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Need fulfillment and experiences on social media: A case on Facebook and WhatsApp

Evangelos Karapanos, Pedro Teixeira, Ruben Gouveia
2016 Computers in Human Behavior  
Using quantitative and qualitative analyses, we found WhatsApp to unlock new opportunities for intimate communications, Facebook to be characterized by primarily non-social uses, and both media to be powerful  ...  Unsatisfying experiences were primarily rooted in the tools' breach of offline social norms, as well in content fatigue and exposure to undesirable content in the case of Facebook.  ...  Facebook and WhatsApp and provide a new perspective to the inquiry of users' experiences and need fulfillment through social media.  ... 
doi:10.1016/j.chb.2015.10.015 fatcat:jgdrxse5cfhvjkw22mxyckwtsq


Kuhu Sharma, Aniruddh Verma, Pranav Sangwan, Siya Kohli, Tanvi Chakravarty
2021 International Journal of Engineering Applied Sciences and Technology  
Results of this study showed that close to 76.09% of the sample does not engage in digital activism, despite 93.5% of them having a social media presence.  ...  The present study draws insights from primary research, examines the existing literature on the subject and uses case studies, with a prime objective to understand the use of social media by youth for  ...  ACKNOWLEDGEMENT The study is part of project of Young Researchers for Social Impact (YRSI) Program conducted by Young Leaders for Active Citizenship (YLAC).  ... 
doi:10.33564/ijeast.2021.v06i04.027 fatcat:uev6ulirazeqxd2eqh2s5eferi

The influence of digital marketing on recruitment effectiveness: a qualitative study

Dalvia Rodrigues, Luis F. Martinez
2020 European Journal of Management Studies  
Purpose The purpose of this paper is to unfold how different digital marketing tools and strategies influence recruitment effectiveness.  ...  LinkedIn is considered to be a more credible platform for advertising job openings than Facebook.  ...  Regarding social media, for you, what are the main differences between job openings advertisements on Facebook and LinkedIn? a.  ... 
doi:10.1108/ejms-09-2020-002 fatcat:gc3pxuuoibgcvo4gv74ommudae

Effective entrepreneurial marketing on Facebook – A longitudinal study

Matthias Fink, Monika Koller, Johannes Gartner, Arne Floh, Rainer Harms
2018 Journal of Business Research  
This study is the first to investigate the long-term effects of entrepreneurial marketing on social media.  ...  A B S T R A C T Social media offers a myriad of opportunities for entrepreneurial marketing strategies that leverage the power of communities, especially when they are combined with traditional approaches  ...  Roman politicians sponsored athletes to enhance the army's image and boost recruitment levels (Milner, 2011) .  ... 
doi:10.1016/j.jbusres.2018.10.005 fatcat:zmfxnexuifaxdnwpqd6gedhhgm

The Effect of Content Marketing on Decision Making of Graduate School of Business Administration in Thailand

Thanisorn Rojanadilok, Viroj Daraviroj
2019 Journal of Social and Development Sciences  
The graduate education prepares students for research in professional program.In2019, there is a lot of connection among people through the use of information and can leverage social media marketing to  ...  enhance their programs.  ...  The content a target, and segment the posts to a specific group of online users. The social media has been utilized by colleges in a way to encourage collaborative learning and social interaction.  ... 
doi:10.22610/jevr.v9i2(v).2795 fatcat:t7t2wd6fendybntqw6zojnw5t4

To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival

Margaret S. M. Chui
2018 Nang Yan Business Journal  
Findings show that variables related to media have moderate to strong relationship to customer satisfaction: owned media - HKTB Facebook, paid media - search engine, earned media - word-of-mouth, experiential  ...  To boost the number of visitors, it is critical to better utilize the owned media – HKTB Facebook, paid media - search engine, and earned media – word-of-mouth to provide information and get positive feedback  ...  For the hypothesis analysis (RQ2), the effective media and experience are PMSE, EMWOM, OMHKTBFB, EMES, and EMENT. The most effective media (RQ3) are HKTB Facebook, search engine, and word-of-mouth.  ... 
doi:10.2478/nybj-2018-0002 fatcat:maqnf5h75jbszatn4g5r6nlwee

Instagram Stories versus Facebook Wall: an advertising effectiveness analysis

Daniel Belanche, Isabel Cenjor, Alfredo Pérez-Rueda
2019 Spanish Journal of Marketing-ESIC  
Purpose -This paper aims to investigate advertising effectiveness in Instagram and Facebook, the two most important social media platforms.  ...  A triple interaction effect reveals that non-millennial men are more loyal toward Facebook Wall ads, whereas millennials of both genders and non-millennial women are more loyal to ads on Instagram Stories  ...  Previous literature has focused on Facebook as the prototypical leading social medium and found that ads on that platform enhance brand image and brand equity by leveraging eWOM (Dehghani and Tumer, 2015  ... 
doi:10.1108/sjme-09-2018-0042 fatcat:e6b6sjklvna6njj7juxwfptlmq

Social Media use and its Effects on writing Ability among Moroccan University EFL Students

