4,134 Hits in 3.9 sec

Introduction to Electronic Marketing Minitrack

Bruce D. Weinberg, Arnold Kamis, Ajit Kambil, Dominic Thomas
2015 2015 48th Hawaii International Conference on System Sciences  
Modeling Correlated Effect and Random Effect of Advertising and Word-of-Mouth on Product Diffusion," by Cenying Yang and Cheng Zhang, develop a non-homogeneous Poisson model to study how the relationship  ...  between advertising and WOM, and the occurrence of unexpected events affect product diffusion.  ... 
doi:10.1109/hicss.2015.403 dblp:conf/hicss/WeinbergKKT15 fatcat:kqk2vtuv3zcltdip5zpg5b7yty

The NPV of bad news

Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller
2007 International Journal of Research in Marketing  
We explore the effects of individual-and network-level negative word-of-mouth on a firm's profits using an agent-based model, specifically an extended small-world analysis.  ...  The effect of negative word-of-mouth on the Net Present Value (NPV) of the firm was found to be substantial, even when the initial number of dissatisfied customers is relatively small.  ...  at Tel Aviv University; the Kmart International Center of Marketing and Retailing; the Davidson Center; Hebrew University of Jerusalem; and the Horowitz Association through the Center for Complexity Science  ... 
doi:10.1016/j.ijresmar.2007.02.003 fatcat:yrkvj6wx2zhnhn4igquywr6rnm

A Dynamic Diffusion of Mobile Phone in Korea: Focused on Traditional Marketing Activities and Online Word-of Mouth

Jieun Jeon, Seong-hoon Gwon, Jaehyuk Cho
2018 International Journal of Advanced Science and Technology  
The focus of earlier studies was on understanding the effectiveness of marketing activities on product sales by limiting their studies to interaction among product sales, mass media, online word of mouth  ...  This paper examines the dynamic diffusion of mobile phones in Korea market, in which traditional marketing activities and online word-of-mouth play critical roles in influencing product sales.  ...  Several studies showed the online word-of-mouth effect on product sales [2, 3, 4, 5] by examining the differences between word-of-mouth and online word-of-mouth [6] .  ... 
doi:10.14257/ijast.2018.113.15 fatcat:fwnqx7djlzdkzmkenwjnft432u

Building Brands

M. Berk Ataman, Carl F. Mela, Harald J. van Heerde
2008 Marketing science (Providence, R.I.)  
To achieve this aim we formulate a Bayesian Dynamic Linear Model (DLM) of repeat purchase diffusion wherein growth and market potential are directly linked to the new brands' long-term advertising, promotion  ...  We find that distribution and product play a greater role than discounting, feature/display and advertising in the sales performance of new brands in spite of a focus in the preceding literature on these  ...  We tested the assumption of no word of mouth effects using a classical approach and find that the fit of the model with word of mouth effects is not significantly better than that of the model without  ... 
doi:10.1287/mksc.1080.0358 fatcat:4b3gqszsbjexdb2cyk7t5r7pmm

Research on Delay Characteristics of Information in Scale-Free Networks Based on Multi-Agent Simulation

Xiaoguang Gong, Jie Xu
2013 Procedia Computer Science  
This research combines the theory of complex networks with multi-agent modelling technology basis on the computer experimental methods, establishes a multi-agent simulation model of information diffusion  ...  in scale-free network environment, simulates the process of information diffusion and analyses delay characteristics of information diffusion in scale-free network environment.  ...  Acknowledgements This work is supported by the National Natural Science Foundation of China (No. 70701014).  ... 
doi:10.1016/j.procs.2013.05.126 fatcat:nhrijmp7jvf4jke2fuiwppfkpm

Consumer Adoption Intentions Toward the Internet in China

Yinghong (Susan) Wei, Gary L. Frankwick, Tao (Tony) Gao, Nan Zhou
2011 Journal of Advertising Research  
“Attitude Change, Media, and Word of Mouth.” Journal of Advertising Research 11, 5 (1971): 31-40. DePrince, A. E. Jr., and W. Foro. “A Primer on Internet Economics.”  ...  . \- L.. iS Previous literature found word of mouth to be seven times more effective than newspaper/magazine advertising and four times more effective than per- sonal selling in influencing consumers to  ... 
doi:10.2501/jar-51-4-594-607 fatcat:oh4qkd4wdjajtnlcrgpjd5hani

The diffusion mechanisms of dynamic ridesharing services

Alberto De Marco, Roberta Giannantonio, Giovanni Zenezini
2015 Progress in Industrial Ecology, An International Journal  
The model integrates existing diffusion models retrieved from the literature with the main outcomes of a project to which the authors contributed.  ...  Third, should the service provider decide to focus on just one type of user, it would have a negative long-term effect on the matching, leading to a higher discard rate of the service.  ...  The Bass diffusion model assumes that the growth of adopters of a new product or service is triggered by word of mouth between adopters and potential adopters.  ... 
doi:10.1504/pie.2015.076900 fatcat:o3odpgmb3ja77h3uczcsa3xrmu

