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Mid-flight Forecasting for CPA Lines in Online Advertising [article]

Hao He, Tian Zhou, Lihua Ren, Niklas Karlsson, Aaron Flores
2021 arXiv   pre-print
In this paper, the forecasting problem for CPA lines in the middle of the flight is investigated by taking the bidding mechanism into account.  ...  The relationship between advertiser spends and effective Cost Per Action(eCPA) is also characterized, which serves as a guidance for mid-flight line adjustment to the advertisers.  ...  CONCLUSION AND FUTURE WORK In this paper, we proposed a novel approach for mid-flight forecasting for CPA lines by taking bidding strategy into account.  ... 
arXiv:2107.07494v1 fatcat:pvoxsadvzzgo3apmdqs6zdhb7q

Internet Marketing Essentials [article]

Draper Larson
2015 Zenodo  
This framework for evaluating websites is a useful tool for determining actions that will be most beneficial for the success of a website.  ...  type of website one runs, that website's success is measured according to how well it meets the following objectives: (1) generate traffic (visitors to the site), (2) drive conversions (visitors engage in  ...  Chapter 12 -Online Reputation Management (ORM)  ... 
doi:10.5281/zenodo.5913331 fatcat:kghf2ejbrnajnfzmps6u3ok2cu

Hard Lessons: The Iraq Reconstruction Experience

James M. Carter
2012 Peace and Change  
Public reporting burden for the collection of information is estimated to average 1 hour per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining  ...  Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to Washington Headquarters Services, Directorate for  ...  forecasts.  ... 
doi:10.1111/j.1468-0130.2011.00748.x fatcat:arw3vfenurcxvpsojye6ewqudm

Experience marketing as a modern promotion strategy for hotels chains
Маркетинг опыта как современная стратегия продвижения гостиничных сетей

Анна Чуракова
2019 Маркетинг и маркетинговые исследования  
For many, these are uncharted waters, so we need to explore the best approaches and convince others to invest in our exploration.  ...  This chapter explores these challenges and changes involved in managing digital marketing.  ...  They have been used for a long time in research for segmentation and advertising, but since the mid-1990s, have also proved effective for improving web site design.  ... 
doi:10.36627/2074-5095-2019-3-3-186-196 fatcat:35jotkp3zrhmza7e5t4vqgiglq


Dr Sasikumar, Dr ONYX, Dr Vinayagam, Dr Gokulakrishnan
2022 Zenodo  
Service marketing for BBA, Bcom and MBA  ...  However, in the absence of skiing opportunities, no skiers would buy lift tickets for use on a mid-summer day at any price.  ...  standing in line.  ... 
doi:10.5281/zenodo.6295073 fatcat:7a5onfvnw5aobco3fu7q22vsuq

Introduction – The Contributions of Big Data
Introduction – Les apports des Big Data

Philippe Tassi
2019 Economics and Statistics  
They are also a driver for development in computer science in the broadest sense, and in applied mathematics.  ...  The revolution, which is quite recent, brought about by digital convergence and connected objects, has enabled a homogenisation of data types which would historically have been considered as different, for  ...  Total In line with the aim of the study, forecasting errors (out-of-sample) represent an important result (Figure VII ). Figure VII shows the forecasting errors for each model.  ... 
doi:10.24187/ecostat.2018.505d.1963 fatcat:42rehacy6ffb7hc6k2l2q4u4yy

10. Kuwait [chapter]

Fatima Alsalem
2021 The Image of Africa in Ghana's Press  
Acknowledgements The editors would like to thank Marilena Hohmann and Sabrina Schotten for their help in formatting and copyediting this book.  ...  January 2020, he promised to hold workshops and engage in dialogue with journalists before launching a media reform.  ...  The flight of Syrian capital has led to stagnation in media production within the country.  ... 
doi:10.11647/obp.0238.10 fatcat:o5tvbtlh7zgrrgbrq2q4gno664

Crisis management beyond the humanitarian-development nexus

Chiara Pinardi
2019 Journal of Contemporary European Studies  
It is recommended reading for practitioners and scholars.'  ...  earthquake and tsunami in Indonesia and Typhoon Yolanda.  ...  Besides this, reports of individual projects by JICA are available online-mostly in Japanese.  ... 
doi:10.1080/14782804.2019.1596424 fatcat:aa4yg4gxhrawxpu5v6txevckmy

