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Key Factors in Developing Omnichannel Customer Experience with Finnish Retailers
[chapter]
2015
Lecture Notes in Computer Science
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According to the National Retail Federation's "Retail CIO Recasting the Customer Experience in Today's Omni-channel Environment 1
EXECUTIVE SUMMARY Omni-channel marketing refers to the synergetic management ...
Retailers who struggle to implement omni-channel initiatives online also experience challenges meeting customer expectations in offline channels. ...
doi:10.1007/978-3-319-20895-4_31
fatcat:w3wrc2teifc5dj7qktockhbasi
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
2020
Journal of Retailing and Consumer Services
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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. ...
A B S T R A C T This study examines the effects of personalization and hedonic motivation on customer experience and its loyalty outcomes in omnichannel retail context. ...
While omnichannel retailing is becoming the new norm for many retailers, the purpose of this study was to develop and test a conceptual framework that links key retailing constructs in an omnichannel research ...
doi:10.1016/j.jretconser.2020.102233
fatcat:3zyi6tfchbfrhis3htxdxdpfua
Omnichannel retailing, from the focus on consumer behavior through organizational and retailer impact: A systematic review from a marketing perspective
2021
Zenodo
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The main results indicate that marketing researchers are addressing omnichannel from the consumer's perspective (consumer experiences and the importance of the customer journey in omnichannel retailing ...
organizational domains (integration of the marketing domain with other domains to act in this retailing context). ...
the challenges and
opportunities this presents.
54
Channel Integration Towards Omnichannel Management: A Literature
Review.
33
Key Factors in Developing Omnichannel Customer Experience with
Finnish ...
doi:10.5281/zenodo.5133322
fatcat:odwdeoh2mzavraxm2xr7qgd32e
Omnichannel Customer Experience and Management: An Integrative Review and Research Agenda
2021
Sustainability
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Omnichannel organizations situate the customer at the core of their interaction. However, research on omnichannel customer experience (CX) is still fragmented. ...
; (3) predicting the omnichannel customer behavior; and (4) approaching omnichannel CX in service-based organizations. ...
Key factors in developing omnichannel
customer experience with finnish retailers
International Conference
on HCI in Business
[43]
2015
Herhausen D., Binder J.,
Schoegel M., Herrmann A. ...
doi:10.3390/su13052824
fatcat:aze5lzxbu5ak5jnbbzek3rlyse
Visitor Journey Application Development for Omni-Channels
[chapter]
2020
Frontiers in Artificial Intelligence and Applications
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Provides an example of visitor journey mapping with features, complexities, and best practices that are influential for improving visitor experience during visitor journey application development. ...
in total for this study. ...
Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising [10] Touchpoint Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. ...
doi:10.3233/faia200834
fatcat:mxfulsw6djeizp6gd4yrufnonu
BÜTÜNLEŞİK KANALLI PERAKENDECİLİĞİN HİZMET KALİTESİ BOYUTLARININ MÜŞTERİ BAĞLILIĞI ÜZERİNDEKİ ETKİSİ ÜZERİNE BİR ARAŞTIRMA: DEFACTO ÖRNEĞİ
2021
Abant Sosyal Bilimler Dergisi
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Peltola, S., Vainio, H. ve Nieminen, M. (2015), Key Factors in
Developing Omnichannel Customer Experience with Finnish
Retailers, (Eds: F. F-H. ...
Service Quality in Small Retail Sector: The
Indian Experience, Facilities, 31(5/6), s. 208 – 222. ...
doi:10.11616/asbi.954374
fatcat:uyyhuz7sgralnc3xuepdudmt4e
Financial technology in the Finnish banking sector and its impact on stakeholders in the wake of COVID-19
2021
Risk Governance and Control: Financial Markets & Institutions
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Financial Technology (FinTech, hereafter) has integrated with the banking sector. ...
A significant impact of FinTech has been observed in the following aspects of the banking sector: customers, strategy, risk management, investors, operations, competitiveness, and future growth. ...
, improving employee productivity, and creating better omnichannel experiences for customers. ...
doi:10.22495/rgcv11i1p1
fatcat:btiekgpvxfhl5c7vodty2vlk5y
La vente au détail omnicanal, de l'accent mis sur le comportement du consommateur à l'impact sur les organisations : une étude bibliométrique du point de vue du marketing
2021
Zenodo
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Les termes recherchés étaient « Omnichannel » et sa principale variante « omni-channel ». Les bases utilisées étaient : Google Scholar, Web Science, Scopus, Ebsco Host. ...
