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Multi-Category Fairness in Sponsored Search Auctions
[article]
2019
arXiv
pre-print
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We examine the problem of fairness in advertising for general purpose platforms that service advertisers from many different categories. ...
First, we propose inter-category and intra-category fairness desiderata that take inspiration from individual fairness and envy-freeness. ...
Its extension to multi-dimensional allocations as introduced in [11] , multiple task fairness, requires that individual fairness is satisfied separately and simultaneously for all categories. ...
arXiv:1906.08732v2
fatcat:ir3qsl5qgrfd5oxu3whnhdhlbq
Multi-keyword multi-click advertisement option contracts for sponsored search
[article]
2015
arXiv
pre-print
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In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. ...
The proposed option is closely related to a special exotic option in finance that contains multiple underlying assets (multi-keyword) and is also multi-exercisable (multi-click). ...
Compared to the energy industry, the multi-exercise opportunity in sponsored search is more flexible. ...
arXiv:1307.4980v7
fatcat:qmmdsbnmgvcxffsog4ag5iwbzm
Multi-Keyword Multi-Click Advertisement Option Contracts for Sponsored Search
2015
ACM Transactions on Intelligent Systems and Technology
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In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. ...
Compared to keyword auctions, a search engine can have an increased expected revenue by selling an ad option. . 2015. Multi-keyword multi-click advertisement option contracts for sponsored search. ...
Compared to the energy industry, the multi-exercise opportunity in sponsored search is more flexible. ...
doi:10.1145/2743027
fatcat:hmvdh276rrczvhi3h565lzwn34
A Systematic Review on Search Engine Advertising
2015
Pacific Asia Journal of the Association for Information Systems
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The innovation of Search Engine Advertising (SEA) was first introduced in 1998. ...
Moreover, we have classified SEA literature into four categories and 10 research topics. We also uncovered a number of gaps in SEA literature and provided future research direction accordingly. ...
Multi-
bidding strategy in sponsored search
auctions. Journal of Combinatorial
Optimization.
BU, T.-M., LIANG, L. & QI, Q. 2009. On
Robustness of Forward-looking in
Sponsored
Search
Auction. ...
doi:10.17705/1pais.07301
fatcat:vbey4bldt5d7bjy6lu2vurstsq
Digital Advertising: An Information Scientist's Perspective
[chapter]
2011
Advanced Topics in Information Retrieval
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Examples of online advertising include text ads that appear on search engine results pages, banner ads, in-text ads, or Rich Media ads that appear on regular web pages, portals, or applications. ...
Over the past 15 years online advertising, a $65 billion industry worldwide in 2009, has been pivotal to the success of the World Wide Web. ...
Initial auction models for sponsored search operated as follows: When a searcher inputs a search query, the search engine conducts a sealed auction across all ads with keywords matching the query (corresponding ...
doi:10.1007/978-3-642-20946-8_9
fatcat:rycs7flw75fzflspvrza4lvuo4
CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search
[article]
2019
arXiv
pre-print
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As the largest e-commerce platform, Taobao helps advertisers reach billions of search queries each day via sponsored search, which has also contributed considerable revenue to the platform. ...
Moreover, CIA has been deployed online as a major bidding tool in TSA. ...
CIA Framework in Taobao Sponsored Search Marketing demands at TSA can be classified into two categories, i.e., basic and compound demands. ...
arXiv:1806.05799v2
fatcat:wgvddroidnd4tdmxerr7q62ncq
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
[article]
2017
arXiv
pre-print
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The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads. ...
Scientifically, the demand for automation, integration and optimisation in RTB also brings new research opportunities in information retrieval, data mining, machine learning and other related fields. ...
, e.g., click fraud in Sponsored Search. ...
arXiv:1610.03013v2
fatcat:f2ewm5rdhzfi3pdndao4uww6re
Standardizing Interactive Pricing for Electronic Business
2008
Electronic Markets
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'laptop', into a search engine and receives two types of results: One part with unsponsored search results which a search algorithm determines and the second part with sponsored search results. ...
This statement increases in complexity when quantity-price tuples or multi-dimensional auctions (including combinatorial auctions) are considered. ...
doi:10.1080/10196780802045013
fatcat:xamypl5vfzdobjp3e4yph6srl4
A Survey on Data Pricing: from Economics to Data Science
[article]
2020
arXiv
pre-print
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2020 pre-print arXiv:2009.04462v1 fatcat:x7yyvfmtqbdhdax7bv5wek62xq
Pricing data, or information goods in general, has been studied and practiced in dispersed areas and principles, such as economics, marketing, electronic commerce, data management, data mining and machine ...
