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Integrated Internet marketing

Richard T. Watson, George M. Zinkhan, Leyland F. Pitt
2000 Communications of the ACM  
The Integrated Internet Marketing model is presented as systematic approach to identifying how Internet technology can be used to fashion marketing strategy. 11  ...  Many firms are now using the Internet to market their products, support customers, and influence stakeholders.  ...  The Integrated Internet Marketing (I 2 M) model is proposed as a structured approach to developing a marketing strategy for using the Internet.  ... 
doi:10.1145/336460.336483 fatcat:kxesobrlsjaorkayhrl43vdxne

Internet integration in business marketing tactics

J.David Lichtenthal, Shay Eliaz
2003 Industrial Marketing Management  
Introduction . . .The Internet's core advantage lies in its great capacity of fast, efficient, integrated, and interactive exchange of information. . .  ...  Some useful information was obtained in the form of white papers on business marketing and/or electronic commerce found on the Internet.  ... 
doi:10.1016/s0019-8501(01)00198-5 fatcat:bygmwj2ehvemne546fknodyjmm

Internet Marketing Communications: Interactivity and Integration [chapter]

Brett Lawton, Shirley Gregor
2003 IFIP Advances in Information and Communication Technology  
This paper reports exploratory research into the role of the Internet in marketing communications and the conceptualisation of integration and interactivity in this context.  ...  The more advanced companies exhibit greater integration of communication tools, across marketing functions and across media.  ...  An Internet-Integrated Marketing Communications Framework To conceptualise the inclusion of the Internet into integrated marketing communications theory, we propose the framework shown in Table 1 .  ... 
doi:10.1007/978-0-387-35692-1_14 fatcat:t2eskwxj3vf4nbo5d4lnjjwqye

Integrating TINA into an internet-based services market [chapter]

David Lewis, Thanassis Tiropanis
1998 Lecture Notes in Computer Science  
This paper examines the suitability of TINA for use in an open services market based on Internet technology.  ...  An implementation of a composite, IP-based service that uses features of the TINA Service Architecture is presented, and the implications for the wider integration of TINA and the Internet in the delivery  ...  The evolution of TINA-Internet convergence towards an open service market is then discussed before conclusions are drawn.  ... 
doi:10.1007/bfb0056964 fatcat:gvwtthrfy5clvfgzsgkh2uzqoi

The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance

V. Kanti Prasad, K. Ramamurthy, G.M. Naidu
2001 Journal of International Marketing  
Anderson, Erin and Anne Coughlan (1987), “International Market Entry and Expansion via Independent or Integrated Channels of REFERENCES Distribution,” Journal of Marketing, 51 (January), 71-82. — and Hubert  ...  to their market performance.  ... 
doi:10.1509/jimk.9.4.82.19944 fatcat:lbirmp2z4rdzfn22nr4rjoflmi

Integrated Internet Marketing for Universities: An Assessment of the Quality of Integration

Inas A.Hamid El-Khoreiby
2013 المجلة العربیة لبحوث الاعلام والاتصال  
The study will depend on theory of "Planned behavior and quality of integration assessment profile" in developing a model that can be used by universities in achieving integrated internet marketing.  ...  For example, Holm concluded in his study that was conducted on two educational in- Integrated Internet Marketing for Universities: An Assessment of the Quality of Integration Inas A.Hamid El-Khoreiby  ... 
doi:10.21608/jkom.2013.110791 fatcat:pblekmzb7vfcvp4uh2vigxfkh4

THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT

Olena Vynogradova, Nina Drokina
2020 Acta Scientiarum Polonorum - Oeconomia  
The authors formulate a definition of Internet marketing and Integrated Internet marketing, based on the built structure of integrated Internet marketing of Kalyanam and McIntyre.  ...  The study also creates a structure of Integrated Internet marketing tools based on the marketing mix concept which includes two blocks of components: key elements found in the traditional "4P" model and  ...  This structure of Integrated Internet marketing tools based on the marketing mix concept allowed to formulate the authors' definition of Internet marketing and Integrated Internet marketing and can be  ... 
doi:10.22630/aspe.2020.19.3.34 fatcat:u2ils3tu7rdgpacywx64pgu46y

The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers

Nafez Nimer Hasan Ali, Mahmoud Allan
2017 International Journal of Marketing Studies  
From that point, the current study seeks to understand the influence of integrated marketing communication (IMC) on the efficiency of internet-based marketing from the perspective of Jordanian customers  ...  messaging, direct marketing, public relations, and mass media marketing) while (promotions and online marketing) seemed to have no influence on the internet-based marketing.  ...  Conclusion The current study investigated the influence of integrated marketing communication on the efficiency of the internet-based marketing from the perspective of Jordanian customers.  ... 
doi:10.5539/ijms.v9n4p97 fatcat:guafhok6lre43fpcx4k2mgz3t4

