrieval - SIGIR '15  
This idea is embodied in a sponsored search model, where each advertiser maintains a list of keywords they deem indicative of increased user response rate with regards to their business.  ...  The method was trained on more than 12 billion sessions, one of the largest corpus reported thus far, and evaluated on both public TREC data set and an in-house sponsored search data set.  ...  Query rewriting for sponsored search Owing to the importance of query rewriting for the success of query-ad auctions, various algorithms have been proposed in the literature to address this critical step  ... 
doi:10.1145/2766462.2767709 dblp:conf/sigir/GrbovicDRSB15 fatcat:o3tfoemnbjaptnf5rdl27n5cju

Financial Lower Bounds of Online Advertising Abuse [chapter]

Yizheng Chen, Panagiotis Kintis, Manos Antonakakis, Yacin Nadji, David Dagon, Wenke Lee, Michael Farrell
2016 Lecture Notes in Computer Science  
In sponsored search, auctions are mainly run by search engines.  ...  This work will be introduced in Chapter 3 [Chen et al., 2014b] . 2. We propose a multi-keyword multi-click ad option for sponsored search.  ...  Therefore, the strike price of the option is the fixed CPC and the underlying price is the uncertain winning payment CPM in online auctions.  ... 
doi:10.1007/978-3-319-40667-1_12 fatcat:egwgg4ksrrbq7oju4lcwuengdy

Auctions on the Internet: What's Being Auctioned, and How?

David Lucking-Reiley
2003 Journal of Industrial Economics  
varying auctioneer fee structures, and identifying the optimal auction formats for online sellers.  ...  It traces the development of online auctions since 1993, and presents data from a comprehensive study of 142 di¡erent Internet auction sites.  ...  Multi-Unit Pricing Rules in Ascending-Bid Auctions There are two di¡erent pricing rules used in multi-unit ascending-bid auctions.  ... 
doi:10.1111/1467-6451.00122 fatcat:nivhnmdmxveuzb3lc4pmo4wbeu

Individually-Fair Auctions for Multi-Slot Sponsored Search [article]

Shuchi Chawla, Rojin Rezvan, Nathaniel Sauerberg
2022 arXiv   pre-print
We design fair sponsored search auctions that achieve a near-optimal tradeoff between fairness and quality.  ...  When similar users have similar advertiser-specific click through rates, our auctions achieve the same near-optimal tradeoff between fairness and quality as in .  ...  Our work employs and expands upon a model of individual fairness in sponsored search first developed by Chawla et al. [5] and based on the multi-category fairness work of Dwork and Ilvento [6] .  ... 
arXiv:2204.04136v1 fatcat:xbxq7ia7hnenbfvzg7qunt6dhm

Statistical techniques for online personalized advertising

Maad Shatnawi, Nader Mohamed
2012 Proceedings of the 27th Annual ACM Symposium on Applied Computing - SAC '12  
This paper presents an overview of online advertisement selection and summarizes the main technical challenges and open issues in this field.  ...  In this paper we explore the three categories of internet advertising; sponsored search (SS), contextual matching (CM), and shopping websites (SW) advertising.  ...  The advertiser usually pays for each sponsored search click according to an auction process where each advertiser places a bid or a price on a certain search phrase query and the ranking of his bid determines  ... 
doi:10.1145/2245276.2245406 dblp:conf/sac/ShatnawiM12 fatcat:d5dwrezjqrcpfjn6xzoxx3ljoe
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