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Social Media Strategy in Professional Football: The case of Liverpool FC

PETROS PARGANAS, CHRISTOS ANAGNOSTOPOULOS
<span title="">2015</span> <i title="Department of Sport Management, University of Peloponnese"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/co2squmk4bbq5jr62hvkdst7z4" style="color: black;">Choregia</a> </i> &nbsp;
Focusing on the English Premier League football club Liverpool FC, an exploratory case study design using one-to-one interviews with the club's senior social media managers was adopted.  ...  The purpose of this study is to examine the role of social media as marketing tools in professional team sport organizations.  ...  This is a common problem for all clubs communicating through social media.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.4127/ch.2015.0102">doi:10.4127/ch.2015.0102</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/zdtfujnw2vepzgwku3g7d3xtni">fatcat:zdtfujnw2vepzgwku3g7d3xtni</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180722012909/http://www.choregia.org/images/issues/1124.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/2c/69/2c69d6c44fee562aea3a812f42fbfcde3981de10.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.4127/ch.2015.0102"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans

Alex Fenton, Brendan James Keegan, Keith D. Parry
<span title="2021-01-18">2021</span> <i title="SAGE Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/v2mxkxjrgfdl3a5as2fgprasu4" style="color: black;">Communication &amp; Sport</a> </i> &nbsp;
It explores their influence in placemaking initiatives through the bonding and bridging social capital of a football club's supporters.  ...  A netnographic study of a football club's supporter networks (five channels) and their interactions with social media brand communities was performed.  ...  club P5 FA communications official P6 Football Fan P7 Football Fan & social media volunteer, non league P8 SCFC Follower from the UK P9 SCFC Follower from India P10 Head of Communications  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/2167479520986149">doi:10.1177/2167479520986149</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ejllxeyhbrfnfm3yxojye6cwkq">fatcat:ejllxeyhbrfnfm3yxojye6cwkq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20210427084810/http://usir.salford.ac.uk/id/eprint/59131/10/2167479520986149.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/9d/3e/9d3eb616c37511389977177a63acaba572347b44.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/2167479520986149"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> sagepub.com </button> </a>

Enthusiasts, Invaders, and Custodians: Media Characterizations of Foreign Owners in Barclays Premier League

Anne C. Osborne, Danielle Sarver Coombs
<span title="">2009</span> <i title="Human Kinetics"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/sfwruhgqurd6zjaktcesfzsnye" style="color: black;">International Journal of Sport Communication</a> </i> &nbsp;
The thematic analysis of articles written around the times of each takeover identified 3 dominant media characterizations of incoming foreign owners: the rich enthusiast, the foreign invader, and the savvy  ...  The study suggests that in addition to media making globalization possible insofar as they actually carry sports across the globe, media, particularly sports journalism, might facilitate globalization  ...  Media coverage openly talks about clubs as brands, merchandising deals, marketing efforts, and broadcast rights. In the case of the invader, the marketing rhetoric is decidedly negative.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1123/ijsc.2.3.297">doi:10.1123/ijsc.2.3.297</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/353yu2icnfastnj47puevodrbe">fatcat:353yu2icnfastnj47puevodrbe</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170812065006/http://www.humankinetics.com/acucustom/sitename/Documents/DocumentItem/17368.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/db/ab/dbab95168d38e5293d27b97c9ed8d09c9e08f2ab.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1123/ijsc.2.3.297"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Is it in the Game? Reconsidering Play Spaces, Game Definitions, Theming, and Sports Videogames

Garry Crawford
<span title="">2015</span> <i title="SAGE Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/e62c6n3juve5dfb7ce5gh3j2yy" style="color: black;">Games and Culture : A Journal of Interactive Media</a> </i> &nbsp;
From the very first days of digital gaming, sport-themed videogames have been a constant and ever-popular presence.  ...  Using the case of 'sports videogames' this paper advocates a critical and located approach to understanding videogames and gameplay.  ...  Acknowledgments: I would like to thank the organisers and delegates of the 2014 annual Leisure Studies Association conference, where an earlier version of this paper was presented as a conference keynote  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/1555412014566235">doi:10.1177/1555412014566235</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/atp4oyu5wvgo5bhqwctkfujpf4">fatcat:atp4oyu5wvgo5bhqwctkfujpf4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180721034944/http://usir.salford.ac.uk/33499/3/Themed_Sports_Games_revised_3.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/5d/0f/5d0f3f3a1f38faf6ff942073ce98619074f49db9.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/1555412014566235"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> sagepub.com </button> </a>

