Filters








1,868,760 Hits in 2.4 sec

Science in Marketing

Robert S. Stainton
1952 Journal of Marketing  
Communications SCIENCE IN MARKETING Sparks seem to be flying over the ques- tion of making a science out of market- ing or marketing out of a science.  ...  Let me add the thoughts of one lone engineer, to wit; There may be various degrees of technol- ogy and science in marketing: The technical approach, which is an understanding and use of the terms, the  ... 
doi:10.1177/002224295201700110 fatcat:xb76hugzb5cadddjrjv3qveimy

Conducting Marketing Science

Richard W Easley, Charles S Madden, Mark G Dunn
2000 Journal of Business Research  
The role of replication in marketing research has been a tenuous one, at science than once-and-for-all definitive experiments. The exbest.  ...  At they can be theoretically interpreted with confidence" (1963, various times through the history of social science, reminders have app. 3).  ...  , in Handbook of Replication Studies in the Social and Behavioral Sciences, James W. Neuliep, ed., Sage, Newbury Park, CA. 1990.  ... 
doi:10.1016/s0148-2963(98)00079-4 fatcat:q7v3katcpbfnrpvjlspb27avdm

Is Science Marketing?

J. Paul Peter, Jerry C. Olson
1983 Journal of Marketing  
That is, in asking, "Is marketing a science?  ...  Thus far our arguments that science is marketing have been informal.  ... 
doi:10.2307/1251404 fatcat:p3s4hymnofd4hnqnkcswujftom

Marketing science journals

Bharat B Shrestha
2006 Himalayan Journal of Sciences  
The proceedings of the first (1988) and second Marketing science journals The wide circulation of a journal is as important as its publication .......................................................  ...  Timber from the Philippines was supplied to markets in Europe and Japan after World War II, as war-ravaged countries rebuilt.  ... 
doi:10.3126/hjs.v1i2.193 fatcat:3bk7ejnvf5hoxlynpisrj2n4ha

Science in Marketing

Robert S. Stainton
1952 Journal of Marketing  
Communications SCIENCE IN MARKETING Sparks seem to be flying over the ques- tion of making a science out of market- ing or marketing out of a science.  ...  Let me add the thoughts of one lone engineer, to wit; There may be various degrees of technol- ogy and science in marketing: The technical approach, which is an understanding and use of the terms, the  ... 
doi:10.2307/1248080 fatcat:u3x5grecgnbfpauehpus4edzfe

Founding Marketing Science

Donald G. Morrison
2001 Marketing science (Providence, R.I.)  
We finally settled on Marketing Science.  ...  Clearly, Marketing Science is a major component of an energetic, international marketing science community.  ... 
doi:10.1287/mksc.20.4.357.9755 fatcat:etnxda66oreehhblu27keyb5n4

One-click science marketing

Martin Fenner
2012 Nature Materials  
Marketing activity Examples of online tools and services Communicating with colleagues Google Groups;  ...  This Commentary takes a closer look at the possibilities such tools offer for communication and marketing in science.  ...  W hen supply exceeds demand, marketing becomes vitally important.  ... 
doi:10.1038/nmat3283 pmid:22437773 fatcat:ag7vmlmuxfhgpje7kumlvnnevu

More marketing than science

F. Godlee,
2012 The BMJ (British Medical Journal)  
The overall impression is that they are more marketing than science. A common hallmark is that they are "extravagantly powered."  ...  Post-marketing studies found a link, but other clues were not picked up or acted on. Post-marketing studies are crucial to our understanding of how safe and effective new drugs are in the real world.  ... 
doi:10.1136/bmj.e4269 fatcat:53mmzherorgbpbkvahhj6svjhq

Marketing Earth science education

Roel Snieder, Chris Spiers
2002 EOS  
Spiers, Marketing Earth Science Education, EOS , Trans. Am. Geophys. Union, 83, p.131, 2002 .  ...  Earth science students are nerds."  ... 
doi:10.1029/2002eo000082 fatcat:hdbsmwql7belfkx4e5qx57smxu

Anti-aging medicine: science or marketing ?
Médecine anti-âge : science ou marketing ?

E Cogan
2015 Revue Medicale de Bruxelles  
These approaches are particularly costly for gullible patients in search of well being and abused by a carefully organized marketing involving tacit complicity of doctors, laboratories and firms producing  ...  A ce titre, il n'y a pas lieu de parler de science mais de pseudo science.  ...  Ces quelques phrases de présentation sont exemplatives de la technique de marketing et de pseudo science utilisée par les médecins concernés par ce type d'approche : 1°A partir de quelques vérités (la  ... 
pmid:26591329 fatcat:hixrasrtgfgxdkz7vlqcggbgie

Interface Between Market and Science [article]

Sergey Andreyev
2015 arXiv   pre-print
It was found later that applications could generate huge profits; after it marketing departments started to decide what was right and wrong.  ...  History shows that not science has to adjust to business, but eventually business will have to adapt to the results of the research work.  ...  From experiments to practice If CS is a science then fundamental laws of any science must be applicable. This means three things. • Theory must be based on facts and experiments.  ... 
arXiv:1510.00519v1 fatcat:ksw3jubprfbyjb4vie6rwqxdmy

Can Marketing be a Science?

Robert Bartels
1951 Journal of Marketing  
of science or theory in marketing.  ...  ging | by - on am- t of ent and Se ET CAN MARKETING BE A SCIENCE?  ... 
doi:10.1177/002224295101500306 fatcat:c6nwyvlmmza7xfaflyfdxwgt4y

Generation Alpha: Marketing or Science

Ádám Nagy, Attila Kölcsey
2017 Acta Technologica Dubnicae  
Conclusions: Overall, it is apparent that while the existence of X, Y, and Z generations is demonstrable, the naming and characterizing the Alfa generation is important for marketing purposes, scientifically  ...  The name was explained referring to other science disciplines, where after "exhausting" the Roman alphabet and Arabic numerals, the Greek alphabet was used.  ...  These articles appear mostly on Australian news sites, on McCrindle's own website, or in online marketing journals.  ... 
doi:10.1515/atd-2017-0007 fatcat:qzh7y76ngbfx5nlad2la7ip6ke

The Mission of Marketing Science

Steven M. Shugan
2002 Marketing science (Providence, R.I.)  
Associate Editor, Management Science. Editorial Review Boards: Marketing Science, the Journal of Marketing Research, and Review of Marketing Science.  ...  Marketing Science is far from broken.  ... 
doi:10.1287/mksc.21.1.1.162 fatcat:sexrr5kzlndw5nnuuhoadltl3i

Can Marketing Be a Science?

Robert Bartels
1951 Journal of Marketing  
of science or theory in marketing.  ...  ging | by - on am- t of ent and Se ET CAN MARKETING BE A SCIENCE?  ... 
doi:10.2307/1247368 fatcat:sherxpl33vdwlbik7r2v7jfslu
« Previous Showing results 1 — 15 out of 1,868,760 results