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Research and Analysis of a Real Estate Virtual E-Commerce Model Based on Big Data Under the Background of COVID-19

Delong Zhu
2021 Journal of Organizational and End User Computing  
Do a good job in the sales reform of the real estate industry.  ...  The sudden attack of the new crown virus in 2020 has brought an unprecedented impact on the real estate market economy and has completely disrupted people's work and life rhythm!  ...  It can be seen that the use of virtual e-commerce platform based on big data can promote the growth of sales profit and the development of real estate companies.  ... 
doi:10.4018/joeuc.20211101.oa5 fatcat:ckzba3epvbfofffkq3bxvorh6q

Impact of digital marketing on real estate business

Sheetal Bansude, Vidhya Hittalmani
2021 International Journal of Health Sciences  
The buildings are often used for analysis, production, storage, and distribution of products.  ...  This call will facilitate individuals lead a financially-stable life, currently and on the far side.Realty is an trade that has greatly benefitted from digital selling.  ...  Involvement of societal media in real-estate Data Interpretation Graph shows involvement of social media in real estate Facebook participation in real estate is of 80% LinkedIn is 71% Google+ is 32%  ... 
doi:10.53730/ijhs.v5ns1.5395 fatcat:xwauga2ipjgb3dakp7tdpqcymu

The impact of fake news on the real estate market

Cristian Bogdan Onete, Sandra Diana Chita, Vanesa Madalina Vargas
2020 Proceedings of the International Conference on Business Excellence  
Social media impact on business in general caught the attention of researchers (Grizane & Jurgelane, 2017) during the last years, especially to measure the impact of their use in business growth, increasing  ...  Data for this paper are gathered using in-depth interviews with entrepreneurs from real estate businesses.  ...  In this research we are going to study what are the most recurrent fake news on the social media having an impact on the real estate market and what the effects are on the customers' purchasing habits.  ... 
doi:10.2478/picbe-2020-0030 fatcat:udwpn5eopvb2rbo6szzt55ymzq

Using Social Media in Building and Managing Corporate Identity: Study on Real Estate Companies in the Kingdom of Bahrain

Kamel Gharbi, Department of Communication, Tourism & Fine Arts University of Bahrain, Kingdom of Bahrain, Amina al-Tamimi, Department of Communication, Tourism & Fine Arts University of Bahrain, Kingdom of Bahrain
2020 Journal of Business & Retail Management Research  
Abstract Purpose of the Research: This study aims to understand the use of social media in building and managing corporate identity in Bahraini real estate companies.  ...  Keywords Bahrain real estate companies, corporate identity, corporate image, communication, managing corporate identity, Social media.  ...  However, if real estate companies rely on real estate brokers, it could result in a negative impact that would harm the company's reputation.  ... 
doi:10.24052/jbrmr/v14is02/art-02 fatcat:izvyjgebpndjhll3ho3iwkf4h4

How Housing Brands Use Social Media in Their Marketing Communications?: A Content Analysis

Meltem Öztürk, T. Perçin Batum
2019 Yönetim bilimleri dergisi  
One of the best ways to convey the loyalty is to establish and manage a brand image through social media by using the tools on time and effectively.  ...  In recent years, there is an increase in the creativeness and innovativeness levels of the pioneer and attractive real estate investments.  ...  increasing competitiveness among its members based on know-how, which is a member of the Association of Real Estate and Real Estate Investment Partnership (GYODER, 2016), as the "Real Estate Platform  ... 
doi:10.35408/comuybd.449009 fatcat:2zev74b3nbgxzoohbgdyhrk2tq

Gender roles and online marketing communications in real estate markets

Beata Zatwarnicka-Madura
2018 Ekonomia i Prawo  
Real estate vendors, very often, make use of social media in their marketing communications.  ...  The need to focus marketing communications in real estate on young customers has necessitated the engagement of new media sources in communication activities.  ...  Acknowledgements Author contributions: author has given an approval to the final version of the article.  ... 
doi:10.12775/eip.2018.033 fatcat:vgc4wfbievh4nhaf4napn73ci4

Corporate Social Responsibility: The Estate Surveyors and Valuers' Perspective [chapter]

Olatoye Ojo
2009 Professionals' Perspectives of Corporate Social Responsibility  
The use of social media in our present society is phenomenal, and this work aims to examine its usage among estate surveyors and valuers (Real Property Practitioners) in Uyo, Akwa Ibom State, Nigeria.  ...  It amongst other matters suggested the production of practice guidelines on the use of social media by relevant regulatory bodies and agencies.  ...  More so, real estate agents were not surveyed in the study to reveal the impact of social media on their practice.  ... 
doi:10.1007/978-3-642-02630-0_13 fatcat:bw6iasyr2balpncpq7ir4kptee

Using Activity Theory to Review Internet Technology Engagement by Real Estate Negotiator in Malaysia towards Agency Best Practice