"I Wouldn't Be Friends with Someone If They Were Liking Too Much Rubbish": A Qualitative Study of Alcohol Brands, Youth Identity and Social Media

<span title="2018-02-16">2018</span> <i title="MDPI AG"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/vyslcn4ljzdq3jes5w7fln3qyu" style="color: black;">International Journal of Environmental Research and Public Health</a> </i> &nbsp;
Understanding how young people perceive alcohol brands, the importance of social media in communicating that identity to their peers and the role that alcohol brands play in adolescent identity formation  ...  Levels of drinking among 15-yearolds in the United Kingdom (UK) remain significantly higher than the European average.  ...  their products through social media [39, 43, 44] .  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3390/ijerph15020349">doi:10.3390/ijerph15020349</a> <a target="_blank" rel="external noopener" href="https://www.ncbi.nlm.nih.gov/pubmed/29462899">pmid:29462899</a> <a target="_blank" rel="external noopener" href="https://pubmed.ncbi.nlm.nih.gov/PMC5858418/">pmcid:PMC5858418</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/yeuyng2fbnfg5d7b57pmp3zigu">fatcat:yeuyng2fbnfg5d7b57pmp3zigu</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20191127185355/http://europepmc.org/backend/ptpmcrender.fcgi?accid=PMC5858418&amp;blobtype=pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/b6/8c/b68c06b0987cb8fe04e5d8ca630bf42aeca97270.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.3390/ijerph15020349"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> mdpi.com </button> </a> <a target="_blank" rel="external noopener" href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5858418" title="pubmed link"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> pubmed.gov </button> </a>

Sport is king1: an investigation into local media coverage of women's sport in the UK East Midlands

Catherine Adams, Matthew Ashton, Hannah Lupton, Hanne Pollack
<span title="2013-05-07">2013</span> <i title="Informa UK Limited"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/ll7qdff6szc33pq5pbyfwwjdpi" style="color: black;">Journal of Gender Studies</a> </i> &nbsp;
This paper attempts to examine this subject at the local level, looking in general at women's sport and in particular at women's football in the East Midlands region of the UK.  ...  The data showed there was a significant and on-going imbalance in the amount of coverage and even some signs of a decline in women's football reporting, in spite of a national resurgence of the sport itself  ...  It has also been used as way to describe sport in terms of its financial importance in the global media industry today.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1080/09589236.2013.795114">doi:10.1080/09589236.2013.795114</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/vkyvcinqerhsvd3g3n4idx7mdu">fatcat:vkyvcinqerhsvd3g3n4idx7mdu</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170923005107/http://irep.ntu.ac.uk/id/eprint/11930/1/3234_Adams.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/04/26/042649df5a9ab20dc66663f4d229ee2394c3cc2e.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1080/09589236.2013.795114"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> tandfonline.com </button> </a>

The role of social media in negotiating identity during the process of acculturation

Amy Yau, Ben Marder, Stephanie O'Donohoe
<span title="2019-08-30">2019</span> <i title="Emerald"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/oayebx274rfd5mscx3ogg4qc7e" style="color: black;">Information Technology and People</a> </i> &nbsp;
Purpose The purpose of this paper is to contribute to an understanding of the role of social media in negotiating and managing identity for transient migrants relating to the home and host culture during  ...  The paper incorporates four identity management strategies that migrants can use on social media.  ...  Liverpool Football Club Facebook group soon after arriving in the UK: "I wanted to get connected with others and [have] something to join with my friends I've made here [in the UK].  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1108/itp-09-2017-0305">doi:10.1108/itp-09-2017-0305</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/jluptvqf6ncn5omad3kdwjibdq">fatcat:jluptvqf6ncn5omad3kdwjibdq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200319122117/https://www.research.ed.ac.uk/portal/files/101991737/YauEtalITP2019TheRoleOfSocialMedia.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/85/b4/85b46fcf851a7703105555984d58fc17e829d29b.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1108/itp-09-2017-0305"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Dedicated followers of fashion? The influence of popular culture on children's social identities

