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Mobile Targeting

Xueming Luo, Michelle Andrews, Zheng Fang, Chee Wei Phang
2013 Social Science Research Network  
of mobile targeting.  ...  These findings suggest that understanding the when, where, and how of mobile targeting strategies is crucial. Marketers can save money by carefully designing their mobile targeting campaigns.  ...  We examine the joint effects of temporal targeting and geographical targeting in generating mobile sales purchases.  ... 
doi:10.2139/ssrn.2341865 fatcat:wh3zykjgrvadhbyupfhazfvdvu

Mobile Targeting

Xueming Luo, Michelle Andrews, Zheng Fang, Chee Wei Phang
2014 Management science  
of mobile targeting.  ...  These findings suggest that understanding the when, where, and how of mobile targeting strategies is crucial. Marketers can save money by carefully designing their mobile targeting campaigns.  ...  We examine the joint effects of temporal targeting and geographical targeting in generating mobile sales purchases.  ... 
doi:10.1287/mnsc.2013.1836 fatcat:6z76djbm6zfujbigh7wdqxzfxa

Competitive Mobile Targeting

Yuxin Chen, Xinxin Li, Monic Sun
2015 Social Science Research Network  
Extending the main model, we also discuss how the profitability of mobile targeting may change with the fraction of consumers who are mobile accessible to the firms, the distribution of consumers across  ...  As a result, a firm's profit can be either higher or lower under mobile targeting than under uniform pricing, a result that is different from typical results in prior literature on competitive targeting  ...  under mobile targeting.  ... 
doi:10.2139/ssrn.2575192 fatcat:yke42555dra6rh65ddil46afju

Competitive Mobile Geo Targeting

Yuxin Chen, Xinxin Li, Monic Sun
2017 Marketing science (Providence, R.I.)  
As a result, a firm's profit can be higher under mobile geo targeting than under uniform or traditional targeted pricing.  ...  We investigate in a competitive setting the consequences of mobile geo targeting, the practice of firms targeting consumers based on their real-time locations.  ...  pricing and mobile geo targeting, respectively.  ... 
doi:10.1287/mksc.2017.1030 fatcat:onpi73x4vvds5p43rggoitxzya

The Effects of Mobile Targeting

Xueming Luo, Michelle Andrews, Zheng Fang, Chee Wei Phang
2013 International Conference on Information Systems  
Mobile technologies enable marketers to target consumers by time and location. This study builds on a large-scale randomized experiment of SMS sent to 12,265 mobile users.  ...  However, when targeting non-proximal mobile users, there is an inverted-U, curvilinear relationship.  ...  of mobile targeting.  ... 
dblp:conf/icis/LuoAFP13 fatcat:7fgayttysfdhromqjetu6nk5eq

Automatic content targeting on mobile phones

Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato
2008 Proceedings of the 11th international conference on Extending database technology Advances in database technology - EDBT '08  
The mobile phone industry has reached a saturation point.  ...  In this paper we describe our experience in developing a successful automatic system to target users with the most relevant offers.  ...  These challenges lead also to specific requirements on a mobile targeting system and its architecture.  ... 
doi:10.1145/1353343.1353419 dblp:conf/edbt/GiuffridaST08 fatcat:r663j4yxrzgp5emvyfqwswgguy

On Intelligent Mobile Target Detection in a Mobile Sensor Network

Jren-Chit Chin, Yu Dong, Wing-Kai Hon, David K. Y. Yau
2007 2007 IEEE Internatonal Conference on Mobile Adhoc and Sensor Systems  
We study the problem of a mobile target (the mouse) trying to evade detection by one or more mobile sensors (we call such a sensor a cat) in a closed network area.  ...  Conclusions We have considered the cat-and-mouse game between an intelligent mobile target trying to evade detection and a group of mobile sensors trying to detect the target as quickly as possible.  ...  [6] derive an optimal path for a mobile target to minimize its exposure to a set of static sensors in getting to a given destination.  ... 
doi:10.1109/mobhoc.2007.4428608 dblp:conf/mass/ChinDHY07 fatcat:aeo7les6gbh4rmormuro6oatia

Physician mobility remains a "moving target"

A. Silversides
2009 CMAJ - Canadian Medical Association Journal  
Physician mobility remains a "moving target" News Each province "has its own traditions and it is important that we are respectful of how far each has come" toward agreeing on a national standard, Ward  ...  Discussions among the colleges have been "a moving target," says Dr. Bryan Ward, president of the Federation of Medical Regulatory Authorities of Canada.  ... 
doi:10.1503/cmaj.109-3050 pmid:19770242 pmcid:PMC2764773 fatcat:5ycmcx6sfbdn5bur6mtdinojzq

