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Mining Web Transaction Patterns in an Electronic Commerce Environment [chapter]

Ching-Huang Yun, Ming-Syan Chen
2000 Lecture Notes in Computer Science  
In this paper, we explore a new data mining capability which involves mining Web transaction patterns for an electronic commerce (EC) environment.  ...  We propose an innovative mining model that takes both the traveling patterns and purchasing patterns of customers into consideration.  ...  Acknowledgments The authors are supported in part by the National Science Council, Project No. NSC 89-2219-E-002-007 and NSC 89-2213-E-002-032, Taiwan, Republic of China.  ... 
doi:10.1007/3-540-45571-x_28 fatcat:ejyrjvn6rzg4vakyf2mvjg43hq

Using pattern-join and purchase-combination for mining Web transaction patterns in an electronic commerce environment

Ching-Huang Yun, Ming-Syan Chen
Proceedings 24th Annual International Computer Software and Applications Conference. COMPSAC2000  
In this paper, we explore the data mining capability which involves mining Web transaction patterns for an electronic commerce (EC) environment.  ...  To better reflect the customer usage patterns in the EC environment, we propose a mining model that takes both the traveling patterns and purchasing behavior of customers into consideration.  ...  Acknowledgments The authors are supported in part by the National Science  ... 
doi:10.1109/cmpsac.2000.884697 dblp:conf/compsac/YunC00 fatcat:jcyrcrxldbao7ftlhsioi7b4l4

Mining traveling and purchasing behaviors of customers in electronic commerce environment

Yue-Shi Lee, Show-Jane Yen, Ghi-Hua Tu, Min-Chi Hsieh
2004 IEEE International Conference on e-Technology, e-Commerce and e-Service, 2004. EEE '04. 2004  
This paper proposes an IPA (Integrating Path traversal patterns and Association rules) model for web usage mining in the EC (Electronic Commerce) environment.  ...  Web usage mining is the process of extracting interesting patterns from web logs.  ...  Conclusions In this paper, we propose an IPA (Integrating Path traversal patterns and Association rules) model for web usage mining in the EC (Electronic Commerce) environment.  ... 
doi:10.1109/eee.2004.1287314 dblp:conf/eee/LeeYTH04 fatcat:atxszuoutfhl7kyib7zguvzozi

Constraint based Interesting Location and Mobile Web Service Sequence Mining in M-Commerce Environment

Krishna K Mohbey, Ghanshyam Singh Thakur
2016 Journal of Theoretical and Applied Electronic Commerce Research  
In M-commerce environment user's interesting web service sequence mining is also an emerging topic now a day.  ...  The constraint may define the importance or utility of a particular web service. Here, we consider utility based constraint for particular user in M-commerce environment.  ...  Mobile web service accessed pattern mining is an important topic in not only in M-commerce environment but also online shopping websites.  ... 
doi:10.4067/s0718-18762016000100006 fatcat:nse6ldkatffpfiae2lgzcsphvi

Discovering Internet marketing intelligence through online analytical web usage mining

Alex G. Büchner, Maurice D. Mulvenna
1998 SIGMOD record  
This article describes a novel way of combining data mining techniques on Internet data in order to discover actionable marketing intelligence in electronic commerce scenarios.  ...  From these materialised views, various online analytical web usage data mining techniques are shown, which include marketing expertise as domain knowledge and are specifically designed for electronic commerce  ...  The objective of this article is to propose an environment that allows the discovery of patterns from tradingrelated web sites, which can be harnessed for electronic commerce activities, such as personalisation  ... 
doi:10.1145/306101.306124 fatcat:mhur7etkijdv7bcio6xfwalzte

Frequent Pattern Mining Approach for a Mobile Web Service Environment Using Service Utility

Krishna Kumar Mohbey
2019 Journal of Theoretical and Applied Electronic Commerce Research  
Mobile web services pattern mining is an emerging field today, in which utility is playing an important role. Utility may be the profit, cost or price of an item.  ...  In this paper, an efficient approach, Utility Based Frequent Pattern Mining, is proposed. It extracts utility based frequent patterns with high filtration in less computing time.  ...  Krishna Kumar Mohbey Frequent Pattern Mining Approach for a Mobile Web Service Environment Using Service Utility Journal of Theoretical and Applied Electronic Commerce Research ISSN 0718-1876 Electronic  ... 
doi:10.4067/s0718-18762019000300106 fatcat:pj7zujoxebe3tnhqwkzgga3gqu

A Study of Customer Behaviour Through Web Mining

Gan Teck Wei, Shirly Kho, Wahidah Husain, Zurinahni Zainol
2015 Zenodo  
The most important challenge of electronic commerce (E-commerce) is to understand as much as possible the customers' wants, desires, and buying patterns to ensure competitiveness in the E-commerce era.  ...  Web mining is the extraction of interesting and potentially useful patterns and hidden information from web documents and web activities by applying data mining technology.  ...  Sequential pattern discovery is the an important process in web mining.  ... 
doi:10.5281/zenodo.3969233 fatcat:4gfhvw5kxzgllpzqi4r77l2iw4