Sharon Boden
<span title="">2006</span> <i title="SAGE Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/7tk2d6a7bnhlbg2uqzfgg24mli" style="color: black;">Media Culture and Society</a> </i> &nbsp;
the status of the 'tweenager' as a significant social actor and consuming force.  ...  The first influence is sport, including the activity itself, the associated brands and logos, and the styling of popular sports stars, and the second is pop music, its stars, their videos, their outfits  ...  football clubs or leading sportswear retailers.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/0163443706061690">doi:10.1177/0163443706061690</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/lgcwcdafc5de5o7mmoyyhvxsra">fatcat:lgcwcdafc5de5o7mmoyyhvxsra</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20101225173633/http://www.pineforge.com/ballantinestudy/articles/Chapter03_Article01.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/4f/9b/4f9bd296ab5cb1abe542cdcc98b2a2c6880fe7f3.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/0163443706061690"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> sagepub.com </button> </a>

Professional football clubs retail branding strategies

Adam Szymoszowskyj, Mathieu Winand, Dimitrios Kolyperas, Leigh Sparks, Constantino Stavros, Harald Dolles
<span title="2016-09-28">2016</span> <i title="Emerald"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/vc4kegx3qncvfjn2rj6in2d3qq" style="color: black;">Sport, Business and Management</a> </i> &nbsp;
Originality/value: This is the first paper to look at retail branding strategies of professional football clubs.  ...  Research limitations/implications: This paper contributes to the discussion on the role of retailing in football club brand equity.  ...  Acknowledgement The authors would like to thank Stephen Morrow for his assistance in writing this article.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1108/sbm-09-2016-0048">doi:10.1108/sbm-09-2016-0048</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/gyhmrss4bngqdj5i6766sfay2u">fatcat:gyhmrss4bngqdj5i6766sfay2u</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180720140502/https://dspace.stir.ac.uk/bitstream/1893/24186/1/Paper%20Retail%20Branding%20in%20Football%20SBM%202016.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/b7/6e/b76eee09172be401688a996af71d5f1dbde90229.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1108/sbm-09-2016-0048"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

The Embedding of Local Culture in Global Communication: Independent Internet Cafés in London

Nina Wakeford
<span title="">2003</span> <i title="SAGE Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/jsbr3gyvknexziljx6ajpw2e5i" style="color: black;">New Media &amp; Society</a> </i> &nbsp;
presence in the city.  ...  Patterns of migration and local demographics are found to be just as important as the layout of the space or the technological infrastructure.  ...  might occur in a community centre or private social club.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/14614448030053005">doi:10.1177/14614448030053005</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/2cdrwxfau5dczjmzxbe7e4zree">fatcat:2cdrwxfau5dczjmzxbe7e4zree</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200321173232/https://com250spring2016ncsu.files.wordpress.com/2015/12/wakeford_internetcafes.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/78/1e/781e41aee3232ae953642819da0447a33fc8ef48.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/14614448030053005"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> sagepub.com </button> </a>

Applying a Communicating Vessels Framework to CSR Value Co-creation: Empirical Evidence From Professional Team Sport Organizations

Dimitrios Kolyperas, Christos Anagnostopoulos, Simon Chadwick, Leigh Sparks
<span title="">2016</span> <i title="Human Kinetics"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/sxexendkl5f7tofdpqggscqlty" style="color: black;">Journal of Sport Management</a> </i> &nbsp;
protocols with social, media, cultural, and commercial stakeholders; and co-training of personnel.  ...  These include information-sharing through CRM systems and social media platforms; staff-sharing or flexible movement across the organizations; quality assurance agreements; flexible team cooperation; partnership  ...  We also thank participants of the Special Interest Group 'Managing Sport' at the 2014 European Academy of Management (EURAM) conference in Valencia, (Spain), for comments and suggestions made at an earlier  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1123/jsm.2016-0032">doi:10.1123/jsm.2016-0032</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/kjzaufp4crh7dh5ozh6x6azfcq">fatcat:kjzaufp4crh7dh5ozh6x6azfcq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20190428135510/http://usir.salford.ac.uk/id/eprint/41217/3/VERY%2520FINAL%2520%26%2520Accepted%2520ms-JSM-1%5B1%5D.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/7d/fe/7dfe9d82197a5d12e1575a07e3ccef6e7ad0da68.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1123/jsm.2016-0032"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Brand community, loyalty and promise in myfootballclub.co.uk