An SIS-type marketing model on random networks

Reinhard Illner, Junling Ma
2016 Communications in Mathematical Sciences  
The difference to epidemics is that there are usually many competing products (rather than just one disease), and in addition to word-of-mouth transmission, products are also advertised by the producers  ...  Marketing on random networks displays similarities to epidemiological models in the sense that "word-of-mouth" information passes between individuals and may "infect" susceptible buyers such that they  ...  These models describe the propagation of a new product with advertising and word-of-mouth marketing in a completely connected and homogeneous population. Li et al.  ... 
doi:10.4310/cms.2016.v14.n6.a12 fatcat:7mcq3sgkh5bt3gbkedaqhou7o4

Paying Incumbents and Customers to Enter an Industry: Buying Downloads

Xing Li, Timothy Bresnahan, Pai-Ling Yin
2016 Social Science Research Network  
distinction between app diffusion generated by bought downloads and diffusion from organic downlads, and (4) a rich set of app-specific heterogeneities.  ...  We then employ our model to estimate the diffusion delay resulting from the visibility problem in the mobile app industry. * This research project is based on data collection and analysis over a wide range  ...  On the one hand, the value of q magnifies the early downloaders from a top-list effect via word-of-mouth diffusion.  ... 
doi:10.2139/ssrn.2834564 fatcat:o7wsjah2ifcl3cdblyoztrdkha

The rise of electronic social networks and implications for advertisers

Zakaria Babutsidze
2018 Technological forecasting & social change  
The indirect channel goes through word-of-mouth (WoM) and can be either positive or negative.  ...  The sentiment contained in WoM is generated by the complex interaction process and depends on the aggressiveness of the advertising campaign.  ...  Aix-en-Provence, Jena, Maastricht, New York, Santa Fe and Washington DC, as well as anonymous referees for their comments on previous versions of the paper.  ... 
doi:10.1016/j.techfore.2018.06.010 fatcat:sjfnfu5vcrditg2d3ioanyuuim

The Effect Of Word Of Mouth On Brand Image Of A Popular Indonesian Donut Brand

Mahir Pradana
2019 Riset  
When a consumer feels happy and satisfied with a product, the emotional impact will encourage loyalty and positive word of mouth will increase.  ...  Based on the results of hypothesis testing, word of mouth has an influence on brand image J.CO. The results of determination coefficient word of mouth influence to brand image by 46,7%.  ...  Word of mouth (WOM) is one form of positive information related to one product, so consumers are more confident in personal word of mouth when compared to advertisements of some products and services  ... 
doi:10.35212/riset.v1i2.9 fatcat:whbl5yh6wjhtlh2rz5z7tc4glm

The Development and Impact of Consumer Word of Mouth in New Product Diffusion

Y. Jackie Luan, Scott Neslin
2009 Social Science Research Network  
We investigate how consumer word of mouth (WOM) develops over time and in turn influences new product adoption.  ...  We develop a dynamic aggregate-level model of WOM development and new product diffusion that explicitly captures consumers' learning of product quality from both marketing communications and WOM.  ...  The authors would like to express their gratitude to Nielsen Online for sharing with us the database on consumer word of mouth used in this study.  ... 
doi:10.2139/ssrn.1462336 fatcat:5sup4up2sffexgzjfklsivmysq

Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice

John H. Roberts, Glen L. Urban
1988 Management science  
We woud like to acknowledge the Buick Motor Division of General Motors and especially John Dabels and Paula Travenia, for their financial and intellectual support of this research.  ...  Research assistance and insight was provided by Janny Leung, Lany Lyons, Gail Schlea and Lisa Tenor. Field data collection was effectively executed by Andy Czaka and Lori Anderson.  ...  Word of mouth communication also has an effect on category purchase and brand awareness.  ... 
doi:10.1287/mnsc.34.2.167 fatcat:iiox5lfxh5gunefoo7ycg7a64i

Peer Influence in Network Markets: An Empirical Investigation

Jörn H. Block, Philipp Köllinger
2007 Schmalenbach Business Review  
AND KEYWORDS Abstract We analyze the effect of peer influence on the diffusion of an innovative network good.  ...  Abstract: We analyze the effect of peer influence on the diffusion of an innovative network good.  ...  Some innovation diffusion models differentiate between mass-media communication and communication by word-of-mouth.  ... 
doi:10.1007/bf03396755 fatcat:ecspxrjbpzhujpz4nooij43mk4

Research on Impaction of On-line Buyers' Lifestyle Factors to Word-of-Mouth Communication Effect

Wen Li, Department of Business Administration, South China University of Technology, Guangdong, CO 510641 China
2019 International Journal of Trade, Economics and Finance  
Nonetheless there are few researches on the relationship between lifestyle and word-of-mouth effect.  ...  Index Terms-On-line buyer, word-of-mouth, lifestyle, communication effect.  ...  Thus, we are very grateful for the support and funding of the project.  ... 
doi:10.18178/ijtef.2019.10.5.649 fatcat:cvivgoicrnasxbm6aqeuu5jhge
« Previous Showing results 1 — 15 out of 4,134 results