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Finding dense and isolated submarkets in a sponsored search spending graph

Kevin J. Lang, Reid Andersen
2007 Proceedings of the sixteenth ACM conference on Conference on information and knowledge management - CIKM '07  
We apply our algorithm to find submarkets that are both dense and isolated in a large spending graph from Yahoo! sponsored search.  ...  Methods for improving sponsored search revenue are often tested or deployed within a small submarket of the larger marketplace.  ...  s sponsored search business is a bipartite spending graph, with advertisers on the left, query phrases on the right, and weighted edges (a, q) representing the amount of money the advertiser a spends on  ... 
doi:10.1145/1321440.1321526 dblp:conf/cikm/LangA07 fatcat:g7hlpyngwndodguksw4xgr6ma4

Classifying web search queries to identify high revenue generating customers

Adan Ortiz-Cordova, Bernard J. Jansen
2012 Journal of the American Society for Information Science and Technology  
In this research, using 712,643 query keywords from a popular Spanish music website relying on contextual advertising as its business model, we use a k-means clustering algorithm to categorize the referral  ...  We identified 6 clusters of consumer keywords. Clusters range from a large number of users who are low impact to a small number of high impact users.  ...  Acknowledgments We would like to give thanks to www.BuenaMusica.com for providing the dataset used in this project.  ... 
doi:10.1002/asi.22640 fatcat:nqb6ec6wurgm5c3ef4mqirzxee

Machine learning of syntactic parse trees for search and classification of text

Boris Galitsky
2013 Engineering applications of artificial intelligence  
We describe a toolkit which is a part of Apache Software Foundation project OpenNLP, designed to aid search engineers in tasks requiring text relevance assessment. * An instant decision if you're an Online  ...  The proposed approach is evaluated in a four distinct domains where a lack of semantic information makes classification of sentences rather difficult.  ...  The research is funded by the EU Project No. 238887, a Unique European Citizens' attention service (iSAC6+) IST-PSP.  ... 
doi:10.1016/j.engappai.2012.09.017 fatcat:2o7p5nhixbb2zl363ppqx4jqgq

Web Services Discovery Utilizing Semantically Annotated WSDL [chapter]

Jorge Cardoso, John A. Miller, Savitha Emani
2008 Lecture Notes in Computer Science  
This paper presents an algorithm to match a semantic Web service request described with SAWSDL against semantic Web service advertisements. The algorithm is novel in three fundamental aspects.  ...  Finally, the algorithm is able to match a semantic Web service request against advertisements that are annotated with concepts that are with or without a common ontological commitment.  ...  The methods can be used according to the business of interest by keyword search which gives a set of summarized results for further or deeper search, look for services based on a particular category a  ... 
doi:10.1007/978-3-540-85658-0_7 fatcat:37bsgeq4drao5njtytxjhbdvee

Persuasion Knowledge in the Marketplace: A Meta‐Analysis

Martin Eisend, Farid Tarrahi
2021 Journal of Consumer Psychology  
This paper's insights provide a new framework for persuasion knowledge effects in the marketplace, ideas for future research, and implications for researchers, consumers, policymakers, and marketers.  ...  The study presents a meta-analysis of the findings in 148 papers and 171 distinct data sets.  ...  (the conferences by the American Advertising Academy, Association for Consumer Research, and European Academy of Advertising) using the following keywords: "persuasion knowledge"; "persuasion tactic*"  ... 
doi:10.1002/jcpy.1258 fatcat:dghhvpzs5vf4hot7cnhawlozee

Does visual communication get through to its audiences

Tore Kristensen, Gorm Gabrielsen
2013 2013 IEEE Tsinghua International Design Management Symposium  
and Management, Cádiz (Spain) for helpful comments on a previous version of this research.  ...  Acknowledgements: This research has been funded by the ERC's Seventh Framework Programme: Marie Curie Actions, Support for training and career development of researcher, Intra-European Fellowships (IEF  ...  Multilevel analysis based on data from a multi-country advertising campaign is examined to test hypothesized within-country and betweencountry effects.  ... 
doi:10.1109/tidms.2013.6981257 fatcat:gvtlla3dbvdj3oargnpi7x2d6e

Sosyal Medya Analitiğinde Makine Öğrenmesi Uygulamaları: Literatür İncelemesi

Birce DOBRUCALI, Burcu İLTER
2020 Journal of Yasar University  
As machine learning applications draw attention as a fertile area that may re-shape the future of SMA, there is a need to comprehend trends and approaches in an integrative framework.  ...  The SMA domain grows multifariously, with a highlight on the capability of machine learning algorithms in capturing noteworthy insights through processing high-volume and complex data in a cost effective  ...  Liu et al. (2016) aimed estimating content preferences by applying HDLDA to users' search queries, and their application successfully managed to predict CTR in sponsored search advertising.  ... 
doi:10.19168/jyasar.687093 fatcat:mpdypym24fcjrjhocsz7372z2e