The Uneasy Case for Extending the Sales Tax to Services

Kirk J. Stark
2003 Social Science Research Network  
Fellows, Consumption Taxes: A View of Future Tax Reform in America, CPA J.  ...  For example, assume for the moment that the only reform under consideration is whether to extend the sales tax to some type of luxury consumption-say, cross-Atlantic flights on the Concorde.  ... 
doi:10.2139/ssrn.388381 fatcat:tqq7dtxyhradhbci6vsji2mp5u

Limnology and Oceanography Bulletin Volume 29 Number 2 May 2020 33–62

2020 Limnology and Oceanography Bulletin  
Foundation, the Catalyst Fund of the Royal Society of New Zealand, Tahoe Regional Planning Agency, California Tahoe Conservancy, Nevada Division of Environmental Protection, and the League to Save Lake Tahoe for  ...  At that point all the logistics, for example, hotel booking, flights, registration waiver, were accomplished for those students that had confirmed their participation.  ...  But I am also giving talks to the general public in schools, cultural associations, public and private companies, etc. I have also written some articles for online magazines.  ... 
doi:10.1002/lob.10324 fatcat:7fbjqmshrrgffesqbvbzeu6dbu

Adelphi University [chapter]

2019 The Grants Register 2020  
Application Procedure: Awards are advertised in the local press in March.  ...  In fulfilling its mission, the AICPA works with state CPA organizations and gives priority to those areas where public reliance on CPA skills is most significant.  ...  Country of Study: Australia Application Procedure: The mode of application is online Closing Date: 15 January Additional Information: For more details please visit the website  ... 
doi:10.1057/978-1-349-95943-3_15 fatcat:lsktn5b2n5hohmmujtzmru256m

A Work Life Balance of Employees and Its Effect on Emotional Intelligence

2019 Zenodo  
Work Life Balance (WLB) got more attention in all Educational sectors especially in Primary school teachers.  ...  In all 150 responses were generated. In this scale refinement was done using percentage analysis.  ...  Central and state governments starts many schemes for self-help groups. If govt. and SHGs work seriously then no SHGs can be failed. So in this regard the SHGs can play a vital role.  ... 
doi:10.5281/zenodo.5476173 fatcat:5rro63pefzbpxigfgnilhazy5a

DECODE DEcentralised Citizens Owned Data Ecosystem

Stefano Lucarelli
2017 unpublished
The explanation for its leading position in providing online advertising services will be soon explained.  ...  In its decision, the EC identified three relevant product markets: (i) provision of online advertising space, (ii) intermediation in online advertising, and (iii) provision of online display ad serving  ...  From three air mattress on the floor to Manhattan loft for 1000 $ a night, or luxury flat in Paris and stilts on the sea in Thailand, company crossed the line has become among the largest competitor -and  ... 

Corruption and Financial Crime

Sam Vaknin
2018 Figshare  
The Macedonian Police in that period was not in control of the whole territory of the country, especially the western part of Macedonia, which was predominantly  ...  Assets increase in value in line with their scarcity -i.e., in line with either increasing demand or decreasing supply.  ...  The Chairmanship may be held by one of the CPA members, provided that he or she has not been engaged as a practicing CPA for five years, meaning, ab initio, that he or she will be behind the practice curb  ... 
doi:10.6084/m9.figshare.7176539 fatcat:pjcdb2c32vh4fp2rlzx3p6qoke

Proceedings Table of Contents

1992 ESSCIRC '92: Eighteenth European Solid-State Circuits conference  
In particular, the results of this research establish the importance of visibility in DSS design, especially for new and relatively novel decision situations.  ...  REFERENCES (See authors for a more detailed list) ACKNOWLEDGEMENT We thank all the reviewers for their valuable comments.  ...  He has offered completely online courses since the mid-1990's and has effectively combined research and practice in the area of learning in distributed knowledge sharing environments.  ... 
doi:10.1109/esscirc.1992.5468476 fatcat:oqbt3cebxjczhkhd4gswddqdte
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