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Impact of Social Media Management Styles on Willingness to Be a Fan: A Transaction Cost Economics Perspective

Celeste S-P Ng, Eric T. G. Wang
2019 Pacific Asia Journal of the Association for Information Systems  
This study investigates the impacts of different styles of social media management on user's willingness to be a fan. Six companies' brand-pages on a social media site are examined.  ...  costs; and this in turn shows to positively impact one's willingness to be a fan of the page, which can possibly create the opportunities to be a potential customer, leading to future purchases from the  ...  Acknowledgment This study was supported by two grants from the Ministry of Science and Technology: NSC 102-2410-H-155-038, MOST 103-2410-H-155-023, and MOST 104-2410-H-155-026.  ... 
doi:10.17705/1pais.11202 fatcat:ki4l6bd55vgezfatqnhnakw73m

Appetite for or resistance to consumption relationships? A trans-European perspective on the marketisation of football fan relationships

Guillaume Bodet, James A. Kenyon, Alain Ferrand
2018 Journal of Consumer Culture  
., KENYON, J.A. and FERRAND, A., 2017. Appetite for or resistance to consumption relationships? A trans-European perspective on the marketization of football fan relationships.  ...  Abstract Although most sport organisations are encouraged to better manage the relationships they maintain with fans, little is still known about the types of relationships that fans want to establish  ...  This project was funded by UEFA but neither the results nor the commentaries are UEFA's responsibility and remain the sole responsibility of the authors.  ... 
doi:10.1177/1469540517747092 fatcat:jhdfsfn2zzai3iy3f4pfwayix4

Divided Loyalty? An Analysis of Fantasy Football Involvement and Fan Loyalty to Individual National Football League (NFL) Teams

Brendan Dwyer
2011 Journal of Sport Management  
Due to this intriguing circumstance, this study investigated the relationship between fantasy football involvement and traditional NFL fan loyalty.  ...  Fantasy football participation is an extremely-popular, yet unique online activity that combines traditional sport fandom with interactive components to enhance a fan's overall sport experience.  ...  Perhaps the results underscore the paradox of fantasy football participation from a traditional fan perspective.  ... 
doi:10.1123/jsm.25.5.445 fatcat:tp6b5w5gh5cxbeyrsckunv4fxa

Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

Albérico Rosário, Ricardo Raimundo
2021 Journal of Theoretical and Applied Electronic Commerce Research  
Extant research has examined this change in human interaction due to social network building, mostly through the themes of online marketing and social media marketing, also comprehending issues such as  ...  This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce.  ...  The authors were supported by the GOYCOPP Research Unit of Universidade de Aveiro and ISEC Lisboa, Higher Institute of Education and Sciences.  ... 
doi:10.3390/jtaer16070164 fatcat:nkcjog3sgjh7daz2qq7rtgs5lq

The Emergence of New Media and Its Effects on the Popular Music Industry
뉴미디어의 출현이 대중음악산업에 미치는 영향

Hwanho Choi, Jaekwon Chung
2013 Journal of the Korea Academia-Industrial cooperation Society  
The Internet has had a significant impact on the operations of record companies and has transformed the role of music consumers.  ...  The authors stated that information accounts for a large part of the cost structure and its flow is a central part of value chain processes.  ...  The managers of music companies should be aware that activities that consumers are doing using social media can be critical resources that create value as Psy's Gangnam Style shows.  ... 
doi:10.5762/kais.2013.14.10.4769 fatcat:cwrlwv4e3veyxeh3gyy3ldlkxi

The Influence of Entrepreneurs' Online Popularity and Interaction Behaviors on Individual Investors' Psychological Perception: Evidence From the Peer-To-Peer Lending Market

Jiaji An, He Di, Guoliang Liu
2022 Frontiers in Psychology  
Inappropriate social interactions of entrepreneurs can generate negative effects in the peer-to-peer lending market.  ...  Online interactive information was categorized as emotional or cognitive, adding the moderator of entrepreneur popularity, and the effect of these interactions on individual investors was analyzed.  ...  Leadership styles also have a significant impact on the company's financial performance (Yuki, 2008) .  ... 
doi:10.3389/fpsyg.2022.825478 pmid:35250766 pmcid:PMC8895197 fatcat:mkj6wjlyubayncatle3cwaaoqa

Aspects and Influence of Social Media Marketing in Today's World: A Review of Scholarly Articles

Dr. Sourabh Bhattacharya, Prof. Arpita Majumdar
2020 International Journal of Engineering and Management Research  
Overall, the paper has tried to present a holistic viewpoint of experts on social media marketing.  ...  However, comprehensive literature reviews on different aspects of social media marketing are quite a few.  ...  In their study, Goh et al.(2013) worked on content of Facebook fan page of a brand and consumer transaction data with the final objective of drawing an individual consumer's profile.  ... 
doi:10.31033/ijemr.10.6.14 fatcat:pqdjyzr3hjgr5nmj455usgvzpa

