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A Novel Bid Optimizer for Sponsored Search Auctions based on Cooperative Game Theory [article]

Sriram Somanchi, Chaitanya Nittala, Narahari Yadati
2009 arXiv   pre-print
In this paper, we propose a bid optimizer for sponsored keyword search auctions which leads to better retention of advertisers by yielding attractive utilities to the advertisers without decreasing the  ...  Ideas from Nash bargaining theory are used in formulating the characteristic form game to provide for a fair share of surplus among the players involved.  ...  The other important components like budget optimization and ad scheduling are involved in sponsored search auctions.  ... 
arXiv:0906.4764v2 fatcat:aywb6sh2qnhstia7r3os372htu

Sponsored search: an overview of the concept, history, and technology

Bernard J. Jansen, Tracy Mullen
2008 International Journal of Electronic Business  
However, there has been limited academic examination of sponsored search, with the exception of online auctions.  ...  In this paper, we conceptualise the sponsored search process as an aspect of information searching.  ...  In doing so, sponsored search is an essential tool vital to the success of many businesses. It is fair to say that without sponsored web search, the web search engine market -indeed the web!  ... 
doi:10.1504/ijeb.2008.018068 fatcat:52waipij3zfqbln2asfq3itqmi

On Robustness of Forward-looking in Sponsored Search Auction

Tian-Ming Bu, Li Liang, Qi Qi
2009 Algorithmica  
We analyze the robustness of pure Nash Equilibria of sponsored search auctions, based on the forward-looking response function.  ...  Especially, we prove that under the randomized scheme, the auction always converges to a unique fixed point with probability one, whose revenue is equal to the celebrated VCG mechanism.  ...  Actually, this strategy is quite common used not only by individual advertisers but also bidding agent companies in the sponsored search auction, which is usually mentioned as "Bid Jamming" or "Pinning  ... 
doi:10.1007/s00453-009-9280-9 fatcat:m3ifohptxnhzvivnja6q35kqha

A Nash bargaining approach to retention enhancing bid optimization in sponsored search auctions with discrete bids

Ramakrishnan Kannan, Dinesh Garg, Karthik Subbian, Y. Narahari
2008 2008 IEEE International Conference on Automation Science and Engineering  
Bid optimization is now becoming quite popular in sponsored search auctions on the web.  ...  Index Terms-Bid optimizers, Nash bargaining, advertiser retention, sponsored search auctions, internet advertising, mechanism design 2 Number of clicks the bidder's website receives for $1 spent to display  ...  We have taken the underlying sponsored search auction mechanism as GSP mechanism.  ... 
doi:10.1109/coase.2008.4626517 dblp:conf/case/KannanGSN08 fatcat:ynmub6rqvbdm5l7n7h72uswriy

Paid search as an information seeking paradigm

Bernard J. Jansen
2006 Bulletin of the American Society for Information Science and Technology  
Paid search is a distinctive type of interaction that combines both information push-and-pull and is increasingly important in locating information on the Web.  ...  There is growing interest in information searching research that focuses on the environmental aspects of searchers, as evidenced by the series of workshops on contextual IR at the SIGIR conferences and  ...  In the aforementioned workshop on sponsored auctions at EC'05, nearly a third of the participants were from Microsoft Research.  ... 
doi:10.1002/bult.1720320204 fatcat:xaql5vpeq5hytastdvtaese67m

The market of internet sponsored links in the context of competition law

Natalia Kudryashova
2014 Proceedings of the 23rd International Conference on World Wide Web - WWW '14 Companion  
Internet search market of key words attracts much attention in conjunction with the legal proceedings against Google.  ...  This paper proposes a modeling framework based on explicit treatment of users' switching between the search platforms in the environment set by the platforms' strategic decisions, and demonstrates some  ...  second price auction in response to the user's search query, and k (m) are marginal fixed costs (u (m) i,k k (m) ).  ... 
doi:10.1145/2567948.2577369 dblp:conf/www/Kudryashova14 fatcat:35mqytck3nemzl2sn4erzmfspi

Multi-Armed Bandit Mechanisms for Multi-Slot Sponsored Search Auctions [article]

