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Key Factors in Developing Omnichannel Customer Experience with Finnish Retailers [chapter]

Satu Peltola, Harri Vainio, Marko Nieminen
2015 Lecture Notes in Computer Science  
According to the National Retail Federation's "Retail CIO Recasting the Customer Experience in Today's Omni-channel Environment 1 EXECUTIVE SUMMARY Omni-channel marketing refers to the synergetic management  ...  Retailers who struggle to implement omni-channel initiatives online also experience challenges meeting customer expectations in offline channels.  ... 
doi:10.1007/978-3-319-20895-4_31 fatcat:w3wrc2teifc5dj7qktockhbasi

Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail

Olli Tyrväinen, Heikki Karjaluoto, Hannu Saarijärvi
2020 Journal of Retailing and Consumer Services  
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail.  ...  A B S T R A C T This study examines the effects of personalization and hedonic motivation on customer experience and its loyalty outcomes in omnichannel retail context.  ...  While omnichannel retailing is becoming the new norm for many retailers, the purpose of this study was to develop and test a conceptual framework that links key retailing constructs in an omnichannel research  ... 
doi:10.1016/j.jretconser.2020.102233 fatcat:3zyi6tfchbfrhis3htxdxdpfua

Omnichannel retailing, from the focus on consumer behavior through organizational and retailer impact: A systematic review from a marketing perspective

MOUNAIM L'HOUSSAINE, KNIDIRI ZAKARIA, TAMER HIND
2021 Zenodo  
The main results indicate that marketing researchers are addressing omnichannel from the consumer's perspective (consumer experiences and the importance of the customer journey in omnichannel retailing  ...  organizational domains (integration of the marketing domain with other domains to act in this retailing context).  ...  the challenges and opportunities this presents. 54 Channel Integration Towards Omnichannel Management: A Literature Review. 33 Key Factors in Developing Omnichannel Customer Experience with Finnish  ... 
doi:10.5281/zenodo.5133322 fatcat:odwdeoh2mzavraxm2xr7qgd32e

Omnichannel Customer Experience and Management: An Integrative Review and Research Agenda

Carmen Gerea, Fernanda Gonzalez-Lopez, Valeria Herskovic
2021 Sustainability  
Omnichannel organizations situate the customer at the core of their interaction. However, research on omnichannel customer experience (CX) is still fragmented.  ...  ; (3) predicting the omnichannel customer behavior; and (4) approaching omnichannel CX in service-based organizations.  ...  Key factors in developing omnichannel customer experience with finnish retailers International Conference on HCI in Business [43] 2015 Herhausen D., Binder J., Schoegel M., Herrmann A.  ... 
doi:10.3390/su13052824 fatcat:aze5lzxbu5ak5jnbbzek3rlyse

Visitor Journey Application Development for Omni-Channels [chapter]

Bakhtiyor Esanov, Ajantha Dahanayake
2020 Frontiers in Artificial Intelligence and Applications  
Provides an example of visitor journey mapping with features, complexities, and best practices that are influential for improving visitor experience during visitor journey application development.  ...  in total for this study.  ...  Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising [10] Touchpoint Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs.  ... 
doi:10.3233/faia200834 fatcat:mxfulsw6djeizp6gd4yrufnonu

BÜTÜNLEŞİK KANALLI PERAKENDECİLİĞİN HİZMET KALİTESİ BOYUTLARININ MÜŞTERİ BAĞLILIĞI ÜZERİNDEKİ ETKİSİ ÜZERİNE BİR ARAŞTIRMA: DEFACTO ÖRNEĞİ

Özlem ÖZDEMİR SÜZER, Çağatan TAŞKIN
2021 Abant Sosyal Bilimler Dergisi  
Peltola, S., Vainio, H. ve Nieminen, M. (2015), Key Factors in Developing Omnichannel Customer Experience with Finnish Retailers, (Eds: F. F-H.  ...  Service Quality in Small Retail Sector: The Indian Experience, Facilities, 31(5/6), s. 208 – 222.  ... 
doi:10.11616/asbi.954374 fatcat:uyyhuz7sgralnc3xuepdudmt4e

Financial technology in the Finnish banking sector and its impact on stakeholders in the wake of COVID-19

Shab Hundal, Taisiia Zinakova
2021 Risk Governance and Control: Financial Markets & Institutions  
Financial Technology (FinTech, hereafter) has integrated with the banking sector.  ...  A significant impact of FinTech has been observed in the following aspects of the banking sector: customers, strategy, risk management, investors, operations, competitiveness, and future growth.  ...  , improving employee productivity, and creating better omnichannel experiences for customers.  ... 
doi:10.22495/rgcv11i1p1 fatcat:btiekgpvxfhl5c7vodty2vlk5y

La vente au détail omnicanal, de l'accent mis sur le comportement du consommateur à l'impact sur les organisations : une étude bibliométrique du point de vue du marketing