A Survey on Visual Content-Based Video Indexing and Retrieval

Weiming Hu, Nianhua Xie, Li Li, Xianglin Zeng, S. Maybank
2011 IEEE Transactions on Systems Man and Cybernetics Part C (Applications and Reviews)  
This paper offers a tutorial and an overview of the landscape of general strategies in visual content-based video indexing and retrieval, focusing on methods for video structure analysis, including shot  ...  Video indexing and retrieval have a wide spectrum of promising applications, motivating the interest of researchers worldwide.  ...  query by a set of keywords.  ... 
doi:10.1109/tsmcc.2011.2109710 fatcat:qtenus4htffcfbyuiwidgjojku

A global brand management roadmap

Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede
2012 International Journal of Research in Marketing  
When a user enters a particular keyword into a search engine, the sponsored search results display in decreasing order of the weighted bids (i.e., the product of bids and their quality scores); the ad  ...  The top and right-hand sides display sponsored search results.  ...  In these plans, the advertiser pays the agency a fee for each conversion (i.e., acquired customer) but requires the agency to pay all of the search engine marketing costs.  ... 
doi:10.1016/j.ijresmar.2012.01.001 fatcat:eygpyqk43bfmdailzp5i723t7u

Content-Based Copy Retrieval Using Distortion-Based Probabilistic Similarity Search

A. Joly, O. Buisson, C. Frelicot
2007 IEEE transactions on multimedia  
We first propose a new approximate similarity search technique in which the probabilistic selection of the feature space regions is not based on the distribution in the database but on the distribution  ...  Content-based copy retrieval (CBCR) aims at retrieving in a database all the modified versions or the previous versions of a given candidate object.  ...  The 23 archives were manually retrieved in the database by a keyword search in a dedicated search engine and were manually registered to determine precisely the beginning and the end of each match.  ... 
doi:10.1109/tmm.2006.886278 fatcat:5jyy3zdvana3zew55eip7lxpce

Voting and Social Media-Based Political Participation

Sascha Göbel
2021 Journal of Quantitative Description: Digital Media  
Extant survey evidence portrays online participation as a weapon of the strong, wielded by a highly politically involved, white, and affluent subset of the American electorate.  ...  Surveys face systematic sampling and measurement errors in the domain of political participation, though.  ...  Computer-Assisted Keyword Discovery King and colleagues' (2017) algorithm for computer assisted keyword discovery suggests a division of labor between the computer and a human coder.  ... 
doi:10.51685/jqd.2021.021 fatcat:m4ixym5ffraqbgvc6zsn2p4l6y

ORGANIZATION AND MANAGEMENT THEORY Conference Paper Abstracts

2003 Academy of Management Proceedings  
The design of this qualitative study includes the identification of a sample of 59 projects undertook by 39 middle managers in 35 complex multidivisional organizations in Canada.  ...  Although some managers used different logics in different projects, no one manager changed the applied logic when undertaking a specific project.  ...  Keywords: Institutional Change, Multilevel, Longitudinal Processes A FOUR-LAYER MODEL FOR STUDYING ORGANIZATIONAL STRUCTURE Keywords: Innovation, Organization, Framework A THEORY OF THE CULTURAL  ... 
doi:10.5465/ambpp.2003.13792399 fatcat:s4q4klu4qvfrxi5overmrvruwa

2020 Index IEEE Internet of Things Journal Vol. 7

2020 IEEE Internet of Things Journal  
., Rateless-Code-Based Secure Cooperative Transmission Scheme for Industrial IoT; JIoT July 2020 6550-6565 Jamalipour, A., see Murali, S., JIoT Jan. 2020 379-388 James, L.A., see Wanasinghe, T.R.,  ...  ., +, JIoT Oct. 2020 9399-9412 Delays DPTO: A Deadline and Priority-Aware Task Offloading in Fog Computing Framework Leveraging Multilevel Feedback Queueing.  ...  ., +, JIoT May 2020 4238-4247 Fog-Computing-Based Approximate Spatial Keyword Queries With Numeric Attributes in IoV.  ... 
doi:10.1109/jiot.2020.3046055 fatcat:wpyblbhkrbcyxpnajhiz5pj74a

Evolutionary neuromarketing: darwinizing the neuroimaging paradigm for consumer behavior

Justin R. Garcia, Gad Saad
2008 Journal of Consumer Behaviour  
evolved computational systems in evolutionarily relevant domains such as survival, mating, kin selection, and reciprocity.  ...  Second, it posits that evolutionary theory is a consilient and organizing meta-theoretical framework for neuromarketing research.  ...  Garcia is a graduate student in Biomedical Anthropology at Binghamton University, NY. His research uses evolutionary approaches to behavior.  ... 
doi:10.1002/cb.259 fatcat:k6f3qy7tejgyhjz2xlw6pvprfu

Bridging Socially Enhanced Virtual Communities

Venugopal Rao
2013 IOSR Journal of Computer Engineering  
As technologies required for collaborative computing grow, there are business collaborations among companies carrying out related business.  ...  In this paper we propose concept of bridging socially enhanced virtual communities.  ...  Akhilesh A. Waoo, Project Guide, BIST Bhopal in the design and implementation of the project.  ... 
doi:10.9790/0661-0940104 fatcat:zejgpenvqzb7rkchkznv5igfwm
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