Distributed Mobility Management for Target Tracking in Mobile Sensor Networks

Yi Zou, Krishnendu Chakrabarty
2007 IEEE Transactions on Mobile Computing  
such that strategic tasks such as target tracking can benefit from node movement.  ...  The proposed scheme considers node movement decisions as part of a distributed optimization problem which integrates mobility-enhanced improvement in the quality of target tracking data with the associated  ...  Fig. 9 . 9 (a) Mobility management for target at different speeds. Target-to-node speed ratio is 0.1, 0.5,1, 2, 4, and 10. (b) Mobility management for different node densities.  ... 
doi:10.1109/tmc.2007.1005 fatcat:vtogelukyrcrpixndgz7c2c6ci

Mobility, Targeting, and Private-School Vouchers

Thomas J Nechyba
2000 The American Economic Review  
In this model, it is demonstrated that school district targeted vouchers are similar in their impact to non-targeted vouchers but vastly different from vouchers targeted to low income households.  ...  This paper uses general equilibrium simulations to explore the role of residential mobility in shaping the impact of different types of private school voucher policies.  ...  no targeting C = full mobility and targeting to district 1 D = no mobility and targeting to district 1 E = full mobility and targeting to low incomes F = no mobility and targeting to low incomes * Note  ... 
doi:10.1257/aer.90.1.130 fatcat:hrweenn74ncs3luknhyxwnvl2e

Mobile applications need targeted micro-updates

Alvin Cheung, Lenin Ravindranath, Eugene Wu, Samuel Madden, Hari Balakrishnan
2013 Proceedings of the 4th Asia-Pacific Workshop on Systems - APSys '13  
CONCLUSION In this paper, we introduced Satsuma, a system for pushing targeted micro-updates for mobile apps.  ...  Satsuma also includes a dynamic monitoring framework to target updates across sets of users. Note that Satsuma does not decrease the security of mobile application ecosystems.  ... 
doi:10.1145/2500727.2500744 dblp:conf/apsys/CheungR0MB13 fatcat:ihgidoynujfvbljvwgtbbaoc3q

Active target detection with mobile agents

Sunav Choudhary, Naveen Kumar, Srikanth Narayanan, Urbashi Mitra
2014 2014 IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP)  
A strategy for active target detection suitable for the use of mobile agents in a field is presented. In particular, there is an interest in autonomous underwater vehicles.  ...  By exploiting notions from group testing, the proposed algorithm decides when to collect new samples depending on whether the mobile agent perceives the sensor measurements correspond to noise or a target  ...  Thus, a mobile agent measuring the field value at location x ∈ R 2 would record the value H(x) = H(xc, xr) ∈ R.  ... 
doi:10.1109/icassp.2014.6854390 dblp:conf/icassp/ChoudharyKNM14 fatcat:qcofvya36ve2nb2knzmqikscla

Detection of Intelligent Mobile Target in a Mobile Sensor Network

Jren-Chit Chin, Yu Dong, Wing-Kai Hon, C.Y.-T. Ma, D.K.Y. Yau
2010 IEEE/ACM Transactions on Networking  
We study the problem of a mobile target (the mouse) trying to evade detection by one or more mobile sensors (we call such a sensor a cat) in a closed network area.  ...  Conclusions We have considered the cat-and-mouse game between an intelligent mobile target trying to evade detection and a group of mobile sensors trying to detect the target as quickly as possible.  ...  [9] derive an optimal path for a mobile target to minimize its exposure to a set of static sensors in getting to a given destination.  ... 
doi:10.1109/tnet.2009.2024309 fatcat:pc76snr7w5fgfixfhlekwldv3i

Behaviorally targeted location-based mobile marketing

Stefan F. Bernritter, Paul E. Ketelaar, Francesca Sotgiu
2021 Journal of the Academy of Marketing Science  
AbstractMarketers increasingly use behavioral targeting in location-based mobile marketing (LBMM).  ...  Results of a field study, a virtual reality experiment, and two online experiments show that although in-store mobile ads are generally more effective in increasing sales than out-store mobile ads, this  ...  Online advertising (non-mobile) can also use location targeting in a rather rudimentary way.  ... 
doi:10.1007/s11747-021-00784-0 fatcat:liajjuazsfatbdkpkk3oo7hqgq

Stationary and Mobile Target Detection using Mobile Wireless Sensor Networks

Evsen Yanmaz, Hasan Guclu
2010 arXiv   pre-print
In this work, we study the target detection and tracking problem in mobile sensor networks, where the performance metrics of interest are probability of detection and tracking coverage, when the target  ...  Similarly, when the target is mobile the coverage-based mobility model produces a consistently higher detection probability compared to other models under investigation.  ...  t d Event (target) duration Mobile target: Random walk, t d =100 secMobile target: Random walk, t d =300 sec Mobile network: analysis Coverage−based Random walk Parallel−path Random direction  ... 
arXiv:1006.4326v1 fatcat:qrwqnfxrgrgq5mwxptdu443lcq
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