Research on Web Data Mining and Its Application in Electronic Commerce

Guangcan Yu, Chuanlong Xia, Xingyue Guo
2009 2009 International Conference on Computational Intelligence and Software Engineering  
Combing web data mining and e-commerce has been a hot issue. Following paper focus on how to apply web mining to electronic commerce instead of the plethora or algorithms in data mining.  ...  We will take a look at the applications of web data mining in e-commerce later.  ...  WEB DATA MINING IN ELECTRONIC COMMERCE Web data mining as applied to e-commerce is a breakthrough technology that can gather information in an automated fashion and build models used to predict customer  ... 
doi:10.1109/cise.2009.5363366 fatcat:ble4ftgg45givadb4fvztzxwbi

The role of intelligent agents and data mining in electronic partnership management

Merrill Warkentin, Vijayan Sugumaran, Robert Sainsbury
2012 Expert systems with applications  
The advent of web-based electronic commerce has brought a tremendous increase in the volume of "collectable data" that can be mined for valuable managerial knowledge.  ...  Utilizing intelligent agents can enhance the data mining procedures that are employed in this process.  ...  Introduction Millions of people surf the web every day and interact with electronic commerce web sites around the world.  ... 
doi:10.1016/j.eswa.2012.05.074 fatcat:qyclmsqknbc7jbnmzugtvgzh3q

Secured Transaction with Efficient Mining and Prediction in Mobile Commerce

G. Umamageshwari
2012 IOSR Journal of Engineering  
In this paper, we explore a new data mining capability and security for a mobile commerce environment.  ...  A novel framework, called Mobile Commerce Explorer (MCE), for mining and prediction of mobile users' movements and purchase transactions under the context of mobile commerce.  ...  [11] A new data mining capability for a mobile commerce environment, he studied the problem to better reflect the customer usage patterns in the mobile commerce environment, we propose an innovative  ... 
doi:10.9790/3021-0204787793 fatcat:4vgg2gurzvcaffnwi72r75mjrm

Data-Driven Marketing

Maurice Mulvenna, Marian Norwood, Alex Büchner
1998 Electronic Markets  
This paper outlines the context for this viewpoint, describing how the marketing model for electronic commerce players may be revolutionised through the application of data mining technologies.  ...  A major research project called MIMIC that will explore use of data mining in Internet retailing is described.  ...  If the electronic commerce market grows as some commentators predict, there will be an explosion in the growth of digital transactional and behavioural data, and an increased demand for data mining tools  ... 
doi:10.1080/10196789800000038 fatcat:5b34u6g4mfdetokwn3knzz6cwm

An Electronic Market Space Architecture Based On Intelligent Agents And Data Mining Technologies

2007 Informatică economică  
This paper presents an overview of current trends in electronic Business (E-Business), and discusses how an enterprise can use the Electronic Market space based on intelligent agents and data mining techniques  ...  We define an agency as a multi-agent system created by integrating agents, selected from a library of reusable agents that have formed a federation.  ...  With an increasing number of organizations embracing electronic commerce, this trend will continue to grow.  ... 
doaj:735703b6569e4fbc8af332053a2f9124 fatcat:nbaj3bj4s5aa7fz2fbciepxxje

Quantitative Analysis of E-commerce Application and Operation Performance in SMEs Based on Data Mining

Yan HaiBo, Li Juan, Liu Jie
2016 International Journal of Database Theory and Application  
Literature Review E-commerce in SMEs Under the electronic commerce pattern, although competition theory does not change, but the rules are not the same, particularly worthy of attention is the variable  ...  analysis on the one hand, on the small and medium-sized enterprise electronic commerce development model, scholars from the perspective of transaction  ...  Web data mining based on cloud computing is consistent with the basic process of traditional Web data mining, which can be divided into 3 stages: data preprocessing, data mining and pattern evaluation,  ... 
doi:10.14257/ijdta.2016.9.11.14 fatcat:dlmks3azbjg3xjhm4ic2csr6ra

Editors' introduction special issue on multilingual knowledge management

Christopher C. Yang, Chih-Ping Wei, Hsinchun Chen
2008 Decision Support Systems  
Chen is the founder of the Knowledge Computing Corporation, a university spin-off company and a market leader in law enforcement and intelligence information sharing and data mining. Dr.  ...  In collaboration with Customs and Border Protection (CBP), the BorderSafe project develops criminal network analysis and vehicle association mining research for border-crosser risk assessment.  ...  , digital library, and electronic commerce.  ... 
doi:10.1016/j.dss.2007.07.002 fatcat:u3ph7x2vhndhfdyeaygoq7uyrq

Page 1004 of Management & Marketing Abstracts Vol. 26, Issue 8 [page]

2001 Management & Marketing Abstracts  
The specific objectives of data mining in an electronic commerce environment are outlined and three types of Al system described, namely neural nets, expert systems, and classification and registration  ...  -Apr. 2001, pp 36-38 Collaborative commerce is defined as the use of business-to-business exchange on an Internet Web site to facilitate the flow of information rather than the processing of transactions  ... 
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