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2009 Issues in Information Systems  
This paper discusses the interplay of data mining and loyalty programs with the potential ethical implications of price discrimination as a result of the synergy.  ...  The use of loyalty programs in retailing permeates the modern shopping experience. Program members are rewarded with benefits for simply providing purchase information to the retailer.  ...  The enabler for data collection is the loyalty card issued to customers at the time of application submission.  ... 
doi:10.48009/2_iis_2009_204-209 fatcat:34o4i5k4mfc57px3rdcnikn6fa


2022 2022 International Conference on Decision Aid Sciences and Applications (DASA)  
The selected features from EEG recordings of 23 subjects (AD-12 and NC-11) are used to train and test the Leastsquare support vector machine (LS-SVM) classifier with three different kernel functions.  ...  Alzheimer's disease (AD) diagnosis is performed through the patient's interviews or questionnaires by an experienced psychiatrist. This process is time-consuming, biases, and subject-specific.  ...  The aim is to look at the trade-off between cost of the logistic service (warehousing and transportation) and maintaining customer satisfaction and loyalty by keeping, when possible, delivery service internal  ... 
doi:10.1109/dasa54658.2022.9765271 fatcat:ttqppf4j3navnaxe653mrzmezi

How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas

Abderahman Rejeb, John G. Keogh, Horst Treiblmaier
2020 Frontiers in Blockchain  
Simultaneously, new technologies have altered the dynamics of brand marketing, enabling a broader reach and more personalized targeting aimed at increasing brand trust and enhancing customer loyalty.  ...  loyalty programs.  ...  Instead of being fragmented, loyalty program partners could work synergistically to improve the members' experience and to attract different consumer segments.  ... 
doi:10.3389/fbloc.2020.00003 fatcat:pnmbr4iodfdjhmj5yfpsvqg5wq

Using Data Mining Methods To Solve Classification Problems in Financial-Banking Institutions

Data Mining refers to the analysis of large amounts of data stored in computers.  ...  Lacking or ignoring the data structure is an extremely important aspect, even more important than size, in data analysis, transformation, innovation and value for business.  ...  Bank uses information on a large scale to promote their promotions. Once identification data recognizes customers by features, direct mail and telemarketing are used to present promotional programs.  ... 
doi:10.24818/18423264/ fatcat:akkywo7nebbzrcefj2n6ardq3m

Conference Program

2021 2021 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT)  
His research experience falls within the areas of risk management, data mining, alternative contracting methods, preconstruction/construction cost estimating, asset management, and decision-making procedures  ...  Khalafalla has worked in various fields of the industry, including Commercial construction and Oil & Gas. Dr. Khalafalla has an MBA degree, and he is Professional Project Management (PMP) certified.  ...  area of Environment and Sustainable Development at the University of Bahrain.  ... 
doi:10.1109/3ict53449.2021.9581455 fatcat:zgaclsoapjbhbmjmki7bjltre4

NLP-Based Customer Loyalty Improvement Recommender System (CLIRS2)

Katarzyna Anna Tarnowska, Zbigniew Ras
2021 Big Data and Cognitive Computing  
Experiments and evaluation results from comparing the structured data-based version of the system CLIRS (Customer Loyalty Improvement Recommender System) with the unstructured data-based version of the  ...  An action rule mining algorithm is applied to the data table constructed from sentiment mining. The proposed application of the method is the problem of improving customer satisfaction ratings.  ...  The results of data mining and text mining are incorporated into the framework of customer loyalty improvement recommender system (CLIRS) [21] .  ... 
doi:10.3390/bdcc5010004 fatcat:e7rjttf4hregravktlw7svcrlq

NFC Loyal for Enhancing Loyalty Services Through Near Field Communication

Busra Ozdenizci, Kerem Ok, Vedat Coskun
2012 Wireless personal communications  
The direct outcome of using NFC Loyal is the increase in repeat purchases of customers; as well as being a beneficial business plan realized among the payment firms, loyalty firms, and the card owner,  ...  The direct outcome of using NFC Loyal is the increase in repeat purchases of customers; as well as a beneficial business plan realized among the payment firms, loyalty firms, and the card owner, resulting  ...  So, service providers can provide benefits to their customers and reach more customers easily by taking advantage of improvements made by the NFC technology and smart cards.  ... 
doi:10.1007/s11277-012-0556-z fatcat:jspy5w4uynbkzhrpoaqznvu5n4

Customer Relationship Management in Retail Sector

Roshni Agarwal
2022 Zenodo  
This paper would basically focus on how the customers build and maintain a relationship with the customers and hence in turn increases loyalty marketing.  ...  There are number of marketing strategies adopted by the business firms to capture the market and CRM works as per the situation and st [...]  ...  Some of the loyalty programs offered by the company are as follows:  Chat box-this enables the customers to develop a relationship and close contact with the customers to know about their grievances and  ... 
doi:10.5281/zenodo.6201454 fatcat:2aem5bxr55eh3anmz2pxn7g5ba