Les principaux résultats indiquent que les chercheurs en marketing traitent de l'omnicanalité du point de vue du consommateur (expériences de consommation et importance du parcours du client dans la vente ...
Il en ressort quatre articles qui, ajoutés à leursKey Factors in Developing Omnichannel Customer Experience with Finnish Retailers. 30 Tell me what they are like and I will tell you where they buy. ...
doi:10.5281/zenodo.5348481
fatcat:htqdidsz2rdqll3ztdz2ebjy3a
Exploring Digital Service Innovation Process Through Value Creation
2016
Journal of Innovation Management
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This study aims to enhance understanding of value generation in digital service innovation process with an emphasis on information technology by developing an extended value generation process framework ...
and evaluating on how it is applicable in a real-life networked retail service innovation context. ...
The work is partly funded by TEKES (the Finnish Funding Agency for Technology and Innovation). We would like to thank our research partners in the projects. ...
doi:10.24840/2183-0606_004.002_0006
fatcat:k7z3t5yuw5eidctj23rjpaulgq
Crowd logistics: an opportunity for more sustainable urban freight transport?
2017
European Transport Research Review
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The research aims to develop a suitable and comprehensive definition for CL and identify which factors determine the sustainability potential of CL. ...
and external crowd that has free capacity with regards to time and/or space, participates on a voluntary basis and is compensated accordingly'. ...
In the Finnish CL pilot, a vital factor of the achieved reduction in resource use and carbon emissions was the fact that most trips were done by bike [7] . ...
doi:10.1007/s12544-017-0256-6
fatcat:v4oylts3pneo5glngdouziwwgi
Full Issue Vol 8 No 1 (2019)
2019
Harvard Deusto Business Research
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The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. ...
The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. ...
The emergence of smart mobile telephones, along with the development and democratization of the Internet have given way to omnichannel retail sales. ...
doi:10.3926/hdbr.237
fatcat:g2gs7vc5treh3prgh4657lve64
The Dilemma of Service Productivity and Service Innovation
2017
Journal of Service Research
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and the firm's success in introducing new services to the market. ...
For managers, we not only unpack and elucidate this dilemma but also demonstrate that a focused customer scope and growth market conditions may enable firms to mitigate the dilemma and successfully pursue ...
One important factor that should guide the choice of an appropriate instrument is institutional knowledge or industry expertise. ...
doi:10.1177/1094670517738368
pmid:29706764
pmcid:PMC5903059
fatcat:vibziq7z3vbtvhv4s24kwu3yom
The Role of Digitalization on the Internationalization Strategy of Born-Digital Companies
2021
Sustainability
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line with the bricolage theory. ...
and partners with available resources and less time. ...
Technological capabilities (e.g., skills to manage digitalization,
use of cutting-edge technologies) stand out as key factors of success in an intensively ...
doi:10.3390/su132414002
fatcat:siio2npunzhjxn6zogyflc5cae
Netnography as a tool for understanding customers: implications for service research and practice
2018
Journal of Services Marketing
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Today, customers are increasingly active online, and valuable information about their opinions, experiences and behaviors can be retrieved from a variety of online platforms. ...
Practical implications -Netnographic research can help service firms with, for example, service innovation, advertising and environmental scanning. ...
On a daily basis, customers interact with service providers, such as retailers, restaurants, retail banks, health-care providers, government services, non-profit organizations and telecommunications companies ...
doi:10.1108/jsm-08-2017-0294
fatcat:bcehlhcbofditlc3tnwxlgcwpe
RESHAPING RETAIL REAL ESTATE. Contemporary U.S. Retail Concepts and their ability to disrupt Real Estate Markets
2020
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, Paid Experiences, Pop-up Stores, Rental Memberships, Retail-as-a-Service and Vivid Experiences.The in-depth case study research investigates and illustrates the model behind retail-as-service andlast-mile-solutions ...
The novelty of this research focuses on presenting a model for categorizing new retail concepts and investigates their impact on developed real estate markets. ...
The approved original version of this thesis is available in print at TU Wien Bibliothek. The approved original version of this thesis is available in print at TU Wien Bibliothek. ...
doi:10.34726/hss.2020.71661
fatcat:zigvrs2n2fdhtn7ovv4xgecofa
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