Akash Das Sarma, Sujit Gujar, Y. Narahari
2010 arXiv   pre-print
In pay-per click sponsored search auctions which are currently extensively used by search engines, the auction for a keyword involves a certain number of advertisers (say k) competing for available slots  ...  A key problem for the search engine therefore is to learn these click probabilities during the T rounds of the auction and also to ensure that the auction mechanism is truthful.  ...  In pay-per-click sponsored search auctions, the search engine charges an advertiser for displaying her ad only if a user clicks on her ad.  ... 
arXiv:1001.1414v2 fatcat:qh4755usdvdvjml2yrr6szed2i

Chapter 1 Introduction and overview [chapter]

Indra Abeysekera
2010 Studies in Managerial and Financial Accounting  
In this chapter, we bring out the importance and current relevance of game theory and mechanism design.  ...  In many of these applications, the research challenges can be effectively addressed using game theory and mechanism design.  ...  , etc., accrues from sponsored search auctions.  ... 
doi:10.1108/s1479-3512(2011)0000021009 fatcat:33dqrb4yevapto3bk5fganzjam

Chapter 1 Introduction and overview [chapter]

Gordon Burt
2010 Contributions to Conflict Management, Peace Economics and Development  
In this chapter, we bring out the importance and current relevance of game theory and mechanism design.  ...  In many of these applications, the research challenges can be effectively addressed using game theory and mechanism design.  ...  , etc., accrues from sponsored search auctions.  ... 
doi:10.1108/s1572-8323(2010)0000015004 fatcat:ny5vr527k5bzzfubw6si2jbqb4

Chapter-01 Introduction and Overview [chapter]

Michael Belin
2012 Elevation Based Corneal Tomography  
In this chapter, we bring out the importance and current relevance of game theory and mechanism design.  ...  In many of these applications, the research challenges can be effectively addressed using game theory and mechanism design.  ...  , etc., accrues from sponsored search auctions.  ... 
doi:10.5005/jp/books/11830_1 fatcat:xkd4v5y22jguvht56rm4t5ksce

Chapter 1. Introduction and Overview

Glendon L. Moriarty, Louis Hoffman
2007 The Journal of Spirituality in Mental Health  
In this chapter, we bring out the importance and current relevance of game theory and mechanism design.  ...  In many of these applications, the research challenges can be effectively addressed using game theory and mechanism design.  ...  , etc., accrues from sponsored search auctions.  ... 
doi:10.1300/j515v09n03_01 fatcat:yth32ntb7jdgvdnyksnw663qke

Chapter 1. Introduction and Overview [chapter]

2013 What Is "Your" Race?  
In this chapter, we bring out the importance and current relevance of game theory and mechanism design.  ...  In many of these applications, the research challenges can be effectively addressed using game theory and mechanism design.  ...  , etc., accrues from sponsored search auctions.  ... 
doi:10.1515/9781400846795-003 fatcat:h3kporkz4vedrem6g3y44o2i7y

Chapter 1 Introduction and overview [chapter]

K. Janssens, R. Van Grieken
2004 Comprehensive Analytical Chemistry  
In this chapter, we bring out the importance and current relevance of game theory and mechanism design.  ...  In many of these applications, the research challenges can be effectively addressed using game theory and mechanism design.  ...  , etc., accrues from sponsored search auctions.  ... 
doi:10.1016/s0166-526x(04)80005-9 fatcat:ic5ogjap2vftnor5eq7lrv4bzm

Chapter 1 Introduction and Overview [chapter]

T.E. Schlesinger, R.B. James
1995 Semiconductors and semimetals  
In this chapter, we bring out the importance and current relevance of game theory and mechanism design.  ...  In many of these applications, the research challenges can be effectively addressed using game theory and mechanism design.  ...  , etc., accrues from sponsored search auctions.  ... 
doi:10.1016/s0080-8784(08)62740-4 fatcat:cicac7mvkndifpksgw5qyzbnoa

Chapter 1: Introduction and Overview [chapter]

2016 The Curse of Cash  
In this chapter, we bring out the importance and current relevance of game theory and mechanism design.  ...  In many of these applications, the research challenges can be effectively addressed using game theory and mechanism design.  ...  , etc., accrues from sponsored search auctions.  ... 
doi:10.1515/9781400883219-002 fatcat:6cru3kcz6vdldect7phgq66gcm
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