Research On The Integration And Development Of "Internet Plus" And Logistics

Yanhong Zhao
2018 Finance and Market  
Based on the idea of "Internet Plus" and the integration of the logistics industry, this article elaborates the countermeasures for promoting the development of the integration of the "Internet +" and  ...  As a new communication technology, "Internet +" and the integration of the logistics industry will create a good foundation for the transformation and upgrading of the logistics industry with its advanced  ...  To achieve "Internet +" logistics marketing The logistics marketing ability is more prominent in the restriction of the development of China's logistics industry and also the key to the integration and  ... 
doi:10.18686/fm.v3.1099 fatcat:oviheu2mljbt5el2g6erkc65qu

Development of integrated marketing Internet communications in the activity of Ukrainian banks

Mariana Demko, Ivan Franko National University of Lviv
2021 Marketing and Digital Technologies  
Key words: integrated Internet-marketing communications, banks, Internet marketing, mediaactivity of banks, means of information dissemination  ...  The paper identifies the areas of integrated marketing Internet-communications in the activities of banks and their main elements to present their characteristic.  ...  Integrated of marketing Internet-communications help to enhance the reputation and image of the bank. The components of marketing communications of banks on the Internet are given in table 2.  ... 
doi:10.15276/mdt.5.1.2021.6 fatcat:4g4ky6nz3zeztkit7qjjz7a2nu

Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision

Monika Teguh, Universitas Ciputra Surabaya Indonesia, Aulialukita Niantiara, Andrea Hartansa, Universitas Ciputra Surabaya Indonesia, Universitas Ciputra Surabaya Indonesia
2020 Jurnal Komunikatif  
Therefore, this study discussed the strategy of Integrated Marketing Communication (IMC) conducted by Machine Vision.  ...  One company that answers this challenge is Machine Vision that focuses on Industrial Internet of Things.  ...  industri telah menyadari pentingnya melakukan sinergi terhadap berbagai bentuk komunikasi dalam upaya untuk mengembangkan pemasaran perusahaan, sehingga kajiankajian komunikasi pemasaran terpadu atau integrated  ... 
doi:10.33508/jk.v9i2.2689 fatcat:kf23y6vzzzalplt47wd26j77ou

NDE 4.0: Digital Twin, Semantics, Interfaces, Networking, Feedback, New Markets and Integration into the Industrial Internet of Things [article]

Johannes Vrana
2020 arXiv   pre-print
Second this publication presents concepts on how NDE can be integrated into Industry 4.0 landscapes: The Reference Architecture Model Industry 4.0 (RAMI 4.0) shows the complete Industry 4.0 space and allows  ...  There are plans to integrate DDS into OPC UA to integrate OPC UA Pub/Sub.  ...  Industrial Internet of Things The Industrial Internet Consortium (IIC) defines the Industrial Internet of Things (IIoT) in its specifications.  ... 
arXiv:2004.05193v1 fatcat:nb2jaz4t7vcsnitontam2n4lnm

Implications of behavior evolution of Ukrainian internet consumers for integrated marketing communications

Iryna Shkurupska
2018 Socio-Economic Research Bulletin  
The results have a direct impact on Internet marketing strategies as an element of integrated marketing communications (IMC) in Ukraine and other developing countries.  ...  Marketers should start to treat the Ukrainian online population as a mass market with many niche markets in which they could do business.  ...  The instruments which support and organize the integrated marketing communication activities are integrated communication strategy and integrated communication plan.  ... 
doi:10.33987/vsed.3(67).2018.104-115 fatcat:kxmjem7b6redhcq3lttmqrl4zq

Research on the Application of Energy Internet Big Data in Integrated Energy Market

Wenyu Zhou
2017 Energy and Power Engineering  
On this basis, as for integrated energy market and multi-subjects of Energy Internet, typical application and technical system based on Energy Internet Big Data in integrated energy market is put forward  ...  , which provides a reference for the analysis and decision of integrated energy market in Energy Internet.  ...  system based on Energy Internet Big Data in integrated energy market.  ... 
doi:10.4236/epe.2017.94b038 fatcat:skm7wnlhrnfdhm4zyzot7m2p6a

Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance: European Evidences

Maria Teresa Tiago, Flávio Tiago
2012 Procedia Technology - Elsevier  
This research attempts to unveil some of the impacts on internet marketing and firms' online performance driven from the adoption and integration of Enterprise Information subsystems.  ...  Marketing as drivers of e-business performance, applied to the European reality.  ...  H2: The different EIS subsystems have a positive impact on Internet Marketing. H3: Integrated Internet Marketing has a positive impact on e-business performance.  ... 
doi:10.1016/j.protcy.2012.09.046 fatcat:fgyuwbbgfzc5jideuab5ltdafa
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