In this article, we present a unified, interdisciplinary and comprehensive overview of this important direction. ...
Sponsored Search Auctions Online ad and sponsored search auctions [117, 161, 183] are one important application of auctions in pricing digital products. ...
arXiv:2009.04462v2
fatcat:pacfeqmi7rhdxnihcrnvqbfjay
Individual Fairness in Advertising Auctions through Inverse Proportionality
[article]
2021
arXiv
pre-print
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We study the design of ad auctions that, given fair bids, are guaranteed to produce fair outcomes. ...
Following the works of Dwork and Ilvento (2019) and Chawla et al. (2020), our goal is to design a truthful auction that satisfies "individual fairness" in its outcomes: informally speaking, users that ...
The Yahoo Search Marketing Advertiser Bidding Dataset (A1) [21] contains sponsored search auction data from Yahoo's platform for the top 1000 search queries between 2002 and 2003. ...
arXiv:2003.13966v3
fatcat:f2c5wyozjngujdkeba2nc3uele
Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search
2015
Proceedings of the 38th International ACM SIGIR Conference on Research and Development in Information Retrieval - SIGIR '15
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This idea is embodied in a sponsored search model, where each advertiser maintains a list of keywords they deem indicative of increased user response rate with regards to their business. ...
The method was trained on more than 12 billion sessions, one of the largest corpus reported thus far, and evaluated on both public TREC data set and an in-house sponsored search data set. ...
Query rewriting for sponsored search Owing to the importance of query rewriting for the success of query-ad auctions, various algorithms have been proposed in the literature to address this critical step ...
doi:10.1145/2766462.2767709
dblp:conf/sigir/GrbovicDRSB15
fatcat:o3tfoemnbjaptnf5rdl27n5cju
Financial Lower Bounds of Online Advertising Abuse
[chapter]
2016
Lecture Notes in Computer Science
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In sponsored search, auctions are mainly run by search engines. ...
This work will be introduced in Chapter 3 [Chen et al., 2014b] . 2. We propose a multi-keyword multi-click ad option for sponsored search. ...
Therefore, the strike price of the option is the fixed CPC and the underlying price is the uncertain winning payment CPM in online auctions. ...
doi:10.1007/978-3-319-40667-1_12
fatcat:egwgg4ksrrbq7oju4lcwuengdy
Auctions on the Internet: What's Being Auctioned, and How?
2003
Journal of Industrial Economics
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varying auctioneer fee structures, and identifying the optimal auction formats for online sellers. ...
It traces the development of online auctions since 1993, and presents data from a comprehensive study of 142 di¡erent Internet auction sites. ...
Multi-Unit Pricing Rules in Ascending-Bid Auctions There are two di¡erent pricing rules used in multi-unit ascending-bid auctions. ...
doi:10.1111/1467-6451.00122
fatcat:nivhnmdmxveuzb3lc4pmo4wbeu
Individually-Fair Auctions for Multi-Slot Sponsored Search
[article]
2022
arXiv
pre-print
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We design fair sponsored search auctions that achieve a near-optimal tradeoff between fairness and quality. ...
When similar users have similar advertiser-specific click through rates, our auctions achieve the same near-optimal tradeoff between fairness and quality as in . ...
Our work employs and expands upon a model of individual fairness in sponsored search first developed by Chawla et al. [5] and based on the multi-category fairness work of Dwork and Ilvento [6] . ...
arXiv:2204.04136v1
fatcat:xbxq7ia7hnenbfvzg7qunt6dhm
Statistical techniques for online personalized advertising
2012
Proceedings of the 27th Annual ACM Symposium on Applied Computing - SAC '12
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This paper presents an overview of online advertisement selection and summarizes the main technical challenges and open issues in this field. ...
In this paper we explore the three categories of internet advertising; sponsored search (SS), contextual matching (CM), and shopping websites (SW) advertising. ...
The advertiser usually pays for each sponsored search click according to an auction process where each advertiser places a bid or a price on a certain search phrase query and the ranking of his bid determines ...
doi:10.1145/2245276.2245406
dblp:conf/sac/ShatnawiM12
fatcat:d5dwrezjqrcpfjn6xzoxx3ljoe
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