2020 Journal of environmental treatment techniques  
of IOT in real estate industry.  ...  Real estate is a revelatory industry for the study of ICT uses because it is information-intensive and realtors are information intermediaries between buyers and sellers.  ...  Competing interests The authors declare that there is no conflict of interest that would prejudice the impartiality of this scientific work.  ... 
doi:10.47277/jett/9(1)76 fatcat:odwkrsk4cnbj7m4dnwpqiv7alq

Valuation tools and politicians' willingness to sell public real estate: a survey experiment

Rowie Huijbregts, Bert George, Victor Bekkers
2021 Public Management Review  
to sell public real estate assets.  ...  Using a vignette-based, randomized survey experiment with Flemish politicians, the authors study the effect of the type of valuation tool, valuation outcome, and asset salience on politicians' willingness  ...  [Based on a social cost-benefit analysis from an external consultant, who looked at, amongst others, sale price and impact on local economy and environment, the sale of this building results in significantly  ... 
doi:10.1080/14719037.2021.1874496 fatcat:sims35ptsjh4bazg3bbmec4opy

A Study of Factor of Housing Costs and Cost Effectiveness of Real Estate Enterprises in China

Zhu Pengcheng
2021 Zenodo  
enterprises.The purpose of this paper is to identify the key factors affecting the housing cost of real estate enterprises and use structural equation model to conduct an empirical study on the path of  ...  China's residential real estate enterprise cost management effectiveness measurement scale, the formal scale environment, decision making, sales, finance, as a potential of the variables in the structural  ...  The operation of real estate enterprises is a kind of social behavior and economic behavior.  ... 
doi:10.5281/zenodo.5811765 fatcat:cldcxt6bofeirghjgp3vchgpuq

Online Marketing Issues of Real Estate Companies: A Case of Latvia

Maira Dumpe
2015 Baltic Journal of Real Estate Economics and Construction Management  
Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of real estate companies and ensure better communication  ...  Several companies have created their profiles on Facebook and Twitter but not all of them use social media in an appropriate way.  ...  The impact of the Internet on business was investigated by many researchers (Constantinides, 2004; Karayanni & Baltas, 2003) .  ... 
doi:10.1515/bjreecm-2015-0013 fatcat:eoe7frebvveh3lxa637q6nfecm

The Influence of E-Marketing on Performance of Real Estate Enterprises: Based on Super-Efficiency DEA and Grey Entropy Methods

Zhong-Huan Wu, Hong-jie Chen, Shianghau Wu
2021 Mathematical Problems in Engineering  
Super-efficiency DEA and grey entropy methods are applied to analyse the influence of E-marketing on the performance of real estate enterprises.  ...  E-marketing is an important tool for real estate enterprises. We evaluate 3 online marketing channels of 44 Chinese real estate companies.  ...  Next, we study the impact of IMT on the performance of real estate enterprises in two scenarios. irdly, we use the grey entropy method to sort the four inputs.  ... 
doi:10.1155/2021/7502676 fatcat:aarfrrqorfg35bi5sgeiicjyee

Valuable Virality

Ezgi Akpinar, Jonah Berger
2017 Journal of Marketing Research  
Gratitude has immense value to firms as customer gratitude is linked to increases in share of wallet, sales revenue, sales growth and customer commitment.  ...  As a result, one emotion in particular, gratitude, elicits perceptions of an undeserved or unearned positive personal outcome as being due to the actions of someone else, the second most common positive  ...  Social media helps consumers know more about a company and acts as a channel of communication for the real estate firm.  ... 
doi:10.1509/jmr.13.0350 fatcat:mmzxybdfkvb7dlomwrnru7j6ce

Estate Surveyors and Valuers' Perception of the Role of Big Data in Property Marketing in Lagos, Nigeria

Adedamola Olufunke Oluwunmi, Bolatito Alison Role, Obinna Lawrence Umeh
2022 International journal of real estate studies  
The results revealed that out of 9 possible roles of big data in property marketing, the 2 most notable ones are that real estate firms can execute laser-focused marketing strategies; and they can match  ...  In recent times, big data has presented a wide range of solutions to contemporary issues in different industries, including real estate.  ...  Acknowledgement The authors appreciate the reviewers and the editors for their valuable suggestions and contributions to the improvement of this manuscript.  ... 
doi:10.11113/intrest.v16n1.123 fatcat:mrcg2pzyrvabfjz73czwgn63ke

Exploring the Impact of Individual Characteristics Associated with Government Officials on the Severity of Real Estate Corruption

Hongxia Zhang, Yan Song, Chaosu Li, Qi Liu, Huatai Cui, Chen Zeng, Zhongcheng Wang, Qian Zhang, Yanan Li, Yiling Rong
2019 Sustainability  
In China, corruption by government officials in the field of real estate has increased at an unprecedented pace, which poses a huge threat to social sustainability.  ...  Based on data collected from 135 cases, the results show that age is not a key factor that affects the severity of real estate corruption; however, characteristics associated with amounts of power and  ...  Author Contributions: All authors contributed to the conception, research and writing of this manuscript. Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/su11123351 fatcat:zrzp4xtdgnebtblg4ig62cess4
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