L'HOUSSAINE MOUNAIM, ZAKARIA KNIDIRI, HIND TAMER
2021 Zenodo  
Les termes recherchés étaient « Omnichannel » et sa principale variante « omni-channel ». Les bases utilisées étaient : Google Scholar, Web Science, Scopus, Ebsco Host.  ...  Les principaux résultats indiquent que les chercheurs en marketing traitent de l'omnicanalité du point de vue du consommateur (expériences de consommation et importance du parcours du client dans la vente  ...  Il en ressort quatre articles qui, ajoutés à leursKey Factors in Developing Omnichannel Customer Experience with Finnish Retailers. 30 Tell me what they are like and I will tell you where they buy.  ... 
doi:10.5281/zenodo.5348481 fatcat:htqdidsz2rdqll3ztdz2ebjy3a

Exploring Digital Service Innovation Process Through Value Creation

Juha Häikiö, Timo Koivumäki
2016 Journal of Innovation Management  
This study aims to enhance understanding of value generation in digital service innovation process with an emphasis on information technology by developing an extended value generation process framework  ...  and evaluating on how it is applicable in a real-life networked retail service innovation context.  ...  The work is partly funded by TEKES (the Finnish Funding Agency for Technology and Innovation). We would like to thank our research partners in the projects.  ... 
doi:10.24840/2183-0606_004.002_0006 fatcat:k7z3t5yuw5eidctj23rjpaulgq

Crowd logistics: an opportunity for more sustainable urban freight transport?

Heleen Buldeo Rai, Sara Verlinde, Jan Merckx, Cathy Macharis
2017 European Transport Research Review  
The research aims to develop a suitable and comprehensive definition for CL and identify which factors determine the sustainability potential of CL.  ...  and external crowd that has free capacity with regards to time and/or space, participates on a voluntary basis and is compensated accordingly'.  ...  In the Finnish CL pilot, a vital factor of the achieved reduction in resource use and carbon emissions was the fact that most trips were done by bike [7] .  ... 
doi:10.1007/s12544-017-0256-6 fatcat:v4oylts3pneo5glngdouziwwgi

Full Issue Vol 8 No 1 (2019)

Harvard Deusto Business Research
2019 Harvard Deusto Business Research  
The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.  ...  The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.  ...  The emergence of smart mobile telephones, along with the development and democratization of the Internet have given way to omnichannel retail sales.  ... 
doi:10.3926/hdbr.237 fatcat:g2gs7vc5treh3prgh4657lve64

The Dilemma of Service Productivity and Service Innovation

Jaakko Aspara, Jan F. Klein, Xueming Luo, Henrikki Tikkanen
2017 Journal of Service Research  
and the firm's success in introducing new services to the market.  ...  For managers, we not only unpack and elucidate this dilemma but also demonstrate that a focused customer scope and growth market conditions may enable firms to mitigate the dilemma and successfully pursue  ...  One important factor that should guide the choice of an appropriate instrument is institutional knowledge or industry expertise.  ... 
doi:10.1177/1094670517738368 pmid:29706764 pmcid:PMC5903059 fatcat:vibziq7z3vbtvhv4s24kwu3yom

The Role of Digitalization on the Internationalization Strategy of Born-Digital Companies

Ioan-Iustin Vadana, Olli Kuivalainen, Lasse Torkkeli, Sami Saarenketo
2021 Sustainability  
line with the bricolage theory.  ...  and partners with available resources and less time.  ...  Technological capabilities (e.g., skills to manage digitalization, use of cutting-edge technologies) stand out as key factors of success in an intensively  ... 
doi:10.3390/su132414002 fatcat:siio2npunzhjxn6zogyflc5cae

Netnography as a tool for understanding customers: implications for service research and practice

Kristina Heinonen, Gustav Medberg
2018 Journal of Services Marketing  
Today, customers are increasingly active online, and valuable information about their opinions, experiences and behaviors can be retrieved from a variety of online platforms.  ...  Practical implications -Netnographic research can help service firms with, for example, service innovation, advertising and environmental scanning.  ...  On a daily basis, customers interact with service providers, such as retailers, restaurants, retail banks, health-care providers, government services, non-profit organizations and telecommunications companies  ... 
doi:10.1108/jsm-08-2017-0294 fatcat:bcehlhcbofditlc3tnwxlgcwpe

RESHAPING RETAIL REAL ESTATE. Contemporary U.S. Retail Concepts and their ability to disrupt Real Estate Markets

Franziska Tostmann, Dietmar Wiegand
2020
, Paid Experiences, Pop-up Stores, Rental Memberships, Retail-as-a-Service and Vivid Experiences.The in-depth case study research investigates and illustrates the model behind retail-as-service andlast-mile-solutions  ...  The novelty of this research focuses on presenting a model for categorizing new retail concepts and investigates their impact on developed real estate markets.  ...  The approved original version of this thesis is available in print at TU Wien Bibliothek. The approved original version of this thesis is available in print at TU Wien Bibliothek.  ... 
doi:10.34726/hss.2020.71661 fatcat:zigvrs2n2fdhtn7ovv4xgecofa
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