Mounim Lakhal
2021 International Journal of English Literature and Social Sciences  
to the use of social media.  ...  The reported findings gave sufficient proof that social media is a convenient tool to develop better writing skills. Hence, social media literacy should be integrated in the curriculum.  ...  ' attitudes and lived experiences vis-à-vis social media use.  ... 
doi:10.22161/ijels.63.21 fatcat:4vyf2rd2pfb7tgqaxlt2tvdd7e

The Effects of Social Media Marketing on Church Growth: A Case of PCEA Evergreen Church, Nairobi Kenya

2019 European Journal of Business and Management  
Social media is a popular unconventional e-commerce approach used by organizations to achieve predictable goals using very low budgets.  ...  Findings indicate that social media marketing influences church growth since it revolutionizes communication, it provides a platform for the church members to speak out, it promotes a learning environment  ...  When a church decides not to embrace social media especially Facebook, they stand to lose a big opportunity to minister to both new and old souls [9] .  ... 
doi:10.7176/ejbm/11-6-15 fatcat:k5h3bblylvcztis4po4oh6pify

Corona Concerts: The Effect of Virtual Concert Characteristics on Social Connection and Kama Muta

Dana Swarbrick, Beate Seibt, Noemi Grinspun, Jonna K. Vuoskoski
2021 Frontiers in Psychology  
We aimed to examine how the characteristics of virtual concerts and the characteristics of the participants influenced their experiences of social connection and kama muta (often labeled "being moved")  ...  3) the salience of the coronavirus during concerts predicted kama muta and this effect was completely mediated by social connection.  ...  to English, assisted with recruitment, and in implementation of the online survey.  ... 
doi:10.3389/fpsyg.2021.648448 fatcat:nihriximtfcvnhipoqnmadmt5y

A Framework for Effective Science Communication and Outreach Strategies and Dissemination of Research Findings for Marine Energy Projects

Cailene M. Gunn, Alicia M. Amerson, Kelsey L. Adkisson, Joseph H. Haxel
2022 Journal of Marine Science and Engineering  
; channel development, including a website, blog, newsletter, social media, and webinars and presentations; and metrics for determining success.  ...  By leveraging existing bodies of work in disciplines such as communications theory, marketing, public relations, and social science, the presented framework includes audience identification and analysis  ...  Acknowledgments: We thank our funding sponsor, Samantha Eaves, for supporting each step in developing a science communication framework.  ... 
doi:10.3390/jmse10020130 fatcat:2vg5zgp4zrcarohgrhe3lu2qde

Redirecting direct selling: High-touch embraces high-tech

Linda Ferrell, O.C. Ferrell
2012 Business Horizons  
Acknowledgment The authors wish to thank Alicja Spaulding and Jennifer Sawayda, who assisted in the research, writing, and editing of this article.  ...  New technologies, employed via mobile and social media platforms, have the potential to change the traditional one-to-one personal selling experience.  ...  Although social media is used widely in our personal lives, a common understanding of how to use it effectively in business is still emerging.  ... 
doi:10.1016/j.bushor.2012.01.004 fatcat:k2q4pbywzna55jegyiqm4w4iiq

The Effect of Social Networking Tools on the SMEs Domain: an empirical study in the Nineveh Governorate-Iraq

Rabee Ali Zaker
Authors have dependent on the "Honeycomb Model" to take a benefit from recruit social media to support functional levels of the SMEs.  ...  Facebook Application First of all, the author has preferred to dependent on Facebook as a tool of SN. This, because this tool is the most popular among the social media users around the country.  ... 
doi:10.33899/tanra.2020.165649 fatcat:h5v23qg6hrbr3c5akdwgnjqgiy

Understanding the Effects of Antecedents on Continuance Intention to Gather Food Safety Information on Websites

Hsinyeh Tsai, Yu-Ping Lee, Athapol Ruangkanjanases
2020 Frontiers in Psychology  
Virtual community websites are one of the applications that provide a platform for people with common interests to extend their social relations in social media.  ...  To understand the users' needs and satisfaction, this study proposed a model to develop and evaluate the antecedents of continuance intention toward food safety information from social media.  ...  Hence, traditional media must adopt a more flexible business model that adapts to the changing media ecosystem and leverages some of the qualities of social media to gain market and reader attention.  ... 
doi:10.3389/fpsyg.2020.579322 pmid:33424693 pmcid:PMC7793986 fatcat:fcriv65dozhc3fm2nhmq24ifxm

Diffusion of deception in social media: Social contagion effects and its antecedents

Arun Vishwanath
2014 Information Systems Frontiers  
What makes deceptive attacks on social media particularly virulent is the likelihood of a contagion effect, where a perpetrator takes advantage of the connections among people to deceive them.  ...  To examine this, the current study experimentally stimulates a phishing type attack, termed as farcing, on Facebook users.  ...  Hence, every successive individual who accepts a friend request could enhance the number of social signals visible in a Facebook profile to the next individual who receives the request.  ... 
doi:10.1007/s10796-014-9509-2 fatcat:ro27asokiffbpnmfwfoim5lax4
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