Selling Participation to Audiences in China

Kuo Huang, Naren Chitty
2009 Global Media Journal: Canadian Edition  
The paper will draw on Chitty's theorization on web transactional venues to discuss new ways of farming of revenue from media.  ...  The case studies that will be used are (A) the intervention of Chinese Service Providers in reality TV shows and (B) E-commerce on the Internet.  ...  Being a young and experienceseeking market, it offers a social environment where customers' loyalty to a vendor can be built more easily by the vendor's social relation management service than the transaction  ... 
doaj:7c2cde9f6295437686a3d46b8f2f47e2 fatcat:ceupo336tbb2hm5pzg3mm2zzaq


Ben Walmsley, Laurie Meamber
2017 Arts and the Market  
As part of the special issue on brands in the arts and culture sector, Sjöholm and Pasquinelli (2014) analysed how contemporary artists construct and position their person brands from a spatial perspective  ...  Wilks (2016) tested and refined the signal transmission model in communication within the context of a new non-profit art foundation's attempts to communicate its values to stakeholders.  ...  Warne and Drake-Brooks (2016) focussed on comparing persuasiveness and professionalism of various sources of information (newspaper, blog, social media) in consumers' willingness to purchase a ticket  ... 
doi:10.1108/aam-03-2017-0002 fatcat:ygo5ypz36rhv3cno2ql3a7y57q

Social physics [article]

Marko Jusup, Petter Holme, Kiyoshi Kanazawa, Misako Takayasu, Ivan Romic, Zhen Wang, Suncana Gecek, Tomislav Lipic, Boris Podobnik, Lin Wang, Wei Luo, Tin Klanjscek (+3 others)
2021 arXiv   pre-print
Physicists tackling societal problems are no longer a curiosity, but rather a force to be reckoned with, yet for reckoning to be truly productive, it is necessary to build dialog and mutual understanding  ...  Based on the number of ideas laid out, but also on the fact that the field is already too big for an exhaustive review despite our best efforts, we are forced to conclude that the future for social physics  ...  Acknowledgements We are thankful to Sheikh Taslim  ... 
arXiv:2110.01866v1 fatcat:ccfxyezl6zgddd6uvrxubmaxua

Evaluation of the Credibility of Tourism Industry Associations and Its Influencing Factors: Perspective of the G Hot Spring & SPA Association in China

Bin Tu, Lingling Huang, Qianyi Tu
2019 American Journal of Industrial and Business Management  
, and the imperfection of the social credit system lead to low credibility.  ...  The credibility degree to the self-discipline and supervision of tourism industry associations will affect the public's willingness to spend in member companies of tourism industry association.  ...  Conflicts of Interest The authors declare no conflicts of interest regarding the publication of this paper.  ... 
doi:10.4236/ajibm.2019.98112 fatcat:elojbnigqngyjdqbvn2tttzvim

Does visual communication get through to its audiences

Tore Kristensen, Gorm Gabrielsen
2013 2013 IEEE Tsinghua International Design Management Symposium  
and Management, Cádiz (Spain) for helpful comments on a previous version of this research.  ...  Acknowledgements: The authors wish to thank participants in the 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh (UK), and the Vth Workshop on Cultural Economics  ...  Brand brand and Social Network Community Commitment in brand Fan Pages in Social media Caterina Presi, University of Leeds Dawei Su, University of Leeds This paper investigates the impact of social network  ... 
doi:10.1109/tidms.2013.6981257 fatcat:gvtlla3dbvdj3oargnpi7x2d6e

Celebrity Chief Executive Officers Influence on Firm Performance: A Review of Theory and Evidence

Benjamin M, Edwin W
2017 International Journal of Economics & Management Sciences  
in management style that contribute to firm's performance.  ...  Existing literature provides a mixture of findings concerning the impact of CEOs impact on firm performance.  ... 
doi:10.4172/2162-6359.1000460 fatcat:jxihedxfdjabhmmvj5q7ej72gm

Institutional and Transaction Cost Influences on Partnership Structure of Foreign Affiliates

Mehmet Demirbag, Ekrem Tatoglu, Keith W. Glaister
2010 MIR: Management International Review: Journal of International Business  
We measure the strength of academic research of host countries by counting the number of ISI publications of resident authors in different science fields. We find  ...  We analyze foreign R&D activities, as measured by the country of origin of patents, in 40 host countries and 30 technology fields by 186 of the world's top R&D spending firms in the chemicals, pharmaceuticals  ...  Contingency and transaction cost economics theories form the core of this perspective.  ... 
doi:10.1007/s11575-010-0055-y fatcat:3kaxd5dlpndwbpajce4hklqv6u

The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework

Ruoqi Geng, S. Afshin Mansouri, Emel Aktas, Dorothy A. Yen
2017 Industrial Marketing Management  
These countries have started to adopt green supply chain management (GSCM) as a strategy to reduce the environmental impact.  ...  The conceptual framework addresses the roles of two types of Guanxi in the adoption of GSCM: the relational Guanxi at individual level based on social exchange theory and the aggregated Guanxi at firm  ...  Consequently, the concept of Guanxi in the AEE countries tends to have a meaningfully stronger effect on business transactions than social exchange theory does in the West.  ... 
doi:10.1016/j.indmarman.2017.01.002 fatcat:pl4afhsmc5dcrk42pnoy5z4wme
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