Guilherme Guimaraes, Chris Stride, Daragh O'Reilly
<span title="2016-05-09">2016</span> <i title="Emerald"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/vc4kegx3qncvfjn2rj6in2d3qq" style="color: black;">Sport, Business and Management</a> </i> &nbsp;
His research interests are around sport marketing and management, sponsorship activation and the effect of new social media in sports.  ...  Research limitations/implications In common with many inquiries in the area of brand community, this is a single case study.  ...  club in a minor UK League (The Football Conference, the 5th tier of English football).  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1108/sbm-09-2012-0039">doi:10.1108/sbm-09-2012-0039</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/hb3kxhpkwbabfjfeef5talqxee">fatcat:hb3kxhpkwbabfjfeef5talqxee</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180723210558/http://eprints.whiterose.ac.uk/101147/8/Guimaraes_Stride_OReilly_BrandCommunity.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/a3/59/a359d65a2e806909a236f85cf830c58b676a0fff.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1108/sbm-09-2012-0039"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Social media marketing at Reebok India — the dilemma of ROMI and beyond

Pinaki Dasgupta, Jones Mathew
<span title="2012-10-17">2012</span> <i title="Emerald"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/b4htkecj6bar7jsy4rho76bwee" style="color: black;">Emerald Emerging Markets Case Studies</a> </i> &nbsp;
What kind of information is provided to customers via social media? B Products and brands. Figure E2 ROMI effect sequence Source: Case Writers B Entertainment options. Information through wikis.  ...  Do you quantify positive mention and negative mention of the Reebok brand on your social media sites? 10.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1108/20450621211291851">doi:10.1108/20450621211291851</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/hndzzmcgqnhlbbtfenogbh32by">fatcat:hndzzmcgqnhlbbtfenogbh32by</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20140912152130/http://www.emeraldgrouppublishing.com:80/products/case_studies/pdf/reebok.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/7a/3a/7a3aca8678e00c08be9e540d03436c270f5e0426.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1108/20450621211291851"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Chasing a Tiger in a network society? Hull City's proposed name change in the pursuit of China and East Asia's new middle class consumers

John William Hayton, Peter Millward, Renan Petersen-Wagner
<span title="2015-06-03">2015</span> <i title="SAGE Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/mpljefxzrrbk3l54xemjzirdxq" style="color: black;">International Review for the Sociology of Sport</a> </i> &nbsp;
users to access the research output of the University more effectively.  ...  Hull City's proposed name change in the pursuit of China and East Asia's new middle class consumers http://researchonline.ljmu.ac.uk/id/eprint/4667/ Article LJMU has developed LJMU Research Online for  ...  On top of this, there are two 'brand' names it might hold. The first of these is the brand name it gives itself, and can manage, through -for instance -its website and social media accounts.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/1012690215588526">doi:10.1177/1012690215588526</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/g375xpg2ifcgladamxpc6xcniy">fatcat:g375xpg2ifcgladamxpc6xcniy</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200307113712/http://researchonline.ljmu.ac.uk/id/eprint/4667/3/Chasing%20a%20Tiger%20in%20a%20Network%20Society%20Hull%20City%27s%20Proposed%20Name%20Change%20in%20the%20Pursuit%20of%20China%20and%20East%20Asia%27s%20New%20Middle%20Class%20Consumers.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/9e/b1/9eb1d5f4263fa7f522e94b2be1ff6e8b1ab2aa81.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/1012690215588526"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> sagepub.com </button> </a>

THE MEDIA CONSTRUCTION OF ANTI-IMMIGRATION POSITIONS: THE DISCOURSE ON THE ROMANIAN IMMIGRANTS IN THE BRITISH PRESS

BIANCA-FLORENTINA CHEREGI
<span title="">2015</span> <i title="Romanian Academy"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/k5e6ewaakbfmxdcsox7xgw2r5e" style="color: black;">Revista Română de Sociologie</a> </i> &nbsp;
This paper looks at how the British press frames the issue of Romanian immigrants in Great Britain, in the context of the freedom of movement for workers in the UK.  ...  The media also infer the polarization between "Us" (the British citizens) and "Them" (the Romanian migrants)  ...  living near Hendon Football Club, the rate of criminality in London, begging, and pickpocketing).  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://doaj.org/article/f59b8347352b40569b303c3f0be3dd05">doaj:f59b8347352b40569b303c3f0be3dd05</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/l5xh6pv22vc55h4stj6gwui2l4">fatcat:l5xh6pv22vc55h4stj6gwui2l4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20171202101746/http://revista.acadsudest.ro/pdf-uri/NR.3-4-2015/05-BCheregi.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/a6/9b/a69ba4f1738de7ac01379291ed55c33c381c7ebc.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a>
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