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Influence of Utilitarian Shopping Value, Personal Innovativeness and Electronic Word of Mouth on Mobile Shopping: A Conceptual Framework

2022 Asian Journal of Research in Business and Management  
Previous studies have shown that these consumers portray utilitarian shopping value, exhibit personal innovativeness, and relies on word of mouth in forming purchase intention of a product.  ...  A conceptual framework examining the relationship of utilitarian shopping value, personal innovativeness, and electronic word of mouth on online purchase intention is proposed.  ...  This complementary relationship is due to two kinds of consumer evaluation of a product is cognitively placed on both utilitarian (useful, beneficial) and on hedonic (pleasant, agreeable) dimensions (Batra  ... 
doi:10.55057/ajrbm.2022.4.1.5 fatcat:i4priq7fdbb3jnqc4q67fjqhom

To immerse or not? Experimenting with two virtual retail environments

Savvas Papagiannidis, Eleonora Pantano, Eric W.K. See-To, Charles Dennis, Michael Bourlakis
2017 Information Technology and People  
Originality/value -This work has evaluated a robust model of purchase intention and demonstrated it to hold not only in a 3D environment on a conventional computer platform, but also in an immersive one  ...  Abstract Purpose -The purpose of this paper is to examine the determinants of users' simulated experience in a virtual store and to show the subsequent impact of that experience on engagement.  ...  in terms of innovation and technology management.  ... 
doi:10.1108/itp-03-2015-0069 fatcat:dgqk5tewnvafzgz5zas67qnn5e

Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea

Min-Kyu Kwak, JeungSun Lee, Seong-Soo Cha
2021 Sustainability  
This research empirically tested a theoretical model by defining senior customers' intentions to use robot service restaurants emerging in South Korea.  ...  Moreover, the hedonic and social elements of motivation improved the attitude and usage intentions of robot service restaurants for senior customers.  ...  It has been proven that the perceived value of robot service restaurants has a positive effect on satisfaction and revisit intention [55] .  ... 
doi:10.3390/su13052755 doaj:a3fe47a94bd741ebb7a8df1f82e86d49 fatcat:2uold3f5kbbulkh2nnjh6wdqay

Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Cheng, Sharma, Sharma, Kulathunga
2020 Information  
The aim of this study was to empirically examine the extended unified theory of acceptance and use of technology 2 (UTAUT2) model by adding "personalization" as one of the antecedents, as well as a moderator  ...  moderating effect of personalization on technology acceptance.  ...  Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/info11010033 fatcat:j35v7yo55nctfaeufjp7hywbwq

Effects of utilitarian and hedonic atmospheric dimensions on consumer responses in an online shopping environment
English

Lorenzo Romero Carlota, Goacute mez Borja Miguel Aacute ngel, Alej, Mollaacute Descals ro
2011 African Journal of Business Management  
In this line, research on webmosphere, and specifically, the impact of utilitarian and hedonic atmospheric dimensions on shopper responses, is an interesting topic to study the more appropriate designs  ...  As in physical environments, one of the most important research topics is related to the effects of the characteristics of these new interactive virtual environments on different dimensions of human behaviour  ...  ACKNOWLEDGEMENT This study has been developed within the Research Project whose reference is ECO2009-08708 (Ministry of Science and Innovation, Government of Spain, 2010-2012).  ... 
doi:10.5897/ajbm11.1579 fatcat:w4n76lpclrbrlnwt4gizz22pb4

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Myung Ja Kim, Choong-Ki Lee, Timothy Jung
2018 Journal of Travel Research  
Cognitive response was a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR.  ...  In the context of VR tourism, this study investigates potential tourists' behavior based on an extended SOR model that comprises a stimulus (authentic experience), process (cognitive and affective response  ...  In the context of digital tourism technologies, flow state is conceptualized as captivation, immersion, deep involvement, and a focus on the use of technologies .  ... 
doi:10.1177/0047287518818915 fatcat:twwdhcmnqjaendgp4mwn6b4xtq

Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions

Dedi Juniansyah, Aditya Halim Perdana Kusuma Putra, Haerdiansyah Syahnur, Sabri Hasan, Syamsu Nujum
2021 Golden Ratio of Mapping Idea and Literature Format  
A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology.  ...  Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology.  ...  a significant positive impact on customer satisfaction in AR.  ... 
doi:10.52970/grmilf.v2i1.133 fatcat:lnsswgmvereqngrhrwkv6vmfje

Unravelling Consumer Responses to Omni-Channel Approach

Won-jun Lee
2020 Journal of Theoretical and Applied Electronic Commerce Research  
The author investigates the impact of omni-channel characteristics on customer satisfaction in the context of today's retailing.  ...  Retailers begin to create new channel systems to meet changing market environments and innovative information technologies.  ...  Digitalization has a strong effect on retailing in physical stores.  ... 
doi:10.4067/s0718-18762020000300104 fatcat:jqcz75hzxrhpzjx2y7dxfoaoly

Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets

Eleonora Pantano, Alexandra Rese, Daniel Baier
2017 Journal of Retailing and Consumer Services  
reality: a two country comparison of youth markets.  ...  Journal of Retailing and Consumer Services, 38 . pp. 81-95.  ...  Introduction Due to the rapid advancements in technology, also retailers are increasingly aware of the benefits of technological innovations providing a variety of systems, such as such as selfservice  ... 
doi:10.1016/j.jretconser.2017.05.011 fatcat:ahci2igabzb25la4n5xooqviiy

A STUDY ON CUSTOMER PERCEPTION AND ATTITUDE TOWARDS 3D VIRTUAL REALITY SHOPPING

Dr. Anand Byram
2021 Information Technology in Industry  
An innovative technology application that creates textures of real store shopping experience may generate a rapid momentum in the e-retailing sector.  ...  to which the online shopping customer have faith in that shopping will be free. the effect of the price perception and found impact of price perceptions on behavioral-intention. privacy is a conscious  ...  Ratheesh.S for his valuable help in writing the paper  ... 
doi:10.17762/itii.v9i1.275 fatcat:f3zk3e4ltvdctdqef652ozd4ku

The Impact of Perception Related Social Media Marketing Applications on Consumers' Brand Loyalty and Purchase Intention

Ayben Ceyhan
2019 Emerging Markets Journal  
In this study, it was aimed to measure the effect of consumer perception on marketing applications of brands on Instagram pages and their impact on brand loyalty as well as purchase intention.  ...  , whereas the social value and co-creation perceptions did not have a significant effect on purchase intention.  ...  When the requirements of the mediating role of brand loyalty in the effect of hedonic value on purchase intention are examined, it is observed that a significant effect of hedonic value on purchase intention  ... 
doi:10.5195/emaj.2019.173 fatcat:houoifw6hbd5de5v6acew6qwr4

Value of augmented reality at cultural heritage sites: A stakeholder approach

M. Claudia tom Dieck, Timothy Hyungsoo Jung
2017 Journal of Destination Marketing & Management  
Using technology and value co-creation can prove to be a valuable concept in an attempt to attract new target markets, enhance visitors' experiences, create positive word-of-mouth and revisit intentions  ...  Findings Findings suggest that the effective use of multiple technologies in the context of cultural heritage places contributes to the co-creation of value for both cultural heritage organisations and  ...  In particular, it is important that cultural heritage places make it a seamless and enjoyable process to ensure satisfaction and revisit intentions.  ... 
doi:10.1016/j.jdmm.2017.03.002 fatcat:upjtfxmidbbgdnioaf5gowytga

Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries

Timothy Jung, M. Claudia tom Dieck, Hyunae Lee, Namho Chung
2020 Sustainability  
As a result of interactive and immersive technologies such as augmented reality, almost every service business has changed their ways of engaging with consumers.  ...  However, there has been little research on acceptance and use of wearable augmented reality (AR) in interactive services in museums and art galleries.  ...  Therefore, future research could concentrate on virtual or mixed reality in the context of museums and art galleries.  ... 
doi:10.3390/su12208628 fatcat:blh57wdsc5blfkdwgwwf6fttpm

Investigation of Hedonic Shopping Motivation Effective in Impulse Buying Behavior of Female Consumers on Instagram

Aytaç ERDEM, Emrah Sitki YILMAZ
2021 Journal of Yasar University  
For this reason, the aim of the study is to examine the hedonic shopping motivation dimensions that are effective in female consumers' impulse buying behavior on Instagram and consumer trust.  ...  According to the results of the research; while adventure-based, relaxation-based, value-based and social-based hedonic shopping motivations have a significant effect on impulse buying, value-based, adventure-based  ...  Also, studies show that hedonic shopping motivation is a determining factor in the acceptance and adoption of online systems such as social media and also has a significant effect on individuals' intention  ... 
doi:10.19168/jyasar.892799 fatcat:cm3k4kdmtjbdnaljhmkyppzfau

Utilizing the Concept of Convenience as a Business Opportunity in Emerging Markets

Malin Sundström, Anita Radon
2016 Organizations and Markets in Emerging Economies  
By revisiting the concept of convenience as a significant variable in e-commerce and exploring its complexity and the multiple meanings of the concept with regard to emerging markets, the paper considers  ...  a business opportunity in terms of new ways of reaching emerging markets and proposes potential lines for future research with regard to this concept.  ...  Even fewer studies have focused on convenience as a driver in emerging markets. e believed value dimensions of shopping de ned as hedonic or utilitarian have been developed in a context where e-commerce  ... 
doi:10.15388/omee.2015.6.2.14219 fatcat:u6p2lrwpwrcj7aj3jgeylb63au
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