An Approach to Discovery of Customer Profiles [chapter]

Ilona Pawełoszek, Jerzy Korczak
2016 Lecture Notes in Business Information Processing  
The solution to the problem is illustrated by the example of credit cards promotion strategy on the basis of historical data coming from the bank's databases.  ...  The goal of the paper is to present the opportunity of exploiting data analysis methods and semantic models to discover customer profiles from financial databases.  ...  The research was carried out as part of project No.POIG.01.04.00-12-106/12 -"Developing an innovative integrated platform for the financial area", referred to as the Project, cofinanced by the European  ... 
doi:10.1007/978-3-319-49944-4_7 fatcat:omv53upgcrfk3nqvne3mtljgj4

Developing banking intelligence in emerging markets: Systematic review and agenda

Arjun R, Abhisek Kuanr, Suprabha KR
2021 International Journal of Information Management Data Insights  
Subsequently, findings are synthesized on quadrant outcomes; technology; employees, customers, and organizations for service ecosystems.  ...  The current banking industry is heavily dependent on technological artifacts supported by intelligent systems for performance on operational and marketing parameters.  ...  Already open banking APIs (Application Programming Interface) are promoted, serving plug-andplay functionality for bankers to design and create services.  ... 
doi:10.1016/j.jjimei.2021.100026 fatcat:wj3nozkej5c7ldjvbwxvhbd2py

Churn Analytics on Indian Prepaid Mobile Services

P.S. Rajeswari, P. Ravilochanan
2014 Asian Social Science  
In addition, many customers want to ensure they have a choice and are not tied down by a contract to one service provider, (how to promote loyalty with prepaid customers).  ...  It allows the identification of significant churn factors, the segmentation of customers, and finally the establishing of a rule model of the phenomenon for each customer segment.  ...  Campaign management: By designing powerful awareness programs through road shows, innovative mass promotion with various schemes on data and voice services, the campaign management can aim to achieve desired  ... 
doi:10.5539/ass.v10n13p169 fatcat:xlz4mgdayzbdnnm4bxotgehyhm

Balanced Score Card and Service Delivery at National Health Insurance Fund in Mombasa County, Kenya

Mohamed Said Intiswar, James Maina Rugami
2019 International Journal of Current Aspects  
, maintaining customer relationship management and maintaining customer loyalty.  ...  The study is anchored on Balanced score card model and agency theory. The study adopted a descriptive survey research design that depicts the attributes of a specific circumstance, occasion, or case.  ...  Likewise, the Customer focus perspective identifies and focuses on the customer and market segments in which the business unit will compete and includes the customer retention, customer loyalty, customer  ... 
doi:10.35942/ijcab.v3ivi.88 fatcat:tgxbhp3rt5hfdaggdxnlkikd7y

Understanding consumer database marketing

Denise D. Schoenbachler, Geoffrey L. Gordon, Dawn Foley, Linda Spellman
1997 Journal of Consumer Marketing  
An executive summary for managers and executives can be found at the end of this article Anticipating customer needs  ...  Consumers today are demanding more variety of goods and improved customer service.  ...  The database is used to send out newsletters and promotional coupons to customers, as well as being used by the stores within the mall to select specific segments.  ... 
doi:10.1108/07363769710155820 fatcat:tcsxkmiw4bcadccsqpw6nsaiye

Extending CRM in the Retail Industry: An RFID-Based Personal Shopping Assistant System

E.W.T. Ngai, K.K.L. Moon, James N.K. Liu, K.F. Tsang, R. Law, F.F.C. Suk, I.C.L. Wong
2008 Communications of the Association for Information Systems  
We show that an RFID-based PSA system can deliver significant results to improve the customer shopping experience and retail store operational efficiency, by increasing customer convenience, providing  ...  flexibility in service delivery, enhancing promotional campaign efficiency, and increasing product cross selling and upselling through a customer relationship management (CRM) system.  ...  The authors are most grateful to two anonymous referees, the Associate Editor and Professor Indranil Bose for their constructive comments and helpful suggestions to previous version of the paper.  ... 
doi:10.17705/1cais.02316 fatcat:mhfrhtg5lzbhpe5czk6jevbs64

Enhancing Organizational Performance through a NewProactive Multilayer Data Mining Methodology: AnEcommerce Case Study

Masoud Behbahani
2012 International Journal of Innovation Management and Technology  
This conversion model is used to create distinct layers of data mining structures that are required by the methodology.  ...  learning, and published books and articles in database design, database development, advanced microprocessors, and programming languages.  ...  A web service is a website that is designed to be used by programs rather than by people.  ... 
doi:10.7763/ijimt.2012.v3.304 fatcat:cxttao4vrvb3rez7scsw5boy3u
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